• Rolls-Royce Motor Cars London celebrates fifth anniversary of its showroom in the heart of Mayfair
• Rolls-Royce Motor Cars London was the first showroom worldwide to debut the new visual identity, before a global rollout across the marque’s network of showrooms
• To commemorate the five-year anniversary, Rolls-Royce Motor Cars reflects on the remarkable events, achievements and highlights since opening its doors

 
“Mayfair has long been the home of Rolls-Royce Motor Cars; this part of London has real meaning for the brand, indelibly associated with the marque’s co-founder, The Hon. Charles Stewart Rolls. Following a relocation and extensive redesign, five years ago we unveiled our new showroom at 50 Berkeley Street. Since opening the dealership here, we have created some remarkable brand experiences for our clients and won several global and regional awards for our contribution to the marque’s success. I would like to thank the team for all their hard work and determination over the last five years.”
Claus Andersen, Brand Director, Rolls-Royce Motor Cars London

Mayfair has a long-standing connection with the marque; The Hon. Charles Stewart Rolls was born in Hill Street in 1877, and the headquarters of Rolls-Royce Ltd was located at 14/15 Conduit Street – only a short distance from today’s showroom on Berkeley Street – for much of the twentieth century.

Five years ago, after extensive research, planning and restoration, Rolls-Royce Motor Cars London opened its doors at its current location. Since unveiling the new showroom, with its elegant and contemporary design, Rolls-Royce Motor Cars London has been awarded several prestigious accolades for the team’s commitment to providing clients with excellent service and outstanding client experiences. From exclusive parties and events, to showcasing the pinnacle of contemporary craft for London Craft Week, Rolls-Royce Motor Cars London has enjoyed a remarkable five years in its current location, in W1.

Highlights from the past five years include:

GLOBAL RECOGNITION

Since unveiling its new visual identity in 2021, Rolls-Royce Motor Cars London has received seven regional and global awards for its contribution to the marque’s global success and delivery of personalised client experiences. In 2022, Rolls-Royce Motor Cars London was named Rolls-Royce Motor Cars Global Dealer of the Year – the second time it received the accolade. This year, it was named Global Bespoke Dealer of the Year, recognising the team’s expertise in guiding clients through Rolls-Royce’s renowned personalisation process, working in close partnership with the Bespoke Collective of designers and craftspeople at the Home of Rolls-Royce in Goodwood to realise the most ambitious individual commissions.

CELEBRATING CONTEMPORARY CRAFTSMANSHIP

At the very heart of the Rolls-Royce marque lies a deep commitment to creativity and artisanal excellence, resulting in an unrivalled client experience regarding the commissioning of truly unique and personal motor cars. It is fitting, then, that over the last five years, Rolls-Royce Motor Cars London has supported London Craft Week, transforming the showroom to showcase the exceptional works of craftsmanship designed and handmade by Rolls-Royce’s artisans and designers. Each year an entirely different yet exquisite example of craftsmanship has been created, illustrating the broad scope of the marque’s Bespoke capabilities. From a hand-painted fascia inspired by the shores of the Riviera, to an exquisite 3D artwork inspired by the rich and remarkable flora and fauna of the British Isles, the showroom has celebrated contemporary creativity and hosted craftsmanship events for clients and media.

Rolls-Royce Motor Cars London will once again participate in this year’s London Craft Week. To celebrate the twelfth year of the event, artisans from the Home of Rolls-Royce at Goodwood have created an intricate display, featuring two highly Bespoke Galleries, inspired by the world of haute couture and jewellery design. The exhibition will be on display at Rolls-Royce Motor Cars London, from 11 to 17 May 2026.

• Rolls-Royce Motor Cars marks 100 years of Phantom at Goodwood Revival 2025
• Five magnificent examples of historic Phantoms displayed on the Aerodrome Lawn
• On-track appearances by four Phantom course cars throughout the event
• Continues a year-long centenary celebration of the marque’s pinnacle product

“No motor car has played such a pivotal role in shaping automotive and cultural history as the Rolls-Royce Phantom. Over eight generations spanning 100 years – a remarkable anniversary we’re honouring throughout 2025 – it has represented the very best in engineering, comfort and personal expression for its owners, and won admirers around the world. Goodwood Revival – on the doorstep of the Home of Rolls-Royce – is the perfect setting in which to celebrate this extraordinary motor car and its continuing legacy, with five of the most distinctive and historically important Phantoms ever created on public display. They vividly illustrate the aesthetic, technical and emotional through-lines that connect the original ‘New Phantom’ created by Henry Royce in 1925 to the highly Bespoke Phantom commissions we bring to life for our clients a century later.”
Andrew Ball, Head of Corporate Relations, Rolls-Royce Motor Cars

Rolls-Royce Motor Cars continues its year-long programme marking the centenary of its pinnacle product, Phantom, at this weekend’s Goodwood Revival.

The centrepiece of the marque’s annual presence at the event will be a display on the Aerodrome Lawn, consisting of five magnificent Phantoms representing key moments and developments in the model’s 100-year history.

The selected motor cars are:


PHANTOM I BROUGHAM DE VILLE – ‘THE PHANTOM OF LOVE’

Dating from 1926 – the year after the original New Phantom was launched – this celebrated motor car is one of the finest examples of automotive art and craftsmanship ever created. It was commissioned by Clarence Warren Gasque as a gift for his wife, Maude, an heiress to the Woolworth family fortune, and was both a magnificent monument to his devotion, and an immoderate homage to her passion for 18th Century French history and design. Interior details include bespoke Aubusson tapestries, a hand-painted ceiling with gilded cornices, and a drinks cabinet topped with a French Ormolu clock and a pair of French porcelain vases filled with gilded metal and enamel flowers.


PHANTOM II CONTINENTAL TOURING PARK WARD

The now rare and highly prized Phantom II Continental was the production version of an experimental compact, sporting Phantom II variant produced for Henry Royce’s personal use. It was designed for high-speed touring over long distances on the smooth, straight roads of Europe and one of the few Phantoms of its era in which weight, wind resistance and other performance-related factors were as important as passenger comfort. This example, chassis 92PY, was commissioned by Mr A Y Gowen, an American industrialist who owned 16 Rolls-Royce motor cars during his lifetime. Intended for his travels around Europe, it’s fitted with a sunroof as well as the unique yellow tinted sun visor.


PHANTOM III

This beautiful motor car was originally ordered and delivered to Major Frederick Warren Pearl of Eaton Square, London SW1, in 1937. It passed through a number of hands before being exported to the United States. In 1989 it was repatriated to the UK and acquired by its current owner in 1995, following a comprehensive restoration.


PHANTOM IV LANDAULETTE

Phantom IV is the most exclusive model to bear the Phantom name: just 18 examples were produced between 1950 and 1956 and were offered only to royal families and heads of state. The chassis was 23.5 inches longer than that of the similar Silver Wraith; it was also the only Rolls-Royce to be fitted with a straight 8-cylinder engine. Phantom IV is still used by the British royal family for state occasions.


PHANTOM V

A magnificent and rare Rolls-Royce Phantom V with coachwork by James Young, this elegant PV22 model is finished in its original Midnight Blue. It was ordered by Marks & Spencer in January 1963 for the use of its chairman, Lord Marks, and delivered to him in March 1964. In perfect mechanical order, it has covered just 92,000 documented miles from new.

During the Revival, Phantom will also make regular appearances on the legendary Goodwood Motor Circuit. Four Phantom course cars will run from the assembly area between each race, demonstrating the power, precision and dynamic ability that continue to define Phantom as ‘the best car in the world’ after 100 years.

• Rolls-Royce Motor Cars London kicks off the Summer Season, serving a gentle presence at the Giorgio Armani Tennis Classic at The Hurlingham Club, West London
• Historic location in the annals of Rolls-Royce with enduring links to The Hon. Charles Stewart Rolls
• Part of a series of carefully selected occasions for clients and guests throughout the summer

“At Rolls-Royce, we strive to offer our clients unique experiences and encounters, in pinnacle enclaves and settings that reflect their tastes, lifestyles and interests. As one of Britain’s most prestigious private members’ clubs, The Hurlingham Club is a perfect fit; its unrivalled facilities, magnificent sporting occasions and London location, which is home to many of our clients, only add to its appeal. It’s also a place with real meaning for Rolls-Royce, indelibly associated with the marque’s co-founder, The Hon. Charles Stewart Rolls and his own remarkable sporting exploits at the dawn of the 20^th Century. It is the perfect beginning to what promises to be another glorious Summer Season for Rolls-Royce and our clients.”
Boris Weletzky, Regional Director, United Kingdom, Europe and Central Asia, Rolls-Royce Motor Cars

“Our return to The Hurlingham Club marks not only the opening of the Season, but a continuation of our long-standing commitment to creating occasions of quiet distinction for our clients. This setting, only a few miles from our London showroom, in Mayfair, is steeped in elegance and historical significance. It mirrors the qualities we value most: discretion, excellence and heritage. Hosting guests here, amidst world-class tennis and timeless surroundings, is an opportunity to deepen relationships through moments that are both rare and personal. In every detail, this is Rolls-Royce – refined, relevant and enduringly British.”
Claus Andersen, Brand Director, Rolls-Royce Motor Cars London

Rolls-Royce Motor Cars London marks the opening of the Summer Season with its return to the Giorgio Armani Tennis Classic at The Hurlingham Club in West London this week. It is the first in a series of high society occasions in which Rolls-Royce will serve a gentle presence across London and further afield in Britain during the summer months.

First held in 1994, the Giorgio Armani Tennis Classic is one of the world’s most prestigious exhibition tournaments. Played on The Hurlingham Club’s sublime grass courts, it has long been used by many ATP players to polish their skills ahead of the start of the Wimbledon Championships the following week.

For the duration of the tournament, Rolls-Royce clients will delight in a carefully curated experience, set in the stunning 42-acre location on the River Thames in Fulham.

Since its foundation in 1869, the Hurlingham Club has represented the apex of sporting and social life, and is indelibly linked with exclusive and glamorous summer pursuits. In 1873, it published the official rules of polo, and was the venue for ‘the game of kings’ at the 1908 Summer Olympics. While polo is no longer played there, Hurlingham remains its spiritual home and gives its name to the British sport’s governing body. The Club is still, however, the world centre for another classic summer game, croquet, regularly hosting top-ranking international tournaments on its immaculate lawns.


THE ROLLS-ROYCE CONNECTION

The Club offers precisely the kind of environment and ambiance in which the marque’s co-founder, The Hon. Charles Stewart Rolls, would have felt entirely at home. Aristocratic, well-connected and wealthy, he was also daring and insatiably competitive. He raced bicycles as a student at Cambridge, then motor cars; and by the time he turned 30, he had enthusiastically embraced the latest craze sweeping his social stratum, ballooning, for which Hurlingham had quickly become the central hub in Britain.

The attractions for an audacious, pioneering spirit like Rolls, who had successfully raced every available innovation since his youth, were obvious. Ballooning was new, adventurous, ripe for record-setting and, of course, potentially extremely dangerous. The most obvious hazards were in flight, when a shift in the wind could set the balloon on a collision course, with the hapless pilot essentially powerless to take evasive action. Rolls himself had close calls with a factory chimney near his family home in Monmouth, and a gasholder at Battersea, in 1906; and when flying from Hurlingham, there was the ever-present possibility of becoming entangled with a tree on take-off.

Other perils awaited the pilot on landing. One summer day, Rolls disrupted a cricket match by coming to earth on the pitch, and even though the outraged players were eventually pacified, the fragile balloon suffered grave damage from their spiked cricket boots.

To add further spice to the proceedings, these early balloons were filled not with inert hot air, but with coal gas – a roughly equal mix of hydrogen and carbon monoxide that was both extremely flammable and highly toxic. As the sport’s focal point, Hurlingham had its own dedicated supply via a pipeline installed by the Gas Light & Coke Company in 1908.

On 24 June 1908, the Aero Club of the United Kingdom organised a pursuit race, known as a ‘hare and hounds’ and still popular with balloonists today, from The Hurlingham Club grounds. As the ‘hare’, Rolls set off first in his single-occupant balloon ‘The Imp’ and flew to a predetermined spot where he landed and laid out a target on the ground. The pack of 11 ‘hounds’ then followed, in balloons with evocative names including ‘Pegasus’, ‘Valkyrie’ and ‘Enchantress’ (whoever named balloon number 10 ‘Icarus’ clearly had either a poor grasp of mythology or a particularly mordant sense of humour). Their task was to locate the target and attempt to drop a weighted bag onto it from the air: whoever struck closest to the mark received a special cup presented by Rolls himself. The pilots and their passengers – almost all titled and/or military officers and professional people, including a Doctor, a General and a Viscountess – perfectly encapsulate Rolls’ elevated social milieu, and the personal connections on which he built Rolls-Royce’s early success.

Balloon racing continued from the Club in 1909; but by 1910, Rolls had moved on to aeroplanes, becoming only the second person in Britain to obtain a pilot’s licence. On 2 June, his first-ever double crossing of the English Channel, flying non-stop from Dover to Calais and back again, made him a national hero. His Wright Flyer, designed by the legendary Wilbur and Orville, was built under license in Britain by Short Brothers, who also produced ‘The Imp’.

After the record-breaking 90-minute flight, the aircraft required a major overhaul, so Rolls and his team took it to a hangar at Hounslow Heath airfield, conveniently close to Hurlingham where it was to be put on public display. Sensibly, the team made the trip from Kent at night, having decided that towing an aeroplane behind a motor car on the public highway was ‘probably illegal’. Flying an aeroplane in metropolitan London, on the other hand, was definitely against the law. Typically, this did not stop Rolls attempting a test-flight from Hurlingham: after narrowly avoiding a tree, he was persuaded not to try a second time.

The extraordinary pace of development would continue in aviation. Just 61 years after The Hurlingham balloon races, Concorde crossed the Atlantic at twice the speed of sound – powered by engines bearing Rolls’ name.


FROM THE LAWNS OF HURLINGHAM TO THE STREETS OF MAYFAIR

As summer begins, Rolls-Royce Motor Cars London reaffirms its place at the heart of the Summer Season – both through its presence at carefully chosen occasions such as The Hurlingham Club, and at its showroom on Berkeley Street in Mayfair.

This part of London also holds particular significance for the marque: just a few streets away, on Hill Street, Charles Stewart Rolls was born in 1877. It was also in Mayfair that he established offices for his fledgling motor car business, C. S. Rolls & Co. – an enterprise that embodied the ideals and ambitions that would later give rise to Rolls-Royce, now regarded as the most revered name in the world of luxury.

• Rolls-Royce Spectre joins the celebration of floral art in Chelsea, with flower-inspired hues, finished in elegant Velvet Orchid with a Peony Pink Coachline
• Floral themes have long inspired many of the marque’s most celebrated Bespoke creations

“As the British Season begins, we’re delighted to join the celebration of floral art in Chelsea this week, a popular event in the social calendar for many of our clients. Dress codes are an inherent part of the allure for such an occasion and, like our clients, we like to hit the brief. We debuted a striking Rolls-Royce Spectre finished in Velvet Orchid with a Peony Pink Coachline, reflecting the quiet confidence and refined beauty that resonates with our clients and defines our marque.”
Boris Weletzky, Regional Director, United Kingdom, Europe and Central Asia, Rolls-Royce Motor Cars

The ongoing success of Rolls-Royce Motor Cars is based upon an intimate understanding of the unique world in which its clients live, socialise and entertain. In this spirit, the marque delights in maintaining a gentle presence in the world’s luxury hotspots.

This week, Rolls-Royce Spectre is joining clients in celebrating the breathtaking floral art displayed in the streets and residence entryways in the heart of Chelsea, South-West London. In keeping with the flower-inspired theme and reflecting the brand’s enduring connection with nature, the Spectre is finished in Velvet Orchid – one of nature’s most captivating flowers, admired for its rich colour, velvety texture and luxurious appearance – and complemented by a delicate hand-painted Peony Pink Coachline.

Floral motifs have long inspired Rolls-Royce Bespoke commissions. Nature – and flowers in particular – provide a rich language of symbolism, sentiment and beauty. This Spectre follows some recent exceptional commissions inspired by the natural world, including the celebrated Phantom Cherry Blossom and Daisy Cullinan. These creations are not simply motor cars, but deeply personal artworks – each a reflection of the commissioning clients’ values, identity and lifestyle.

• Rolls-Royce Motor Cars showcases contemporary Bespoke craft at this year’s London Craft Week
• Rolls-Royce artisans took inspiration from the flora and fauna of the British Isles to create an enchanting woodland scene
• Artwork will be on display at Rolls-Royce Motor Cars London, for the duration of the event, from 12 to 18 May 2025

“Uncompromising craftsmanship and meticulous attention to detail have always defined Rolls-Royce. At the very heart of our brand lies a deep commitment to creativity and artisanal excellence. As a name synonymous with perfection, Rolls-Royce holds London Craft Week – a celebration of the finest craftsmanship – as a key moment in our annual calendar. For this year’s event, I am delighted to announce that our highly talented artisans and designers from the Home of Rolls-Royce at Goodwood have created a stunning Bespoke artwork, inspired by the rich and fascinating variety of wildlife in the United Kingdom. This exquisite display of creativity and craftsmanship will be on display at our flagship showroom, in the heart of Mayfair, for the duration of the event in May.”
Boris Weletzky, Regional Director, United Kingdom, Europe, and Central Asia, Rolls-Royce Motor Cars

Artisans from the Home of Rolls-Royce at Goodwood have created an exquisite artwork inspired by the rich and remarkable flora and fauna of the British Isles, to celebrate the eleventh year of London Craft Week.

The enchanting woodland scene – a collaboration between makers from the Interior Surface Centre, the Exterior Surface Centre and the Interior Trim Centre – captures the beauty of nature at three moments in time (day, evening and night) as part of a triptych. A Kingfisher has been cleverly depicted in each scene, using different craft techniques to capture the character of the bird during the transition from daytime to nighttime.

SWAN LAKE

Rolls-Royce artisans from the Exterior Surface Centre spent over 100 hours skilfully recreating a tranquil lakeside scene, featuring wildlife, plants and invertebrates that thrive in the aquatic ecosystem. Two elegant swans gliding across the surface of the water, and a Kingfisher hovering above, have been painted using freehand brush techniques.

To create the wild reeds that surround the lake, aluminium was cut and painted in Iced Orange Metallic and St Tropez using multiple techniques including airbrushing, wet basecoat manipulation and dappling – a highly realistic effect enhanced by a crystal clear coat giving the impression of morning dew.

ENCHANTED WOODLAND

Craftspeople from the Interior Trim Centre spent over 400 hours recreating the magic of the woodland in the evening. The fascinating variety of wildlife is showcased through the application of different techniques on leather. Delicate flowers resembling daisies were painted onto the Scivaro Grey leather, whilst tactile, hardier flora species were created using a pioneering three-dimensional embroidery technique, whereby thread is layered upon itself to form a self-supporting structure.

Rolls-Royce artisans took further inspiration for the artwork from the animals commonly found in the forest. Hand painted onto leather, the animals portrayed include a graceful hare, featuring long prominent ears and powerful hind legs, and a squirrel with a beautiful bushy tail. To replicate the texture and volume of the tail, a technique called tufting was used in which different materials form pile structures on a backing fabric.

STEALTH AFTER DARK

Rolls-Royce’s specialists from the Interior Surface Centre spent over 500 hours carefully cutting, pressing and assembling beautifully tessellated veneer shapes to capture the magic of the woodland after dark.

In this third portion of the artwork, a fox is depicted padding stealthily into the sylvan scene through the use of intricate marquetry – the art and craft of applying pieces of veneer to a structure to form decorative patterns. In a Rolls-Royce first, the marque’s artisans trialled painted veneers, exquisitely representing the reddish hue of the fox’s fur and its white-tipped tail. Colour has been painstakingly applied to ensure the wood grain can still be admired.

The unique triptych captures the essence of woodland life at three moments in time and is a testament to the marque’s fluency in Bespoke. This captivating artwork will be exhibited in the window of Rolls-Royce Motor Cars London, Berkeley Street, Mayfair, from 12 to 18 May 2025.

• Rolls-Royce Motor Cars Leeds celebrates the beginning of a new chapter, revealing its new elegant showroom in the heart of the city
• The showroom, with its expansive space, is the largest showroom in Europe
• A luxurious yet contemporary space provides the perfect place to welcome clients to the brand
• New expansive space, visual language, and modern style reflects the increasing demand for the marque’s pinnacle products

 
“Rolls-Royce Motor Cars Leeds has been an important part of our trusted dealer network ever since JCT600 joined the Rolls-Royce family in 2018. The opening of this new space is a momentous occasion – it illustrates a bold and exciting step for the brand, bringing the essence of Goodwood to Yorkshire. This new expansive and contemporary space – with its wealth of digital technologies, and sophisticated, elegant design – is the perfect embodiment of the brand. It is the ideal space for the highly professional team to offer patrons a hyper-personalised client experience characterised by luxurious encounters. It really captures the spirit of the marque and brings our visual identity to life, reaffirming our position as a leading House of Luxury.”
Boris Weletzky, Regional Director, United Kingdom, Europe and Central Asia

“After  adding Rolls-Royce to our stable of luxury car marques in 2018, we were keen to create a new home for it which would do justice to this world-leading brand. Bringing a touch of Goodwood to Yorkshire and the North East, the Leeds showroom is simply stunning. From a multi-media curtain of ‘dancing’ kinetic lighting to a unique ‘cabinet of curiosities’ showcasing our Yorkshire heritage, a visit here is designed to be an engaging experience for customers where they can see the very best of the Rolls-Royce brand.”
Kristian Keighley, Head of Business for Rolls-Royce Motor Cars Leeds, JCT600 Brooklands.

Rolls-Royce has a profound understanding of its clients, their expectations, their needs and their wishes. This is an essential element in the marque’s ongoing success as a renowned House of Luxury. The new Rolls-Royce showroom in the heart of Yorkshire is the perfect place for clients to learn more about the marque and experience the elegance of the world of Rolls-Royce.

Located in a prominent location in Leeds, this space showcases the marque’s exquisite products and provides clients with an unparalleled experience, in line with Rolls-Royce’s position as a true global luxury goods brand. The new showroom, with the front doors modelled on Rolls-Royce’s famous Pantheon grille, offers clients a fully immersive brand experience from the moment they enter the building.

Inside, the new showroom exudes cool modern luxury, yet still recognises the importance of heritage for the marque, with citations from the founding fathers of the brand throughout the showroom. The Cabinet of Curiosities, an eclectic mix of intriguing, timeless and legendary design objects, sparks the imagination and client conversations as part of the commission process. It also celebrates the local area with unique objects and books which reflect the legends that hail from Yorkshire.

The pièce de résistance, the Atelier, is the place where, with the help of the marque’s highly skilled and professional team, clients can envisage their dream commission coming to life. Housing some of the marque’s most exquisite examples of craftsmanship, including wood veneers, leathers, embroidery threads and lambswool samples, in a variety of vivacious hues, the Atelier is a sensory-inspired room; it showcases the marque’s fluency in Bespoke and luxury. The surface-finish samples are presented in the familiar Rolls-Royce speedform shape, making it easy to imagine the almost endless two-tone colour combinations; the leathers are rolled on wands with handles from Rolls-Royce’s famous umbrellas, while the veneers are shaped like the cross-section of an aerofoil, recalling the aviation exploits of the marque’s founding father, The Hon. Charles Stewart Rolls.

The remarkable space that is the Leeds showroom is a further sign of the dealership’s commitment to excellence and extraordinary journey since joining the marque in 2018. In 2020, Rolls-Royce Motor Cars Leeds was honoured to receive the title of ‘Global Whispers Dealer’. Whisper’s is the marque highly exclusive members only club.

A Rolls-Royce is unapologetically luxurious, it is unmistakable, synonymous with beauty and elegance, a true design icon, and so, in the new Leeds showroom, each model rightfully enjoys its own dedicated space, framed, and is presented according to its distinctive personality and characteristics.

• Rolls-Royce Motor Cars presents 1965 Silver Cloud III Mulliner Park Ward at Goodwood Revival
• Rare fixed-head coupé design built on the Silver Cloud III chassis
• Understood to be one of only about 100 created by coachbuilder Mulliner Park Ward
• Finished in Brewster Green with a Claret Red leather-trimmed interior
• Powered by a hand-built 6.2-litre naturally aspirated V8 engine  
• Displayed in the ‘March Motor Works’ at the storied and celebrated event
• Faithfully recreates Berkeley Square and Rolls-Royce showroom on Conduit Street in Mayfair, London
• Goodwood Revival takes place 6-8 September

“Goodwood Revival is a wonderfully eccentric, nostalgic and glamorous celebration of the cars, fashions and culture of the 1940s, 50s and 60s. During this period, Rolls-Royce produced some of the most memorable models in its long history, including the Silver Cloud III we are displaying in the March Motor Works this year. It’s a rare and beautiful example of the coachbuilder’s art from a time when Rolls-Royce offered its clients a Coachbuild option alongside its standard models – a service that’s enjoyed its own revival at the Home of Rolls-Royce at Goodwood in the modern era. We’re delighted to be part of this remarkable event once again, particularly in our 120th anniversary year.”
Andrew Ball, Head of Corporate Relations & Heritage, Rolls-Royce Motor Cars

A rare example of a coachbuilt Silver Cloud will form the centrepiece of Rolls-Royce Motor Cars’ annual presence at the world-famous Goodwood Revival, which takes place from 6-8 September.

For its 120th anniversary year, the marque has designed the March Motor Works, located at the infield end of the main circuit tunnel, as a faithful replica of Berkeley Square and the Rolls‑Royce showroom on nearby Conduit Street in London’s Mayfair in 1964.

On display will be a magnificently maintained Rolls-Royce Silver Cloud III; this sleek, elegant motor car is understood to be one of only around 100 examples of a fixed-head coupé (FHC) design ever built on the Silver Cloud III chassis by the legendary coachbuilder Mulliner Park Ward. It is finished in a handsome Brewster Green, with a Claret Red leather-trimmed interior. Under the bonnet is a hand-built, 6.2-litre, naturally aspirated V8 engine, delivering around 210bhp to the rear wheels via a four-speed automatic transmission.

The Silver Cloud III is historically important as the last predominantly owner-driven Rolls‑Royce to be offered as a rolling chassis, upon which clients could commission fully bespoke bodywork from Mulliner Park Ward or other specialist coachbuilders, as well as a complete motor car.  (To be strictly accurate, Phantom VI remained in production as a separate chassis, albeit in small numbers, until 1993, with coachwork predominantly supplied by Mulliner Park Ward, which was by then a Rolls-Royce subsidiary. However, these were all limousines designed to be driven by a chauffeur.)

Berkeley Square and its environs were home to several luxury car showrooms at that time, including Jack Barclay. Charles Rolls was born a stone’s throw away in Hill Street, Mayfair, and would go on to establish his showroom in nearby Conduit Street, shortly after forming the partnership with Henry Royce in 1904: the March Motor Works showcases the premises as they would have appeared 60 years later.

• Rolls-Royce Motor Cars showcases contemporary expressions at ##Festival of Speed##
• Collection of Bespoke motor cars presented on ##Festival’s Laundry Green##, adjacent to Goodwood House
• The latest iteration of #Cullinan, the marque’s most requested model, makes its UK public debut at the event
• All-electric super coupé #Spectre joins the highly anticipated Supercar Run

 
“The Festival of Speed, set in the remarkable grounds of the historic ##Goodwood Estate##, is an important highlight in our annual calendar. It is the ultimate celebration of motorsport, located only a stone’s throw away from the marque’s headquarters in West Sussex. We are delighted to unveil a highly Bespoke collection of motor cars, which have been created especially for the occasion and exemplify the talent, creativity and ingenuity of our artisans, designers and engineers at Rolls-Royce. The latest iteration of our super-luxury SUV, Cullinan, will also make its UK public debut at the event. Alongside Cullinan Series II, we are proud to showcase Spectre, our all-electric super coupé, presented in a vivacious two-tone, as well as a highly Bespoke Phantom Extended and a unique expression of Ghost. We are looking forward to welcoming media, clients and our trusted dealer partners to the event.”
Boris Weletzky, Regional Director, United Kingdom, Europe and Central Asia

Rolls-Royce Motor Cars celebrates a highly Bespoke presence at this year’s Festival of Speed. Displayed on the Festival’s Laundry Green, adjacent to Goodwood House, a beautifully commissioned Phantom Extended, Ghost, Spectre, as well as the latest expression of Cullinan, will each provide a unique expression of the marque’s peerless craftsmanship.

ROLLS-ROYCE CULLINAN
When Cullinan first launched in 2018, it built a new legacy for Rolls-Royce Motor Cars, with a bold and uncompromising generation of super-luxury consumers. It reframed super-luxury motoring, enabling Rolls-Royce clients to experience the marque’s hallmark ‘magic carpet ride’ on any terrain and in every corner of the world.

Earlier this year, the marque unveiled Cullinan Series II, an evolution of the world’s pre-eminent super-luxury SUV. This motor car makes its UK public debut at the Festival of Speed 2024.

One of the key themes in Cullinan’s evolution is verticality, which echoes the illuminated skyscrapers in the megacities where Cullinan is increasingly at home. This is perhaps most apparent in the new lamp treatment, where tall daytime running light graphics ensure Cullinan Series II is easily identified, day and night.

The marque’s signature figurine, the Spirit of Ecstasy, features inside the motor car for the very first time and is displayed in miniature inside the new Clock Cabinet in the fascia. This unique inset vitrine displays both an analogue timepiece and the up-lit Spirit of Ecstasy figurine. Constructed from solid stainless steel, the Spirit of Ecstasy is placed on her own stage with a matte black back panel and high gloss side panels to create a reflection effect.

Cullinan Series II illustrates the extensive scope of the marque’s Bespoke capabilities and talented craftsmanship. For the first time ever on a series car, Placed Perforation, the practice of creating artworks through tiny perforations in the leather, is available. Designers at the marque’s headquarters created a pattern inspired by the constantly changing shapes and shadows of the clouds over the Home of Rolls-Royce.Cullinan Series II also continues Rolls-Royce’s exploration of textiles with a new rayon fabric made from bamboo, named Duality Twill.

A contemporary expression of Cullinan, finished in a minimalist yet sophisticated hue, Emperador Truffle, will be on show at the event. Inspired by richly-veined brown marble, Rolls-Royce colour specialists developed this unique paint finish especially for Cullinan Series II. An Arctic White Coachline provides a clean contrast to the exterior hue. Inside, the elegant yet minimalist style continues, with a Cashmere Grey and Chartreuse leather colourway, the latter with the intricate Placed Perforation pattern.

ROLLS-ROYCE SPECTRE
2023 was a momentous year for Rolls-Royce Motor Cars; it marked 20 years since production began at the marque’s Goodwood manufacturing facility and, in Q4 of 2023, client deliveries for Spectre, the marque’s first fully electric motor car, began. Since then, Spectre has been on a remarkable Bespoke journey.

For this year’s Festival of Speed, a striking expression of the marque’s electric super coupé has been created. Presented in two-tone Peony Pearl and Black Diamond, this vibrant expression of the marque’s genre-defining motor car exudes modern luxury and symbolises the dawn of a bold new era for Rolls-Royce. To embolden the exterior and highlight Spectre’s dynamic presence and prowess, 23-inch wheels are fitted to the motor car. The exterior is completed with a trim, Black Coachline. Peony Pink and Arctic White are the primary and secondary interior colours chosen to complement the exterior.

The interior cabin is a celestial cosseting haven, with a spellbinding Starlight Headliner, Starlight Doors, which incorporate 4,796 softly illuminated ‘stars’, and a tone-on-tone starlight pattern on the rear waterfall seat. An extra special clock vitrine, delicately embellished with shooting ‘stars’, creates a serene yet magical essence.

This year marks the 120^th anniversary of the meeting of The Hon. Charles Stewart Rolls and Henry Royce and, in a gentle nod to commemorate this significant year, each of the one-of-one Phantom, Ghost and Spectre motor cars created for the event, features a painted ‘sound wave’ design on the lid of the centre console. Each ‘sound wave’ conveys a different inspirational quote from the marque’s founding fathers, whose vision underpins everything that the company is today and strives to achieve.

Bespoke is Rolls-Royce; an ethos which permeates every commissioned creation, from exquisite motor cars to luxurious accessories. This extends from glamorous cellarettes and champagne chests, to personalised umbrellas and picnic hampers. To complement the Peony Pearl Spectre, an elegant Escapism Luggage Collection has been designed and created. Beautiful in form, yet relaxed and contemporary, this luggage collection is crafted from the highest quality leather and durable canvas, ideal for those who travel for enriching experiences and spontaneous moments of discovery.

In addition to Spectre’s presence on the stand, this motor car will ascend the famous Hillclimb course at Goodwood during the Festival’s Supercar Run.

ROLLS-ROYCE PHANTOM
Phantom is an icon of legendary standing, which defines the barometers of luxury. A masterpiece of transcendent perfection, Phantom Extended offers tastemakers a serene and spacious realm to recharge before taking on the world. Its exquisite features and elevated nuances epitomise Rolls-Royce’s artisanship, solidifying it as an icon in the marque’s history.

For this year’s Festival of Speed, a modern interpretation of Rolls-Royce’s pinnacle motor car has been designed and created by the marque’s highly skilled designers, engineers and artisans. This magnificent expression is finished in a striking two-tone of Diba Teal and Black Diamond, with a Black Coachline. Inspiration for this motor car comes from the French Riviera, a location internationally renowned for its glamourous lifestyle, unrivalled views and stunning scenery. There is also a strong connection between the marque and the area; in 1912, Sir Henry Royce built Villa Mimosa in the village of Le Canadel, where he subsequently spent every winter until his death in 1933.

Phantom offers clients an unprecedented opportunity: a chance to showcase eclectic works of art, sculpture, or objects of self-expression in the Gallery. This unique single piece of uninterrupted glass, spans the entire fascia and means patrons can enjoy, admire and appreciate their favourite artwork from the sanctuary of Phantom’s sumptuous cabin. For this year’s commission, Rolls-Royce’s artisans spent over 35 hours creating a beautiful monochrome leather Gallery, with an embroidered wave pattern, which features 47,319 stitches. This pattern is once again a gentle nod to the French Riviera and is replicated throughout the motor car on the door card and picnic tables.

Innovation meets exquisite craftsmanship with the Kinetic Luggage Collection which complements the luxurious motor car. Presented in Black leather, with Arctic White panelling and Diba Teal stitching, the collection has been meticulously designed and crafted by Rolls-Royce’s talented artisans.

ROLLS-ROYCE GHOST
Ghost is a study in reduction, minimalism and simplicity. Its purity provides the ideal blank canvas for Bespoke commissions, with clients able to exercise their ambitious creativity and express their personal tastes almost entirely free of technical and aesthetic constraints.

That purity presents possibility. It creates potential as boundless as the owner’s imagination, emboldening them to bring colour, energy and vibrancy to their commission and to allow beautiful materials, expert craftsmanship and exquisite details speak for themselves, subtle and unadorned.

Presented in Blue Crystal over Black, the expression of Ghost created in honour of the occasion, oozes timeless elegance and sophistication. A Charles Blue Coachline elegantly resolves the exterior and illustrates the extensive scope of the marque’s Exterior Surface Centre.

Beautifully crafted leather Key Wraps have been designed and created for the Ghost, Phantom and Spectre.

• Rolls-Royce Sunningdale re-opens its doors after extensive redesign and redevelopment
• New showroom provides a contemporary, luxury retail space, offering clients a wholly-immersive Rolls-Royce experience
• New visual language resonates with younger demographic of clients
• Expansion and redesign reflect increasing demand for the marque’s pinnacle products

“After extensive redesign and redevelopment, I am delighted to announce that Rolls-Royce Sunningdale has now re-opened its doors. During the last 18 months the highly dedicated, professional, and experienced team temporarily relocated to their aftersales facility, where they continued to offer our esteemed clients their expertise and a hyper-personalised client experience characterised by luxurious encounters.

“The reopening of the Sunningdale dealership, the showroom nearest to the Home of the Rolls-Royce in West Sussex, is a great moment for us. This new space, with its wealth of innovative digital technologies and elegant, luxurious design, is the perfect embodiment of the brand. It really captures the essence of the marque and brings our visual identity to life, reaffirming our position as a leading House of Luxury, distinct from an automotive manufacturer.”
Boris Weletzky, Regional Director, United Kingdom, Europe, and Central Asia

Rolls-Royce has a profound understanding of its clients; their needs, expectations and their wishes and strives to exceed these. Offering its patrons unique experiences is an integral part of the ongoing success of the world’s leading luxury marque, and so Rolls-Royce is delighted to announce its newly redesigned showroom in Sunningdale is ready to welcome clients past, present and future to its new luxurious space.

Located in a prominent location in the heart of Sunningdale, the space has been completely transformed both architecturally and aesthetically, making it almost unrecognisable. The original showroom has been significantly extended, offering more space to showcase the marque’s exquisite products and providing clients an unparalleled experience, in line with Rolls-Royce’s continuing evolution as a true global luxury goods brand. A terrace, with views over the Berkshire countryside, is an entirely new addition to the showroom; a relaxing and inviting space for clients to draw closer to the brand.

The redesigned location, spanning two levels, now showcases the marque’s contemporary visual identity, designed by award-winning agency, Pentagram. The space offers clients an immersive experience from the moment they step foot into the building: the front door is modelled on Rolls-Royce’s famous Pantheon grille and provides a discreet, tantalising glimpse of what lies within. The doorway is topped by the marque’s iconic figurine, the Spirit of Ecstasy.

Inside, the new showroom continues to exude sophistication, contemporary luxury, and creativity, yet still recognises the importance of heritage for the marque, with citations from the founding fathers of the brand throughout the showroom. The Cabinet of Curiosities, an eclectic mix of intriguing, timeless and legendary design objects, is designed to spark the imagination and conversations as part of the commission process. The pièce de résistance, the Atelier, houses some of marque’s most exquisite examples of craftsmanship, including wood veneers, leathers, embroidery threads in a variety of vivacious hues, as well as lambswool samples. The surface-finish samples are presented in the familiar Rolls-Royce speedform shape, making it easy to imagine the almost endless two-tone colour combinations; the leathers are rolled on wands with handles from Rolls-Royce’s famous umbrellas, while the veneers are shaped like the cross-section of an aerofoil, recalling The Hon Charles Rolls’ aviation exploits. This sensory-inspired room helps clients to envisage their dream commission coming to life.

The remarkable transformation of the Sunningdale showroom is a further sign of the dealership’s commitment to excellence which was recognised in two recent prestigious awards. In 2020, Rolls-Royce Motor Cars Sunningdale was honoured to receive the title of ‘Global Bespoke Dealer of the Year’ and, in 2022, ‘Regional Provenance Dealership of the Year’, both recognising its unwavering commitment to the Rolls-Royce brand and delivering personalised experiences to its cherished clients.

A Rolls-Royce is unapologetically luxurious, it is unmistakable, synonymous with beauty and elegance, a true design icon, and so each model rightfully enjoys its own dedicated space, framed, and is presented according to its distinctive personality and characteristics.

• Spectre, the marque’s first all-electric super coupé, will be on display at the event
• Ghost will also join the assemblage of motor cars
• A Bespoke Ghost will lead 120-mile Tour Privé around the Cotswolds on 29^th August

“Rolls-Royce Motor Cars is delighted to return once again to Salon Privé, set in the grounds of Blenheim Palace, Oxfordshire. This event is an important occasion in our annual calendar – it is a great celebration of automotive luxury and high-class society, in a beautiful, historical setting. I am delighted to confirm that Spectre, the marque’s first-fully electric car, will be on display at the event – an incredibly agile, remarkably silent, and transformative motor car, that exudes sophistication and cool modern luxury. Alongside Spectre, a vibrant Ghost, presented in a vivacious hue, Tucana Purple, will also be on display. I am very much looking forward to meeting our trusted dealer partners, esteemed clients, and media friends at this highly exclusive Concours d’Elégance.”
Boris Weletzky, Regional Director – United Kingdom, Europe, and Central Asia, Rolls-Royce Motor Cars

From 30^th August 2023, patrons of luxury will convene at Blenheim Palace, Oxfordshire for one of the final summer highlights in the luxury calendar: Salon Privé. In recognition of this highly exclusive gathering, Rolls-Royce Motor Cars will showcase Spectre, the world’s first ultra-luxury all-electric super coupé, and Ghost, the most successful product in the marque’s storied 119-year history. Each of these beautiful commissions is indicative of the extensive scope of the marque’s craft, design, and engineering competencies.


ROLLS-ROYCE SPECTRE

Spectre represents an exciting new era for the world’s leading luxury marque – the beginning of a bold all-electric age. Almost two years ago, Rolls-Royce Motor Cars made an historic announcement, declaring its commitment to electric technology: in 2023, the brand would launch its first-fully electric car, and by the end of 2030 the marque’s entire portfolio of cars will be all-electric. Since this momentous announcement, Spectre has been on a remarkable journey, undergoing a rigorous testing programme, in extreme conditions and temperatures, spanning 2.5million kilometres, simulating more than 400 years of use.  Spectre has also received overwhelmingly positive feedback from the world’s media, following its global launch in California earlier this summer.

At this year’s Salon Privé, Spectre will be presented in a bright expression of Wittering Blue with a vibrant Mandarin Coachline, illustrating the contemporary yet luxurious essence that exists at the very heart of Rolls-Royce Motor Cars. Upon opening the doors, one encounters an interior suite of Charles Blue, offset with Mandarin applied to the seat piping and monogrammed headrests.

In addition to the Wittering Blue Spectre that will take pride of place front and centre of the stand, Rolls-Royce Motor Cars is delighted to confirm that a second Spectre will be on display at the event. A truly sleek and bold commission presented in Chartreuse and Black Diamond, with a cosseting and calming cabin finished in Chartreuse, Grace White and Peony Pink, will join the daily parade throughout the grounds of Blenheim Palace.

ROLLS-ROYCE GHOST

Ghost represents a world of boundless potential, an authentic automotive wonder, built on the marque’s proprietary all-aluminium spaceframe Architecture of Luxury. For Salon Privé, Rolls-Royce Motor Cars presents a truly vibrant and playful expression of Ghost, finished in Tucana Purple, a colour reminiscent of the Southern night sky that surrounds the Tucana constellation. A striking and contrasting Lime Green Coachline, combined with Lime Green Pinstripe Tyres, confidently resolve the exterior. Inside, the Lime Green interior appointments on the seat piping, steering wheel, monogrammed headrests, and arm rests, echo the exterior hue.

In addition to the Tucana Purple Ghost on the stand, Rolls-Royce Motor Cars is delighted to confirm that a second Ghost will elegantly lead the Tour Privé, a rolling 120-mile concours through the Cotswolds – an honour reflective of this motor car’s significant stature.

• Spectre, the first fully electric Rolls-Royce, made its UK dealer debut at Rolls-Royce Motor Cars London on 1^st June
• Following on from its reveal in London, Spectre will go on tour throughout the UK
• Clients offered a fully immersive Rolls-Royce experience and an opportunity to see this remarkable motor car

 
“As our home market, the United Kingdom has always been, and will continue to be, a very important market for Rolls-Royce Motor Cars. I am delighted to announce that from today, the most anticipated Rolls-Royce in the marque’s 119-year storied history will go on tour throughout the UK, starting in London. Clients, media, and friends of the brand first had the opportunity to see this transformative motor car in the marque’s flagship showroom in Mayfair, before Spectre undertakes a tour around the UK. The response from the world’s opinion leaders to our genre-defining all-electric super-coupé, has been unequivocally positive, and I am delighted now to have the opportunity to showcase this remarkable motor car in the country where it was built.”
Boris Weletzky, Regional Director United Kingdom, Europe, and Central Asia, Rolls-Royce Motor Cars


In 2021, Rolls-Royce Motor Cars made a historic announcement that would shape the marque’s history forever. Rolls-Royce Motor Cars declared its commitment to electric technology by both announcing Spectre, an all-electric car with first customer deliveries in the fourth quarter of 2023, and that by the end of 2030, the marque’s entire portfolio would be fully electric. Since this significant moment in the storied history of Rolls-Royce, Spectre has been on a remarkable journey, including completing a highly demanding testing programme, spanning 2.5 million kilometres. Last October, Spectre was unveiled to the world at the Home of Rolls-Royce in West Sussex, and response from media across the globe has been overwhelmingly positive.

Now, ahead of first client deliveries later this year, Spectre made its UK dealer debut on 1^st June at the marque’s flagship residence in Berkeley Street, Mayfair, London. The world’s first ultra-luxury electric super coupé will now embark on its UK tour, offering clients an opportunity to draw closer to the brand, viewing this remarkable motor car and thereby participating in Rolls-Royce’s electric future.

Spectre heralds the beginning of an exciting new chapter for Rolls-Royce Motor Cars and the start of the marque’s all-electric era. Spectre represents a promise made, a prophecy kept and a remarkable undertaking. The marque has a long-standing connection with electric technologies; in 1900, Rolls-Royce co-founder Charles Rolls prophesised an electric future for the motor car. Having experienced an electric vehicle named The Columbia Electric Carriage, he foresaw the technology’s suitability as a clean, noiseless alternative to the internal combustion engine – providing there was sufficient infrastructure to support it. In 2011, Rolls-Royce showcased a fully electric Experimental Phantom concept named 102EX. This was followed by 103EX, a dramatic design study that anticipated a bold electric future for the marque.

• Rolls-Royce Motor Cars showcases glorious Bespoke craft at this year’s London Craft Week
• Inspiration for London Craft Week taken from the French Riviera
• Remarkable pieces of craftsmanship will be on display at Rolls-Royce Motor Cars London, for the duration of the event, from 8 to 14 May 2023
  
  

“As a brand that has always been synonymous with luxury, refined elegance, and exacting levels of craftsmanship, London Craft Week is an important event in our annual calendar. I am delighted to unveil our portfolio of stunning Bespoke craftsmanship, which will be on display at our flagship residence in Mayfair for the duration of the event. These beautiful examples of craftsmanship are indicative of the marque’s Bespoke capabilities. The inspiration behind these magnificent works of craftsmanship, created in honour of the event, comes from the French Riviera, a destination many miles away from the Home of Rolls-Royce but a location synonymous with luxury, beauty, and elegance, just like a Rolls-Royce.”
Boris Weletzky, Regional Director – UK, Europe, and Central Asia


To celebrate the ninth year of London Craft Week, Rolls-Royce Motor Cars will debut a remarkable exhibition of craftsmanship at the marque’s flagship residence in Mayfair. For this year’s event, the marque has selected the theme of Location, with a spotlight on the iconic, breathtaking, and lavish strip of coastline that is the French Riviera.

Having previously sought inspiration for London Craft Week directly from the Home of Rolls-Royce, on the Goodwood Estate, in West Sussex, this year, Rolls-Royce designers have sought inspiration from a place further afield, but still highly relevant and synonymous with Rolls-Royce: The French Riviera.

Part of the marque’s ongoing success rests on a deep understanding of the unique world in which the illustrious community of Rolls-Royce clientele live. Internationally renowned for its glamourous events, super luxurious lifestyle, stunning scenery, unrivalled views and sparkling hues of the Mediterranean, the French Riviera has long been a popular destination for Rolls-Royce clients, making it a befitting choice as the theme of this year’s event.

The French Riviera has also been associated with Rolls-Royce since the early part of 20^th Century, when the Côte d’Azur established itself as the favoured haunt of actors, artists, musicians, and other wealthy leading lights of the Belle Epoque. There is also a highly potent connection between the marque and the area: in 1912, Sir Henry Royce built his villa, La Mimosa, in the village of Le Canadel, where he subsequently spent every winter until his death in 1933.


SHORELINE INSPIRED FASCIA

For this year’s event, artisans from the marque’s Interior Surface Centre have drawn inspiration from the beautiful beaches of The Riviera, to meticulously craft a special shoreline inspired Fascia. To replicate the idyllic golden sands, the lightest in the marque’s portfolio of veneers, Ash Burr, was selected. A special ‘candy’ paint – a light translucent paint that gradually builds up to appear darker in colour – was created specifically for the exhibition by the marque’s in-house colour experts and was chosen to mimic the deep hues of the Mediterranean waters. To showcase the movement, myriad of colours, and depths of the sea, one talented individual sketched the outline of the waves, and then carefully spray-painted layers upon layers of paint at different angles and lengths. A delicate brush was then used to gently draw on the finer details of the waves. Once the hand painting was finished, this magnificent piece of artwork was lacquered multiple times before being meticulously hand polished to achieve a perfectly smooth finish.


RIVIERA INSPIRED HEADLINER

Drawing inspiration from the local Riviera architecture, the talented Collective of artisans at the Home of Rolls-Royce have created a true work of art as the headliner. One highly creative artisan hand painted a beautiful image of a coastal town in the French Riviera onto Turchese leather, before this one-of-a-kind headliner was embroidered with stitching in four different colours – Lemon, Iceland Moss, Sheida Pink and Fame Green – to replicate the vivacious hues typical for the region. To finish this masterpiece, 3D flowers, made entirely from thread, were hand sculpted and individually embroidered onto the main canvas piece. Delicate beads were then added to the centre of the flower before being sewn onto the headliner. This magnificent headliner, with all its delicate and intricate details, took the marque’s team of talented artisans over 100 hours to create.


COACHLINE MOTIF

Continuing the Riviera theme, Rolls-Royce’s highly skilled artisans working in the Exterior Surface Centre have created four Coachline motifs: a sailing boat, gently bobbing up and down on the water; waves; a parasol; and a Riviera-style town. These beautiful Coachline motifs are presented on an Arctic White panel, with an additional clearcoat, infused with a combination of shimmering champagne and blue glass crystals.


BESPOKE UMBRELLA

To complete the exhibition, the world’s leading luxury marque has created a one-off Bespoke umbrella for the occasion. Presented in two-tone Turchese and Arctic White, this Bespoke umbrella is a truly befitting addition to this year’s exhibition.

These unique pieces are indicative of the marque’s fluency in Bespoke and will be displayed in the window of Rolls-Royce’s flagship showroom, Berkeley Street, Mayfair, from 8 to 14 May 2023.

• Rolls-Royce Motor Cars Manchester unveils one-of-one Manchester Ghost
• Extensively Bespoke Manchester Ghost celebrates the historical resonance of the city for the marque, the remarkable accomplishments achieved by the people of Manchester and the city today
• The first Rolls-Royce to be inspired by the city of Manchester

 

“I am proud to unveil the Manchester Ghost, a truly special one-of-one embodiment of artistry and skill, curated in collaboration with our Dealer Partners from Rolls-Royce Motor Cars Manchester. As Charles Rolls and Henry Royce first met in Manchester, the city has, and always will have, a potent historical resonance for the marque. Our accomplished artisans, designers and engineers at the Home of Rolls-Royce at Goodwood, West Sussex have created a truly remarkable motor car, capturing the city’s history, and the city today, as well as celebrating some of its most remarkable accomplishments. The Manchester Ghost brings together the Home of Rolls-Royce where each motor car is hand built and the city where the original idea for Rolls-Royce was born.”
Boris Weletzky, Regional Director of Rolls-Royce Motor Cars, United Kingdom, Europe, CIS


A unique and extensively Bespoke one-of-one Ghost has been designed for Manchester, to celebrate the city’s historical link with the marque. The northern metropolis has long been an important place for Rolls-Royce: on 4^th May 1904, Charles Rolls and Henry Royce first met in the Midland Hotel, in central Manchester, and it was from this meeting that the marque’s two founding fathers agreed together to create ‘the best motor car in the world’. This is the first time, however, that the city of Manchester has been chosen as the inspiration for a Rolls-Royce commission.

The combined talent of the Bespoke Collective at the Home of Rolls-Royce saw designers, craftspeople and artisans collaborate over a period of two years to create this motor car. Designer Ieuan Hatherall explains:

“Manchester has always been a part of Rolls-Royce’s history. I wanted to create a highly contemporary yet elegant iteration of Ghost, honouring the significance of the city for the marque and celebrating the accomplishments of the people of Manchester whilst also incorporating the melange of Manchester’s modern and traditional architecture.”


MANCHESTER BEE

The Manchester Bee, one of the best-known symbols of the city and emblem for the city for more than 150 years, has been a source of great inspiration for this motor car. The Manchester Bee symbolises Mancunians’ strong work ethic and the city being a hive of activity. On the exterior of this unique motor car, a Bespoke motif, inspired by the Manchester Bee and presented in Turchese, is displayed on the C pillar. Inside, the Manchester Bee theme continues, with this iconic symbol embroidered on the front and rear seat inserts.

The traditional Silver exterior of the Manchester Ghost is punctuated with a coachline in Turchese, creating a contemporary accent to the car. The pinstripe wheel centre caps, also presented in Turchese, echo the design, while the brake callipers in the same hue elegantly complete the exterior.


ILLUMINATED FASCIA

For the Manchester Ghost, a truly special Illuminated Fascia, with 10,000 laser etched dots, depicts an ethereal view of Manchester from above. The largest etched dot on the Illuminated Fascia represents the location of the Midland Hotel, the very place where the marque’s two founding fathers first met at the start of the twentieth century. The Illuminated Fascia references the title of the poem ‘This is the Place’ by Tony Walsh, a sentimental tribute to the city of Manchester.


REAR SEAT EMBROIDERY

Landmark locations in Manchester are embroidered in tone-on-tone thread to the rear seat centre and demonstrate the unrivalled capabilities of the Bespoke department.


GRAPHENE HEADLINER

In 2004, two professors at the University of Manchester first isolated Graphene, an incredibly lightweight, strong and flexible material. The discovery of this material, with its unique properties, helped to reaffirm Manchester as a city renowned for revolutionary inventions, academic expertise, and research. This Bespoke commission celebrates this pioneering spirit, with the fabled Rolls-Royce headliner depicting a Graphene lattice inspired pattern.


ILLUMINATED TREADPLATES

The illuminated treadplates also celebrate Manchester’s reputation as a pioneer in the field of technology. Inside the cabin doors, the abbreviated name for the city, ‘MCR’ is inscribed in Binary. This is a tribute to ‘The Manchester Baby’, the world’s first stored programmed electronic digital computer which was successfully run at the University of Manchester on 21^st June 1948 – a landmark moment in the history of computing.

“As a born and bred Mancunian, this commission is truly special and will always be highly memorable for me. From the moment we set out to design a motor car to celebrate the city of Manchester, we wanted to create something that would celebrate the city’s history and the place today. It has been great to work with the team at Home of Rolls-Royce to turn our vision into a reality.”
Jon Crossley, Brand Director, Rolls-Royce Motor Cars Manchester

• UK Media Drive of Phantom Series II commences from marque’s flagship residence in Mayfair
• Invited guests will embark on an exciting and luxurious adventure to Somerset – while enjoying a rare encounter with the marque’s pinnacle luxury product

“Phantom occupies an unrivalled position at the apex of luxury and represents the pinnacle of Rolls-Royce craftsmanship, design and engineering. The new incarnation of the world’s most luxurious product made its UK public debut a few weeks ago; I am delighted now to offer our media the opportunity to embark on an adventure, experiencing the beauty, elegance and tranquillity of Phantom Series II in Southern England.”
Boris Weletzky, Regional Director, United Kingdom, Europe, and Central Asia

UK media will be invited to experience Phantom Series II, the newest iteration of the world’s most luxurious motor car, at a spectacular event in the South of England, starting today.

Invited guests will have the opportunity to enjoy Phantom’s commanding stature on the road by taking the wheel themselves, before later experiencing a luxurious chauffeur-driven experience from Phantom’s interior suite.

The adventure with Phantom will commence from Rolls-Royce Motor Cars London, the marque’s flagship showroom in the heart of Mayfair. The showroom, which opened its doors in Spring 2021, offers visitors a fully immersive Rolls-Royce client experience, pushing the boundaries of automotive luxury. The contemporary yet stylish and elegant design of the showroom is the perfect environment for clients, media and friends of the brand to draw closer to the marque.

London, and Mayfair in particular, has long been associated with Rolls-Royce – the highly exclusive postcode of W1 is a favoured location amongst the illustrious community of Rolls-Royce clientele. There is also a potent historical resonance for the company: Charles Rolls was born in Hill Street, only a stone’s throw away from the marque’s flagship residence, and he worked at 14/15 Conduit Street from 1905-1910. A plaque was unveiled there in 2010 to commemorate Rolls’ remarkable life.

From London, media will travel to The Newt, a country estate in the heart of Somerset, with splendid gardens, majestic woodlands and traditional cyder orchards, before being chauffeur-driven home ­– an opportunity to experience Phantom’s beautifully curated interior suite.

• Rolls-Royce Motor Cars completes the rejuvenation of its Wildlife Garden at the Home of Rolls-Royce at Goodwood
• Incorporates elements of the winning design from the children's Wildlife Garden Competition held during 2021
• New features provide valuable habitat for animals, birds and insects, and enhanced activity spaces for local schools and the community
• Updates to this valuable and well-established area of the Goodwood site form part of the wider rejuvenation, in line with current conservation thinking and practice, particularly rewilding and the creation of wildlife corridors

“Today marks the successful conclusion of a project very dear to the hearts of everyone at the Home of Rolls-Royce. The Wildlife Garden, created when the site was first developed almost 20 years ago, has always been one of our most popular initiatives, used extensively by local schoolchildren, as well as our own employees. Now enhanced with a range of new features, it offers even more opportunities to spend time outdoors in nature, with all the physical and mental health benefits that brings."
Andrew Ball, Head of Corporate Relations, Rolls-Royce Motor Cars


Rolls-Royce Motor Cars has celebrated the completion of its project to update the Wildlife Garden at the Home of Rolls-Royce at Goodwood in a grand reopening ceremony.

Occupying a small, secluded area just inside the main gates, the Wildlife Garden supports a wide variety of plants, insects, birds and animals native to the South of England.

The rejuvenation, carried out in partnership with Chichester District Council and the South Downs National Park Trust, reflects changes in conservation thinking and practice since the Wildlife Garden was established almost 20 years ago, as part of the original landscaping of the 42-acre Goodwood site.

One of the project's central themes is 'rewilding', recognised by conservationists and bodies including the United Nations, as a crucial tool in preserving functional ecosystems and reducing biodiversity loss. Rewilding involves returning land to its former uncultivated state, connecting habitats by creating 'wildlife corridors' and moving towards a more natural ecosystem with reduced human intervention and management.

The Wildlife Garden is now one of 60 sites in seven corridors that together form the Strategic Wildlife Corridor. This pioneering rewilding initiative connects the South Downs National Park to Chichester and Pagham Harbours, both of which have numerous conservation designations including Local Nature Reserve (LNR), Special Protection Area (SPA) and Site of Special Scientific Interest (SSSI). Formally approved by Chichester District Council in 2021, this is the first time that wildlife corridors have been strategically included in planning policies anywhere in the UK.

As part of the Strategic Wildlife Corridor, the Wildlife Garden will play an important role in protecting biodiversity, particularly honeybees, bumblebees, butterflies and other pollinators, by reconnecting habitat areas previously fragmented by human activity.

The updated Garden also incorporates elements of the winning design from the Wildlife Garden Competition held in 2021, in which children aged 5-11 were invited to submit ideas for new features that would benefit both wildlife and people.

Iris, then aged eight, created Tiggy Town, to help support the UK’s wild hedgehog population, which is in critical decline. Her individual hedgehog houses, each with its own address, have been lovingly made to her design by Apprentices in the Interior Surface Centre. The department has also produced beautiful Bespoke nest-boxes for birds, bats, dormice and solitary bees and a new sign at the entrance.

Another of Iris's key design features, 'hedgehog highways' in the fences, are formed from recycled terracotta pipes which have been cut in half to form an archway for the hedgehogs to pass under. The Garden's centrepiece is a new pond, shallow enough for hedgehogs to drink from and bathe in safely, with a boardwalk enabling them to climb out should they become tired.

Some welcome additions to the project also included a new seating area created using recycled wooden pallets, a newly rebuilt entrance gate and the creation of a safe bark pathway through the Garden.

Andrew Ball said, "This project is so full of positives, involving children's imagination and creativity, collaboration between Rolls-Royce and our local community, real generosity of spirit and a great sense of shared enterprise and teamwork - all in the name of supporting our fantastic local wildlife. We're particularly excited to be part of wider rewilding and wildlife corridor creation projects that support biodiversity far beyond our own boundaries. This update will ensure the Wildlife Garden remains a truly valuable resource for people and nature alike for many years to come."

• Rolls-Royce Phantom Series II makes UK public debut at Salon Privé, Concours d’Élégance
• A highly Bespoke Black Badge Ghost will also be showcased at the event
• Black Badge Ghost will lead 120-mile Tour Privé around the Cotswolds on 30^th August 2022

“Rolls-Royce Motor Cars is delighted to return once again to Blenheim Palace for Salon Privé. Salon Privé is an important event in the luxury calendar, making it the perfect place for the Phantom Series II, the marque’s magnum opus, to make its UK public debut. We will also showcase a highly Bespoke Black Badge Ghost at the event. I look forward to meeting our esteemed clients, friends of the marque and media at this year’s gathering.”
Boris Weletzky, Regional Director UK, Europe, Russia and Central Asia, Rolls-Royce Motor Cars


From 31^st August 2022, luxury car aficionados will convene at Salon Privé, a highly exclusive Concours d’Élégance, in the grounds of Blenheim Palace, Oxfordshire. In recognition of this gathering, Rolls-Royce Motor Cars will showcase two highly Bespoke commissions at the event – Phantom Series II and Black Badge Ghost. Each of these commissions is testament to Rolls-Royce’s peerless fluency in Bespoke and indicative of the extensive scope of the marque’s craft, design and engineering competencies.


ROLLS-ROYCE PHANTOM SERIES II

Phantom occupies a unique position, at the apex of the luxury world. It represents the pinnacle of Rolls-Royce design, engineering, and craftsmanship.

Rolls-Royce Motor Cars recently announced a new expression for Phantom Series II. The eighth generation of Phantom was presented in 2017. In creating this new expression, Rolls-Royce designers and engineers have been guided by the requests of clients, who have implored Rolls-Royce not to make any major changes to an already iconic motor car. In answer to these client demands, only the lightest of design touches, embellishments, and adaptations have been incorporated. Indeed, it is not about what should be changed, but rather what should be preserved and protected.

The most obvious and important feature to be retained is Phantom’s commanding presence. This has been further enhanced by a new polished horizontal line between the daytime running lights above the Pantheon Grille.

A subtle geometric change to the Pantheon Grille makes the ‘RR’ Badge of Honour and Spirit of Ecstasy mascot more prominent when viewed from the front. The grille itself is now illuminated, a feature debuted and popularised in Ghost. The headlights are graced with intricate laser-cut bezel starlights, creating a visual connection with the Starlight Headliner inside, and adding further surprise and delight to Phantom's night-time presence.

Phantom’s side profile retains Rolls-Royce’s signature short front and long rear overhang, long wheelbase and broad c-pillar, the latter giving greater privacy for occupants. The silhouette preserves the elegant key lines running from the Spirit of Ecstasy to the tapering rear tail. The ‘split-belt’ line begins at the front fender and curves gently towards the rear door, emphasising the car's long dash-to-axle proportions, before falling gently towards the lantern-like rear lamps. The heavily undercut 'waft line' creates a strong shadow, visually signalling the marque's unequalled ‘Magic Carpet Ride’.

The side profile is further enhanced with a suite of new wheels. A 3D, milled, stainless steel wheel with triangular facets is available to commission in a fully or part-polished finish. Alternatively, Phantom may be graced with a truly elegant disc wheel, recalling the romance of 1920’s Rolls-Royce motor cars. This disc wheel is produced in both polished stainless steel and black lacquer, perfectly encapsulating the sense of flight on land.

Responding to Phantom clients who have previously requested a darkened chrome grille surround, black bonnet reins, windscreen surround and side frame finishers, these may now be commissioned. This aesthetic now enables Rolls-Royce to transform Phantom into the lightest of light or the darkest of dark appearances.

For this year’s Salon Privé, a highly Bespoke Phantom has been commissioned, presented in a classic Rolls-Royce two-tone colorway with Black over Monteverde green, with a Peony Pink coachline. Inside, a Scivaro Grey interior is offset by Peony Pink. The Obsydian Ayous open pore wood and canadel paneling present a contemporary yet warm look and feel.


ROLLS-ROYCE BLACK BADGE

Launched in 2016, Black Badge represents a subversive alter ego of the Rolls-Royce brand. Designed with more torque, control and power, Rolls-Royce Black Badge is for those who reject conformity and live on their own terms. It is for the innovators, trailblazers, rule-breakers — and above all — those who dare to be different. This permanent Bespoke series, which is available for Wraith, Dawn, Cullinan and Ghost, marries a noir aesthetic and highly contemporary interior materials to a more urgent, dynamic personality. For Salon Privé 2022, Rolls-Royce Motor Cars presents the most potent expression of a Rolls-Royce to date, Black Badge Ghost.

A vibrant St Tropez exterior finish was selected to signify the dramatic intent of this Black Badge Ghost commission. A striking combination of Scivaro Grey, Charles Blue and Mandarin confidently resolve the aesthetic interior.

As in previous years, Rolls-Royce Motor Cars will lead the Tour Privé. For 2022, this rolling concourse will incorporate a 120-mile tour of the Cotswolds, led by Rolls-Royce Black Badge Ghost.  Presented in a vivacious Twilight Purple, the signature Black Badge design flourishes, including a carbon fibre Spirit of Ecstasy, and 21-inch Black Badge wheels embolden the exterior aesthetic. Inside, Black leather creates a dramatic and bold impression, while Tailored Purple on the secondary panels and inner door panels, echo the exterior hue.

• Rolls-Royce Motor Cars showcases highly Bespoke craft at this year’s London Craft Week
• Inspiration for London Craft Week taken from the Phantom Rose, a unique flower grown only at the Home of Rolls-Royce in Goodwood
• Remarkable pieces of craftsmanship on display at Rolls-Royce Motor Cars, London, for the duration of the event (9-15 May)
• Press and members of the public offered insight into the world of Rolls-Royce craftsmanship via LinkedIn stream on Friday 13 May
  
  

“Bespoke Craftsmanship is at the centre of Rolls-Royce Motor Cars. We are really proud to be displaying these highly Bespoke examples of pinnacle craftsmanship in our flagship residence in the heart of Mayfair. Inspired by the Phantom Rose, a unique rose found only at the Home of Rolls-Royce in Goodwood, these remarkable items are testament to Rolls-Royce’s peerless craftsmanship.”
Claus Andersen, Brand Director, Rolls-Royce Motor Cars London


Bespoke craftsmanship lies at the very heart of Rolls-Royce Motor Cars, with creativity nurtured and expressed at every turn.

During this year’s London Craft Week, Rolls-Royce Motor Cars London, will debut a remarkable collection of Bespoke items which illustrate the marque’s dedication to craftsmanship. Showcased at Rolls-Royce’s global flagship premises in Berkeley Street, Mayfair, these highly Bespoke items will be on display for the duration of this year’s London Craft Week.

To celebrate the eighth year of London Craft Week, Rolls-Royce’s master craftspeople have taken inspiration from a unique flower, the Phantom Rose. Rolls-Royce’s headquarters on the Goodwood Estate is the only place in the world where this beautiful rose can be found. These exquisite flowers are symbols of beauty and elegance, usually coming into bloom in May, coinciding with this year’s event.

The Phantom Rose, a blousy, creamy-white flower offering a full bloom of 50 petals and a rich perfume, was designed by British Rose breeder Philip Harkness, of the award-winning Harkness Roses. This unique flower took eight years to develop and grows in a specially designed bed, fringed with lavender. Our team of designers and artisans have been inspired by its rare beauty for this year’s event.

During London Craft Week, Rolls-Royce Motor Cars London, will showcase five remarkable works of craftsmanship which have been created especially for the occasion.


A ROSE COACHLINE MOTIF
Rolls-Royce’s highly skilled team of artisans working in the Exterior Surface Finish Centre have taken the forms of the flower and its leaves as their inspiration for a new Rose Coachline Motif. The leaves on this motif are painted in Blue Grey and the flower is Arctic White. The background colour is Sagano Green, named after the famous bamboo forest near Kyoto in Japan.


ROSE ‘MARQUETRY’ GALLERY
Unique to Phantom, the Gallery along the fascia enables clients to commission and exhibit works of art in their motor car. For this year’s event, Rolls-Royce has created a Rose Gallery for Phantom, meticulously crafted by the interior woodwork specialists at the Home of Rolls-Royce in Goodwood. The rose motif is formed using beautifully tessellated marquetry elements.


EMBROIDERED ROSE HEADLINER
Taking inspiration from the Phantom Rose, Rolls-Royce master embroiderers have created a beautiful and intricate Rose headliner.


EMBROIDERED ROSE DOOR
For this year’s London Craft Week, the highly skilled artisans at Rolls-Royce have also embroidered a rose inspired artwork onto the leather of a Phantom door. Along with the headliner, the embroidered rose features on the door are crafted using a combination of satin and tatami stitching on the leaves which adds depth to the design. The petals are made from split-satin stitching to produce softer textures which capture the light at different angles, which give each petal its own unique tone of Arctic White thread.


ROSE INSPIRED PICNIC TABLES
The Phantom Rose embellishes an interior high-gloss lacquered surface – a Rolls-Royce picnic table.


These unique pieces will be displayed in the window of Rolls-Royce’s flagship showroom, Berkeley Street, Mayfair, from 9-15 May. In addition, the Rolls-Royce residence will be decorated in a befitting floral fashion, using roses akin to the rare Phantom Rose.

Tune in to the Rolls-Royce LinkedIn stream at 13:00 BST on Friday 13 May for a rare insight into the craftsmanship of the leading luxury marque.

• Rolls-Royce Motor Cars London celebrates first anniversary of the opening of its new flagship showroom in the heart of Mayfair
• The flagship residence has been pivotal to shaping the brand’s position as a true House of Luxury and provided a meaningful contribution to last year’s historic sales record – the most successful year in the marque’s 118-year history 
• The first showroom to debut the new visual identity, before a global rollout across the brand’s network of 131 showrooms in 40 countries worldwide
• To commemorate the occasion, Rolls-Royce Motor Cars London reflects on the exclusive events and experiences it has offered clients in the last twelve months
  
  
  

“Over the last twelve months we have welcomed friends of Rolls-Royce and members of the media into our new flagship residence in the heart of Mayfair. The showroom is the perfect embodiment of our brand. Effortless, stylish, contemporary, in tune with our clients' tastes, requirements and expectations. It is the perfect environment to offer guests a truly authentic Rolls-Royce experience.”  
Claus Andersen, Brand Director, Rolls-Royce Motor Cars London


One year has passed since Rolls-Royce Motor Cars opened the doors to its flagship residence in Mayfair and in that time Rolls-Royce Motor Cars London has offered media, patrons and friends of Rolls-Royce truly unforgettable experiences both at the residence and at a number of noteworthy locations across the UK. From exclusive parties and events, to showcasing the pinnacle of contemporary craft for London Craft Week, Rolls-Royce Motor Cars London has enjoyed a remarkable first year in its new location, in Berkeley Street, W1.

Part of the ongoing success of Rolls-Royce is its in depth understanding the unique world in which its clients live. Rolls-Royce clientele are part of an illustrious community that only expects the best of the best from the brands they interact with, and Rolls-Royce takes great pride in knowing all their clients personally. The company’s relationship with clients goes above and beyond a mere transaction, gradually becoming, a hyper-personalised, close relationship characterised by high-touch encounters and memorable experiences, during which clients are invited to draw closer to the brand.

The luxurious yet contemporary design of Rolls-Royce Motor Cars London has received highly positive feedback from patrons and the media. The flagship residence consolidates Rolls-Royce’s position as a true House of Luxury, offering clients a premium and wholly immersive experience from the moment they enter. The entrance to the flagship showroom is modelled on Rolls-Royce’s famous Pantheon grille. The doorway is topped by the most famous mascot in the automotive world, the Spirit of Ecstasy; this is produced by the same maker that creates all the iconic figurines that grace the bonnet of every single Rolls-Royce motor car.

Inside a Cabinet of Curiosities is filled with luxurious, intriguing items and iconic books, designed to provoke ideas and inspire creativity. Additionally, Rolls-Royce Motor Cars London houses a Speakeasy style bar, which offers a secluded space for clients to socialise and relax, providing further opportunity to immerse themselves in the Rolls-Royce experience.

However, the pièce de résistance is the Atelier. A stylish room, housing samples of surface finishes, wood veneers, leathers, embroidery threads and numerous lambswool samples and fabrics. This setting is designed to ignite clients’ imaginations, help them envisage their dream commission and picture how Rolls-Royce can bring this to life. Although modern in its aesthetic, this room does not deviate from Rolls-Royce’s heritage, with the iconic quote by Sir Henry Royce displayed on the wall: “Strive for perfection in all that you do. Take the best that exists and make it better. When it does not exist, design it”.

In the year since the opening of the new flagship residence for the world’s leading luxury brand, Rolls-Royce continues to drive and shape the future of luxury, providing an exclusive space in which clients can begin to conceptualise their dream commission.

Some of the memorable experiences and events hosted by Rolls-Royce Motor Cars London include:

Rolls-Royce Motor Cars London Opening Event
After an extensive search for a new home for Rolls-Royce Motor Cars London, the flagship residence at the heart of Mayfair was developed. Meticulous attention to detail was invested into the design, planning and restoration to ensure a truly befitting home for the marque’s pinnacle residence. In late September, Rolls-Royce Motor Cars London, held a grand opening party, inviting clients, friends and the media to celebrate the official opening of its flagship residence in its new location. The grand opening party featured Bespoke cocktails, exquisite canapes and live music, and the unveiling of a unique artwork, a vivid expression of the Rolls-Royce super luxury SUV, Cullinan, by self-taught artist, Laurence M. White. Created for the opening event, this stunning and remarkable piece of art was then auctioned via the marque’s highly exclusive private-members club, Whispers, with all proceeds going to charity.

London Craft Week
Craftsmanship lies at the very heart of Rolls-Royce Motor Cars and last year, Rolls-Royce Motor Cars London was transformed for the duration of London Craft Week to showcase the excellent works of craftsmanship created by Rolls-Royce’s artisans, designers and engineers. For the event, one artisan designed a highly Bespoke Rolls-Royce bonnet. This design was inspired by the 300,000 English honeybees living in the world’s most exclusive apiary at the Home of Rolls-Royce on the Goodwood Estate in West Sussex, together with the Phantom Rose, an English Tea Rose bred especially for Rolls-Royce and found only at the marque’s headquarters. The bonnet was installed in the window of the London residence for the duration of the event. A highly decorative and elaborate display was installed throughout the showroom, this included: beehives, like those that house Rolls-Royce’s very own English honeybees; and white roses, akin to the unique Phantom Rose. In addition, a unique Rolls-Royce champagne cocktail was created, featuring one of the rarest of ingredients, Rolls-Royce honey.

In its first year, Rolls-Royce Motor Cars London afforded its clientele truly remarkable experiences, and the marque looks forward to welcoming more clients past, present and future.

• Rolls-Royce Motor Cars showcases a highly Bespoke hand-painted bonnet at this year’s London Craft Week
• Remarkable piece of craftsmanship on display at Rolls-Royce Motor Cars, London, for duration of London Craft Week
• Rolls-Royce offers press and members of the public insight into the world of the leading House of Luxury via LinkedIn stream on 5th October.
  
   

“Bespoke Craftsmanship is at the centre of Rolls-Royce Motor Cars. We are really proud to be displaying this highly Bespoke bonnet in the window of our new flagship residence in the heart of Mayfair. Inspired by Rolls-Royce’s very own English honeybees, this remarkable bonnet is testament to Rolls-Royce’s peerless craftsmanship.”
Claus Andersen, Brand Director, Rolls-Royce Motor Cars, London


Bespoke craftsmanship lies at the very heart of Rolls-Royce Motor Cars, with creativity nurtured and expressed at every turn.

A highly skilled artisan from the marque’s Exterior Surface Finish Centre, Allie Knight, has demonstrated her unique talent on a befitting canvas – a Rolls-Royce Phantom bonnet. Showcased at the marque’s new global flagship premises in Berkeley Street, Mayfair, the bonnet will be on display for the duration of this year’s London Craft Week.

Since 2016, the marque’s Global Centre of Luxury Manufacturing Excellence, located on the Duke of Richmond’s Goodwood Estate on the edge of the South Downs National Park, has been home to the Rolls-Royce Apiary – six colonies totalling about 300,000 English honeybees.

The bees forage across the site, and on the Goodwood Estate, to produce what has become known, worldwide, as ‘the Rolls-Royce of Honey’.  These honeybees and the Phantom Rose – an English Tea Rose bred especially for Rolls-Royce and found only at the marque’s headquarters – have been the inspiration for this highly Bespoke bonnet.

For the duration of London Craft Week, Rolls-Royce Motor Cars, London, will be transformed to showcase the breadth of character afforded by pinnacle contemporary craft.  A global public debut of this highly Bespoke and unique Rolls-Royce bonnet will be displayed in the window of Rolls-Royce’s flagship showroom, in the heart of Mayfair.  A unique Champagne cocktail, incorporating Rolls-Royce’s very own, rare honey, has been designed in collaboration with Perrier Jouët for this occasion.

Members of the press and public are invited to Rolls-Royce Motor Cars London, Berkeley Street, Mayfair to view this unique bonnet, on display from Monday 4^th October – Sunday 10^th October.

In addition, on 5^th October, Allie Knight will be offering a rare insight into the world of the leading luxury marque via a LinkedIn stream at 13:00 BST.  During the session Allie will reveal the story behind her work on the Bespoke bonnet.

• Global public debut of Rolls-Royce Wraith Black Badge Landspeed Collection
• Bespoke expressions of full product portfolio presented to the public
• Collection presented on Festival’s Laundry Green

Visitors attending the Goodwood Festival of Speed will experience the global public debut of the Rolls-Royce Wraith Black Badge Landspeed Collection. Recently announced, the Landspeed Collection celebrates achievement, innovation and courage, commemorating the tremendous records set by British engineer, Captain George Eyston, in Thunderbolt, which was powered by two Rolls-Royce R V12 aero engines.

The Rolls-Royce Wraith Black Badge Landspeed Collection will take to the hillclimb up to four times a day in the exclusive ‘First Glance’ showcase. Further demonstrating Black Badge’s agility, a Rolls-Royce Dawn Black Badge will join the cars in the ‘Michelin Supercar Run’. Both motor cars can be viewed in the Supercar Paddock between their scheduled high-speed outings.

Displayed on the Festival’s Laundry Green, adjacent to Goodwood House, will be a selection of Bespoke commissions – comprising Phantom, Ghost, Dawn, Wraith and Cullinan – each an expression of an owner’s aesthetic sensibilities and of the marque’s peerless craftsmanship.

WRAITH BLACK BADGE LANDSPEED COLLECTION

The Wraith Black Badge Landspeed Collection is presented with a specially created two-tone finish that provides a visual cue to the Bonneville Salt Flats in Utah where Eyston pursued his record-breaking endeavours between 1937 and 1938. This remarkable Collection Car is presented in a specially created two-tone finish, which marries Black Diamond Metallic with a Bespoke Bonneville Blue hue. This specially developed colour bears particular significance to the Collection, with a colour that transitions under sunlight from light blue to silver, illustrating the reflections of both the vast sky over Bonneville and the crisp salt flats on Thunderbolt’s aluminium body.

Inside, the fissured texture of the Salt Flats is reproduced in the engraved fascia, while fine perforations on the steering wheel and driver’s seat mimic the dark line painted onto the stark white surface used to guide Eyston during his record runs. The Starlight Headliner precisely depicts the night sky on 16 September 1938, when Eyston set his third and final land-speed record of 357.497 mph. Silhouettes of his car, Thunderbolt, and its three record-breaking speeds are laser-engraved on the front tunnel. Just 35 examples of the Wraith Black Badge Landspeed Collection will be built.

ROLLS-ROYCE PHANTOM

Phantom will rightly assume pride of place in Rolls-Royce’s Bespoke space, honouring its status as the marque’s flagship. This highly contemporary commission commands attention with its Silver Haze exterior, while black detailing darkens key portions of the brightwork – most notably the B-pillar, window surrounds and the vertical bars of the iconic Pantheon Grille.

For the interior, an imposing black colourway is applied to the headliner, doors, fascia and carpets – contrasted by Cashmere Grey panels on the seats and doors, alongside Charles Blue accents for the seat piping and linings of the door pockets. Phantom affords a unique opportunity to present an artwork in the Gallery, seamlessly accommodated within the fascia for its commissioning patrons to enjoy. A Carbon Veil Gallery, designed by the Rolls-Royce Bespoke Collective, takes inspiration from the angular, stealth-like shape of fighter jets – forging it into a design of pure and uncompromising menace. This aesthetic was then applied to Phantom’s Gallery – fulfilling Rolls-Royce’s ambition to introduce sharp, angular objects into the vehicle’s interior with a bold, creative confidence.

ROLLS-ROYCE GHOST

The most technologically advanced Rolls-Royce yet, the new Ghost is the latest iteration of the most successful product in the marque’s storied 117-year history.

The exterior’s clean and simple form provides the perfect canvas for the Submariner Blue surface finish, a deep hue, applied for the first time to a Rolls-Royce Ghost. Dark 21-inch ‘Shadow’ part-polished wheels give added presence and ensure the chrome window surround for the glasshouse becomes a stand-out visual signature. Inside, Grace White leather reinforces this refined aesthetic, while Navy Blue on the secondary panels of the seats, steering wheel, lambswool carpet, seatbelts and stitching details echo the exterior hue. Spanning the fascia and topping the centre console between the front seats is Circassian Walnut with a rich open-pore texture that introduces a natural aura to Ghost’s contemporary cabin.

ROLLS-ROYCE DAWN

Dawn, an emblem of spontaneity, is presented in a Verde Ermes, a deep Bespoke shade of green. The flanks of its bold coachwork are underscored by 21-inch wheels rendered in Anthracite Grey – a feature also recalled on the motor car’s sleek black bonnet. An Aero Cowling transforms this Dawn into a two-seat roadster, encouraging the eye into its Casden Tan interior. The aesthetic is resolved in a two-tone steering wheel, Black with Casden Tan.

ROLLS-ROYCE BLACK BADGE

Designed with more torque, control and power, Rolls-Royce Black Badge is for those who reject conformity and dare to be different. Since its introduction, more dynamic patrons of luxury have responded by pushing the boundaries of the marque’s bold alter-ego through their own Bespoke commissions. For this year’s Festival of Speed, Rolls-Royce presents two new powerful creations, inspired by its clients’ desires.

Since its launch in 2018, Cullinan has embarked on a remarkable Bespoke journey. The Bespoke Collective of designers, craftspeople and engineers have, and continue to, bring the visions and desires of the marque’s discerning patrons to life. A unique Black Badge Cullinan has been curated in recognition of this journey.

The commission reconciles the unparalleled notions of utility, power and effortlessness that Black Badge Cullinan embodies. Presented in a dramatic Iced Magma Red hue, the signature Black Badge design flourishes, including a Spirit of Ecstasy in high-gloss dark chrome, blackened exterior brightwork, and exclusive 22-inch part-polished Black Badge wheels, embolden the exterior aesthetic.

The red theme is carried through to the interior, where Mugello Red is contrasted against black seating details, carpets and a Shooting Starlight headliner. The two-tone treatment is also applied to the Viewing Suite.

The second Black Badge model on display is a Wraith, its Iced Premiere Silver coachwork creates an almost monochromatic effect alongside the dark chrome Spirit of Ecstasy and 21-inch Black Badge wheels. In contrast, the interior colour treatment incorporates the marque’s vivid Mugello Red highlights.

Additional Rolls-Royce motor cars attending the Festival of Speed include a Black Badge Cullinan as a Festival Course Safety Car and a Ghost as a Courtesy Car.

• Rolls-Royce Motor Cars announces further development of brand from automotive manufacturer to House of Luxury
• New developments consolidate the pinnacle position of the brand as a House of Luxury
• Recently announced new brand identity being introduced in major showrooms worldwide
• New flagship store opens in London’s Mayfair while Shanghai boutique reopens in new visual identity, signifying importance of China market    
• New visual language will resonate with younger demographic of clients
• Move reflects increasing demand for the marque’s pinnacle products
• New environment provides a relaxed and immersive client experience
• Interior is inspired by Galleria-style shopping and includes Atelier commissioning suite and lounge area with Cabinet of Curiosity feature and Speakeasy Bar, all complemented by a wealth of innovative digital technology and lighting installations.

"Over the past few years, we have been repositioning our brand and company as a House of Luxury, distinct from an automotive manufacturer. Our products are individual commissions by singular clients who expect the very best in all products they purchase. We now begin the process of bringing our recently announced new visual identity to life.

“The opening of a new Rolls-Royce dealership is always a great moment for us; and as a brand founded and based in Great Britain, London has a key role to play in our global presence. The timing of the opening of our new flagship store, which proudly displays our new visual identity is particularly apt, coinciding, as it does, with the re-opening of UK retail following the recent lockdown. The concurrent opening of our new re-designed boutique in Shanghai, acknowledges the importance of the China market to our business.

“Now, with the opening of our new flagship residence in London, and our showroom in Shanghai, we are able to present our unique products in the surroundings of a luxurious boutique, befitting of Rolls-Royce’s position as the manufacturer of the world’s most precious luxury goods."
Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars

In August 2020, Rolls-Royce revealed a new visual language of luxury with the introduction of a highly contemporary, fresh brand identity for the marque. Its design and execution was driven by the brand’s ever-younger client demographic, their lifestyle and the luxury world that surrounds them, and has subsequently proved to be the perfect platform to showcase the remarkable products and experiences created at the Home of Rolls-Royce in Goodwood, West Sussex. The new visual identity was warmly received by clients and the company’s global dealer network, while enjoying worldwide accolades in the media.

The brand’s new visual identity is the latest impulse in the development of Rolls-Royce as a House of Luxury, distinct from an automotive manufacturer which has been underway for a number of years.

Rolls-Royce clients are part of an illustrious community that rightly expects only the very best from the brands they interact with. Products, experiences, service, quality and personal attention are all facets of their expectations. Rolls-Royce has a deep understanding of its clients, their needs and expectations. The company’s relationship with clients transcends a mere transaction, becoming, over time, a hyper-personalised, one-to-one relationship characterised by high-touch encounters during which clients are invited to draw closer to the brand, along the way gaining exclusive knowledge and insights.

Today, Rolls-Royce is ready to reveal the next major development on its luxury leadership and client relationship journey.

Rolls-Royce is delighted to announce that its new flagship residence in the heart of London's Mayfair is now open and ready to welcome clients past, present and future.

The new showroom, which is located at Berkeley Street, W1, provides much-needed additional space compared with the marque's previous, rather cramped location on nearby Berkeley Square. The move has also provided an opportunity to create a wholly immersive client experience in line with Rolls-Royce's continuing evolution as a true global luxury goods brand.

The new, enhanced client experience begins literally at the front door, which is modelled on Rolls-Royce’s famous Pantheon grille and provides a discreet, tantalising glimpse of what lies within. The doorway is topped by an uplit Spirit of Ecstasy, produced by the same maker as the iconic figurine that graces every Rolls-Royce motor car. After hours, video projections displayed in the windows, to the right of the door, create the illusion of continuing life and activity inside.

The interior concept is based on a luxury Galleria shopping experience. Each Rolls-Royce model enjoys its own dedicated space, framed and presented according to its distinctive personality and identity. A kinetic lighting arrangement illuminates the area in which clients take delivery of their commission, using different sequences and orientations to create an engaging atmosphere, dependent on the model.

The lounge area features a ‘Cabinet of Curiosities’, displaying intriguing objects and pieces designed to spark ideas and conversations as part of the commissioning process. Discussions can also take place in the 'Speakeasy' bar to the rear of the store. Like its Prohibition-era namesake, this is a relaxed, comfortable and secluded space where clients can mix and socialise. More private still, is the Brand Director’s office, which includes a cutting-edge configurator for finalising specifications.

The true heart of the store is the Atelier, which houses samples of surface finishes, wood veneers, leathers, embroidery threads and numerous lambswool samples and fabrics. Other options on view include convertible hood fabrics and headliners, plus wheel options. The surface finish samples are presented in the familiar Rolls-Royce speedform shape that makes it easy to envisage two-tone colour combinations; the leathers are rolled on wands with handles from the iconic Rolls-Royce umbrellas, while the veneers are shaped like the cross-section of an aerofoil, recalling The Hon Charles Rolls' exploits in aviation. The sculpted wood presentation table is loosely modelled on the profile line of Wraith, with the grain directing attention towards the configurator screen.

In another nod to history, albeit more recent, the social space within the Atelier is known as the Library. This is a reference to the code-name given to the design studio where the first Phantom was created in the early 2000s, as Rolls-Royce Motor Cars came into BMW Group ownership.

This newly developed visual concept extends to the Rolls-Royce showroom in Shanghai, China.  This important dealership has likewise been fully re-designed and reflects of the marque’s continuing success in China and marks the worldwide roll-out of the new concept to all global Rolls-Royce dealerships.

Claus Andersen, Brand Director, Rolls-Royce Motor Cars London, "Our new London flagship is a perfect embodiment of our brand: completely contemporary, effortless and in tune with our  clients' tastes, requirements and expectations, yet fully aligned to our unique heritage and values. We look forward to welcoming new and existing clients and sharing an authentic Rolls-Royce experience with them."

Following the unfortunate announcement that Leven Cars Group, holding company of Rolls-Royce Motor Cars Edinburgh, has gone into administration, Rolls-Royce Motor Cars is delighted to announce the acquisition of Rolls-Royce Motor Cars Edinburgh by Grange Motors a Subsidiary of Cambria Automobiles plc.

Julian Jenkins, Regional Director for Rolls-Royce Motor Cars commented: “While the situation with the previous owners of Rolls-Royce Motor Cars Edinburgh was unexpected and disappointing, securing the future stability of the Rolls-Royce business in Edinburgh, together with retaining the majority of the staff and maintaining a seamless transition for our Customers remains of paramount importance. The appointment of Grange Motors is a fantastic outcome ensuring continued representation in the important Scottish market with a new partner that brings significant experience in the luxury automobile sector.”

Mark Lavery, Chief Executive of Cambria Automobiles plc, commented: “The Board is delighted to have acquired this great asset in Edinburgh, marking Cambria Automobile’s entry into the important Scottish market and adding Rolls-Royce Motor Cars to the Group’s High Luxury Segment. We are excited to welcome this prestigious brand to the portfolio.”