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                    <title><![CDATA[Rolls-Royce Motor Cars Newsroom]]></title>
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                    <pubDate>Tue, 24 Mar 2026 00:00:00 +0100</pubDate>
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                        <title>ROLLS-ROYCE COACHBUILD: A GLORIOUS LEGACY.  A SPECTACULAR FUTURE.</title>
                        <link>https://newsroom.rolls-roycemotorcars.com/rolls-royce-coachbuild-a-glorious-legacy--a-spectacular-future/</link>
                        <guid>https://newsroom.rolls-roycemotorcars.com/rolls-royce-coachbuild-a-glorious-legacy--a-spectacular-future/</guid><pp:caseid>776209</pp:caseid><pp:summary><![CDATA[Coachbuilding is the art and science of creating bespoke bodywork on a pre-assembled chassis, a craft that predates the motor car itself. At one time all but extinguished by mass production, coachbuilding today lives on at the Home of Rolls-Royce, drawing on more than a century of experience and the marque’s unique Bespoke capabilities.]]></pp:summary><description><![CDATA[<div class="imported-article"><ul>
  <li>An overview of coachbuilding at Rolls-Royce from the 1900s to the
    present day</li>
  <li>Virtually all Rolls-Royce motor cars were coachbuilt until the 1950s</li>
  <li>Tradition all but died out with the introduction of monocoque construction</li>
  <li>Contemporary renaissance sparked by Rolls-Royce in 2017 with Sweptail</li>
  <li>New standards of innovation, excellence and ambition set by Boat
    Tail and Droptail</li>
  <li>An established part of the marque’s offer, with the new extension
    at the Home of Rolls-Royce adding further capacity and capability</li></ul>
<p>
  <strong>
    <br />INTRODUCTION<br />
    <br /></strong>This Press Kit provides an overview of the history of
  coachbuilding at Rolls-Royce, the marque’s contemporary capabilities
  and notable examples of Coachbuild motor cars past and present. For
  more detailed information about Sweptail, Boat Tail and Droptail and
  the materials and techniques used in their manufacture, please refer
  to the specific product Press Releases.<br />
  <br />Coachbuilding is the art and science of creating bespoke
  bodywork on a pre-assembled chassis, a craft that predates the motor
  car itself. At one time all but extinguished by mass production,
  coachbuilding today lives on at the Home of Rolls-Royce, drawing on
  more than a century of experience and the marque’s unique Bespoke capabilities.<br />
  <br />Today, Rolls-Royce Coachbuild allows a small, select group of
  clients to collaborate fully with the Rolls-Royce team in creating a
  genuinely unique, utterly personal motor car unlike any other.
  Coachbuild enables them to specify their motor car’s actual physical
  form, with body panels hand-sculpted by specialist craftspeople at the
  Home of Rolls-Royce. Coachbuild also opens up new possibilities in
  materials, methods, engineering and technology, free of the
  restrictions of conventional series production.<br />
  <br />Every Coachbuild project is a true one-off, undertaken on the
  strict understanding that it will never be replicated. These creations
  are far more than motor cars; they are authentic works of automotive
  art that represent a highly expressive and enduring legacy for their owners.<br />
  <br />
  <br />
  <strong>THE GENESIS OF COACHBUILDING<br />
    <br /></strong>Rolls-Royce was founded in an era when car
  manufacturers generally produced ‘rolling chassis’, which were sent to
  specialist coachbuilders to be fitted with bodywork to the client’s
  specification. Some of these coachbuilders had simply switched from
  making horse-drawn vehicles; others had begun capitalising on the new
  opportunities the motor car presented.<br />
  <br />These pre-Edwardian car bodies were built in much the same way
  as their horse-drawn predecessors. It quickly became apparent that,
  when applied to motor cars, their traditional materials and methods
  were unequal to the speeds of 30 to 40 miles per hour they were now
  being subjected to. The art of coachbuilding would have to adapt to
  the new reality.<br />
  <br />
  <strong>
    <br />COACHBUILDING AND ROLLS-ROYCE: A BRIEF HISTORY<br />
    <br /></strong>As the 1920s dawned, mass-market car makers
  increasingly brought body construction in-house, where engineers could
  address emerging issues such as vibration and torsional stress. Luxury
  marques like Rolls-Royce, however, continued to outsource coachwork to
  specialist houses for several more decades.<br />
  <br />Until the 1930s, most coachbuilders remained true to
  long-established practice, which involved assembling a wooden frame,
  usually in ash, onto which aluminium or steel body panels were
  typically nailed, tacked or screwed. As materials improved and motor
  cars’ speeds increased, frames were increasingly made from metal
  tubing or angle-iron.<br />
  <br />This traditional craft was eventually replaced by semi-monocoque
  construction, with subframes for the mechanical components. In the
  case of Rolls-Royce, this occurred in October 1965 with the
  introduction of Silver Shadow. Contrary to popular belief, this did
  not mark the end of coachbuilding at Rolls-Royce. The Phantom VI,
  built on a separate chassis, remained in production, albeit in small
  numbers, until 1993, with coachwork supplied by Rolls-Royce subsidiary
  H. J. Mulliner, Park Ward Ltd.<br />
  <br />
  <strong>
    <br />SOVEREIGNTY OF DESIGN<br />
    <br /></strong>Although a coachbuilt Rolls-Royce could, in theory,
  be any shape the client desired, in practice, there were constraints.
  Rolls-Royce motor cars were designed on proven technical principles
  that were, to Henry Royce at least, unarguable and inviolable. By
  insisting on fixed dimensions for the bulkhead behind the radiator, he
  was able to ensure the bodywork maintained the essential proportions
  that visually identified it as a ‘true’ Rolls-Royce.<br />
  <br />Those proportions remain essential to the marque’s design
  language. Every Rolls-Royce motor car maintains the 2:1 ratio of body
  height to wheel diameter first established with the Silver Ghost in
  1907. The body shape is defined by three fluid lines running the
  length of the motor car: the ‘waft line’ that gives the car its sense
  of movement; the ‘waist line’ that lends it purpose and presence; and
  the silhouette, which expresses its individual character. It is also
  graced with the Pantheon grille, crowned with the Spirit of Ecstasy figurine.<br />
  <br />Coachbuild clients and designers enjoy considerable creative
  freedom within these fundamental parameters.<br />
  <br />
  <strong>
    <br />GREAT COACHBUILT ROLLS-ROYCE MOTOR CARS OF THE PAST<br />
    <br /></strong>
  <strong>40/50HP Phantom I Brougham De Ville (1926)<br />
    <br /></strong>The great coachbuilders paid as much attention to the
  interior as the exterior of the cars they created. Among the key
  elements were the instrument dials, which frequently transcended
  merely displaying essential information to become miniature works of
  art in their own right.<br />
  <br />In 1926, the 40/50HP Phantom I Brougham De Ville, known as ‘The
  Phantom of Love’ was built by Charles Clark & Son Ltd of
  Wolverhampton for Clarence Warren Gasque, an American businessman of
  French ancestry living in London, as a gift for his heiress wife,
  Maude. Gasque commissioned an interior to recreate the Rococo ambience
  of a salon in the Palace of Versailles, with polished satinwood veneer
  panelling, Aubusson tapestries and a painted ceiling inspired by a
  sedan chair owned by Marie Antoinette. It also included a remarkable
  French ormolu clock, mounted on the partition between the front and
  rear cabins – an extraordinary detail that represents the pinnacle of
  the instrument maker’s art.<br />
  <br />
  <strong>17EX (1928)<br />
    <br /></strong>By 1925, Henry Royce was concerned that the weight
  and size of some of the coachwork fitted to Rolls-Royce chassis was
  affecting the motor cars’ performance – a fact its competitors
  gleefully seized upon. In response, Henry Royce built an experimental
  Phantom with an open, lightweight, highly streamlined body. Dubbed
  10EX, this was the foundation for a series of motor cars that provided
  crucial new insights into overcoming air resistance and represented a
  giant leap forward in automotive design.<br />
  <br />The fifth in the series, 17EX, was completed in January 1928. It
  was capable of speeds in excess of 90 miles per hour and, because
  Royce was adamant that even his experimental motor cars should look as
  good as any that bore his name, was finished in blue to the marque’s
  exacting standards.<br />
  <br />The colour blue has long been associated with dependability,
  stability and calm; it is also highly visible at speed, as
  demonstrated by the record-breaking cars and boats of Royce’s good
  friend, Sir Malcolm Campbell.<br />
  <br />
  <strong>Phantom II Continental Drophead Coupé (1934)<br />
    <br /></strong>Co-creation has always been at the heart of
  coachbuilding. Having commissioned a design for their perfect motor
  car, the customer worked with the designers and manufacturing
  specialists to produce a final design that was technically achievable.
  The coachwork would then be completed to the customer’s satisfaction.<br />
  <br />This 1934 Phantom II Continental Drophead Coupé, designed by A.
  F. McNeil and built in London by Gurney Nutting & Co., is
  considered one of the most exotic and beautifully balanced examples of
  boat tail coachwork ever created. The sweeping concave curves at the
  rear rise upwards to the razor-edged varnished rear deck. A design
  that has stood the test of time well, it remains a fine example of
  sporting elegance.<br />
  <br />As a historical aside, McNeil’s protégé and successor, John
  Blatchley, was responsible for two of the most successful Rolls-Royce
  models of the 1950s, 1960s and 1970s, the Silver Cloud and Silver Shadow.<br />
  <br />
  <strong>Phantom VI limousine (1972)<br />
    <br /></strong>The Phantom VI was the last Rolls-Royce model to be
  constructed with a separate chassis, and was thus the swansong of the
  coachbuilder’s art. This example was designed and built by H. J.
  Mulliner, Park Ward Ltd, then a wholly-owned subsidiary of
  Rolls-Royce. Much like a Goodwood era Private commission, it was based
  on the production model, but included numerous additional features
  specified by the customer. Indeed, so lavish and comprehensive were
  the enhancements that the marque produced a special promotional
  brochure for prospective patrons based on this motor car, highlighting
  the scope of its bespoke capabilities.<br />
  <br />In addition to flower vases, a state-of-the-art sound and
  television system and a refrigerator for cooling wines and picnic
  food, the car was equipped with burled walnut picnic tables. Stored in
  the luggage compartment, these could be fixed to the front wings for
  alfresco dining; driver and passenger perched on a pair of ‘toadstool’
  seats clipped to the front overriders.<br />
  <br />
  <strong>
    <br />CONTEMPORARY COACHBUILDING AT THE HOME OF ROLLS-ROYCE<br />
    <br /></strong>Bespoke has been central to the marque’s offering and
  experience since production began at Goodwood in 2003. Rolls-Royce
  Motor Cars constantly seeks to create personal and deeply meaningful
  luxury products that reflect its clients’ ambitions and personal codes
  of luxury. Rolls-Royce’s unparalleled Bespoke capabilities enable
  clients to bring these desires to life through the commission of
  beautiful, handcrafted and truly individual Rolls-Royce motor cars.<br />
  <br />A small group of exceptional individuals wished to elevate this
  remarkable, deeply personal experience even further and move beyond
  the canvas of existing Rolls-Royce products. Recognising this demand,
  and drawing on more than a century of experience, as well as its
  unique Bespoke capabilities developed in the modern era, the marque
  has defined a new coachbuilding movement.<br />
  <br />The renaissance of contemporary coachbuilding began in 2017 with
  ‘Sweptail’, a bold two-door coupé created in response to a client’s
  wish to reprise the art of coachbuilding in partnership with
  Rolls-Royce. With its sharply tapered outline and full-length glass
  roof, it can be characterised as the Extrovert. It was followed by the
  unveiling of Boat Tail in 2021, a highly social open-top that
  amplified its clients’ love of hosting – a motor car that unashamedly
  represents the Hedonist.<br />
  <br />Droptail, introduced in 2023, marked the third chapter in this
  remarkable story. For Droptail, the focus was placed on creating an
  intimate and cosseting interior, which would also serve as an
  unprecedented canvas for highly bespoke wood craft. Droptail captures
  the charm and embrace of two-seat motoring – it truly is the Romantic.<br />
  <br />
  <br />
  <strong>GOODWOOD-ERA COACHBUILT MOTOR CARS</strong>
  <br />
  <br />
  <strong>
    <span style="text-decoration: underline;">
      <a href="https://newsroom.rolls-roycemotorcars.com/en">Sweptail</a></span> (2017)<br />
    <br /></strong>In 2013, Rolls-Royce was commissioned to create a
  coachbuilt two-seater coupé featuring a large panoramic glass roof,
  inspired by the beautiful coachbuilt motor cars from the marque’s
  golden era in the 1920s and 1930s.<br />
  <br />The first fully coachbuilt Rolls-Royce of the modern Goodwood
  era, Sweptail’s defining feature is its raked rear profile, with the
  roof-line tapering in a sweeping gesture to a ‘bullet-tip’ that houses
  the centre brake light. The coachbuilt bodywork wraps under the motor
  car with no visible boundary to the surfaces, like the hull of a
  racing yacht. The underside of the motor car describes a progressive
  upward arc at the rear departure angle, producing the swept tail that
  gives the car its name.<br />
  <br />With its clean lines and grandeur, and contemporary, minimalist
  handcrafted interior, Sweptail caused an international sensation when
  it was revealed in 2017. Four years in the making, it is now regarded
  as a true modern classic and the world’s greatest two-seater
  intercontinental tourer.<br />
  <br />
  <strong>Boat Tail (2021-2022)<br />
    <br /></strong>During the 20th century, a number of Rolls-Royce
  motor cars were built with a beautiful and distinctive body shape
  known as the Boat Tail. The nautical design was inspired by the great
  J-Class racing yachts that contested the sport’s ultimate prize, the
  America’s Cup, in the 1930s. In 2021, Rolls-Royce revived the Boat
  Tail design with the second fully coachbuilt commission of the modern
  Goodwood era. Boat Tail is entirely hand-built, with the body panels
  fashioned from single sheets of aluminium.<br />
  <br />Three Boat Tails were completed, each unique to its
  commissioning client. The first two were unveiled at the Concorso
  d’Eleganza Villa d’Este in 2021 and 2022. At the request of its owner,
  the third was never exhibited in public, and no official images have
  ever been released.<br />
  <br />
  <span style="text-decoration: underline;">
    <a href="https://newsroom.rolls-roycemotorcars.com/en"><strong>Boat
        Tail (First Chapter)</strong></a></span> <strong>(2021)</strong>
  The first Boat Tail was commissioned by longstanding Rolls-Royce
  clients, and drew inspiration from a 1932 Rolls-Royce Boat Tail they
  had lovingly restored as part of their extensive private collection.
  The motor car is finished in a rich, complex blue embedded with
  metallic and crystal flakes. The rear deck is swathed in Caleidolegno
  veneer normally reserved for interior surfaces and specially adapted
  for exterior use, inlaid with brushed stainless steel pinstripes. At
  the press of a button, the deck opens in a sweeping butterfly motion
  to reveal an intricate Hosting Suite, complete with cocktail tables,
  interlocking stools made by Italian furniture house Promemoria, and
  even a parasol to shelter from the sun. A unique double refrigerator
  houses the clients’ preferred vintages of Armand de Brignac champagne.<br />
  <br />The interior is finished in leather in two shades of blue with a
  soft metallic sheen applied to the surface. The centrepiece of the
  fascia is a pair of unique BOVET 1822 reversible timepieces
  commissioned by the client; a hand-crafted aluminium and leather case
  in the glove compartment contains a cherished Montblanc pen. The
  instrument panel dials are finished with guilloché, an intricate
  decorative technique more commonly seen in fine jewellery and watchmaking.<br />
  <br />
  <strong>
    <span style="text-decoration: underline;">
      <a href="https://newsroom.rolls-roycemotorcars.com/en">Boat
        Tail (Second Chapter)</a></span> (2022)<br />
    <br /></strong>The second Boat Tail to be completed was commissioned
  by a client whose family business grew from his father’s origins in
  the pearling industry. At the start of the commissioning process, the
  client presented Rolls-Royce Coachbuild designers with four pearl
  shells: these inspired the exterior colour, which was then one of the
  most complex Bespoke finishes ever created by Rolls-Royce. A
  shimmering blend of oyster and soft rose with large white and bronze
  mica flakes adding a pearlescent quality, it changes subtly under
  different light conditions. The contrasting cognac-coloured bonnet
  contains fine bronze and gold-coloured aluminium mica flakes under a
  crystal and iced matt clear coat.<br />
  <br />The rear deck, which houses Boat Tail’s unique
  ‘butterfly-design’ hosting suite, is made from Royal Walnut veneer,
  inlaid with rose gold-plated pinstripes. The interior is finished in
  cognac and oyster-coloured leathers and Royal Walnut veneer, with rose
  gold and mother-of-pearl accents throughout.<br />
  <br />The centrepiece of the dashboard is a timepiece made from
  mother-of-pearl; the same material appears on the control switches and
  instrument dials.<br />
  <br />
  <span style="text-decoration: underline;">
    <a href="https://newsroom.rolls-roycemotorcars.com/en"><strong>Droptail</strong></a></span> <strong>(2023-2024)</strong></p>
<p>
  <br />Droptail represents a renaissance of the roadster body type,
  which breaks free from the four-seat convention previously associated
  with Rolls-Royce. In capturing this spirit, designers studied the 1912
  Rolls-Royce Silver Ghost ‘Sluggard’, the 1930 Rolls-Royce Phantom
  Brewster New York Roadster and the 1925 Rolls-Royce Silver Ghost Piccadilly.<br />
  <br />Droptail has two very distinct characters: a lithe, open-top
  roadster; and with the carbon-fibre roof installed, a dramatic coupé.
  Since each client wished to use their motor car around the world in
  multiple climates, the roof incorporates electrochromic glass that
  adjusts the amount of light entering the interior. In a technique
  reserved exclusively for Droptail, the body is a rigid monocoque in
  which steel is used for the load-bearing front wing and door sections,
  and carbon fibre from the B-pillar rearwards: the rear quarter panels
  are the largest carbon fibre panels ever created for a Rolls-Royce
  motor car.<br />
  <br />
  <a href="https://newsroom.rolls-roycemotorcars.com/en"><span style="text-decoration: underline;">
      <strong>La Rose Noire</strong></span>
    <strong>
      <span style="text-decoration: underline;">Droptail</span></strong></a>
  <strong> (2023)<br />
    <br /></strong>The first to be unveiled was La Rose Noire Droptail,
  inspired by the Black Baccara rose, an intense, velvet-like flower
  that originates in France. The exterior is finished in the lustrous
  and complex True Love red, a completely new paint process perfected
  over 150 iterations; like the Black Baccara rose, it appears to change
  colour depending on the viewpoint.<br />
  <br />The interior features the most complex parquetry ever created at
  Rolls-Royce, with an abstract depiction of falling rose petals formed
  using 1,603 Black Sycamore veneer triangles, each cut, sanded and
  precisely positioned by hand.<br />
  <br />The fascia incorporates an integrated one-off timepiece by
  Audemars Piguet, specially commissioned by the client. The 43mm Royal
  Oak Concept Split-Seconds Chronograph GMT Large Date is removable, so
  it can be attached to a strap and worn. The motor car also includes a
  unique Champagne Chest finished in rose-petal parquetry.<br />
  <br />
  <span style="text-decoration: underline;">
    <a href="https://newsroom.rolls-roycemotorcars.com/en"><strong>Amethyst Droptail</strong></a></span> <strong>(2023)<br /></strong>
  <br />Inspired by the eponymous gem – the birthstone of the
  commissioning clients’ son –Amethyst Droptail is finished in a soft
  purple main body colour with a delicate silver undertone. Named Globe
  Amaranth in tribute to a flower native to the clients’ home region,
  fine flecks of powdered aluminium reflect the light, creating a subtle
  iridescent effect. The deep purple Amethyst contrast paint on the
  upper coachwork contains red, blue and violet mica flakes to give a
  subtle metallic sheen. Inside, the primary Amethyst leather is
  finished with a subtle pearlescent lacquer.<br />
  <br />Amethyst Droptail features the most extensive wooden surface
  area in Rolls-Royce history, extending from the fascia and doors to
  the shawl panel, cantilevered ‘plinth’ centre armrest and onto the
  rear deck. The deck was made using a new veneering process developed
  specifically for this project: the protective coatings, also unique to
  Amethyst Droptail, have been granted their own patent.<br />
  <br />The fascia is graced with a unique timepiece commissioned by the
  client from the renowned Swiss haute horlogerie maison, Vacheron
  Constantin. Handmade in Geneva, the timepiece, named ‘Les Cabinotiers
  Armillary Tourbillon’, has an intricate hand-wound movement and is
  securely housed in a specially designed holder, enabling it to be
  removed and stored separately from the motor car if desired.<br />
  <br />
  <strong>
    <span style="text-decoration: underline;">
      <a href="https://newsroom.rolls-roycemotorcars.com/en">Arcadia Droptail</a></span> (2024)<br />
    <br /></strong>This commission takes its name from the mythical
  realm of Arcadia, depicted in Ancient Greek mythology as ‘Heaven on
  Earth’ – a land renowned for its extraordinary natural beauty and
  perfect harmony.<br />
  <br />Arcadia Droptail is finished in a calm, natural duotone white,
  which appears as a solid colour at first glance, with aluminium and
  glass particles creating depth and shimmer when the light strikes it.
  In a key departure from the other Droptails, the carbon fibre used to
  construct the lower sections of Droptail is painted in the solid
  Bespoke silver colour rather than left fully or partially exposed. The
  wood elements are made from Santos Straight Grain, which has one of
  the finest grain types of all the woods used by Rolls-Royce. Despite
  its delicacy, it appears throughout Droptail, including the
  aerodynamically functional rear deck section, which is made up of 76
  separate pieces.<br />
  <br />The leather interior is finished in two entirely Bespoke hues,
  named after the client and reserved exclusively for their use. The
  main leather colour is a Bespoke White, continuing the exterior paint
  theme, while the contrast leather is a Bespoke tan colour that
  complements the veneer.<br />
  <br />The fascia incorporates the most complex Rolls-Royce clock face
  ever created. Developed by Rolls-Royce Coachbuild designers and
  craftspeople, it incorporates an exquisite geometric guilloché pattern
  in raw metal with 119 facets, and partly polished, partly brushed
  hands and 12-hour markers or chaplets, each just 0.1mm thick.<br />
  <br />
  <strong>
    <br />THE FUTURE OF COACHBUILDING AT ROLLS-ROYCE<br />
    <br /></strong>As clients’ desire for extraordinary expressions of
  contemporary Rolls-Royce coachbuilding continues to grow, Rolls-Royce
  is building for an even more ambitious future.<br />
  <br />The marque’s site extension at the Home of Rolls-Royce at
  Goodwood, which is scheduled for completion in 2029, will provide
  additional space and state-of-the-art facilities for Bespoke and the
  marque’s Coachbuild division, enabling more and increasingly complex
  commissions to be undertaken.</p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Andrew Ball<br>Tel: +44-1243-384-064<br>E-mail: <a href="mailto:andrew.ball@rolls-roycemotorcars.com">andrew.ball@rolls-roycemotorcars.com</a></div></div></div>]]></description><category><![CDATA[Heritage,Coachbuild,Sweptail,Press Kit,Brand and Products]]></category>
            <pubDate>Tue, 24 Mar 2026 00:00:00 +0100</pubDate>
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                        <title>ROLLS-ROYCE ‘SWEPTAIL’ – THE REALISATION OF ONE CUSTOMER’S COACHBUILT DREAM</title>
                        <link>https://newsroom.rolls-roycemotorcars.com/rolls-royce-sweptail---the-realisation-of-one-customers-coachbuilt-dream/</link>
                        <guid>https://newsroom.rolls-roycemotorcars.com/rolls-royce-sweptail---the-realisation-of-one-customers-coachbuilt-dream/</guid><pp:caseid>775857</pp:caseid><pp:summary><![CDATA[When, approximately one year ago, Rolls-Royce presented 103EX to the world, it invoked its coachbuilding heritage to inspire its future clientele. This Vision Vehicle envisaged a world of completely personal luxury mobility where new technologies would allow every Rolls-Royce to be designed in their owners’ image, should they wish.]]></pp:summary><description><![CDATA[<div class="imported-article"><p>When, approximately one year ago, Rolls-Royce presented 103EX to the
  world, it invoked its coachbuilding heritage to inspire its future
  clientele. This Vision Vehicle envisaged a world of completely
  personal luxury mobility where new technologies would allow every
  Rolls-Royce to be designed in their owners’ image, should they wish.
  Such a Rolls-Royce would represent the truest meaning of luxury – a
  personal, Bespoke motor car like no other for each individual
  commissioning patron.<br />
  <br />The mere idea of a modern coachbuilt Rolls-Royce was not enough
  for one Rolls-Royce connoisseur however. This individual approached
  the marque with his own idea of a two-seat Rolls-Royce that he wanted
  to be created in the here and now. That motor car is here, now and is
  christened ‘Sweptail’. In a nod to the swept-tail of certain
  Rolls-Royces from the 1920s, admired by the client so much, he asked
  Rolls-Royce to reimagine this feature on his one-off motor car.<br />
  <br />Presenting the car to the media at the Concorso d’Eleganza at
  Villa d’Este on Saturday 27<sup>th</sup> May 2017, Torsten
  Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars said,
  “Sweptail is a truly magnificent car. It exudes the romance of travel
  for its own sake, and immediately places ‘Sweptail’ in the pantheon of
  the world’s great intercontinental tourers. Rolls-Royce’s history as
  the world’s leading coachbuilder is at the very core of its identity
  as the world’s leading luxury brand. The arrival of 103EX shone a
  light on the future of Rolls-Royce in this field, and ‘Sweptail’ is
  proof, today, that Rolls-Royce is at the pinnacle of coachbuilding. We
  are listening carefully to our most special customers and assessing
  their interest in investing in similar, completely exclusive
  coachbuilt masterpieces. At the same time we are looking into the
  resources which will allow us to offer this unique service to these
  discerning patrons of luxury.”<br />
  <br />Through this commission, Rolls-Royce has proven once again to be
  the world’s leading luxury goods provider.<br />
  <br />
  <strong>‘Sweptail’ – how the vision became the
  reality<br /></strong>“Sweptail is the automotive equivalent of Haute
  Couture,” comments Giles Taylor, Director of Design at Rolls-Royce
  Motor Cars. “It is a Rolls-Royce designed and hand-tailored to fit a
  specific customer. This customer came to the House of Rolls-Royce with
  an idea, shared in the creative process where we advised him on his
  cloth, and then we tailored that cloth to him. You might say we cut
  the cloth for the suit of clothes that he will be judged by.”<br />
  <br />In 2013, Rolls-Royce was approached by one of its most valued
  customers with a very particular request. A connoisseur and collector
  of distinctive, one-off items including super-yachts and private
  aircraft, this gentleman came to Rolls-Royce to realise his vision of
  a one-off luxury motor car like no other.<br />
  <br />The client immediately established a close rapport with the
  design department led by Taylor, who set about bringing the idea to life.<br />
  <br />Inspired by the beautiful coachbuilt Rolls-Royces of the 1920s
  and 1930s, the client’s desire was for a coachbuilt two seater coupé
  featuring a large panoramic glass roof. As a connoisseur of
  Rolls-Royces, he was inspired by many of his favourite cars from the
  marque’s golden era of the early 20th Century, as well as many classic
  and modern yachts.<br />
  <br />The grandeur, scale, flamboyance and drama of the 1925 Phantom I
  Round Door built by Jonckheere; the svelte tapering glasshouse,
  dramatic dash to axle proportion and up-sweep of the rear departure
  angle of the 1934 Phantom II Streamline Saloon by Park Ward; the
  elegantly falling waist-rail, swept tail coachwork of the 1934 Gurney
  Nutting Phantom II Two Door Light Saloon, and the flowing roofline,
  rising departure angle, and again the swept tail coachwork of the 1934
  Park Ward 20/25 Limousine Coupé were all considered by today’s
  Rolls-Royce designers in the creation of this very distinctive motor car.<br />
  <br />Over the course of a number of years, Taylor and his team of
  designers engaged with the client in a wonderfully intellectual
  journey as they worked together to realise the customer’s distinct
  vision and bring it to life.<br />
  <br />“Our job was to guide, edit and finely hone the lines that would
  ultimately give our client this most perfect of Rolls-Royces,”
  comments Taylor.<br />
  <br />The result of this one-off coachbuild project is the completely
  unique Rolls-Royce ‘Sweptail’.<br />
  <br />
  <strong>‘Sweptail’ – A distinct vision<br /></strong>The ‘Sweptail’ is
  without question a Rolls-Royce that fits to the marque’s DNA. Its
  initial formality when seen from the front signals that this is one
  very different and distinct Rolls-Royce. One’s attention is first
  attracted by the confident and solid character of the front profile,
  centred on a new treatment of the iconic Rolls-Royce Pantheon grille.
  The largest of any modern era Rolls-Royce, the grille is milled from
  solid aluminium before being painstakingly polished by hand to a
  mirror finish. The periphery of the front face of ‘Sweptail’ is framed
  in brushed aluminium.<br />
  <br />As one moves around to the side of ‘Sweptail’ one finds that it
  is the striking silhouette that defines its unique character. Flowing
  as they do from upright and formal frontal aspect, the lines of
  ‘Sweptail’ resolve into a sveltely elegant form. The scale and
  grandeur of this regal looking coupé is evident. From the leading edge
  of the windscreen, the roofline accelerates as it fires backwards
  towards the rear of the motor car, overshooting the boot lid edge to
  emphasise its length. The longer side window graphic and wide C-pillar
  finisher underscore the length and proportions of this more wondrous
  of conveyances.<br />
  <br />The coup de gras of the rear is the ultimate homage to the world
  of racing yachts that inspired the client, with its raked stern. Seen
  directly from behind, the rear taper contrasts strongly with the front
  of the motor car, shaping a completely new perception of a dramatic
  Rolls-Royce Coupé.<br />
  <br />Both the roof line as it tapers towards the centre line of the
  car, concluding in a ‘bullet-tip’ that houses the centre brake light,
  and the sweeping lower bumper area of the motor car, combine to create
  a greater feeling of elegance in motion.<br />
  <br />The cleanliness of the surface of ‘Sweptail’ is maintained as
  the bodywork wraps under the car with no visible boundary to the
  surfaces, a treatment that is akin to the hull of a yacht. The
  underside of the motor car was designed to deliver the visual of a
  progressive upward sweep at the rear departure angle of the car,
  culminating in the swept-tail that gives ‘Sweptail’ it name.<br />
  <br />And finishing off the uncluttered rear of this one-off motor
  car, is its identifier and registration number, 08. Two individual
  digits milled from ingots of aluminium and hand polished.<br />
  <br />
  <strong>The panoramic glass roof invites one into the magnificent
    interior, along with the natural light<br /></strong>The highlight
  feature of ‘Sweptail’ however is that specifically asked for by the
  client. An uninterrupted glass roof, one of the largest and most
  complex ever seen on a motor car of any marque, allows the cabin to be
  flooded with natural light, animating a host of beautifully
  handcrafted materials and componentry.<br />
  <br />The size, scale and complexity of the glass roof’s curvature is
  a marvel to behold, and from above again accentuates the speed and
  elegance of ‘Sweptail’. Creating the ambience of the interior of the
  motor car, the glass of the roof is framed by polished aluminium rails
  that channel it into a vanishing point at the rearmost extremity of
  the cabin.<br />
  <br />
  <strong>Regal but modern interior<br /></strong>The cleanliness and
  grandeur of the bodywork from the side view, the lengthened side
  windows and the panoramic glass roof combine to illuminate the two
  singular occupants of this most singular Rolls-Royce and its modern,
  minimalistic handcrafted interior. The provision of only two seats in
  a motor car of this size exudes the romance of travel for its own
  sake, and immediately places ‘Sweptail’ in the pantheon of the world’s
  great intercontinental tourers. This is furthered by the overall
  design of the interior, which has been conceived in a classic two-seat
  GT configuration, echoing the touring nature of its exterior body lines.<br />
  <br />And what a place to be as one watches the world slip by through
  the vast windows and roof, detached from the outside world in a cocoon
  of luxury whilst feeling one is part of that passing landscape.<br />
  <br />The interior is ruled by a philosophy of simplicity and
  minimalism leading to a distillation of componentry and a purification
  of clutter. The value of beautiful materials takes precedence here,
  resulting in a fastidious suppression of switchgear to the absolute
  minimum to make way for the richest of materials applied in the most
  honest of fashions. An uninterrupted and harmonious visual experience
  of every surface inside the cabin is ensured.<br />
  <br />Generous quantities of polished Macassar Ebony and open-pore
  Paldao adorn the interior, creating visual and tactile contrasts for
  the owner, both classical and contemporary. All their forms however
  are thoroughly modern as they echo the exterior lines of ‘Sweptail’,
  hand-formed to encircle the occupants with some of the most beautiful
  natural materials in the world. This choice of dark and light, Ebony
  and Paldao, is set off by contrasting light Moccasin and Dark Spice
  leathers that adorn the seats, armrests and dashboard top.<br />
  <br />But it is what those materials have been made to do that is the
  most fascinating aspect of this one-off cabin. True to the spirit of a
  transcontinental GT that Rolls-Royce established in the 20s and 30s,
  in place of the rear seats is a vast expanse of wood creating a
  mid-shelf with an illuminated glass lip, and a hat shelf which flows
  to the outer limits of the interior volume. Sitting under the rear
  opening backlight through which it can be accessed, the hat shelf is
  in itself a thing of beauty, highly polished and inset with luggage rails.<br />
  <br />Behind the occupants, a feature named the Passarelle flows from
  the rear edge of the windscreen to resolve in a teardrop as it
  connects to the hat shelf to join all interior volumes. This element
  also includes the only visible presence of this singular motor car’s
  name as ‘Sweptail’ is discreetly debossed into the surface, exactly on
  the centre line.<br />
  <br />Other modern materials and modern uses of those materials
  feature. The Macassar Ebony veneer seen around the cabin has been
  handcrafted to adorn the dashboard in the most modern way. The
  cleanest Rolls-Royce dashboard to date, the minimalist ethic not only
  dictates that only one control now appears on it whilst all other
  switchgear is discreetly relocated, but that the clock blends
  seamlessly too. In a world first, the face of this singular
  Rolls-Royce clock is also handmade of the thinnest Macassar veneer,
  visually embedding the clock into the fascia.<br />
  <br />The delicacy of this particular piece of veneer allows for its
  rear illumination to pass through to show the hour marks, meaning the
  only physical elements on the clock are its hands that are precision
  machined from titanium. This use of titanium then extends to the
  faces, numbers and hands on all three hand-assembled instrument dials.<br />
  <br />Two final surprise and delight features have been secreted
  inside ‘Sweptail’ to the stringent standards of the client.<br />
  <br />Concealed in the outboard walls on either side of the motor car,
  behind the opening of the coach doors, are two identical panniers.
  Each pannier, when activated, deploys forward to present the owner’s
  bespoke made attaché case which has been carefully packaged to exactly
  house his personal laptop device. The cases themselves have been
  hand-constructed from lightweight carbon fibre, wrapped in the finest
  leather that matches the interior of ‘Sweptail’ and detailed with
  machined aluminium and titanium clasps and locks.<br />
  <br />These attaché cases are twinned with the full set of luggage
  also developed by Rolls-Royce Bespoke for ‘Sweptail’. The luggage
  resides in the trunk of the motor car, a trunk beautifully clad in the
  same wood as the hat shelf and inset with polished aluminium luggage rails.<br />
  <br />The coup de gras of this one-off masterpiece is as personal to
  the owner as every other feature of ‘Sweptail’. The entire centre
  console now houses a one-off hand-built mechanism that, at the touch
  of a button, will deploy a bottle of the client’s favourite vintage
  champagne – the year of his birth – and two crystal champagne flutes.
  As the lid of the chiller opens, the mechanical action articulates the
  bottle to the perfect position for the owner to pick up.<br />
  <br />A most personal, coachbuilt Rolls-Royce for a specific customer,
  every aspect of the material treatment of ‘Sweptail’ exudes
  handcrafted quality and exacting attention to detail. In short, it is
  a Rolls-Royce – but like no other before.</p>
<p> </p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Georgina Cox<br>Tel: +44 (0) 7815 370 878<br>E-mail: <a href="mailto:georgina.cox@rolls-roycemotorcars.com">georgina.cox@rolls-roycemotorcars.com</a></div></div></div>]]></description><category><![CDATA[Coachbuild,Sweptail,Press Release,Brand and Products]]></category>
            <pubDate>Sat, 27 May 2017 10:29:00 +0200</pubDate>
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