• Rolls-Royce Motor Cars Sydney officially unveils its reimagined showroom – the first in Australia to embody the marque’s landmark retail design language
• The highly contemporary showroom environment is purpose-built for a new generation of self-made, distinctly individual Australian clients who demand experiences that are entirely their own
• Opening graced by Julian Jenkins, Director of Sales & Brand, and Irene Nikkein, Regional Director Asia-Pacific, Rolls-Royce Motor Cars
• The Sydney showroom signals the marque’s profound commitment to the Australian market and to the art of Bespoke commission
  
  
  

“Australia has been part of the Rolls‑Royce story from the very beginning, with only the 54^th Rolls-Royce to be made ordered by Australian Archibald Black in 1906, and today we are proud to write its next chapter. While Goodwood remains our home, showrooms such as this bring the marque to life for our clients; it is where their vision of a Bespoke motor car is first imagined and where their Rolls-Royce journey begins. This new showroom reflects our commitment to Australia and our valued partnership with Autosports Group. As the face and voice of the marque in Sydney, they play an important role in connecting our clients and friends of the brand with the elegance and craftmanship of Rolls-Royce Motor Cars.”
Julian Jenkins, Director of Sales & Brand, Rolls-Royce Motor Cars

“Rolls-Royce Motor Cars Sydney has been on an extraordinary journey, and this reimagined showroom is the natural expression of where we stand today. Our clients are among Australia’s most dynamic and creative individuals; they don’t simply want a motor car – they want to commission a statement of who they are. This space has been designed precisely for them: an environment that inspires, invites exploration, and transforms the act of acquiring a Rolls-Royce into an experience they will remember for a lifetime.”
Nick Pagent, CEO & Managing Director, Autosports Group


Rolls-Royce Motor Cars has unveiled its first reimagined showroom in Australia. The Sydney showroom opened on 18 June 2026, marking a significant milestone for the marque in this country and reinforcing its commitment to one of the most vibrant luxury markets in the Asia-Pacific region. The opening was celebrated in the presence of Julian Jenkins, Director of Sales & Brand at Rolls-Royce Motor Cars and Irene Nikkein, Regional Director Asia-Pacific.

The Sydney showroom also represents the continued commitment and strategic investment by Autosports Group in the Rolls-Royce Motor Cars marque. Following the successful opening of the Auckland showroom in April 2025, this latest development further strengthens the group’s dual-market presence across Australia and New Zealand – reinforcing confidence in the region’s long-term growth and the increasing sophistication of its luxury clientele.

The revitalised three-car showroom on O’Riordan Street, Alexandria is the first in Australia to present Rolls-Royce’s bold retail design language in its full expression: a philosophy that has now been delivered across the marque’s finest global outposts, and which arrives in Sydney as a benchmark of what a Rolls-Royce client encounter can, and should, be.

More than a redesign, the opening signals a broader shift in how luxury is experienced in Australia and the evolving expectations of the new generation of clients seeking not only exceptional craftsmanship, but meaningful, bespoke experiences that reflect their personal identity. Demand for highly Bespoke motor cars has grown consistently, and Australian clients are increasingly commissioning works of remarkable complexity and ambition, such as Black Badge Ghost Gamer – a trajectory that mirrors the global record growth in Bespoke content value seen at Goodwood year upon year. The Sydney showroom has been conceived to meet this demand, offering an immersive space in which clients can shape their own Bespoke vision.

Drawing inspiration from the city’s celebrated interplay of harbour light, natural space and architectural confidence, the showroom translates the marque’s global design direction into an environment that is unmistakably ‘Sydney’. The entrance, artfully inspired by Rolls-Royce’s iconic Pantheon Grille, offers a discreet and elegant preview of the extraordinary world within, while the Spirit of Ecstasy presides over a space where cutting-edge luxury and the marque’s storied heritage converge seamlessly. Every element has been considered to create a welcoming client experience.

At the heart of the new showroom lies the Bespoke Commissioning Atelier: a dedicated, space where clients can explore the full breadth of Rolls-Royce craftsmanship and bring their own vision to life. Here, an extensive range of materials, finishes, and detailing options – from rare wood veneers to intricate embroidery threads – allows clients to create motor cars that are uniquely their own.

Honouring the city’s rich creative culture and natural grandeur, the showroom’s Cabinet of Curiosities presents a curated selection of objects, materials, and references drawn from the Australian landscape and its artistic traditions, offering a rich source of inspiration for clients embarking on a Bespoke commission.

Reflecting the growing significance of Bespoke in Australia, the Sydney showroom provides clients with a dedicated environment in which to explore new ideas and realise highly individual commissions. It reinforces Rolls-Royce's commitment to delivering an experience as personal as the motor cars it creates.

• Rolls-Royce Motor Cars London celebrates fifth anniversary of its showroom in the heart of Mayfair
• Rolls-Royce Motor Cars London was the first showroom worldwide to debut the new visual identity, before a global rollout across the marque’s network of showrooms
• To commemorate the five-year anniversary, Rolls-Royce Motor Cars reflects on the remarkable events, achievements and highlights since opening its doors

 
“Mayfair has long been the home of Rolls-Royce Motor Cars; this part of London has real meaning for the brand, indelibly associated with the marque’s co-founder, The Hon. Charles Stewart Rolls. Following a relocation and extensive redesign, five years ago we unveiled our new showroom at 50 Berkeley Street. Since opening the dealership here, we have created some remarkable brand experiences for our clients and won several global and regional awards for our contribution to the marque’s success. I would like to thank the team for all their hard work and determination over the last five years.”
Claus Andersen, Brand Director, Rolls-Royce Motor Cars London

Mayfair has a long-standing connection with the marque; The Hon. Charles Stewart Rolls was born in Hill Street in 1877, and the headquarters of Rolls-Royce Ltd was located at 14/15 Conduit Street – only a short distance from today’s showroom on Berkeley Street – for much of the twentieth century.

Five years ago, after extensive research, planning and restoration, Rolls-Royce Motor Cars London opened its doors at its current location. Since unveiling the new showroom, with its elegant and contemporary design, Rolls-Royce Motor Cars London has been awarded several prestigious accolades for the team’s commitment to providing clients with excellent service and outstanding client experiences. From exclusive parties and events, to showcasing the pinnacle of contemporary craft for London Craft Week, Rolls-Royce Motor Cars London has enjoyed a remarkable five years in its current location, in W1.

Highlights from the past five years include:

GLOBAL RECOGNITION

Since unveiling its new visual identity in 2021, Rolls-Royce Motor Cars London has received seven regional and global awards for its contribution to the marque’s global success and delivery of personalised client experiences. In 2022, Rolls-Royce Motor Cars London was named Rolls-Royce Motor Cars Global Dealer of the Year – the second time it received the accolade. This year, it was named Global Bespoke Dealer of the Year, recognising the team’s expertise in guiding clients through Rolls-Royce’s renowned personalisation process, working in close partnership with the Bespoke Collective of designers and craftspeople at the Home of Rolls-Royce in Goodwood to realise the most ambitious individual commissions.

CELEBRATING CONTEMPORARY CRAFTSMANSHIP

At the very heart of the Rolls-Royce marque lies a deep commitment to creativity and artisanal excellence, resulting in an unrivalled client experience regarding the commissioning of truly unique and personal motor cars. It is fitting, then, that over the last five years, Rolls-Royce Motor Cars London has supported London Craft Week, transforming the showroom to showcase the exceptional works of craftsmanship designed and handmade by Rolls-Royce’s artisans and designers. Each year an entirely different yet exquisite example of craftsmanship has been created, illustrating the broad scope of the marque’s Bespoke capabilities. From a hand-painted fascia inspired by the shores of the Riviera, to an exquisite 3D artwork inspired by the rich and remarkable flora and fauna of the British Isles, the showroom has celebrated contemporary creativity and hosted craftsmanship events for clients and media.

Rolls-Royce Motor Cars London will once again participate in this year’s London Craft Week. To celebrate the twelfth year of the event, artisans from the Home of Rolls-Royce at Goodwood have created an intricate display, featuring two highly Bespoke Galleries, inspired by the world of haute couture and jewellery design. The exhibition will be on display at Rolls-Royce Motor Cars London, from 11 to 17 May 2026.

• Rolls-Royce Motor Cars reflects on its inaugural participation at the Oberoi Concours d’Elegance
• The marque celebrated its historic and enduring bond with India, and reinforced the marque’s commitment to the Indian market
• Black Badge Spectre showcased as a compelling bridge between the marque’s storied past and its future, reinforcing its place as a Goodwood-era collector canon

“India occupies a unique and highly meaningful place in the story of Rolls-Royce, past, present and future. We see a new generation of clients who bear a deep-seated appreciation for Bespoke craftsmanship and the depth of our heritage in equal measure. Oberoi Concours d’Elegance is an event that mirrors our own values of excellence and rarity, and it is a profound pleasure to engage with the Indian classic car community and meet so many enthusiasts and owners who continue to preserve the legacy of our motor cars. Their passion ensures that the spirit of Rolls-Royce remains as vibrant today as it was a century ago.”
Irene Nikkein, Regional Director Asia-Pacific, Rolls-Royce Motor Cars


Rolls-Royce Motor Cars reflects with satisfaction on its inaugural participation at the Oberoi Concours d’Elegance, recently held at The Oberoi Udaivilas, Udaipur. This debut marked a significant moment in the marque’s history in India, a region that has been intrinsically linked with the spirit of Rolls-Royce for over a century.

Held for the second time, Oberoi Concours d’Elegance brought together some of the world’s rarest and historically important automobiles and motorcycles, many owned by Indian royalty and private collectors and preserved over generations. The event’s close affinity with Rolls‑Royce was reflected in a dedicated ‘Pre-War Classics – Rolls Royce’ class, a period which not only celebrated the marque’s historic presence in India but also underscored the country’s unique role in shaping Rolls-Royce’s legacy.

Set against the ethereal backdrop of Lake Pichola, the Rolls-Royce lounge on the sprawling garden lawns of The Oberoi Udaivilas served as a meeting point for brand enthusiasts and some of the world’s most discerning collectors, celebrating the pinnacle of automotive excellence in one of the region’s most breathtaking settings.

In a compelling bridge between the marque’s storied past and its next chapter of timeless luxury, Rolls-Royce displayed Black Badge Spectre at the event. Spectre fulfils a prophecy made by Charles Rolls in 1900, who predicted that the electric car would be “perfectly noiseless and clean”. As the world’s first ultra-luxury electric super coupé, Spectre is increasingly recognised by clients and collectors alike as a motor car of lasting significance.

Spectre’s status as a future classic is also underpinned by exceptional engineering. Conceived with the same commitment to longevity and resilience as every Rolls-Royce, it delivers what many have regarded as the perfect execution of an electric powertrain.

Rolls-Royce’s presence at the Oberoi Concours d’Elegance reflected the growing importance of India within the marque’s global strategy, both as a historic heartland and as a dynamic, forward-looking luxury market. The country emerged as the highest growth market in the Asia-Pacific in 2025, achieving double-digit growth for four years consecutively. As Rolls‑Royce continues to evolve – marrying timeless craftsmanship with technological progress – the company remains dedicated to meaningful engagement with markets and communities that value permanence, provenance and Bespoke expression.

• Rolls-Royce Motor Cars Dubai City Walk celebrates the opening of its new luxury showroom
• The new showroom brings Rolls-Royce Motor Cars’ new global visual identity to life
• Dubai becomes the first city in the Middle East to host two Rolls-Royce Motor Cars showrooms
• Located in City Walk, the showroom sits at the heart of one of Dubai’s most prestigious open-air lifestyle and high-end retail destinations

“The opening of Rolls-Royce Motor Cars Dubai City Walk reflects our long-term commitment to markets that value individuality, craftsmanship, and personal expression at the very highest level. This showroom is a confident embodiment of our new visual identity and our evolution as a true House of Luxury, creating an environment where Bespoke is not simply offered, but thoughtfully experienced. Dubai continues to lead by example globally, and Rolls-Royce Motor Cars Dubai City Walk represents an important step in how we bring our vision of modern luxury to life.”
James Crichton, Regional Director of Rolls-Royce Motor Cars Middle East & Africa

“We are incredibly proud to unveil the new Dubai City Walk showroom, a space that reflects the exceptional craft and personal attention that define Rolls-Royce Motor Cars. Dubai has long been central to our success in the Middle East, and the opening of this second showroom marks a natural evolution in how we serve our clients. Designed around commissioning and personalisation, City Walk creates the ideal setting for deeply immersive Bespoke experiences, while reinforcing Dubai’s position as a global centre for luxury and craftsmanship.”
Mamdouh Khairallah, Director, Rolls-Royce Motor Cars Dubai


Passionate about providing its clients with personalised experiences, Rolls-Royce Motor Cars Dubai has officially opened the doors to its new Rolls-Royce Motor Cars Dubai City Walk showroom.

Honoured by the presence of the marque’s Chief Executive, Chris Brownridge, this opening marks a significant milestone for the marque in the Middle East, as Dubai becomes the first city in the region to host two Rolls-Royce Motor Cars showrooms. This milestone underscores the region’s enduring importance to the marque and reflects Rolls-Royce Motor Cars’ continued commitment to delivering highly Bespoke client experiences across the Middle East, while reinforcing its position as a global leader in Bespoke commissions by value.

Located in the heart of City Walk, the showroom brings to life Rolls-Royce Motor Cars’ highly contemporary visual identity, creating an immersive yet inviting environment designed to resonate with a younger, self-made and distinctly individual clientele. Thoughtfully conceived to complement the existing Sheikh Zayed Road location, the City Walk showroom offers an intimate and highly curated experience centred on personalisation and craftsmanship. While both showrooms continue to serve Rolls-Royce Motor Cars’ discerning clientele, City Walk has been purposefully designed as a destination where Bespoke commissioning takes centre stage, providing the ideal setting for clients to explore, engage with, and embark on a deeply personal creative journey.

From the moment clients arrive, they are welcomed into a contemporary environment that delivers an immersive experience. A natural flow of space, enhanced by abundant sunlight and carefully framed architectural openness, leads guests through a sequence of environments designed for both social interaction and quiet reflection, including a speakeasy-style bar that encourages relaxed conversation and connection. Carefully considered materials, tactile finishes, and innovative digital technologies create a setting that encourages discovery, dialogue, and creativity – inviting guests to experience the timeless allure and innovation that defines Rolls-Royce Motor Cars.

At the heart of the showroom resides its immersive creative sanctuary, the Bespoke Commissioning Atelier. Located on the upper level to ensure enhanced privacy, the atelier offers an elevated environment where clients can engage deeply with the full breadth of Rolls-Royce Bespoke possibilities – from leathers and wood veneers to embroidery threads, materials, and finishes. Enhancing the experience is a carefully curated Cabinet of Curiosities, showcasing objects, materials, and inspirations that further spark creative dialogue, while the atelier’s expansive layout allows for extended collaboration. Designed to foster collaboration, this private space empowers clients to bring their imaginations to life, crafting a motor car that is entirely personal and deeply meaningful.

Further reinforcing the marque’s position as a true House of Luxury, the Rolls-Royce Motor Cars Dubai City Walk showroom stands as a clear statement of intent: a space designed not only to showcase extraordinary motor cars, but to inspire imagination, celebrate individuality, and deliver an exceptional Bespoke client experience.

• John Beckley takes up position as Regional Director for the United Kingdom, Europe and Central Asia
• Beckley assumed his new role from 1 January 2026 and is based at the Home of Rolls-Royce
• He brings nearly three decades of experience across BMW Group and Rolls-Royce Motor Cars
• Beckley succeeds Boris Weletzky, who moves to a new position inside the BMW Group

   
“I am delighted to welcome John Beckley to his new role as Regional Director for the United Kingdom, Europe, and Central Asia – a significant and sizable geographical region which is extremely important to our business.

"John brings his extensive strategic and operational experience, having held several senior positions during his 20-year tenure within Rolls-Royce Motor Cars. His recent experiences, particularly within Sales and Bespoke, will ensure the continued momentum in these key markets underpinning the increasing requests for Bespoke Rolls-Royce. I wish John every success in his new role.

“John succeeds Boris Weletzky, whom I would like to thank for his contribution to Rolls-Royce’s success in the region and wish him well in his new senior role within the BMW Group.”
Julian Jenkins, Director of Sales & Brand, Rolls-Royce Motor Cars


Rolls-Royce Motor Cars has announced the appointment of John Beckley as Regional Director for the United Kingdom, Europe and Central Asia, effective 1 January 2026.

John brings deep strategic and operational experience across sales, Bespoke and brand leadership, built over almost 30 years within BMW Group and Rolls-Royce Motor Cars. His appointment reflects the importance of a region that encompasses the marque’s home market and a diverse group of established and emerging luxury markets.

John began his career with the BMW Group in 1996 as an apprentice technician at a BMW dealership in the United Kingdom, progressing through the technical ranks, which saw him become one of the lead Field Product Engineers for BMW UK, later joining Rolls-Royce Motor Cars in 2008 as an Aftersales Manager. Since then, he has successfully transitioned to the sales side of our business and has held a series of senior roles across the business, including Regional Head of Sales, Global Bespoke General Manager and most recently Global Sales Steering and Performance roles. He also played a central role in the highly successful launch of Cullinan, extending the Rolls-Royce portfolio to clients seeking a different expression of Rolls-Royce.

He succeeds Boris Weletzky, who moves within the BMW Group to take up a senior role in the Motorrad division in Munich. Prior to Rolls-Royce, Boris held various leadership positions within the BMW Group. During his four-year stewardship, the United Kingdom, Europe and Central Asia region experienced consistent growth and long-term value creation.

• Clients welcomed to the French Riviera’s most celebrated addresses from 28 July to 3 August, including La Réserve Ramatuelle and Althoff Villa Belrose
• Collection of Bespoke motor cars and several soirées curated for clients visiting Saint-Tropez
• Reflects Rolls-Royce’s strategy to remain present in the world’s most rarefied locations

From 28 July to 3 August, Rolls-Royce Motor Cars returns to the French Riviera with a series of client experiences in Saint-Tropez. The marque will host private appointments, curated drive opportunities, and private gatherings in a number of landmark destinations, including La Réserve and Althoff Villa Belrose.

Each location brings its own expression of Riviera refinement. Hidden among pine groves and rocky coves, La Réserve pairs modernist minimalist architecture with extraordinary seclusion, offering a spectacular sea view. Althoff Villa Belrose, with its cascading terraces and panoramic views, evokes the relaxed grandeur of a private Mediterranean estate.

These destinations directly reflect the tastes and habits of Rolls-Royce clients, shaped by insights into where they choose to spend their summers. These are the places that inspire them, host them, and feel like home. The brand’s presence in each location is a natural extension of that understanding, offering opportunities to connect in the environments they already love.

From these venues, guests are invited to explore Rolls-Royce’s full contemporary product portfolio via 12 Bespoke motor cars on the sweeping corniches that the region is famed for. These coastal roads were once favoured by Sir Henry Royce, who refined early motor cars from his winter home in nearby Le Canadel – lending quiet continuity to today’s Riviera experience.

A discreet hospitality space is reserved for client meetings and gatherings at each address, while an exclusive Rolls-Royce moment at the famed Nikki Beach – long associated with the lively spirit of Saint-Tropez – will channel the joie de vivre that draws many of the marque’s clients to the Côte d’Azur during the summer.

Rolls-Royce’s Saint-Tropez programme also includes a series of private soirées and hosted dinners, allowing clients to celebrate shared passions, regional character, and the quietly assured glamour that defines Rolls-Royce.

Clients can confirm their attendance and make further arrangements via the marque’s private members’ app, Whispers.

• Rolls-Royce Motor Cars marks 100 years of Phantom at Goodwood Revival 2025
• Five magnificent examples of historic Phantoms displayed on the Aerodrome Lawn
• On-track appearances by four Phantom course cars throughout the event
• Continues a year-long centenary celebration of the marque’s pinnacle product

“No motor car has played such a pivotal role in shaping automotive and cultural history as the Rolls-Royce Phantom. Over eight generations spanning 100 years – a remarkable anniversary we’re honouring throughout 2025 – it has represented the very best in engineering, comfort and personal expression for its owners, and won admirers around the world. Goodwood Revival – on the doorstep of the Home of Rolls-Royce – is the perfect setting in which to celebrate this extraordinary motor car and its continuing legacy, with five of the most distinctive and historically important Phantoms ever created on public display. They vividly illustrate the aesthetic, technical and emotional through-lines that connect the original ‘New Phantom’ created by Henry Royce in 1925 to the highly Bespoke Phantom commissions we bring to life for our clients a century later.”
Andrew Ball, Head of Corporate Relations, Rolls-Royce Motor Cars

Rolls-Royce Motor Cars continues its year-long programme marking the centenary of its pinnacle product, Phantom, at this weekend’s Goodwood Revival.

The centrepiece of the marque’s annual presence at the event will be a display on the Aerodrome Lawn, consisting of five magnificent Phantoms representing key moments and developments in the model’s 100-year history.

The selected motor cars are:


PHANTOM I BROUGHAM DE VILLE – ‘THE PHANTOM OF LOVE’

Dating from 1926 – the year after the original New Phantom was launched – this celebrated motor car is one of the finest examples of automotive art and craftsmanship ever created. It was commissioned by Clarence Warren Gasque as a gift for his wife, Maude, an heiress to the Woolworth family fortune, and was both a magnificent monument to his devotion, and an immoderate homage to her passion for 18th Century French history and design. Interior details include bespoke Aubusson tapestries, a hand-painted ceiling with gilded cornices, and a drinks cabinet topped with a French Ormolu clock and a pair of French porcelain vases filled with gilded metal and enamel flowers.


PHANTOM II CONTINENTAL TOURING PARK WARD

The now rare and highly prized Phantom II Continental was the production version of an experimental compact, sporting Phantom II variant produced for Henry Royce’s personal use. It was designed for high-speed touring over long distances on the smooth, straight roads of Europe and one of the few Phantoms of its era in which weight, wind resistance and other performance-related factors were as important as passenger comfort. This example, chassis 92PY, was commissioned by Mr A Y Gowen, an American industrialist who owned 16 Rolls-Royce motor cars during his lifetime. Intended for his travels around Europe, it’s fitted with a sunroof as well as the unique yellow tinted sun visor.


PHANTOM III

This beautiful motor car was originally ordered and delivered to Major Frederick Warren Pearl of Eaton Square, London SW1, in 1937. It passed through a number of hands before being exported to the United States. In 1989 it was repatriated to the UK and acquired by its current owner in 1995, following a comprehensive restoration.


PHANTOM IV LANDAULETTE

Phantom IV is the most exclusive model to bear the Phantom name: just 18 examples were produced between 1950 and 1956 and were offered only to royal families and heads of state. The chassis was 23.5 inches longer than that of the similar Silver Wraith; it was also the only Rolls-Royce to be fitted with a straight 8-cylinder engine. Phantom IV is still used by the British royal family for state occasions.


PHANTOM V

A magnificent and rare Rolls-Royce Phantom V with coachwork by James Young, this elegant PV22 model is finished in its original Midnight Blue. It was ordered by Marks & Spencer in January 1963 for the use of its chairman, Lord Marks, and delivered to him in March 1964. In perfect mechanical order, it has covered just 92,000 documented miles from new.

During the Revival, Phantom will also make regular appearances on the legendary Goodwood Motor Circuit. Four Phantom course cars will run from the assembly area between each race, demonstrating the power, precision and dynamic ability that continue to define Phantom as ‘the best car in the world’ after 100 years.

• Clients welcomed to the French Riviera’s most celebrated addresses from 28 July to 3 August, including La Réserve Ramatuelle and Althoff Villa Belrose
• Collection of Bespoke motor cars and several soirées curated for clients visiting Saint-Tropez
• Reflects Rolls-Royce’s strategy to remain present in the world’s most rarefied locations

“Our summer programme in Saint-Tropez is a considered extension of our wider philosophy – to ensure our clients are never without the community, hospitality and access that Rolls-Royce provides, wherever they are in the world. Through this series of elegant engagements, set in some of the Riviera’s most sought-after addresses, Rolls-Royce affirms its role as both a curator of exceptional motor cars and a meaningful part of our clients’ lives.”
Boris Weletzky, Regional Director, United Kingdom, Europe and Central Asia, Rolls-Royce Motor Cars

From 28 July to 3 August, Rolls-Royce Motor Cars returns to the French Riviera with a series of client experiences in Saint-Tropez. The marque will host private appointments, curated drive opportunities, and private gatherings in a number of landmark destinations, including La Réserve and Althoff Villa Belrose.

Each location brings its own expression of Riviera refinement. Hidden among pine groves and rocky coves, La Réserve pairs modernist minimalist architecture with extraordinary seclusion, offering a spectacular sea view. Althoff Villa Belrose, with its cascading terraces and panoramic views, evokes the relaxed grandeur of a private Mediterranean estate.

These destinations directly reflect the tastes and habits of Rolls-Royce clients, shaped by insights into where they choose to spend their summers. These are the places that inspire them, host them, and feel like home. The brand’s presence in each location is a natural extension of that understanding, offering opportunities to connect in the environments they already love.

From these venues, guests are invited to explore Rolls-Royce’s full contemporary product portfolio via 12 Bespoke motor cars on the sweeping corniches that the region is famed for. These coastal roads were once favoured by Sir Henry Royce, who refined early motor cars from his winter home in nearby Le Canadel – lending quiet continuity to today’s Riviera experience.

A discreet hospitality space is reserved for client meetings and gatherings at each address, while an exclusive Rolls-Royce moment at the famed Nikki Beach – long associated with the lively spirit of Saint-Tropez – will channel the joie de vivre that draws many of the marque’s clients to the Côte d’Azur during the summer.

Rolls-Royce’s Saint-Tropez programme also includes a series of private soirées and hosted dinners, allowing clients to celebrate shared passions, regional character, and the quietly assured glamour that defines Rolls-Royce.

Clients can confirm their attendance and make further arrangements via the marque’s private members’ app, Whispers.

• Rolls-Royce Motor Cars London kicks off the Summer Season, serving a gentle presence at the Giorgio Armani Tennis Classic at The Hurlingham Club, West London
• Historic location in the annals of Rolls-Royce with enduring links to The Hon. Charles Stewart Rolls
• Part of a series of carefully selected occasions for clients and guests throughout the summer

“At Rolls-Royce, we strive to offer our clients unique experiences and encounters, in pinnacle enclaves and settings that reflect their tastes, lifestyles and interests. As one of Britain’s most prestigious private members’ clubs, The Hurlingham Club is a perfect fit; its unrivalled facilities, magnificent sporting occasions and London location, which is home to many of our clients, only add to its appeal. It’s also a place with real meaning for Rolls-Royce, indelibly associated with the marque’s co-founder, The Hon. Charles Stewart Rolls and his own remarkable sporting exploits at the dawn of the 20^th Century. It is the perfect beginning to what promises to be another glorious Summer Season for Rolls-Royce and our clients.”
Boris Weletzky, Regional Director, United Kingdom, Europe and Central Asia, Rolls-Royce Motor Cars

“Our return to The Hurlingham Club marks not only the opening of the Season, but a continuation of our long-standing commitment to creating occasions of quiet distinction for our clients. This setting, only a few miles from our London showroom, in Mayfair, is steeped in elegance and historical significance. It mirrors the qualities we value most: discretion, excellence and heritage. Hosting guests here, amidst world-class tennis and timeless surroundings, is an opportunity to deepen relationships through moments that are both rare and personal. In every detail, this is Rolls-Royce – refined, relevant and enduringly British.”
Claus Andersen, Brand Director, Rolls-Royce Motor Cars London

Rolls-Royce Motor Cars London marks the opening of the Summer Season with its return to the Giorgio Armani Tennis Classic at The Hurlingham Club in West London this week. It is the first in a series of high society occasions in which Rolls-Royce will serve a gentle presence across London and further afield in Britain during the summer months.

First held in 1994, the Giorgio Armani Tennis Classic is one of the world’s most prestigious exhibition tournaments. Played on The Hurlingham Club’s sublime grass courts, it has long been used by many ATP players to polish their skills ahead of the start of the Wimbledon Championships the following week.

For the duration of the tournament, Rolls-Royce clients will delight in a carefully curated experience, set in the stunning 42-acre location on the River Thames in Fulham.

Since its foundation in 1869, the Hurlingham Club has represented the apex of sporting and social life, and is indelibly linked with exclusive and glamorous summer pursuits. In 1873, it published the official rules of polo, and was the venue for ‘the game of kings’ at the 1908 Summer Olympics. While polo is no longer played there, Hurlingham remains its spiritual home and gives its name to the British sport’s governing body. The Club is still, however, the world centre for another classic summer game, croquet, regularly hosting top-ranking international tournaments on its immaculate lawns.


THE ROLLS-ROYCE CONNECTION

The Club offers precisely the kind of environment and ambiance in which the marque’s co-founder, The Hon. Charles Stewart Rolls, would have felt entirely at home. Aristocratic, well-connected and wealthy, he was also daring and insatiably competitive. He raced bicycles as a student at Cambridge, then motor cars; and by the time he turned 30, he had enthusiastically embraced the latest craze sweeping his social stratum, ballooning, for which Hurlingham had quickly become the central hub in Britain.

The attractions for an audacious, pioneering spirit like Rolls, who had successfully raced every available innovation since his youth, were obvious. Ballooning was new, adventurous, ripe for record-setting and, of course, potentially extremely dangerous. The most obvious hazards were in flight, when a shift in the wind could set the balloon on a collision course, with the hapless pilot essentially powerless to take evasive action. Rolls himself had close calls with a factory chimney near his family home in Monmouth, and a gasholder at Battersea, in 1906; and when flying from Hurlingham, there was the ever-present possibility of becoming entangled with a tree on take-off.

Other perils awaited the pilot on landing. One summer day, Rolls disrupted a cricket match by coming to earth on the pitch, and even though the outraged players were eventually pacified, the fragile balloon suffered grave damage from their spiked cricket boots.

To add further spice to the proceedings, these early balloons were filled not with inert hot air, but with coal gas – a roughly equal mix of hydrogen and carbon monoxide that was both extremely flammable and highly toxic. As the sport’s focal point, Hurlingham had its own dedicated supply via a pipeline installed by the Gas Light & Coke Company in 1908.

On 24 June 1908, the Aero Club of the United Kingdom organised a pursuit race, known as a ‘hare and hounds’ and still popular with balloonists today, from The Hurlingham Club grounds. As the ‘hare’, Rolls set off first in his single-occupant balloon ‘The Imp’ and flew to a predetermined spot where he landed and laid out a target on the ground. The pack of 11 ‘hounds’ then followed, in balloons with evocative names including ‘Pegasus’, ‘Valkyrie’ and ‘Enchantress’ (whoever named balloon number 10 ‘Icarus’ clearly had either a poor grasp of mythology or a particularly mordant sense of humour). Their task was to locate the target and attempt to drop a weighted bag onto it from the air: whoever struck closest to the mark received a special cup presented by Rolls himself. The pilots and their passengers – almost all titled and/or military officers and professional people, including a Doctor, a General and a Viscountess – perfectly encapsulate Rolls’ elevated social milieu, and the personal connections on which he built Rolls-Royce’s early success.

Balloon racing continued from the Club in 1909; but by 1910, Rolls had moved on to aeroplanes, becoming only the second person in Britain to obtain a pilot’s licence. On 2 June, his first-ever double crossing of the English Channel, flying non-stop from Dover to Calais and back again, made him a national hero. His Wright Flyer, designed by the legendary Wilbur and Orville, was built under license in Britain by Short Brothers, who also produced ‘The Imp’.

After the record-breaking 90-minute flight, the aircraft required a major overhaul, so Rolls and his team took it to a hangar at Hounslow Heath airfield, conveniently close to Hurlingham where it was to be put on public display. Sensibly, the team made the trip from Kent at night, having decided that towing an aeroplane behind a motor car on the public highway was ‘probably illegal’. Flying an aeroplane in metropolitan London, on the other hand, was definitely against the law. Typically, this did not stop Rolls attempting a test-flight from Hurlingham: after narrowly avoiding a tree, he was persuaded not to try a second time.

The extraordinary pace of development would continue in aviation. Just 61 years after The Hurlingham balloon races, Concorde crossed the Atlantic at twice the speed of sound – powered by engines bearing Rolls’ name.


FROM THE LAWNS OF HURLINGHAM TO THE STREETS OF MAYFAIR

As summer begins, Rolls-Royce Motor Cars London reaffirms its place at the heart of the Summer Season – both through its presence at carefully chosen occasions such as The Hurlingham Club, and at its showroom on Berkeley Street in Mayfair.

This part of London also holds particular significance for the marque: just a few streets away, on Hill Street, Charles Stewart Rolls was born in 1877. It was also in Mayfair that he established offices for his fledgling motor car business, C. S. Rolls & Co. – an enterprise that embodied the ideals and ambitions that would later give rise to Rolls-Royce, now regarded as the most revered name in the world of luxury.

• Rolls-Royce Spectre joins the celebration of floral art in Chelsea, with flower-inspired hues, finished in elegant Velvet Orchid with a Peony Pink Coachline
• Floral themes have long inspired many of the marque’s most celebrated Bespoke creations

“As the British Season begins, we’re delighted to join the celebration of floral art in Chelsea this week, a popular event in the social calendar for many of our clients. Dress codes are an inherent part of the allure for such an occasion and, like our clients, we like to hit the brief. We debuted a striking Rolls-Royce Spectre finished in Velvet Orchid with a Peony Pink Coachline, reflecting the quiet confidence and refined beauty that resonates with our clients and defines our marque.”
Boris Weletzky, Regional Director, United Kingdom, Europe and Central Asia, Rolls-Royce Motor Cars

The ongoing success of Rolls-Royce Motor Cars is based upon an intimate understanding of the unique world in which its clients live, socialise and entertain. In this spirit, the marque delights in maintaining a gentle presence in the world’s luxury hotspots.

This week, Rolls-Royce Spectre is joining clients in celebrating the breathtaking floral art displayed in the streets and residence entryways in the heart of Chelsea, South-West London. In keeping with the flower-inspired theme and reflecting the brand’s enduring connection with nature, the Spectre is finished in Velvet Orchid – one of nature’s most captivating flowers, admired for its rich colour, velvety texture and luxurious appearance – and complemented by a delicate hand-painted Peony Pink Coachline.

Floral motifs have long inspired Rolls-Royce Bespoke commissions. Nature – and flowers in particular – provide a rich language of symbolism, sentiment and beauty. This Spectre follows some recent exceptional commissions inspired by the natural world, including the celebrated Phantom Cherry Blossom and Daisy Cullinan. These creations are not simply motor cars, but deeply personal artworks – each a reflection of the commissioning clients’ values, identity and lifestyle.

• Rolls-Royce Motor Cars Auckland celebrates the opening of its new luxury showroom in the heart of Auckland city
• The elegant showroom showcasing Rolls-Royce’s highly contemporary visual identity forms an integral part of the marque’s global initiative
• New expansive space, visual language, and contemporary style designed to resonate with the tastes of a new generation of self-made, distinctly individual clients
• The redesigned Auckland showroom stands as a testament to the dealership’s unwavering commitment to excellence
• To commemorate this momentous occasion, the marque’s two highly coveted models – Ghost Series II and Black Badge Spectre – made their debut in New Zealand – alongside the new showroom

“It is with immense pride that we unveil our new Auckland showroom, a space that embodies the quiet confidence, exceptional craft, and personal attention that define Rolls-Royce Motor Cars. Here, clients are welcomed into a highly contemporary, immersive environment – one that reflects our status as a true House of Luxury. This achievement is a testament to our dedicated dealer partner, whose passion and commitment have brought our philosophy to life for the New Zealand community. We look forward to shaping extraordinary journeys for our clients, beginning from the moment they step through our doors."
Irene Nikkein, Regional Director Asia-Pacific, Rolls-Royce Motor Cars

“After extensive redesign and redevelopment, I am delighted to announce that Rolls-Royce Motor Cars Auckland has now reopened its doors. As the only Rolls-Royce dealership in New Zealand, the new Auckland showroom is a momentous milestone for us. This new space is the perfect embodiment of the brand, providing the perfect platform to inspire our clients to create truly bespoke, one-of-a-kind motor cars. From a multi-media curtain of ‘dancing’ kinetic lights to a unique ‘cabinet of curiosities’ showcasing New Zealand art and culture, a visit here is designed to be an engaging experience for customers where they can experience the very best of the Rolls-Royce brand.”
Jonny Highton, Dealer Principal, Rolls-Royce Motor Cars Auckland

Rolls-Royce Motor Cars Auckland has officially opened the doors to its newly redesigned showroom in Newmarket – the only authorised Rolls-Royce dealership in New Zealand – unveiling the space alongside the national debut of two of the marque’s most exclusive models: Ghost Series II and Black Badge Spectre.

The three-car showroom showcasing Rolls-Royce’s highly contemporary visual identity forms an integral part of the marque’s global initiative. Crafted to captivate a younger, self-made, and uniquely individual clientele, the new visual identity delivers an immersive experience within an inviting atmosphere, where clients are invited to explore and appreciate the marque’s exquisite motor cars.

From the very first step inside the showroom, clients are enveloped in an immersive experience. The entrance is artfully inspired by Rolls-Royce’s iconic Pantheon grille and offers an elegant and discreet preview of the extraordinary world within. Crowning the doorway, the iconic Spirit of Ecstasy beckons discerning clients into a showroom where cutting-edge luxury seamlessly intertwines with the marque’s storied heritage, inviting guests to discover the timeless allure and innovation that defines Rolls-Royce.

At the heart of the new showroom resides the Bespoke Commissioning Atelier – a centrepiece designed to immerse clients in the artistry and allure of Rolls-Royce. The new Bespoke Commissioning Atelier allows clients to explore the brand’s full range of personalisation, from rare wood veneers to embroidery threads. The experience is enhanced by a Cabinet of Curiosities – a curated showcase of New Zealand art and design that inspires creativity and honours local culture.

A Rolls-Royce represents refined luxury, timeless design, and meticulous craftsmanship. The redesigned Auckland showroom reflects the dealership’s continued commitment to delivering an exceptional client experience in a contemporary setting.

To mark the occasion, Rolls-Royce Motor Cars Auckland debuted two of its most coveted models: Ghost Series II and  Black Badge Spectre, which made their New Zealand debut, reinforcing the showroom’s status as the country’s premier destination for the most discerning clientele who demand nothing but the extraordinary.

• Rolls-Royce Motor Cars showcases contemporary Bespoke craft at this year’s London Craft Week
• Rolls-Royce artisans took inspiration from the flora and fauna of the British Isles to create an enchanting woodland scene
• Artwork will be on display at Rolls-Royce Motor Cars London, for the duration of the event, from 12 to 18 May 2025

“Uncompromising craftsmanship and meticulous attention to detail have always defined Rolls-Royce. At the very heart of our brand lies a deep commitment to creativity and artisanal excellence. As a name synonymous with perfection, Rolls-Royce holds London Craft Week – a celebration of the finest craftsmanship – as a key moment in our annual calendar. For this year’s event, I am delighted to announce that our highly talented artisans and designers from the Home of Rolls-Royce at Goodwood have created a stunning Bespoke artwork, inspired by the rich and fascinating variety of wildlife in the United Kingdom. This exquisite display of creativity and craftsmanship will be on display at our flagship showroom, in the heart of Mayfair, for the duration of the event in May.”
Boris Weletzky, Regional Director, United Kingdom, Europe, and Central Asia, Rolls-Royce Motor Cars

Artisans from the Home of Rolls-Royce at Goodwood have created an exquisite artwork inspired by the rich and remarkable flora and fauna of the British Isles, to celebrate the eleventh year of London Craft Week.

The enchanting woodland scene – a collaboration between makers from the Interior Surface Centre, the Exterior Surface Centre and the Interior Trim Centre – captures the beauty of nature at three moments in time (day, evening and night) as part of a triptych. A Kingfisher has been cleverly depicted in each scene, using different craft techniques to capture the character of the bird during the transition from daytime to nighttime.

SWAN LAKE

Rolls-Royce artisans from the Exterior Surface Centre spent over 100 hours skilfully recreating a tranquil lakeside scene, featuring wildlife, plants and invertebrates that thrive in the aquatic ecosystem. Two elegant swans gliding across the surface of the water, and a Kingfisher hovering above, have been painted using freehand brush techniques.

To create the wild reeds that surround the lake, aluminium was cut and painted in Iced Orange Metallic and St Tropez using multiple techniques including airbrushing, wet basecoat manipulation and dappling – a highly realistic effect enhanced by a crystal clear coat giving the impression of morning dew.

ENCHANTED WOODLAND

Craftspeople from the Interior Trim Centre spent over 400 hours recreating the magic of the woodland in the evening. The fascinating variety of wildlife is showcased through the application of different techniques on leather. Delicate flowers resembling daisies were painted onto the Scivaro Grey leather, whilst tactile, hardier flora species were created using a pioneering three-dimensional embroidery technique, whereby thread is layered upon itself to form a self-supporting structure.

Rolls-Royce artisans took further inspiration for the artwork from the animals commonly found in the forest. Hand painted onto leather, the animals portrayed include a graceful hare, featuring long prominent ears and powerful hind legs, and a squirrel with a beautiful bushy tail. To replicate the texture and volume of the tail, a technique called tufting was used in which different materials form pile structures on a backing fabric.

STEALTH AFTER DARK

Rolls-Royce’s specialists from the Interior Surface Centre spent over 500 hours carefully cutting, pressing and assembling beautifully tessellated veneer shapes to capture the magic of the woodland after dark.

In this third portion of the artwork, a fox is depicted padding stealthily into the sylvan scene through the use of intricate marquetry – the art and craft of applying pieces of veneer to a structure to form decorative patterns. In a Rolls-Royce first, the marque’s artisans trialled painted veneers, exquisitely representing the reddish hue of the fox’s fur and its white-tipped tail. Colour has been painstakingly applied to ensure the wood grain can still be admired.

The unique triptych captures the essence of woodland life at three moments in time and is a testament to the marque’s fluency in Bespoke. This captivating artwork will be exhibited in the window of Rolls-Royce Motor Cars London, Berkeley Street, Mayfair, from 12 to 18 May 2025.

• Rolls-Royce Manchester unveils new luxurious showroom after extensive redesign and redevelopment
• The elegant and luxurious new showroom marks the next step in the story of Rolls-Royce Motor Cars in the city of Manchester, which has a significant historical connection to the marque
• New visual language resonates with younger demographic of clients
• Contemporary redesign reflects increasing demand for the marque’s pinnacle products

 
“After extensive redevelopment, I am delighted to unveil the newly refurbished Rolls-Royce Motor Cars Manchester. The northern metropolis has long been an important place for Rolls-Royce: on 4th May 1904, Charles Rolls and Henry Royce first met in the Midland Hotel, in central Manchester, and it was from this meeting that the marque’s two founding fathers laid the foundations for what would become a brand synonymous with creating ‘the best car in the world’. The new showroom, with its wealth of innovative digital technologies and elegant, luxurious design, marks an important step for the marque and our clients. The space is the perfect embodiment of the marque, an ideal space for our highly experienced team to welcome clients, media, and friends of the brand, and brings our visual identity to life.”
Boris Weletzky, Regional Director, United Kingdom, Europe, and Central Asia, Rolls-Royce Motor Cars

“We are thrilled to unveil our new, state-of-the-art showroom in Manchester, an extensive redesign that perfectly reflects the luxury and craftsmanship of Rolls-Royce. As we celebrate 30 years of partnership with the marque, we’re proud to mark this milestone with a facility that matches the unparalleled excellence of the brand. Located in Wilmslow, Cheshire, this new space offers our clients an elevated experience, blending heritage with cutting-edge technology and showcases Rolls-Royce craftmanship. Our long-standing relationship with the team at Rolls-Royce Goodwood has always been strong, and this exciting new chapter further cements our shared commitment to providing the finest service and motor car experience. We’re looking forward to welcoming clients to this exceptional facility, and to continuing our journey with Rolls-Royce as we look to the future.”
Jon Crossley, Managing Director, Rolls-Royce Motor Cars Manchester

The city of Manchester is a pivotal part of the Rolls-Royce success story. It was here, in 1904, that Henry Royce and The Hon. Charles Stewart Rolls first met and forged an agreement that Rolls would sell all the cars Royce could make, under the name ‘Rolls-Royce’.

Today, Rolls-Royce Motor Cars Manchester’s redesigned showroom continues that legacy, offering clients a serene and luxurious environment where they can immerse themselves in the brand and collaborate with a highly experienced team of professionals to create their dream commission.

Located in a prominent position in the leafy suburbs of Manchester, the space showcases the marque’s pinnacle products and provides clients with an unparalleled experience, in line with Rolls-Royce’s continuing evolution as a true global luxury goods brand.

The space offers clients an immersive experience from the moment they step foot into the showroom: the door is modelled on Rolls-Royce’s famous Pantheon grille and provides a discreet, tantalising glimpse of what lies within. The doorway is topped by the marque’s iconic figurine, the Spirit of Ecstasy.

Inside, the new showroom seamlessly blends sophistication, contemporary luxury, and creative expression – while staying true to the marque’s rich heritage. Honouring the shared vision of Henry Royce and Charles Rolls, the space features carefully curated references to the brand’s founding fathers, ensuring their pioneering spirit continues to inspire every commission.

The Cabinet of Curiosities, an eclectic mix of intriguing, timeless and iconic objects, is curated to inspire creativity and spark meaningful conversations as part of the commissioning process. The pièce de résistance, the Atelier, houses some of the marque’s most exquisite examples of craftsmanship, including wood veneers, leathers, embroidery threads in a variety of vivacious hues, as well as lambswool samples. The surface-finish samples are presented in the familiar Rolls-Royce speedform shape, making it easy to imagine the almost endless two-tone colour combinations; the leathers are rolled on wands with handles from Rolls-Royce’s famous umbrellas, while the veneers are shaped like the cross-section of an aerofoil, recalling Charles Rolls’ aviation exploits. This sensory-inspired room helps clients to envisage their dream commission coming to life.

The redesigned Manchester showroom stands as a testament to the dealership’s unwavering commitment to excellence. Over the years, Rolls-Royce Motor Cars Manchester has embarked on an extraordinary journey, marked by prestigious accolades and groundbreaking achievements. In 2024, the dealership was honoured with the ‘Global Provenance Dealer of the Year’ award, and in 2023, its highly skilled team collaborated with the marque’s designers to create the ‘Manchester Ghost’ – an exclusive, one-of-one Bespoke commission that beautifully celebrated the city’s rich legacy and heritage.

Rolls-Royce is unapologetically luxurious, instantly recognisable, and synonymous with beauty, elegance, and timeless design. In the newly redesigned Manchester showroom, each motor car is given the stage it deserves, meticulously framed and presented in a way that reflects its unique personality and character, ensuring that the spirit of Rolls-Royce is felt in every detail.

• Rolls-Royce Motor Cars inaugurates Private Office Seoul in South Korea
• Fourth Rolls-Royce Private Office outside Goodwood, following Dubai, Shanghai, and New York
• Private Office Seoul offers a unique Rolls-Royce experience, where clients can work directly with a Seoul-based Bespoke designer to bring their highly personal commissions to life
• The exclusive office enables Rolls-Royce to engage even more closely with its clientele in the Asia Pacific region, supporting their increasing interest and engagement in more valuable and ambitious commissions

“Today’s inauguration of a permanent Private Office in Seoul signals a defining moment for Rolls-Royce Motor Cars in South Korea. Following significant demand for ambitious and exceptional Bespoke commissions, Private Office Seoul will offer our valued clients in the Asia Pacific region an opportunity to work directly with a Rolls-Royce designer, enhancing their experience whilst also complementing and supporting our valued dealer partners. We are now bringing Goodwood closer to our clients in this significant region and we look forward to welcoming them to this new creative outpost. In a joint pursuit of perfection, our Private Office clients will embark on a very special journey with us, as we together bring their dreams and ideas to life in the creation of their unique and deeply personal Rolls-Royce.”
Chris Brownridge, Chief Executive, Rolls-Royce Motor Cars

Rolls-Royce Motor Cars expands its global network of Private Offices with the opening of Private Office Seoul in South Korea. This marks the fifth such creative space, joining the existing locations in Dubai, Shanghai, and New York, as well as the ‘original’ Private Office at the Home of Rolls-Royce at Goodwood.

The international network of Private Offices enables the marque to engage even more closely with clients worldwide, bringing the renowned Rolls-Royce experience closer to their own homes. As the global trend for highly personal and emotionally resonant luxury experiences continues, Rolls-Royce clientele are becoming increasingly ambitious in their desire to create personally meaningful Bespoke motor cars. Private Offices provide them the perfect platform to bring these visions to life, complementing the traditional dealership experience.

As one of Rolls-Royce’s fast-growing markets, the Asia Pacific region has seen a significant increase in Bespoke creativity and sophistication over the past years. The opening of Private Office Seoul is a direct response to this growing demand, and it will further elevate the value of each commission in this key region, aligning with the marque's focus on unique value creation. It also offers the brand an opportunity to become even closer to its clients in the region, providing the global Rolls-Royce design team with inspiring insights into trends and client preferences in the Asia Pacific markets.

Private Office Seoul, available by appointment, is located in the heart of the vibrant Jamsil area, where heritage and innovation meet amongst iconic buildings and cultural experiences.  The studio’s serene and inviting atmosphere, combined with the inspirational elements drawn from local culture, provides the perfect setting to inspire creativity and close collaboration between clients and the Bespoke designer and client experience manager.

Through in-depth conversations and research, the Private Office experts work closely with each client to deeply understand their wishes, desires, and dreams. This collaborative process empowers clients to play an active role in shaping their one-of-a-kind Rolls-Royce commission that reflects their individual tastes and aspirations. Once the initial design is agreed upon, the client will continue to follow the progress of the commission and communicate directly with the artisans in Goodwood, who are entrusted to transform their vision into a one-of-a-kind Bespoke Rolls-Royce motor car.

In addition to the personalised Bespoke experience, Private Office Seoul also gives clients access to Rolls-Royce’s exclusive Private Collection; the curated and limited edition motor cars, crafted around a theme and designed to inspire clients by showcasing the unparalleled artistry of the Bespoke Collective.

Private Office Seoul and the four other dedicated facilities that comprise the Rolls-Royce Private Office network demonstrate the marque’s dedication to delivering exceptional client experiences around the world.

• Rolls-Royce Motor Cars Abu Dhabi celebrates the opening of its new luxury showroom in the capital city of the United Arab Emirates
• New visual language offers an eclectic, modern style designed to resonate with younger demographic of clients
• Interior design provides a contemporary, luxury retail space, offering clients an immersive Rolls-Royce experience
• Includes the Bespoke Commissioning Atelier and lounge area with a Cabinet of Curiosity feature and hospitality lounge, complemented by innovative digital technology and lighting installations

“The unveiling of our new Rolls-Royce Motor Cars’ showroom in Abu Dhabi marks a significant milestone in further cementing our brand’s position as a true House of Luxury. It provides a perfect home to showcase our exceptional motor cars in a space that embodies the spirit of Rolls-Royce.

Abu Dhabi, with its rich blend of cultures and visionary approach to sustainable development and economic diversification, stands as a beacon of human ambition and progress. Opening our doors here in the capital is not only an honour, but also a reflection of the importance of Rolls-Royce Motor Cars Abu Dhabi to our distinguished marque.

This showroom brings to life the unparalleled creativity and craftsmanship that are at the core of Rolls-Royce while also incorporating the brand’s latest visual identity and cutting-edge digital technologies. Within this luxurious space, we look forward to offering our clients the Bespoke, personalised luxury experiences that Rolls-Royce Motor Cars is renowned for and turning their dreams into reality.”
Tarek Moataz, General Manager, Rolls-Royce Motor Cars Abu Dhabi

Dedicated to offering its clients unparalleled and individually tailored experiences, Rolls-Royce Motor Cars Abu Dhabi is delighted to announce the opening of its new luxury showroom in Abu Dhabi, United Arab Emirates. By bringing their dreams to life, Rolls-Royce Motor Cars offers clients a fully immersive brand experience while foregrounding the art of Bespoke craftsmanship.

Showcasing the brand’s latest visual identity, the showroom radiates sophistication, modern luxury, and creativity, seamlessly integrating innovative digital technology with a warm and inviting interior design. Designed to resonate with a younger, self-made, and distinctly individual clientele, this new visual identity offers a fully immersive experience and a welcoming environment where both current and prospective clients can explore and admire the marque’s stunning motor cars.

At the core of the new showroom lies the Bespoke Commissioning Atelier, a centrepiece designed to immerse clients in the enchanting world of Rolls-Royce. Showcasing some of the marque’s finest examples of craftsmanship, the Atelier invites customers to explore and select personalised surface finishes, wood veneers, leathers, embroidery threads in a spectrum of vibrant colours, and fabrics for their Bespoke commissions, all tailored to reflect their unique personalities and desires. This sensory-inspired environment allows clients to envision their dream commission taking shape, further inspired by the nearby Cabinet of Curiosities. Situated in the lounge area, this collection features captivating pieces that encourage conversation, alongside a hospitality lounge that provides a tranquil space for clients to relax and connect.

Opening its doors to a hub of creativity and craft, on top of housing unrivalled masterpiece motor cars, the showroom will provide an experience tailored to the specific and personal needs of the dealership’s most discerning clientele with meticulous attention to detail.

To commemorate this momentous occasion, the highly anticipated Ghost Series II was unveiled for the very first time in the region. Featuring a strikingly modern design with an illuminated Pantheon grille and refined headlamp graphics, Ghost Series II embodies the marque’s pursuit of understated elegance. Beneath its sleek exterior lies a potent 6.75-litre V12 engine, delivering effortless performance paired with Rolls-Royce Motor Car’s signature ‘Magic Carpet Ride’. Inside the cabin, innovative craftsmanship comes to life, with Bespoke materials and cutting-edge technology. This exclusive debut reinforces the showroom’s status as the premier destination for the region’s most discerning clientele.

• James Crichton takes up position as Regional Director Middle East & Africa
• Crichton has been with Rolls-Royce Motor Cars for more than 14 years, serving as General Manager, Global Sales Operations at Goodwood the last six years
• He assumes his new role from 1 November and will be based at the regional office in Dubai

“I am delighted to welcome James Crichton to his new role as Regional Director Middle East & Africa. James has more than 14 years of experience with Rolls-Royce Motor Cars and has held several leading positions in the company during this time. This latest move to Dubai reunites him with the regional office he was asked to establish in 2011. Middle East & Africa is a hugely important region for our business, and I wish James continued success in his role leading the excellent team which serves the region.”
Julian Jenkins, Director of Sales & Brand, Rolls-Royce Motor Cars

Rolls-Royce Motor Cars has announced that James Crichton will take up the role of Regional Director Middle East & Africa from 1 November 2024.

James has held a variety of senior roles at Rolls-Royce Motor Cars since 2010. For the last six years, he has worked as General Manager, Global Sales Operations, based at the Home of Rolls-Royce, and prior to this he was Regional Director, Europe & Central Asia.

Born in South Africa, James joined BMW Group in 1999 as a National Sales Manager at the Johannesburg office. For a short time, he was based in Munich before moving to Dubai in 2007 where he was Sales and Marketing Director for BMW and MINI. In 2011, he established the Rolls-Royce Motor Cars regional office in Dubai, before moving to the UK in 2012.

The Middle East & Africa is a strategically important region for Rolls-Royce Motor Cars; it is home to the first Rolls-Royce Private Office established outside Goodwood and the source of many of the company’s most elaborate and extensive Bespoke commissions. James is excited to be returning to the region and taking on the leadership of the strong and successful team based there. He succeeds César Habib, who has left the company to pursue alternative business interests.

• Rolls-Royce Motor Cars North America inaugurates Private Office New York
• Third Rolls-Royce Private Office worldwide and the first in North America
• For the first time, North American clients can work directly with a U.S.-based Bespoke designer to bring their commissions to life
• The exclusive office supports increasing client engagement on more valuable and complex commissions
• It also serves as a venue for dealers and clients to present and commission Rolls-Royce Private Collections

"Today’s inauguration of a permanent Private Office in New York marks a key moment for Rolls-Royce Motor Cars in the Americas. Our investment in this office is in response to the steadily increasing engagement we see from our North American clients in this region, constantly challenging our designers to create and develop even more exciting and ambitious commissions. We look forward to welcoming our clients here, to talk with our specially trained designers as they bring their ideas to life in their own, unique Bespoke Rolls-Royce. Private Office New York will complement and support our regional Dealer Partners by enhancing our clients’ experiences of Rolls-Royce to new levels.”
Chris Brownridge, Chief Executive, Rolls-Royce Motor Cars

Rolls-Royce Motor Cars unveils Private Office New York, the latest creative outpost in a network which already includes Shanghai and Dubai, as well as the ‘original’ Private Office at the Home of Rolls-Royce in Goodwood. A fifth Private Office will open in Seoul by the end of the year.

This global network of Private Offices has been created to enable the marque to engage even more closely with its global clientele, offering clients a taste of Goodwood nearer their home. Rolls-Royce clients are increasingly ambitious in their desire to create ever more elaborate and deeply personal Bespoke motor cars and the Private Offices offer them opportunities to do just this, complementing the conventional dealership experience to further embed the marque’s reputation as the world’s most client-focused luxury brand.

As Rolls-Royce’s largest market for two decades, North America has seen a dramatic increase in Bespoke complexity and creativity over the past three years. Private Office New York is opening in response to this demand and will further elevate the value of each commission in this key region, supporting the marque’s driving principle of focusing on value creation rather than sales volume.

Rolls-Royce Private Office New York is in the heart of New York City’s vibrant and increasingly luxury-focused Meatpacking District. Available by appointment, it offers North American clients the opportunity to interact directly with a US-based designer and specialist client experience manager. Through conversation and research, the Private Office experts work with the client to understand their wishes, desires and dreams. The luxurious studio houses a vast array of samples: fabrics, paints, leathers, and textiles in diverse colours and finishes as well as locally-sourced artworks and artefacts, curated to inspire the creative process. During this process, designers and clients work together to create a unique Rolls-Royce which reflects the individual’s tastes and personality. Once the initial design is agreed upon, they will together follow the progress of the commission and communicate directly with the artisans in Goodwood, who are entrusted with transforming the visions into a one-of-one masterpiece.

Private Office New York will also give clients access to future Rolls-Royce Private Collections. These exclusive, themed collections highlight the Bespoke Collective’s artistry, with each project extending inspiring narratives through craft, design, and engineering. They act as showcases for the marque’s creative and technical capabilities, thereby inspiring clients to ever-more elaborate personal creations.

• Rolls-Royce Motor Cars Leeds celebrates the beginning of a new chapter, revealing its new elegant showroom in the heart of the city
• The showroom, with its expansive space, is the largest showroom in Europe
• A luxurious yet contemporary space provides the perfect place to welcome clients to the brand
• New expansive space, visual language, and modern style reflects the increasing demand for the marque’s pinnacle products

 
“Rolls-Royce Motor Cars Leeds has been an important part of our trusted dealer network ever since JCT600 joined the Rolls-Royce family in 2018. The opening of this new space is a momentous occasion – it illustrates a bold and exciting step for the brand, bringing the essence of Goodwood to Yorkshire. This new expansive and contemporary space – with its wealth of digital technologies, and sophisticated, elegant design – is the perfect embodiment of the brand. It is the ideal space for the highly professional team to offer patrons a hyper-personalised client experience characterised by luxurious encounters. It really captures the spirit of the marque and brings our visual identity to life, reaffirming our position as a leading House of Luxury.”
Boris Weletzky, Regional Director, United Kingdom, Europe and Central Asia

“After  adding Rolls-Royce to our stable of luxury car marques in 2018, we were keen to create a new home for it which would do justice to this world-leading brand. Bringing a touch of Goodwood to Yorkshire and the North East, the Leeds showroom is simply stunning. From a multi-media curtain of ‘dancing’ kinetic lighting to a unique ‘cabinet of curiosities’ showcasing our Yorkshire heritage, a visit here is designed to be an engaging experience for customers where they can see the very best of the Rolls-Royce brand.”
Kristian Keighley, Head of Business for Rolls-Royce Motor Cars Leeds, JCT600 Brooklands.

Rolls-Royce has a profound understanding of its clients, their expectations, their needs and their wishes. This is an essential element in the marque’s ongoing success as a renowned House of Luxury. The new Rolls-Royce showroom in the heart of Yorkshire is the perfect place for clients to learn more about the marque and experience the elegance of the world of Rolls-Royce.

Located in a prominent location in Leeds, this space showcases the marque’s exquisite products and provides clients with an unparalleled experience, in line with Rolls-Royce’s position as a true global luxury goods brand. The new showroom, with the front doors modelled on Rolls-Royce’s famous Pantheon grille, offers clients a fully immersive brand experience from the moment they enter the building.

Inside, the new showroom exudes cool modern luxury, yet still recognises the importance of heritage for the marque, with citations from the founding fathers of the brand throughout the showroom. The Cabinet of Curiosities, an eclectic mix of intriguing, timeless and legendary design objects, sparks the imagination and client conversations as part of the commission process. It also celebrates the local area with unique objects and books which reflect the legends that hail from Yorkshire.

The pièce de résistance, the Atelier, is the place where, with the help of the marque’s highly skilled and professional team, clients can envisage their dream commission coming to life. Housing some of the marque’s most exquisite examples of craftsmanship, including wood veneers, leathers, embroidery threads and lambswool samples, in a variety of vivacious hues, the Atelier is a sensory-inspired room; it showcases the marque’s fluency in Bespoke and luxury. The surface-finish samples are presented in the familiar Rolls-Royce speedform shape, making it easy to imagine the almost endless two-tone colour combinations; the leathers are rolled on wands with handles from Rolls-Royce’s famous umbrellas, while the veneers are shaped like the cross-section of an aerofoil, recalling the aviation exploits of the marque’s founding father, The Hon. Charles Stewart Rolls.

The remarkable space that is the Leeds showroom is a further sign of the dealership’s commitment to excellence and extraordinary journey since joining the marque in 2018. In 2020, Rolls-Royce Motor Cars Leeds was honoured to receive the title of ‘Global Whispers Dealer’. Whisper’s is the marque highly exclusive members only club.

A Rolls-Royce is unapologetically luxurious, it is unmistakable, synonymous with beauty and elegance, a true design icon, and so, in the new Leeds showroom, each model rightfully enjoys its own dedicated space, framed, and is presented according to its distinctive personality and characteristics.

• Rolls-Royce Motor Cars presents 1965 Silver Cloud III Mulliner Park Ward at Goodwood Revival
• Rare fixed-head coupé design built on the Silver Cloud III chassis
• Understood to be one of only about 100 created by coachbuilder Mulliner Park Ward
• Finished in Brewster Green with a Claret Red leather-trimmed interior
• Powered by a hand-built 6.2-litre naturally aspirated V8 engine  
• Displayed in the ‘March Motor Works’ at the storied and celebrated event
• Faithfully recreates Berkeley Square and Rolls-Royce showroom on Conduit Street in Mayfair, London
• Goodwood Revival takes place 6-8 September

“Goodwood Revival is a wonderfully eccentric, nostalgic and glamorous celebration of the cars, fashions and culture of the 1940s, 50s and 60s. During this period, Rolls-Royce produced some of the most memorable models in its long history, including the Silver Cloud III we are displaying in the March Motor Works this year. It’s a rare and beautiful example of the coachbuilder’s art from a time when Rolls-Royce offered its clients a Coachbuild option alongside its standard models – a service that’s enjoyed its own revival at the Home of Rolls-Royce at Goodwood in the modern era. We’re delighted to be part of this remarkable event once again, particularly in our 120th anniversary year.”
Andrew Ball, Head of Corporate Relations & Heritage, Rolls-Royce Motor Cars

A rare example of a coachbuilt Silver Cloud will form the centrepiece of Rolls-Royce Motor Cars’ annual presence at the world-famous Goodwood Revival, which takes place from 6-8 September.

For its 120th anniversary year, the marque has designed the March Motor Works, located at the infield end of the main circuit tunnel, as a faithful replica of Berkeley Square and the Rolls‑Royce showroom on nearby Conduit Street in London’s Mayfair in 1964.

On display will be a magnificently maintained Rolls-Royce Silver Cloud III; this sleek, elegant motor car is understood to be one of only around 100 examples of a fixed-head coupé (FHC) design ever built on the Silver Cloud III chassis by the legendary coachbuilder Mulliner Park Ward. It is finished in a handsome Brewster Green, with a Claret Red leather-trimmed interior. Under the bonnet is a hand-built, 6.2-litre, naturally aspirated V8 engine, delivering around 210bhp to the rear wheels via a four-speed automatic transmission.

The Silver Cloud III is historically important as the last predominantly owner-driven Rolls‑Royce to be offered as a rolling chassis, upon which clients could commission fully bespoke bodywork from Mulliner Park Ward or other specialist coachbuilders, as well as a complete motor car.  (To be strictly accurate, Phantom VI remained in production as a separate chassis, albeit in small numbers, until 1993, with coachwork predominantly supplied by Mulliner Park Ward, which was by then a Rolls-Royce subsidiary. However, these were all limousines designed to be driven by a chauffeur.)

Berkeley Square and its environs were home to several luxury car showrooms at that time, including Jack Barclay. Charles Rolls was born a stone’s throw away in Hill Street, Mayfair, and would go on to establish his showroom in nearby Conduit Street, shortly after forming the partnership with Henry Royce in 1904: the March Motor Works showcases the premises as they would have appeared 60 years later.

• Rolls-Royce Motor Cars Bangkok opens a new Galleria showroom in Siam Paragon mall
• Intimate, private space located in Thailand’s largest luxury shopping destination
• First showroom in Asia Pacific located in a luxury mall
• Adds to the marque’s expansive showroom in Rama 3, Thailand’s economic centre
• Underscores the rapid growth of Thailand’s luxury market

“ Rolls-Royce Motor Cars constantly invests in ascending luxury hubs to bring our brand ever closer to our clients. This new location in Thailand’s largest luxury district, brought to life by our long-term partners MGC-ASIA, perfectly captures this strategy. This new mall concept, which is the first of its type in Asia Pacific, also underscores the growth of Thailand’s luxury market, highlighted by ongoing demand for our exquisite Bespoke products in the country.”
Irene Nikkein, Regional Director Asia-Pacific, Rolls-Royce Motor Cars

"It is only fitting that the growing number of our clients in Bangkok have a dedicated space to immerse themselves in the Rolls-Royce brand, engage with our team, and socialise with their peers in Thailand’s largest luxury hub. This intimate new ‘Galleria’ space in Siam Paragon mall perfectly complements our existing showroom located in the city’s economic district, Rama 3. We look forward to welcoming new and existing clients to this stunning new destination."
Krisda Sawamiphakdi, General Manager, Rolls-Royce Motor Cars Bangkok

Rolls-Royce Motor Cars has announced that it will expand its presence in Thailand with a new ‘Galleria’ boutique in Siam Paragon mall, the country’s largest luxury hub. Operated by MGC-ASIA, the only authorised retailer of Rolls-Royce Motor Cars in Thailand since 2012, it complements an existing showroom and service centre location in Bangkok’s economic district, Rama 3.

The new location will provide new and existing clients with an intimate and private space to socialise, immerse themselves in the Rolls-Royce brand, and commission Bespoke motor cars directly from Thailand’s leading luxury retail hub. Located on the second floor of Siam Paragon, the Galleria concept brings the brand even closer to its clients, and serves as a platform to showcase Rolls-Royce motor cars to a new audience in this rapidly ascending luxury market.

This innovative boutique has been curated with the same meticulous care and consistency as the world’s largest Rolls-Royce showrooms. Clients enter the space through a door modelled on the marque’s iconic pantheon grille, which is topped with a Spirit of Ecstasy figurine. Inside, clients can view a Rolls-Royce motor car positioned under a kinetic lighting feature, which adjusts to the roofline of the model on display. The motor car is framed by a 'cabinet of curiosities' where objets d’art are placed to inspire ideas and creative discussions.

The showroom’s centrepiece is the Atelier, where clients can commission their own Bespoke motor car. An expansive table, which resembles an artist's workbench, is situated beneath a sizeable LED screen, where clients can discuss and view design concepts with Bespoke specialists. Hanging lights above the table can be lowered for detailed examination of colour and material samples, complementing the digital visualisations displayed on the screen. This space also includes a Starlight Headliner, which can be viewed from the rear, offering a rare glimpse into the highly technical construction of this contemporary expression of craft.

To celebrate the opening of the Siam Paragon Galleria boutique, Spectre, the marque’s first fully electric motor car, is showcased in the window display. Commissioned with Anthracite coachwork and a Mandarin and Navy interior, this motor car reflects the forward-thinking tastes of clients in Thailand.

• Rolls-Royce Motor Cars showcases contemporary expressions at ##Festival of Speed##
• Collection of Bespoke motor cars presented on ##Festival’s Laundry Green##, adjacent to Goodwood House
• The latest iteration of #Cullinan, the marque’s most requested model, makes its UK public debut at the event
• All-electric super coupé #Spectre joins the highly anticipated Supercar Run

 
“The Festival of Speed, set in the remarkable grounds of the historic ##Goodwood Estate##, is an important highlight in our annual calendar. It is the ultimate celebration of motorsport, located only a stone’s throw away from the marque’s headquarters in West Sussex. We are delighted to unveil a highly Bespoke collection of motor cars, which have been created especially for the occasion and exemplify the talent, creativity and ingenuity of our artisans, designers and engineers at Rolls-Royce. The latest iteration of our super-luxury SUV, Cullinan, will also make its UK public debut at the event. Alongside Cullinan Series II, we are proud to showcase Spectre, our all-electric super coupé, presented in a vivacious two-tone, as well as a highly Bespoke Phantom Extended and a unique expression of Ghost. We are looking forward to welcoming media, clients and our trusted dealer partners to the event.”
Boris Weletzky, Regional Director, United Kingdom, Europe and Central Asia

Rolls-Royce Motor Cars celebrates a highly Bespoke presence at this year’s Festival of Speed. Displayed on the Festival’s Laundry Green, adjacent to Goodwood House, a beautifully commissioned Phantom Extended, Ghost, Spectre, as well as the latest expression of Cullinan, will each provide a unique expression of the marque’s peerless craftsmanship.

ROLLS-ROYCE CULLINAN
When Cullinan first launched in 2018, it built a new legacy for Rolls-Royce Motor Cars, with a bold and uncompromising generation of super-luxury consumers. It reframed super-luxury motoring, enabling Rolls-Royce clients to experience the marque’s hallmark ‘magic carpet ride’ on any terrain and in every corner of the world.

Earlier this year, the marque unveiled Cullinan Series II, an evolution of the world’s pre-eminent super-luxury SUV. This motor car makes its UK public debut at the Festival of Speed 2024.

One of the key themes in Cullinan’s evolution is verticality, which echoes the illuminated skyscrapers in the megacities where Cullinan is increasingly at home. This is perhaps most apparent in the new lamp treatment, where tall daytime running light graphics ensure Cullinan Series II is easily identified, day and night.

The marque’s signature figurine, the Spirit of Ecstasy, features inside the motor car for the very first time and is displayed in miniature inside the new Clock Cabinet in the fascia. This unique inset vitrine displays both an analogue timepiece and the up-lit Spirit of Ecstasy figurine. Constructed from solid stainless steel, the Spirit of Ecstasy is placed on her own stage with a matte black back panel and high gloss side panels to create a reflection effect.

Cullinan Series II illustrates the extensive scope of the marque’s Bespoke capabilities and talented craftsmanship. For the first time ever on a series car, Placed Perforation, the practice of creating artworks through tiny perforations in the leather, is available. Designers at the marque’s headquarters created a pattern inspired by the constantly changing shapes and shadows of the clouds over the Home of Rolls-Royce.Cullinan Series II also continues Rolls-Royce’s exploration of textiles with a new rayon fabric made from bamboo, named Duality Twill.

A contemporary expression of Cullinan, finished in a minimalist yet sophisticated hue, Emperador Truffle, will be on show at the event. Inspired by richly-veined brown marble, Rolls-Royce colour specialists developed this unique paint finish especially for Cullinan Series II. An Arctic White Coachline provides a clean contrast to the exterior hue. Inside, the elegant yet minimalist style continues, with a Cashmere Grey and Chartreuse leather colourway, the latter with the intricate Placed Perforation pattern.

ROLLS-ROYCE SPECTRE
2023 was a momentous year for Rolls-Royce Motor Cars; it marked 20 years since production began at the marque’s Goodwood manufacturing facility and, in Q4 of 2023, client deliveries for Spectre, the marque’s first fully electric motor car, began. Since then, Spectre has been on a remarkable Bespoke journey.

For this year’s Festival of Speed, a striking expression of the marque’s electric super coupé has been created. Presented in two-tone Peony Pearl and Black Diamond, this vibrant expression of the marque’s genre-defining motor car exudes modern luxury and symbolises the dawn of a bold new era for Rolls-Royce. To embolden the exterior and highlight Spectre’s dynamic presence and prowess, 23-inch wheels are fitted to the motor car. The exterior is completed with a trim, Black Coachline. Peony Pink and Arctic White are the primary and secondary interior colours chosen to complement the exterior.

The interior cabin is a celestial cosseting haven, with a spellbinding Starlight Headliner, Starlight Doors, which incorporate 4,796 softly illuminated ‘stars’, and a tone-on-tone starlight pattern on the rear waterfall seat. An extra special clock vitrine, delicately embellished with shooting ‘stars’, creates a serene yet magical essence.

This year marks the 120^th anniversary of the meeting of The Hon. Charles Stewart Rolls and Henry Royce and, in a gentle nod to commemorate this significant year, each of the one-of-one Phantom, Ghost and Spectre motor cars created for the event, features a painted ‘sound wave’ design on the lid of the centre console. Each ‘sound wave’ conveys a different inspirational quote from the marque’s founding fathers, whose vision underpins everything that the company is today and strives to achieve.

Bespoke is Rolls-Royce; an ethos which permeates every commissioned creation, from exquisite motor cars to luxurious accessories. This extends from glamorous cellarettes and champagne chests, to personalised umbrellas and picnic hampers. To complement the Peony Pearl Spectre, an elegant Escapism Luggage Collection has been designed and created. Beautiful in form, yet relaxed and contemporary, this luggage collection is crafted from the highest quality leather and durable canvas, ideal for those who travel for enriching experiences and spontaneous moments of discovery.

In addition to Spectre’s presence on the stand, this motor car will ascend the famous Hillclimb course at Goodwood during the Festival’s Supercar Run.

ROLLS-ROYCE PHANTOM
Phantom is an icon of legendary standing, which defines the barometers of luxury. A masterpiece of transcendent perfection, Phantom Extended offers tastemakers a serene and spacious realm to recharge before taking on the world. Its exquisite features and elevated nuances epitomise Rolls-Royce’s artisanship, solidifying it as an icon in the marque’s history.

For this year’s Festival of Speed, a modern interpretation of Rolls-Royce’s pinnacle motor car has been designed and created by the marque’s highly skilled designers, engineers and artisans. This magnificent expression is finished in a striking two-tone of Diba Teal and Black Diamond, with a Black Coachline. Inspiration for this motor car comes from the French Riviera, a location internationally renowned for its glamourous lifestyle, unrivalled views and stunning scenery. There is also a strong connection between the marque and the area; in 1912, Sir Henry Royce built Villa Mimosa in the village of Le Canadel, where he subsequently spent every winter until his death in 1933.

Phantom offers clients an unprecedented opportunity: a chance to showcase eclectic works of art, sculpture, or objects of self-expression in the Gallery. This unique single piece of uninterrupted glass, spans the entire fascia and means patrons can enjoy, admire and appreciate their favourite artwork from the sanctuary of Phantom’s sumptuous cabin. For this year’s commission, Rolls-Royce’s artisans spent over 35 hours creating a beautiful monochrome leather Gallery, with an embroidered wave pattern, which features 47,319 stitches. This pattern is once again a gentle nod to the French Riviera and is replicated throughout the motor car on the door card and picnic tables.

Innovation meets exquisite craftsmanship with the Kinetic Luggage Collection which complements the luxurious motor car. Presented in Black leather, with Arctic White panelling and Diba Teal stitching, the collection has been meticulously designed and crafted by Rolls-Royce’s talented artisans.

ROLLS-ROYCE GHOST
Ghost is a study in reduction, minimalism and simplicity. Its purity provides the ideal blank canvas for Bespoke commissions, with clients able to exercise their ambitious creativity and express their personal tastes almost entirely free of technical and aesthetic constraints.

That purity presents possibility. It creates potential as boundless as the owner’s imagination, emboldening them to bring colour, energy and vibrancy to their commission and to allow beautiful materials, expert craftsmanship and exquisite details speak for themselves, subtle and unadorned.

Presented in Blue Crystal over Black, the expression of Ghost created in honour of the occasion, oozes timeless elegance and sophistication. A Charles Blue Coachline elegantly resolves the exterior and illustrates the extensive scope of the marque’s Exterior Surface Centre.

Beautifully crafted leather Key Wraps have been designed and created for the Ghost, Phantom and Spectre.

• The Rolls-Royce ‘Future Classics’ Celebration played host to the largest gathering of Rolls-Royce Private Collection Cars in the marque’s history
• A series of rare and sought-after Rolls-Royce motor cars took centre stage in the heart of Dubai

 
“Rolls-Royce Motor Cars has brought to life an incredible array of motoring masterpieces. The Rolls-Royce ‘Future Classics’ celebration allowed a number of the marque’s works of art from the last two decades to take centre stage. Imbued with unequalled levels of creativity and craft it was both a privilege and an honour to showcase some of the exceptional Private Collection Cars in Dubai, transporting audiences through time and into a realm of unequalled imagination and luxury.”
César Habib, Regional Director Middle East & Africa, Rolls-Royce Motor Cars

“Distinction, creativity and genuine expression sit at the heart of Rolls-Royce Motor Cars, and I am incredibly proud to be a part of the Rolls-Royce family. Having some of my design contributions take centre stage in the heart of Dubai was an incredible honour. Each of the motoring masterpieces displayed is a unique piece of art bringing to life the marque’s relentless pursuit of perfection. Seeing them all gathered together was a truly unforgettable moment.”
Matthew Danton, Lead Designer at Rolls-Royce Motor Cars

Rolls-Royce Motor Cars Middle East & Africa celebrated some of the marque’s most unrivalled motoring masterpieces from the last two decades with a landmark celebration: The Rolls-Royce ‘Future Classics’ Celebration was host to the largest gathering of Rolls-Royce Private Collection Cars in the marque’s history.

Rolls-Royce Private Office Dubai hosted a captivating invitation-only event which saw luxury and automotive enthusiasts, industry leaders, and clients across the region step out of the ordinary and into the enchanting world of Rolls-Royce Motor Cars.

Imbued with sophistication, creativity, and contemporary luxury, the event offered guests the opportunity to discover the marque’s Private Collection Cars, the very definition of Bespoke. Created in extremely limited numbers, invitees experienced the very pinnacle of Rolls-Royce, exploring a series of motor cars so rare, they will never be made again.

Immersing themselves in the history and heritage of Rolls-Royce Motor Cars Private Collection Cars, guests were invited to explore some of the rarest and most sought-after motoring masterpieces. From Phantom Centenary, the very first collection car ever delivered to the Middle East, to Phantom Zenith Coupé, one of the last Phantom motor cars from the first generation. Also featured was the Home of Rolls-Royce Collection (Ghost and Phantom models), commissioned to celebrate the 10th year of production at Goodwood, demonstrating the pinnacle of craftsmanship.

Serving as a testament to the exceptional legacy of Rolls-Royce Motor Cars, Rolls-Royce ‘Future Classics’ brought to life the spirit of Bespoke craftsmanship that has characterised Rolls-Royce for over a century, showcasing how innovation is woven into the fabric of the marque’s history and future.

• Rolls-Royce Sunningdale re-opens its doors after extensive redesign and redevelopment
• New showroom provides a contemporary, luxury retail space, offering clients a wholly-immersive Rolls-Royce experience
• New visual language resonates with younger demographic of clients
• Expansion and redesign reflect increasing demand for the marque’s pinnacle products

“After extensive redesign and redevelopment, I am delighted to announce that Rolls-Royce Sunningdale has now re-opened its doors. During the last 18 months the highly dedicated, professional, and experienced team temporarily relocated to their aftersales facility, where they continued to offer our esteemed clients their expertise and a hyper-personalised client experience characterised by luxurious encounters.

“The reopening of the Sunningdale dealership, the showroom nearest to the Home of the Rolls-Royce in West Sussex, is a great moment for us. This new space, with its wealth of innovative digital technologies and elegant, luxurious design, is the perfect embodiment of the brand. It really captures the essence of the marque and brings our visual identity to life, reaffirming our position as a leading House of Luxury, distinct from an automotive manufacturer.”
Boris Weletzky, Regional Director, United Kingdom, Europe, and Central Asia

Rolls-Royce has a profound understanding of its clients; their needs, expectations and their wishes and strives to exceed these. Offering its patrons unique experiences is an integral part of the ongoing success of the world’s leading luxury marque, and so Rolls-Royce is delighted to announce its newly redesigned showroom in Sunningdale is ready to welcome clients past, present and future to its new luxurious space.

Located in a prominent location in the heart of Sunningdale, the space has been completely transformed both architecturally and aesthetically, making it almost unrecognisable. The original showroom has been significantly extended, offering more space to showcase the marque’s exquisite products and providing clients an unparalleled experience, in line with Rolls-Royce’s continuing evolution as a true global luxury goods brand. A terrace, with views over the Berkshire countryside, is an entirely new addition to the showroom; a relaxing and inviting space for clients to draw closer to the brand.

The redesigned location, spanning two levels, now showcases the marque’s contemporary visual identity, designed by award-winning agency, Pentagram. The space offers clients an immersive experience from the moment they step foot into the building: the front door is modelled on Rolls-Royce’s famous Pantheon grille and provides a discreet, tantalising glimpse of what lies within. The doorway is topped by the marque’s iconic figurine, the Spirit of Ecstasy.

Inside, the new showroom continues to exude sophistication, contemporary luxury, and creativity, yet still recognises the importance of heritage for the marque, with citations from the founding fathers of the brand throughout the showroom. The Cabinet of Curiosities, an eclectic mix of intriguing, timeless and legendary design objects, is designed to spark the imagination and conversations as part of the commission process. The pièce de résistance, the Atelier, houses some of marque’s most exquisite examples of craftsmanship, including wood veneers, leathers, embroidery threads in a variety of vivacious hues, as well as lambswool samples. The surface-finish samples are presented in the familiar Rolls-Royce speedform shape, making it easy to imagine the almost endless two-tone colour combinations; the leathers are rolled on wands with handles from Rolls-Royce’s famous umbrellas, while the veneers are shaped like the cross-section of an aerofoil, recalling The Hon Charles Rolls’ aviation exploits. This sensory-inspired room helps clients to envisage their dream commission coming to life.

The remarkable transformation of the Sunningdale showroom is a further sign of the dealership’s commitment to excellence which was recognised in two recent prestigious awards. In 2020, Rolls-Royce Motor Cars Sunningdale was honoured to receive the title of ‘Global Bespoke Dealer of the Year’ and, in 2022, ‘Regional Provenance Dealership of the Year’, both recognising its unwavering commitment to the Rolls-Royce brand and delivering personalised experiences to its cherished clients.

A Rolls-Royce is unapologetically luxurious, it is unmistakable, synonymous with beauty and elegance, a true design icon, and so each model rightfully enjoys its own dedicated space, framed, and is presented according to its distinctive personality and characteristics.

• Spectre, the marque’s first all-electric super coupé, will be on display at the event
• Ghost will also join the assemblage of motor cars
• A Bespoke Ghost will lead 120-mile Tour Privé around the Cotswolds on 29^th August

“Rolls-Royce Motor Cars is delighted to return once again to Salon Privé, set in the grounds of Blenheim Palace, Oxfordshire. This event is an important occasion in our annual calendar – it is a great celebration of automotive luxury and high-class society, in a beautiful, historical setting. I am delighted to confirm that Spectre, the marque’s first-fully electric car, will be on display at the event – an incredibly agile, remarkably silent, and transformative motor car, that exudes sophistication and cool modern luxury. Alongside Spectre, a vibrant Ghost, presented in a vivacious hue, Tucana Purple, will also be on display. I am very much looking forward to meeting our trusted dealer partners, esteemed clients, and media friends at this highly exclusive Concours d’Elégance.”
Boris Weletzky, Regional Director – United Kingdom, Europe, and Central Asia, Rolls-Royce Motor Cars

From 30^th August 2023, patrons of luxury will convene at Blenheim Palace, Oxfordshire for one of the final summer highlights in the luxury calendar: Salon Privé. In recognition of this highly exclusive gathering, Rolls-Royce Motor Cars will showcase Spectre, the world’s first ultra-luxury all-electric super coupé, and Ghost, the most successful product in the marque’s storied 119-year history. Each of these beautiful commissions is indicative of the extensive scope of the marque’s craft, design, and engineering competencies.


ROLLS-ROYCE SPECTRE

Spectre represents an exciting new era for the world’s leading luxury marque – the beginning of a bold all-electric age. Almost two years ago, Rolls-Royce Motor Cars made an historic announcement, declaring its commitment to electric technology: in 2023, the brand would launch its first-fully electric car, and by the end of 2030 the marque’s entire portfolio of cars will be all-electric. Since this momentous announcement, Spectre has been on a remarkable journey, undergoing a rigorous testing programme, in extreme conditions and temperatures, spanning 2.5million kilometres, simulating more than 400 years of use.  Spectre has also received overwhelmingly positive feedback from the world’s media, following its global launch in California earlier this summer.

At this year’s Salon Privé, Spectre will be presented in a bright expression of Wittering Blue with a vibrant Mandarin Coachline, illustrating the contemporary yet luxurious essence that exists at the very heart of Rolls-Royce Motor Cars. Upon opening the doors, one encounters an interior suite of Charles Blue, offset with Mandarin applied to the seat piping and monogrammed headrests.

In addition to the Wittering Blue Spectre that will take pride of place front and centre of the stand, Rolls-Royce Motor Cars is delighted to confirm that a second Spectre will be on display at the event. A truly sleek and bold commission presented in Chartreuse and Black Diamond, with a cosseting and calming cabin finished in Chartreuse, Grace White and Peony Pink, will join the daily parade throughout the grounds of Blenheim Palace.

ROLLS-ROYCE GHOST

Ghost represents a world of boundless potential, an authentic automotive wonder, built on the marque’s proprietary all-aluminium spaceframe Architecture of Luxury. For Salon Privé, Rolls-Royce Motor Cars presents a truly vibrant and playful expression of Ghost, finished in Tucana Purple, a colour reminiscent of the Southern night sky that surrounds the Tucana constellation. A striking and contrasting Lime Green Coachline, combined with Lime Green Pinstripe Tyres, confidently resolve the exterior. Inside, the Lime Green interior appointments on the seat piping, steering wheel, monogrammed headrests, and arm rests, echo the exterior hue.

In addition to the Tucana Purple Ghost on the stand, Rolls-Royce Motor Cars is delighted to confirm that a second Ghost will elegantly lead the Tour Privé, a rolling 120-mile concours through the Cotswolds – an honour reflective of this motor car’s significant stature.

• Rolls-Royce Motor Cars showcases contemporary expressions at Festival of Speed
• Collection presented on Festival’s Laundry Green, adjacent to Goodwood House
• Rolls-Royce Spectre, the marque’s first fully-electric car, will be on display at the event
• Rolls-Royce Spectre will take to the fabled Hillclimb

“Each year automotive enthusiasts enjoy the ultimate celebration of motorsport at the prestigious Festival of Speed, set in the magnificent grounds of the historic Goodwood House. This event, with its proximity to the Home of Rolls-Royce, is always an important occasion in our annual calendar. This year, however, is of particular significance – it marks the first year that our all-electric, ultra-luxury, super coupé, Spectre, will be on display at the Festival of Speed. Spectre is the most anticipated Rolls-Royce ever, and we are very proud to present this transformative motor car at this year’s event. Alongside Spectre, we are delighted to showcase a vibrant and captivating assemblage of motor cars, created especially for this year’s Festival of Speed. We are looking forward to the opportunity to meet with esteemed clients, valued dealer partners and media friends during this remarkable occasion."
Boris Weletzky, Regional Director, United Kingdom, Europe and Central Asia


Rolls-Royce Motor Cars will celebrate a highly contemporary presence at this year’s Festival of Speed. Displayed on the Festival’s Laundry Green, adjacent to Goodwood House, a beautifully commissioned Phantom, Ghost, Cullinan and Spectre will each provide a unique, exquisite expression of the marque’s peerless craftsmanship. The marque’s presence at this year’s event comes as the company celebrates 20 years of production at the Home of Rolls-Royce, at Goodwood.


ROLLS-ROYCE SPECTRE

In 2021, Rolls-Royce Motor Cars made a historic announcement that would shape the marque’s history forever. Rolls-Royce Motor Cars declared its commitment to electric technology both by announcing Spectre, an all-electric super coupé, and that by the end of 2030, the marque’s entire portfolio would be fully electric. Since this significant moment in the storied history of Rolls-Royce, Spectre has been on a remarkable journey, including completing a highly demanding testing programme, spanning 2.5 million kilometres. Last October, Spectre was unveiled to the world at the Home of Rolls-Royce in West Sussex, and response from the world’s opinion leaders across the globe has been unequivocally positive. The first customer deliveries will occur in the fourth quarter of 2023.

Now, for the first time ever, Rolls-Royce Spectre will be presented at this year’s Festival of Speed. Presented in two-tone Chartreuse and Black Diamond, this expression of the marque’s genre-defining motor car exudes cool modern luxury. To embolden the exterior and highlight Spectre’s dynamic presence and prowess, twenty-three-inch wheels are fitted to the motor car – the first time in almost one hundred years that the marque has equipped wheels of this stature and size to a two-door coupé. Chartreuse interior appointments echo the exterior hue, whilst Grace White and Peony Pink create a calming and serene aesthetic to the cabin.  

In addition to Spectre’s presence on the stand, Rolls-Royce Spectre, will ascend the famous Hillclimb course at Goodwood during the Festival’s Supercar Run.


ROLLS-ROYCE PHANTOM

Occupying a truly unique position at the apex of luxury, Phantom Extended knows no discerning rival. Instead, with its cossetting interior suite, imperious design, and almost boundless scope for personalisation, Phantom defines the barometers of luxury, and therefore will rightly resume pride of place on the stand on the Laundry Green.  

Inspiration for the commissioning of a Rolls-Royce comes from a variety of sources, and Rolls-Royce’s highly talented Collective of artisans, designers and engineers are in constant admiration, intrigue, and awe of clients’ wishes, dreams and visions for their motor car.

For this year’s Festival of Speed, inspiration has come from the world of yachting, a popular pastime amongst Rolls-Royce’s illustrious clientele. A befitting exterior colour – Submariner Blue – was selected for this unique commission. The maritime connotations in this colour name are not coincidental: Submariner Blue is a very rich colour, mimicking the deep hues of the ocean.

Inside Phantom’s inviting cabin, the nautical theme continues, with the steering wheel, seat belts and front interior predominantly finished in Navy. In contrast, the rear interior is finished in Selby Grey, with a stitching in Sunset.

Phantom offers patrons an unprecedented opportunity: a chance to showcase eclectic works of art, sculpture, or objects of self-expression in the Gallery. This unique single piece of uninterrupted glass, spans the entire fascia and means patrons can enjoy, admire, and appreciate their favourite artwork from the sanctuary that is Phantom’s sumptuous cabin. For this nautically-inspired commission, an embroidered gallery, recognisant of the weave pattern on yacht rigging, has been created.

Bespoke is Rolls-Royce; an ethos which permeates every commissioned creation, from exquisite motor cars to luxurious accessories. This extends from glamorous cellarettes and champagne chests, to personalised umbrellas, and picnic hampers. For the Festival of Speed, Rolls-Royce presents a striking Bespoke luggage collection in Navy and White, perfectly complementing the nautical theme.


ROLLS-ROYCE CULLINAN

Rolls-Royce’s highly skilled artisans, designers and engineers have taken inspiration from the world of pop-art, the famed art movement that emerged and flourished in America and Britain in the 1950s and 1960s, to create a unique expression of Cullinan for this year’s Festival. Presented in Gunmetal, with a double Coachline and Coachline Motif, finished in Phoenix Red and Serenity Green – this expression of the world’s most desirable SUV conveys the contemporary yet luxurious essence that exists at the very heart of the marque. Striking Red brake callipers, echo the Phoenix Red Coachline and confidently resolve the exterior.

Whilst the combination of Gunmetal with a bright Coachline sets the tone of this expression, it is perhaps the interior of the car that is the true pièce de résistance. An eye-catching geometric Red pattern, replicated throughout the car, creates a bold and dynamic aesthetic, and demonstrates the extensive scope of marque’s Bespoke capabilities.


ROLLS-ROYCE GHOST

Launched in 2020, Rolls-Royce Ghost is the latest iteration of the marque’s most successful product and for this year’s Festival of Speed, a truly stylish expression of Ghost has been created. Presented in Iced Arctic White, this motor car exudes luxury, style and grace, whilst demonstrating the extensive scope and skill of the marque’s exterior surface centre. Inside, Black and Iceland Moss interior appointments create a vibrant aesthetic, whilst the Mandarin seat piping adds an additional splash of colour.

In addition, a Rolls-Royce Ghost, presented in Salamanca Blue, has been selected as Course Car and a Cullinan, in Dark Emerald, chosen as a Safety Car.

• The first Private Office Dubai commission revealed: An exceptional two-tone Ghost Extended in Sunrise Sparkle and White Sands Bespoke exterior colours
• Ghost Extended offers the indulgence of enhanced rear seating space with no compromise to Ghost’s driving dynamics
• Ghost Extended is the product of an exhaustive process of consultation with a new generation of Rolls-Royce clients
• Ghost provides the ideal blank canvas for Bespoke commissions

“ Since the inauguration last July of the Private Office Dubai, the first Private Office outside the UK, I am thrilled to say that our clients have been immersing themselves in a n unrivalled creative environment. Bringing Goodwood to the Middle East, the Private Office is a space which provides a unique experience; it’s where our clients can bring their ideas to life and explore the marque’s Home and people in real-time, via seamless technology. The success of this concept is clear to see as the Private Office’s first commission is revealed: a mesmerizing Ghost Extended work of art.”
César Habib, Regional Director Middle East & Africa, Rolls-Royce Motor Cars


Rolls-Royce Motor Cars’ unrivalled Bespoke capabilities, endless creativity and excellence in engineering enable the marque’s clients to give their imagination free rein, as they commission their unique and deeply personal motor car. Nowhere is this more apparent than in the Private Office – a concept which brings together clients, designers and engineers and which is being expanded from Goodwood to other major luxury centres around the world. Private Office Dubai was the first to be inaugurated outside the Home of Rolls-Royce, more will follow in due course.

Only eleven months since Private Office Dubai was opened, Rolls-Royce is delighted to present the first commission from the Office: displaying dazzling craftsmanship and great creativity, this Bespoke presentation of Ghost Extended is a true work of art.

Reflecting an evolved appreciation of luxury, one defined by purity, but underpinned by great substance, Ghost Extended embodies elegance and agility. The purest expression of Rolls-Royce, it is a motor car that inspires greatness.

Inspired by the magic of the Middle Eastern sunrise and the mystery of the Arabian sands, this Bespoke Ghost Extended radiates luxury, capturing the imagination as its Sunrise Sparkle exterior gleams against Dubai’s skyline. Guided by the Spirit of Ecstasy, and enhanced by the hand painted Coachline in Moccasin, a single, sculpted shoulder line extends from the front to back, creating a continuous silhouette. Elegantly luminous in the dark of the night, the illuminated Pantheon Grille emits an ethereal glow.

The interior of this Bespoke Ghost Extended is defined by elegance. A serene realm in Grace White and Moccasin, cocooned by the finest materials, drivers and passengers alike are transfixed by a rarefied vision of pure beauty, as the Starlight Headliner is emphasised with an ephemeral show of shooting stars.

Ghost Extended is built on the Architecture of Luxury, Rolls-Royce’s proprietary all-aluminium spaceframe that underpins every Rolls-Royce model. The marque's hallmark Magic Carpet Ride is delivered by the marque’s unrivalled Planar Suspension System, itself the result of more than 10 years' exhaustive testing and refinement by specialist engineers. Featuring continuously variable, electronically controlled shock absorbers, self-levelling high-volume air strut assemblies and a world-first upper wishbone damper; Ghost and Ghost Extended are the first-ever production motor cars to benefit from this spectacular technology, with Ghost Extended also offering all-wheel drive and all-wheel steering.

Power is provided by a 6.75-litre twin turbocharged engine developed exclusively for Ghost. It produces 571PS and 850Nm of torque. The requirement for silence when travelling is answered through 100kg of acoustic damping materials incorporated into the chassis, bodywork and tyres, delivering exhilarating performance without disturbing the serenity within.

“Ghost presents a world of boundless potential, and t his Bespoke Ghost Extended is another example of what we are capable of creating . Ghost, like every Rolls-Royce, presents a perfect blank canvas where we can inspire greatness with ambitious creativity and endless elegant possibilities. Whether it’s a Ghost, Ghost Extended or even Black Badge Ghost, there are no limits to what Ghost can become – all one has to do is imagine.”
Chris Hardy, Bespoke Client Experience Manager – Private Office Dubai

• Spectre, the first fully electric Rolls-Royce, made its UK dealer debut at Rolls-Royce Motor Cars London on 1^st June
• Following on from its reveal in London, Spectre will go on tour throughout the UK
• Clients offered a fully immersive Rolls-Royce experience and an opportunity to see this remarkable motor car

 
“As our home market, the United Kingdom has always been, and will continue to be, a very important market for Rolls-Royce Motor Cars. I am delighted to announce that from today, the most anticipated Rolls-Royce in the marque’s 119-year storied history will go on tour throughout the UK, starting in London. Clients, media, and friends of the brand first had the opportunity to see this transformative motor car in the marque’s flagship showroom in Mayfair, before Spectre undertakes a tour around the UK. The response from the world’s opinion leaders to our genre-defining all-electric super-coupé, has been unequivocally positive, and I am delighted now to have the opportunity to showcase this remarkable motor car in the country where it was built.”
Boris Weletzky, Regional Director United Kingdom, Europe, and Central Asia, Rolls-Royce Motor Cars


In 2021, Rolls-Royce Motor Cars made a historic announcement that would shape the marque’s history forever. Rolls-Royce Motor Cars declared its commitment to electric technology by both announcing Spectre, an all-electric car with first customer deliveries in the fourth quarter of 2023, and that by the end of 2030, the marque’s entire portfolio would be fully electric. Since this significant moment in the storied history of Rolls-Royce, Spectre has been on a remarkable journey, including completing a highly demanding testing programme, spanning 2.5 million kilometres. Last October, Spectre was unveiled to the world at the Home of Rolls-Royce in West Sussex, and response from media across the globe has been overwhelmingly positive.

Now, ahead of first client deliveries later this year, Spectre made its UK dealer debut on 1^st June at the marque’s flagship residence in Berkeley Street, Mayfair, London. The world’s first ultra-luxury electric super coupé will now embark on its UK tour, offering clients an opportunity to draw closer to the brand, viewing this remarkable motor car and thereby participating in Rolls-Royce’s electric future.

Spectre heralds the beginning of an exciting new chapter for Rolls-Royce Motor Cars and the start of the marque’s all-electric era. Spectre represents a promise made, a prophecy kept and a remarkable undertaking. The marque has a long-standing connection with electric technologies; in 1900, Rolls-Royce co-founder Charles Rolls prophesised an electric future for the motor car. Having experienced an electric vehicle named The Columbia Electric Carriage, he foresaw the technology’s suitability as a clean, noiseless alternative to the internal combustion engine – providing there was sufficient infrastructure to support it. In 2011, Rolls-Royce showcased a fully electric Experimental Phantom concept named 102EX. This was followed by 103EX, a dramatic design study that anticipated a bold electric future for the marque.

• Rolls-Royce Motor Cars Middle East & Africa and Rolls-Royce Motor Cars Dubai, AGMC join apiculturists, naturalists and conservationists around the world in observing World Bee Day
• Over 60 schoolchildren have visited the Rolls-Royce Motor Cars Apiary in Dubai this year, learning about the critical role bees play in our lives

“As pollinators for numerous flowering plants, bees are absolutely critical to biodiversity and human food production. World Bee Day is a reminder that conserving and protecting these fascinating and incredibly important species is of the utmost importance. We’re delighted to mark World Bee Day this year at our wonderful Dubai Apiary, which has welcomed over 60 of the city’s brightest young minds to immerse themselves in the magical world of bees and aid us in our mission to raise awareness of the threats facing these amazing creatures.”
César Habib, Regional Director , Rolls-Royce Motor Cars Middle East & Africa


Rolls-Royce Motor Cars Middle East & Africa, and Rolls-Royce Motor Cars Dubai, AGMC, marked World Bee Day on Saturday 20 May 2023 with a unique educational event. A group of 19 students of different ages from local schools visited the magnificent Rolls-Royce Apiary, nestled within the lush grounds of Dubai Creek Golf & Yacht Club, where they took part in a variety of bee-related activities.

After an introduction and Q&A session, the students toured the apiary, observing the different stages of the bees’ lifecycle, and learning about the role of the ‘Emirati Queen’ bee as the centre of hive society, and the importance of pollination. They also discovered how the apiary’s six hives were designed and built specifically to withstand Dubai’s climate. Equipped with their new knowledge, the students were then enlisted as junior beekeepers and put to work extracting honey, then learning how to identify ‘real’ honey from counterfeit product during a special tasting. The students also made seed bombs, an ingenious and effective method of sowing wildflowers and other plants which serve as a fundamental source of sustenance for bees.

The Rolls-Royce Motor Cars Apiary in Dubai was established on World Bee Day in 2021. It’s modelled on the highly successful apiary at the Home of Rolls-Royce at Goodwood, England, where six palatial hives have sustained a colony of over 250,000 European honey bees since 2017. Over 60 local schoolchildren have visited the Dubai Apiary to date in 2023.

As important pollinators for the majority of the world’s wild flowering plant species and more than 75% of global food crops, bees play a fundamental role in biodiversity, healthy ecosystems and food security. However, their populations have declined globally over recent decades due to changes in farming practices and land-use, habitat loss, pesticides and rising temperatures linked to climate change. To raise awareness of the importance of bees and the threats they face, the UN designated 20 May as World Bee Day, encouraging the world to protect these pollinators and their habitats.


THE ROLLS-ROYCE MOTOR CARS DUBAI APIARY

Like the original at the Home of Rolls-Royce, the Dubai Apiary comprises of six hives named ‘Phantom’, ‘Ghost’, ‘Wraith’, ‘Dawn’, ‘Cullinan’, and ‘Spirit of Ecstasy’. Made from cedar, and painted white to withstand the city’s high temperatures and humidity levels, the Apiary is home to some 60,000 bees, and six ‘Emirati Queens’, generously provided by the Abu Dhabi Agriculture and Food Safety Authority (ADAFSA) and carefully tended by experts from The Beekeepers Foundation, UAE.

Since its launch, which coincided with the World Bee Day on 20 May 2021, Rolls-Royce Motor Cars Middle East & Africa and Rolls-Royce Motor Cars Dubai (AGMC) have been actively involved in helping to educate the public about the importance of these remarkable creatures in our ecosystem.

“The Rolls-Royce Apiary is a project that is very close to my heart and incredibly important to all of us at Rolls-Royce Motor Cars Middle East & Africa, and Rolls-Royce Motor Cars, AGMC. Under the supervision of the Beekeepers Foundation in Dubai, the Apiary serves as a refuge to help bees and other pollinator species to thrive, and to see the Apiary not only educate but inspire bright and curious minds is something that we are very proud of. I would like to thank all the volunteers, Abu Dhabi Agriculture and Food Safety Authority (ADAFSA) and Dubai Creek Golf & Yacht Club for their exceptional dedication and support with our Apiary initiative.”
Rami Joudi, Regional PR & Communications Manager, Rolls-Royce Motor Cars Middle East & Africa

• Rolls-Royce Motor Cars showcases glorious Bespoke craft at this year’s London Craft Week
• Inspiration for London Craft Week taken from the French Riviera
• Remarkable pieces of craftsmanship will be on display at Rolls-Royce Motor Cars London, for the duration of the event, from 8 to 14 May 2023
  
  

“As a brand that has always been synonymous with luxury, refined elegance, and exacting levels of craftsmanship, London Craft Week is an important event in our annual calendar. I am delighted to unveil our portfolio of stunning Bespoke craftsmanship, which will be on display at our flagship residence in Mayfair for the duration of the event. These beautiful examples of craftsmanship are indicative of the marque’s Bespoke capabilities. The inspiration behind these magnificent works of craftsmanship, created in honour of the event, comes from the French Riviera, a destination many miles away from the Home of Rolls-Royce but a location synonymous with luxury, beauty, and elegance, just like a Rolls-Royce.”
Boris Weletzky, Regional Director – UK, Europe, and Central Asia


To celebrate the ninth year of London Craft Week, Rolls-Royce Motor Cars will debut a remarkable exhibition of craftsmanship at the marque’s flagship residence in Mayfair. For this year’s event, the marque has selected the theme of Location, with a spotlight on the iconic, breathtaking, and lavish strip of coastline that is the French Riviera.

Having previously sought inspiration for London Craft Week directly from the Home of Rolls-Royce, on the Goodwood Estate, in West Sussex, this year, Rolls-Royce designers have sought inspiration from a place further afield, but still highly relevant and synonymous with Rolls-Royce: The French Riviera.

Part of the marque’s ongoing success rests on a deep understanding of the unique world in which the illustrious community of Rolls-Royce clientele live. Internationally renowned for its glamourous events, super luxurious lifestyle, stunning scenery, unrivalled views and sparkling hues of the Mediterranean, the French Riviera has long been a popular destination for Rolls-Royce clients, making it a befitting choice as the theme of this year’s event.

The French Riviera has also been associated with Rolls-Royce since the early part of 20^th Century, when the Côte d’Azur established itself as the favoured haunt of actors, artists, musicians, and other wealthy leading lights of the Belle Epoque. There is also a highly potent connection between the marque and the area: in 1912, Sir Henry Royce built his villa, La Mimosa, in the village of Le Canadel, where he subsequently spent every winter until his death in 1933.


SHORELINE INSPIRED FASCIA

For this year’s event, artisans from the marque’s Interior Surface Centre have drawn inspiration from the beautiful beaches of The Riviera, to meticulously craft a special shoreline inspired Fascia. To replicate the idyllic golden sands, the lightest in the marque’s portfolio of veneers, Ash Burr, was selected. A special ‘candy’ paint – a light translucent paint that gradually builds up to appear darker in colour – was created specifically for the exhibition by the marque’s in-house colour experts and was chosen to mimic the deep hues of the Mediterranean waters. To showcase the movement, myriad of colours, and depths of the sea, one talented individual sketched the outline of the waves, and then carefully spray-painted layers upon layers of paint at different angles and lengths. A delicate brush was then used to gently draw on the finer details of the waves. Once the hand painting was finished, this magnificent piece of artwork was lacquered multiple times before being meticulously hand polished to achieve a perfectly smooth finish.


RIVIERA INSPIRED HEADLINER

Drawing inspiration from the local Riviera architecture, the talented Collective of artisans at the Home of Rolls-Royce have created a true work of art as the headliner. One highly creative artisan hand painted a beautiful image of a coastal town in the French Riviera onto Turchese leather, before this one-of-a-kind headliner was embroidered with stitching in four different colours – Lemon, Iceland Moss, Sheida Pink and Fame Green – to replicate the vivacious hues typical for the region. To finish this masterpiece, 3D flowers, made entirely from thread, were hand sculpted and individually embroidered onto the main canvas piece. Delicate beads were then added to the centre of the flower before being sewn onto the headliner. This magnificent headliner, with all its delicate and intricate details, took the marque’s team of talented artisans over 100 hours to create.


COACHLINE MOTIF

Continuing the Riviera theme, Rolls-Royce’s highly skilled artisans working in the Exterior Surface Centre have created four Coachline motifs: a sailing boat, gently bobbing up and down on the water; waves; a parasol; and a Riviera-style town. These beautiful Coachline motifs are presented on an Arctic White panel, with an additional clearcoat, infused with a combination of shimmering champagne and blue glass crystals.


BESPOKE UMBRELLA

To complete the exhibition, the world’s leading luxury marque has created a one-off Bespoke umbrella for the occasion. Presented in two-tone Turchese and Arctic White, this Bespoke umbrella is a truly befitting addition to this year’s exhibition.

These unique pieces are indicative of the marque’s fluency in Bespoke and will be displayed in the window of Rolls-Royce’s flagship showroom, Berkeley Street, Mayfair, from 8 to 14 May 2023.

• Rolls-Royce Spectre, the world’s first ultra-luxury electric super coupé, celebrates its China debut at Auto Shanghai 2023
• A Rolls-Royce first and an electric car second: Spectre is greeted by clients as a powerful step into a bold new future as the brand prepares to become fully electric by the end of 2030
• Rolls-Royce Bespoke unveils a new colour for Spectre: Morganite is named after the rare gemstone
• Rolls-Royce Motor Cars celebrates the luxury of handcraftsmanship with three stunning Bespoke motor cars, underlining the near-infinite personalisation possibilities offered by the marque
• ‘Private Office Shanghai’ announced as the next step in the company’s strategy to bring the Home of Rolls-Royce at Goodwood closer to its global clientele and cater for increasing demand for Bespoke
• Exclusive and immersive visitor experiences offer a glimpse of the marque’s Bespoke capabilities as well as its support and interest in contemporary art.
  
  

"Rolls-Royce Spectre is perhaps the most important car in our long and storied history and I am delighted to be in Shanghai for the China premiere of this fabulous car, an important step on our ambitious journey to become an all-electric brand by the end of 2030. As one of the world’s leading NEV countries, China is a key market for Spectre and I am delighted to see that our clients here share our great excitement for this car. Rolls-Royce and electric drive are a perfect fit: battery electric power offers silent propulsion, instant torque and tremendous power – just like our beloved V12. Waftability and our famous 'magic carpet ride' are assured.

“Our Chinese clients also truly appreciate the almost endless possibilities offered by Rolls-Royce Bespoke. Here at Auto Shanghai, we are highlighting the power and beauty of our marque’s extraordinary and special models , where rare and luxurious materials meet world-class craftsmanship in a way only Rolls-Royce can deliver . Reflecting our Chinese clients’ ever-increasing desire to commission exquisite, highly personalised motor cars, I am delighted to announce that Shanghai will this year see the opening of a Private Office, bringing the Home of Rolls-Royce to China and marking the next step in our global strategy to bring Goodwood even closer to our patrons around the world.”
Henrik Wilhelmsmeyer, Director of Sales and Brand, Rolls-Royce Motor Cars

“Spectre represents the dawn of a new design typology. This highly emotional, dramatic and progressive design marks a bold first statement for Rolls-Royce Motor Cars’ electric future, showcasing our commitment to innovation. With its groundbreaking ultra-luxury electric super coupé design, Spectre pays homage to Rolls-Royce heritage while embracing the advancements of modern technology. This extraordinary vehicle is a testament to our relentless pursuit of perfection, ensuring that every aspect of the car, from its aesthetics to its efficiency, is a true embodiment of the unparalleled Rolls-Royce experience. It is, without a doubt, a Rolls-Royce first and an electric car second."
Anders Warming, Design Director, Rolls-Royce Motor Cars

“We are honoured to have played a significant role in Rolls-Royce achieving not only record global sales but also, more importantly, record levels of Bespoke in 2022. As we boldly embark on a transformative journey towards an all-electric future, championed by Rolls-Royce Spectre, I am confident that our discerning Chinese clientele will continue to support our success. Moreover, they will undoubtedly revel in the exceptionally high-touch encounters and authentic Rolls-Royce experiences we continue to develop. These include Rolls-Royce Whispers, the marque’s exclusive client-only application created to offer this eclectic group of people a digital world of curated luxury, and our recently updated dealer showrooms, which exude luxury and sophistication, providing our clients with an immersive and contemporary experience to view our motor cars and discuss their own Bespoke commissions.”
Leon Li, Regional Director, Rolls-Royce Motor Cars Greater China

CHINA PREMIERE FOR ROLLS-ROYCE SPECTRE

Designed and engineered to be a Rolls-Royce first, and an electric car second, Spectre marks the beginning of a new era for Rolls-Royce Motor Cars. To celebrate its China premiere, Spectre is presented at Auto Shanghai 2023 for the very first time in a two-tone Morganite with Gunmetal exterior finish, creating an exceptionally elegant aesthetic. Morganite, a colour between mauve and dark rosé, was inspired by the rare Morganite gemstone and is a new addition to the Rolls-Royce Bespoke portfolio.

Combining elegance and innovation, Spectre delights in an imposing yet effortlessly refined appearance. Creating an extraordinary sense of strength, Spectre has the widest-ever grille produced by Rolls-Royce, with a proud angle and polished stainless-steel finish. The car presents with stunning proportions, revelling in its long front bonnet and graceful silhouette with a beautiful falling fastback roofline; Spectre’s presence is further underlined by the magnificent 23-inch wheels

The excellence of the uncompromising exterior design is continued within, where Spectre’s interior sanctuary offers unrivalled luxury. Auto Shanghai marks the premiere for Spectre’s exquisite Canadel doors: the interior panel is crafted from a single sheet of wood, precisely placed at an exact 55-degree angle to evoke a sense of motion within the car. Sumptuous Grace White leather upholstery is highlighted by bold Ardent Red secondary details, creating a visually stunning hand-crafted masterpiece. The joyous interior is further enhanced by delicate Peony Pink accents on the RR monograms, contrast piping and stitching on the instrument panel. Open Pore Tudor Oak veneer panels gracefully merge into the fascia surfaces, while warmth is added to the exquisite interior design through the veneered steering wheel spokes, for an ultimate lavish touch.

To ensure the famous Rolls-Royce ‘magic carpet ride’, Spectre has undergone the most challenging testing programme ever undertaken by the marque. It was on the Côte d'Azur that Spectre’s digitally integrated evolution of the renowned Planar suspension system was finalised. Planar suspension is an orchestra of systems with precisely defined responses to driver inputs and road conditions, made possible by the latest software and hardware developments. Rolls-Royce’s hallmark experience of silence within the car is supported by the clever mounting of the battery, which enables Spectre’s perfectly smooth underfloor profile. This not only creates a low seating position and enveloping cabin but realises a secondary function for the battery – almost 700kg of sound deadening.

EXQUISITE BESPOKE MODELS SHOWCASE ROLLS-ROYCE CRAFTSMANSHIP

Alongside Spectre’s captivating stage presence are other specially created Bespoke models, showcasing Rolls-Royce’s world-leading expertise in handcraftsmanship and luxury excellence.

Bespoke Phantom Extended
Rolls-Royce Phantom occupies an unrivalled position at the very apex of the luxury world. Presented here in extended version and designed especially for the Shanghai Auto Show, this magnificent motor car is finished in a deep Submariner Blue with the bonnet, roof and rear pillar rendered in contrasting Silver.  Phantom Extended’s stunning exterior is further dramatised with a hand-painted single coachline and the Spirit of Ecstasy presented in stunning Rose Gold.

The exterior theme continues inside, with the front seats in Submariner Blue leather, accented with Rose Gold contrast stitching and ‘RR’ headrest monograms, and blue Piano Milori Sapphire Veneer throughout the cabin.  Phantom Extended’s generous rear suite is rendered in Cashmere Grey with Rose Gold speaker grilles and a Bespoke Starlight Headliner that emits an atmospheric blue glow.

The unique embroidered artwork in the Gallery features an extraordinary 47,943 individual stitches and takes around six hours to handcraft. It represents an abstract interpretation of a floral theme in a precise geometric pattern.

Bespoke Black Badge Cullinan
Another exceptional model is the super-luxury SUV Black Badge Cullinan, which takes the stage in Shanghai finished in a satin Iced Burnout Grey hue, reinforcing the truth that a Black Badge motor car need not be black. In this highly Bespoke commission, the Black Badge aesthetic has been extended to the smallest details: brake callipers, bumper inserts, side trims, Spirit of Ecstasy and 22” Part-Polished Black Badge Wheels are all finished in black.

Inside, the bold splash of Peony Pink over Scivaro Grey applied throughout the cabin, including the Bespoke steering wheel, provides a daring contrast to the more understated exterior. Textured Scivaro Grey boxgrain on the fascia and Technical Carbon veneers on interior surfaces provide additional depth. Each leaf of Technical Carbon is finished with six coats of lacquer before being left to cure for 72 hours and then hand-polished to Rolls-Royce’s hallmark mirror finish – a meticulous process that takes 21 days to complete.

The boundary-pushing Black Badge attitude is further exemplified by the Bespoke Starlight Headliner which features 1,344 fibre-optic ‘stars’ emitting a pink hue, given a playful extra dimension by the inclusion of ‘shooting stars’.

Bespoke Ghost
A stunning Bespoke Rolls-Royce Ghost completes the lineup of beautiful and unique Rolls-Royce motor cars. Gracing the Shanghai Auto Show in a Bespoke two-tone finish that showcases the limitless Bespoke potential of its pure, minimalist design, the main body is in rich, dark Olivin, with Diamond Black contrast above, accentuated with a single hand-painted coachline in Seashell. The matching tyre pinstripe mimics the white-banded tyres beloved by the marque’s patrons in its early days, reflecting a heritage dating back more than 100 years.

Ghost’s interior features a Bespoke colour split, with the front seats in Black Leather and the rear in Seashell, with contrast stitch and piping in Iceland Moss providing a visual connection to the exterior finish. The colour split is also carried over to the Bespoke two-tone steering wheel, which features Black outer and Seashell inner leather trims. Veneers in Stained Black Ash complete the motor car’s timeless, understated aesthetic.

THE BOUNDLESS CREATIVITY OF ROLLS-ROYCE
Beyond the display of these magnificent models, the Rolls-Royce stand offers a range of immersive experiences designed to captivate and fascinate. The Bespoke Atelier will provide guests with a unique opportunity to explore the countless personalisation alternatives that create the Rolls-Royce experience. Meanwhile, the MUSE Rolls-Royce Art Programme has a dedicated space to highlight the brand’s support for and interest in contemporary arts, showcasing the remarkable works of the three winning artists from the recent Spirit of Ecstasy Challenge. These artistic endeavours demonstrate the brand’s commitment to fostering creativity and inspiring greatness, while connecting patrons and the public to the thriving art world. 

• Rolls-Royce Motor Cars in Saudi Arabia opens a new two-story showroom in Riyadh
• The marque’s all-electric super coupé, Rolls-Royce Spectre, made its first-ever official public appearance outside Goodwood, UK in the new Riyadh showroom
• The showroom consolidates Rolls-Royce’s position as a true House of Luxury
• Visual language resonates with younger clientele
• Interior design provides a relaxed and immersive client experience
• Includes the Bespoke Commissioning Atelier and lounge area with a Cabinet of Curiosity feature and hospitality lounge, complemented by innovative digital technology and lighting installations

 

“With the inauguration of the new visual identity Rolls-Royce showroom here in Riyadh, we aim to offer our valued clients an extraordinary and tailored experience that epitomises Rolls-Royce’s unparalleled levels of craftsmanship and luxury. The new showroom provides the perfect platform to showcase Rolls-Royce’s superlative motor cars and to inspire our clients to create truly bespoke, one-of-a-kind motor cars.”
Mohammed Naghi, Chairman of Mohamed Yousuf Naghi Motors (MYNM)

“I’m delighted to open our new showroom in Riyadh, which offers our clients an immersive and seamless luxury experience that reflects the very essence of our brand. As the Kingdom of Saudi Arabia continues to progress and flourish economically, we are excited to offer our discerning clientele a space that is exceptional, unique, and designed to meet their every need. This new showroom represents a major milestone for the ongoing evolution to a true House of Luxury.”
Henrik Wilhelmsmeyer, Director Sales and Brand, Rolls-Royce Motor Cars



Rolls-Royce Motor Cars in Saudi Arabia is pleased to announce the opening of its new two-story showroom in Riyadh, Saudi Arabia. The new addition to the brand’s expanding retail network reaffirms Rolls-Royce’s dedication to granting its past, present, and future clients access to the world’s most exquisite luxury vehicles.

The newly opened Rolls-Royce showroom is a testament to the brand’s unwavering commitment to providing an immersive and personalised luxury experience to its discerning clientele. The showroom reflects the latest visual identity of the brand, incorporating innovative digital technology with an inviting and relaxing interior design, offering a comfortable environment for clients while exuding sophistication and grandeur.

The space showcases the marque’s new visual identity, marking a significant milestone in the Rolls-Royce Motor Cars transformation to a true House of Luxury. Crafted to appeal to a younger, self-made, and highly individual clientele, the new visual identity provides an entirely immersive client experience and a warm and welcoming atmosphere where customers can experience and appreciate the marque’s magnificent products.

At the heart of the showroom is The Bespoke Commissioning Atelier, the centrepiece that transports clients into the world of Rolls-Royce. It is where they can explore and select personalised surface finishes, wood veneers, leathers, embroidery threads, and fabrics for their bespoke commissions, perfectly tailored to their personalities and desires. The bespoke commissioning experience is complemented by the lounge area’s Cabinet of Curiosity, featuring intriguing pieces that inspire and spark conversations, and the hospitality lounge – a secluded space for clients to relax and socialise.

Innovative digital technology and lighting installations further enhance the showroom’s bespoke commissioning and lounge areas, making it a one-of-a-kind experience for clients and the ultimate destination for anyone seeking a true luxury experience.


ROLLS-ROYCE SPECTRE UNVEILED IN THE NEW SHOWROOM IN RIYADH

To commemorate this momentous occasion, the marque’s ultra-luxury electric super coupé, Spectre, made its first-ever official public appearance outside Goodwood, UK in the new showroom in Riyadh.

As Rolls-Royce embarks on its journey towards an all-electric future, Spectre is a symbol of the brand’s trailblazing spirit and avant-garde vision coming to life in the Kingdom.

Choosing Saudi Arabia as the setting for the unveiling of Spectre is not by chance as The Kingdom is an epicentre of luxury and innovation, and an ideal location for the world’s first-ever ultra-luxury electric super coupé. The introduction of Spectre marks the beginning of a new era for Rolls-Royce Motor Cars in the region, as the marque prepares to build only electric cars by the end of 2030. By introducing Spectre to Saudi Arabia, Rolls-Royce Motor Cars is also showing its support for the country’s Vision 2030, which has placed sustainability at the forefront of its development agenda.

“It is a great honour for us to unveil Spectre to the public for the first time outside Goodwood, at our new showroom in Riyadh, an important market for Rolls-Royce. This is a significant moment for us, as we offer our clients in the region the opportunity to experience the marque’s first fully-electric motor car, the perfect embodiment of exceptional innovation and design. We are excited to showcase the beginning of an all-electric era for Rolls-Royce Motor Cars in the region.”
Mohammed Naghi, Chairman of Mohamed Yousuf Naghi Motors (MYNM)

Adding to the grandeur of the new showroom in Riyadh, a fleet of exquisite models were present, including a stunning Black Diamond Phantom, Sagano Green Cullinan, Crystal over Midnight Sapphire Black Badge Cullinan, Imperial Jade Ghost Extended, and Arabian Blue Black Badge Ghost. These exceptional vehicles are a testament to Rolls-Royce's commitment to creating the most superlative, sophisticated, and innovative automobiles in the world, cementing its position as a leader in the luxury automotive industry.

• UK Media Drive of Phantom Series II commences from marque’s flagship residence in Mayfair
• Invited guests will embark on an exciting and luxurious adventure to Somerset – while enjoying a rare encounter with the marque’s pinnacle luxury product

“Phantom occupies an unrivalled position at the apex of luxury and represents the pinnacle of Rolls-Royce craftsmanship, design and engineering. The new incarnation of the world’s most luxurious product made its UK public debut a few weeks ago; I am delighted now to offer our media the opportunity to embark on an adventure, experiencing the beauty, elegance and tranquillity of Phantom Series II in Southern England.”
Boris Weletzky, Regional Director, United Kingdom, Europe, and Central Asia

UK media will be invited to experience Phantom Series II, the newest iteration of the world’s most luxurious motor car, at a spectacular event in the South of England, starting today.

Invited guests will have the opportunity to enjoy Phantom’s commanding stature on the road by taking the wheel themselves, before later experiencing a luxurious chauffeur-driven experience from Phantom’s interior suite.

The adventure with Phantom will commence from Rolls-Royce Motor Cars London, the marque’s flagship showroom in the heart of Mayfair. The showroom, which opened its doors in Spring 2021, offers visitors a fully immersive Rolls-Royce client experience, pushing the boundaries of automotive luxury. The contemporary yet stylish and elegant design of the showroom is the perfect environment for clients, media and friends of the brand to draw closer to the marque.

London, and Mayfair in particular, has long been associated with Rolls-Royce – the highly exclusive postcode of W1 is a favoured location amongst the illustrious community of Rolls-Royce clientele. There is also a potent historical resonance for the company: Charles Rolls was born in Hill Street, only a stone’s throw away from the marque’s flagship residence, and he worked at 14/15 Conduit Street from 1905-1910. A plaque was unveiled there in 2010 to commemorate Rolls’ remarkable life.

From London, media will travel to The Newt, a country estate in the heart of Somerset, with splendid gardens, majestic woodlands and traditional cyder orchards, before being chauffeur-driven home ­– an opportunity to experience Phantom’s beautifully curated interior suite.

• Rolls-Royce Motor Cars completes the rejuvenation of its Wildlife Garden at the Home of Rolls-Royce at Goodwood
• Incorporates elements of the winning design from the children's Wildlife Garden Competition held during 2021
• New features provide valuable habitat for animals, birds and insects, and enhanced activity spaces for local schools and the community
• Updates to this valuable and well-established area of the Goodwood site form part of the wider rejuvenation, in line with current conservation thinking and practice, particularly rewilding and the creation of wildlife corridors

“Today marks the successful conclusion of a project very dear to the hearts of everyone at the Home of Rolls-Royce. The Wildlife Garden, created when the site was first developed almost 20 years ago, has always been one of our most popular initiatives, used extensively by local schoolchildren, as well as our own employees. Now enhanced with a range of new features, it offers even more opportunities to spend time outdoors in nature, with all the physical and mental health benefits that brings."
Andrew Ball, Head of Corporate Relations, Rolls-Royce Motor Cars


Rolls-Royce Motor Cars has celebrated the completion of its project to update the Wildlife Garden at the Home of Rolls-Royce at Goodwood in a grand reopening ceremony.

Occupying a small, secluded area just inside the main gates, the Wildlife Garden supports a wide variety of plants, insects, birds and animals native to the South of England.

The rejuvenation, carried out in partnership with Chichester District Council and the South Downs National Park Trust, reflects changes in conservation thinking and practice since the Wildlife Garden was established almost 20 years ago, as part of the original landscaping of the 42-acre Goodwood site.

One of the project's central themes is 'rewilding', recognised by conservationists and bodies including the United Nations, as a crucial tool in preserving functional ecosystems and reducing biodiversity loss. Rewilding involves returning land to its former uncultivated state, connecting habitats by creating 'wildlife corridors' and moving towards a more natural ecosystem with reduced human intervention and management.

The Wildlife Garden is now one of 60 sites in seven corridors that together form the Strategic Wildlife Corridor. This pioneering rewilding initiative connects the South Downs National Park to Chichester and Pagham Harbours, both of which have numerous conservation designations including Local Nature Reserve (LNR), Special Protection Area (SPA) and Site of Special Scientific Interest (SSSI). Formally approved by Chichester District Council in 2021, this is the first time that wildlife corridors have been strategically included in planning policies anywhere in the UK.

As part of the Strategic Wildlife Corridor, the Wildlife Garden will play an important role in protecting biodiversity, particularly honeybees, bumblebees, butterflies and other pollinators, by reconnecting habitat areas previously fragmented by human activity.

The updated Garden also incorporates elements of the winning design from the Wildlife Garden Competition held in 2021, in which children aged 5-11 were invited to submit ideas for new features that would benefit both wildlife and people.

Iris, then aged eight, created Tiggy Town, to help support the UK’s wild hedgehog population, which is in critical decline. Her individual hedgehog houses, each with its own address, have been lovingly made to her design by Apprentices in the Interior Surface Centre. The department has also produced beautiful Bespoke nest-boxes for birds, bats, dormice and solitary bees and a new sign at the entrance.

Another of Iris's key design features, 'hedgehog highways' in the fences, are formed from recycled terracotta pipes which have been cut in half to form an archway for the hedgehogs to pass under. The Garden's centrepiece is a new pond, shallow enough for hedgehogs to drink from and bathe in safely, with a boardwalk enabling them to climb out should they become tired.

Some welcome additions to the project also included a new seating area created using recycled wooden pallets, a newly rebuilt entrance gate and the creation of a safe bark pathway through the Garden.

Andrew Ball said, "This project is so full of positives, involving children's imagination and creativity, collaboration between Rolls-Royce and our local community, real generosity of spirit and a great sense of shared enterprise and teamwork - all in the name of supporting our fantastic local wildlife. We're particularly excited to be part of wider rewilding and wildlife corridor creation projects that support biodiversity far beyond our own boundaries. This update will ensure the Wildlife Garden remains a truly valuable resource for people and nature alike for many years to come."

• Rolls-Royce Phantom Series II makes UK public debut at Salon Privé, Concours d’Élégance
• A highly Bespoke Black Badge Ghost will also be showcased at the event
• Black Badge Ghost will lead 120-mile Tour Privé around the Cotswolds on 30^th August 2022

“Rolls-Royce Motor Cars is delighted to return once again to Blenheim Palace for Salon Privé. Salon Privé is an important event in the luxury calendar, making it the perfect place for the Phantom Series II, the marque’s magnum opus, to make its UK public debut. We will also showcase a highly Bespoke Black Badge Ghost at the event. I look forward to meeting our esteemed clients, friends of the marque and media at this year’s gathering.”
Boris Weletzky, Regional Director UK, Europe, Russia and Central Asia, Rolls-Royce Motor Cars


From 31^st August 2022, luxury car aficionados will convene at Salon Privé, a highly exclusive Concours d’Élégance, in the grounds of Blenheim Palace, Oxfordshire. In recognition of this gathering, Rolls-Royce Motor Cars will showcase two highly Bespoke commissions at the event – Phantom Series II and Black Badge Ghost. Each of these commissions is testament to Rolls-Royce’s peerless fluency in Bespoke and indicative of the extensive scope of the marque’s craft, design and engineering competencies.


ROLLS-ROYCE PHANTOM SERIES II

Phantom occupies a unique position, at the apex of the luxury world. It represents the pinnacle of Rolls-Royce design, engineering, and craftsmanship.

Rolls-Royce Motor Cars recently announced a new expression for Phantom Series II. The eighth generation of Phantom was presented in 2017. In creating this new expression, Rolls-Royce designers and engineers have been guided by the requests of clients, who have implored Rolls-Royce not to make any major changes to an already iconic motor car. In answer to these client demands, only the lightest of design touches, embellishments, and adaptations have been incorporated. Indeed, it is not about what should be changed, but rather what should be preserved and protected.

The most obvious and important feature to be retained is Phantom’s commanding presence. This has been further enhanced by a new polished horizontal line between the daytime running lights above the Pantheon Grille.

A subtle geometric change to the Pantheon Grille makes the ‘RR’ Badge of Honour and Spirit of Ecstasy mascot more prominent when viewed from the front. The grille itself is now illuminated, a feature debuted and popularised in Ghost. The headlights are graced with intricate laser-cut bezel starlights, creating a visual connection with the Starlight Headliner inside, and adding further surprise and delight to Phantom's night-time presence.

Phantom’s side profile retains Rolls-Royce’s signature short front and long rear overhang, long wheelbase and broad c-pillar, the latter giving greater privacy for occupants. The silhouette preserves the elegant key lines running from the Spirit of Ecstasy to the tapering rear tail. The ‘split-belt’ line begins at the front fender and curves gently towards the rear door, emphasising the car's long dash-to-axle proportions, before falling gently towards the lantern-like rear lamps. The heavily undercut 'waft line' creates a strong shadow, visually signalling the marque's unequalled ‘Magic Carpet Ride’.

The side profile is further enhanced with a suite of new wheels. A 3D, milled, stainless steel wheel with triangular facets is available to commission in a fully or part-polished finish. Alternatively, Phantom may be graced with a truly elegant disc wheel, recalling the romance of 1920’s Rolls-Royce motor cars. This disc wheel is produced in both polished stainless steel and black lacquer, perfectly encapsulating the sense of flight on land.

Responding to Phantom clients who have previously requested a darkened chrome grille surround, black bonnet reins, windscreen surround and side frame finishers, these may now be commissioned. This aesthetic now enables Rolls-Royce to transform Phantom into the lightest of light or the darkest of dark appearances.

For this year’s Salon Privé, a highly Bespoke Phantom has been commissioned, presented in a classic Rolls-Royce two-tone colorway with Black over Monteverde green, with a Peony Pink coachline. Inside, a Scivaro Grey interior is offset by Peony Pink. The Obsydian Ayous open pore wood and canadel paneling present a contemporary yet warm look and feel.


ROLLS-ROYCE BLACK BADGE

Launched in 2016, Black Badge represents a subversive alter ego of the Rolls-Royce brand. Designed with more torque, control and power, Rolls-Royce Black Badge is for those who reject conformity and live on their own terms. It is for the innovators, trailblazers, rule-breakers — and above all — those who dare to be different. This permanent Bespoke series, which is available for Wraith, Dawn, Cullinan and Ghost, marries a noir aesthetic and highly contemporary interior materials to a more urgent, dynamic personality. For Salon Privé 2022, Rolls-Royce Motor Cars presents the most potent expression of a Rolls-Royce to date, Black Badge Ghost.

A vibrant St Tropez exterior finish was selected to signify the dramatic intent of this Black Badge Ghost commission. A striking combination of Scivaro Grey, Charles Blue and Mandarin confidently resolve the aesthetic interior.

As in previous years, Rolls-Royce Motor Cars will lead the Tour Privé. For 2022, this rolling concourse will incorporate a 120-mile tour of the Cotswolds, led by Rolls-Royce Black Badge Ghost.  Presented in a vivacious Twilight Purple, the signature Black Badge design flourishes, including a carbon fibre Spirit of Ecstasy, and 21-inch Black Badge wheels embolden the exterior aesthetic. Inside, Black leather creates a dramatic and bold impression, while Tailored Purple on the secondary panels and inner door panels, echo the exterior hue.

• Rolls-Royce opens its first Private Office outside the UK, in Dubai
• Private Office Dubai is the first among similar facilities planned for luxury hot spots around the world
• Private Office Dubai serves as an extension of The Home of Rolls-Royce at Goodwood
• Offers exclusive product previews and detailed commission consultations
• Private Office Dubai is home to the first Bespoke Designer and Bespoke Client Experience Manager located permanently outside Goodwood

"Today’s inauguration of a permanent Private Office located outside Goodwood in Dubai, United Arab Emirates, signals huge progress for Rolls-Royce. For many years we have been inviting our VIP clients to The Home of Rolls-Royce in Goodwood – and now, following significant demand, we are bringing Goodwood to the world. Not only will we be permanently locating a member of the Rolls-Royce Bespoke Design team and Bespoke Client Experience Manager in this new outpost, but we will also be leveraging the very latest technology to allow our Middle East-based clients to explore our Home in West Sussex remotely and see their own Bespoke Rolls-Royce come to life.

"This is yet another step in the evolution of the marque, rooting itself as a true House of Luxury with effortlessly elevated design services that are on a par with our products. The Private Office will complement and support our regional Dealer Partners by enhancing our clients’ experiences of Rolls-Royce.”
Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars

“The Middle East region has always been an inspirational market for Rolls-Royce Motor Cars, especially when it comes to Bespoke. What we inaugurate today is of great significance as it represents the first Rolls-Royce Private Office outside the UK and further confirmation that Rolls-Royce is a true House of Luxury.  Our Private Office Dubai is an extension of The Home of Rolls-Royce at Goodwood in West Sussex, and is the first in a number of similar facilities that will be opened around the world. This is not a dealership; it is a unique experience where clients can bring their ideas to life and explore our Home and our people in real-time, using seamless technology.”
Henrik Wilhelmsmeyer, Director of Sales and Brand, Rolls-Royce Motor Cars

Rolls-Royce Motor Cars has unveiled a world-first Private Office in Dubai, UAE. This outpost will be an extension of the marque’s world-renowned centre of luxury manufacturing excellence at The Home of Rolls-Royce in Goodwood, West Sussex, England.

The Private Office Dubai is the first in a number of similar facilities that are planned for major luxury capitals of the world over the next few years. These Private Offices will facilitate even closer contact and relationships with global Rolls-Royce clients, further embedding the marque’s reputation as the world’s most client-focussed luxury brand.

Of course, nothing will surpass the opportunity for clients to visit The Home of Rolls-Royce at Goodwood in West Sussex, where they enjoy the first-hand experience of Rolls-Royce’s Global Centre of Luxury Manufacturing Excellence. However should travel not be convenient, the Rolls-Royce Private Office Dubai brings Goodwood closer to the clients’ places of living and work. In exquisite surroundings, highly skilled and experienced experts will consult with the clients to discover their dreams and learn about them as individuals, in order to create a unique and wonderful masterpiece reflecting that person’s tastes and desires.

The new Rolls-Royce Private Office, located in the heart of Dubai in the One Central neighbourhood, is a unique experience for the Middle East region’s most significant clients, offering the flair and expertise of The Home of Rolls-Royce on their doorstep. This is achieved not only with the materials on display and the marque’s renowned hospitality, but also with the first permanent appointment of a Bespoke Lead Designer and Bespoke Client Experience Manager outside Goodwood. Both these crucial positions are filled with people who bring a wealth of Rolls-Royce experience with them.

Bespoke Lead Designer Michelle Lusby arrives in Dubai after eight years with the marque, where she previously worked on a wide variety of exciting and exquisite projects, including the highly Bespoke, one-of-one Phantom Serenity, which captivated the world when its unique appointments and material treatments redefined the luxury of tranquillity. Chris Hardy moves from Goodwood to take up the position of Bespoke Client Experience Manager. Having been with Rolls-Royce for over five years, he brings a true passion for the client to this unique new role, where he will guide visitors through the wonderful experience which awaits them at the Private Office Dubai.

In response to significant client demand, three key programmes will be the focus of the Private Office: the recently revitalised Rolls-Royce Coachbuild programme, High Bespoke Commissioning, and access to the Private Office Collection of one-of-one masterpiece motor cars. The offerings are part of a complementary strategy, finding the synergy between the rooted and established Global Dealer Partner Network, with the roll-out of Global Private Office outposts in select locations across the world.

A global first, the Private Office Dubai goes beyond the conventional dealership experience. Each client encounter will explore the customer’s unique profile and their range of preferences, desires, and ergonomic needs. The Bespoke design team gauges each personality, assessing colour palettes and moods, extracting ideas from conversations, imagery and much more to create a thoughtful, accurate and befitting product response, reflective of the client’s own personality and desires.

Aided by physical samples and a pre-briefing, the Private Office will create initial options using visual tools designed to spark conversation. The luxurious physical space within the facility borrows design elements, including colours and materials, from its Goodwood counterpart to help support clients’ creative focus.

Once a design direction has been agreed upon, clients will be given an opportunity to discuss the details of their commission directly with the engineers and craftspeople who are bringing their ideas to fruition at each critical point in its creation.

Around the world, the regional team from each Rolls-Royce Private Office will personally present clients with their completed motor car, as well as a hardcopy keepsake of the process by way of a Bespoke Build Book, enabling the clients to remember, relive and commemorate the journey that is commissioning a Bespoke Rolls-Royce motor car.

The Private Office Dubai, located at The Offices 4, One Central, is welcoming clients now. Private sessions can be booked via the local dealer.

• Rolls-Royce Motor Cars unveils new expanded flagship showroom in Doha, Qatar
• The first in Middle East & Africa region to be remodelled in the marque’s new visual identity
• Consolidates Rolls-Royce’s position as a true House of Luxury
• Visual language resonates with younger clientele
• Interior design provides a relaxed and immersive client experience
• Includes the Bespoke Commissioning Atelier and lounge area with a Cabinet of Curiosity feature and hospitality lounge, complemented by innovative digital technology and lighting installations

“The new Rolls-Royce Motor Cars Doha showroom represents a major milestone for the evolution of our brand from an automotive manufacturer to a true House of Luxury. Our new showroom visual identity, which we launched last year, offers our clients a fully immersive experience that takes them to the very heart of our brand and everything it represents. I am delighted to be here in Doha today to bring this wonderful concept to the Middle East & Africa region for the first time.”
Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars

"It has always been our ambition at Alfardan Group to provide luxury experiences for our clientele and this ambition has no limit. We strive to be the pioneers in many fields to contribute to the development of a diversified and prosperous economy, in line with Qatar National Vision 2030 and under the wise directive of His Highness Sheikh Tamim bin Hamad Al Thani, Emir of the State of Qatar. We are proud that Rolls-Royce Motor Cars has chosen the city of Doha to be the first in presenting the marque’s new look and visual identity in the Middle East & Africa region, and the third in the world after London and Shanghai."
Omar Alfardan, President and CEO, Alfardan Group

Rolls-Royce Motor Cars Doha is delighted to announce that its new flagship premises in the Qatari capital, Doha, is now formally open and ready to welcome clients from the past, present and future. It is the first showroom in the company’s Middle East & Africa region to be remodelled in the new Rolls-Royce visual identity, which was officially launched in London and Shanghai in 2021.

The new identity is a key element in the marque’s transformation from an automotive manufacturer to a true House of Luxury. Designed to resonate with a clientele that is increasingly younger, self-made and highly individual, it creates a wholly immersive client experience, presenting Rolls-Royce’s magnificent products in the relaxed, welcoming atmosphere of a luxury boutique.

The unique experience begins from the moment of arrival, with an entrance inspired by the iconic Pantheon Grille adorned with the Spirit of Ecstasy mascot. The galleria-style interior includes the Bespoke Commissioning Atelier, where clients can examine, discuss and select surface finishes, wood veneers, leathers, embroidery threads and fabrics for their Bespoke commissions. The lounge area features a ‘Cabinet of Curiosities’ filled with intriguing objects and pieces to spark ideas and conversations as part of the commissioning process. The ‘Hospitality Lounge’ to the rear provides a relaxed, comfortable and secluded space where clients can mix and socialise.

• Rolls-Royce Motor Cars Dubai showcases Bespoke Carbon Veil Gallery
• Bespoke Gallery consists of 150 carbon fibre layers
• Designed by Rolls-Royce, realised by artist and sculptor Alastair Gibson
  
  
  

“Rolls-Royce Motor Cars Dubai is accustomed to innovative artforms, and the new Carbon Veil is an exquisite addition to the Phantom Gallery. The construction technique, which involves applying 150 carbon fibre sheets, is genuinely ground-breaking; the result is ultra-stylish, contemporary and beautiful, and perfectly attuned to the aesthetic sensibilities of the Emirate of Dubai.”
Mamdouh Khairallah, General Manager, Rolls-Royce Motor Cars Dubai, AGMC


“It required a huge amount of experimentation to produce the Carbon Veil Gallery. The main challenge in creating the shape was ensuring that the weave of the carbon fibre remained horizontal and parallel throughout. It had to be perfect – because this is a Rolls‑Royce.”
Alastair Gibson, carbon fibre artist and sculptor


Rolls-Royce Motor Cars Dubai, AGMC, is delighted to present a truly remarkable example of Bespoke artwork created for the marque’s pinnacle product, Phantom. The Carbon Veil has been specially developed for the Gallery area in the fascia, a feature unique to Phantom, where owners can choose to display an original work of art or design.

The Carbon Veil, which took two years to create, is made from carbon fibre. For most automotive applications, just three or four layers are used. For Rolls-Royce Phantom, no fewer than 150 sheets were permeated with resin and compressed to form a single, solid billet.

The work was commissioned and designed by the Rolls‑Royce Bespoke Collective based at the Home of Rolls-Royce in Goodwood, England, and realised by artist and sculptor Alastair Gibson, who combines knowledge and expertise gained in Formula 1 to create his carbon fibre masterpieces.

The Carbon Veil introduces a highly contemporary note to Phantom’s interior, with sharp, angular surfaces and the distinctive woven surface synonymous with innovation, technology and performance. Depending on the client’s preference, the carbon fibre is finished in either clear or matte lacquer which brings out the weave pattern and protects it from harmful ultra-violet rays. The whole piece is sealed under a single pane of glass.

Each Phantom Gallery is individually assembled in the Clean Room at Goodwood. Completed in 2020, this medical-grade facility provides a 100% sterile environment where Bespoke items and other delicate components can be produced entirely free of dust and particles.

The gunmetal exterior is bolstered with an iced finish with gunmetal contrast bonnet, while the coachline and waftline are accented in a vivid mandarin orange. At the helm of the bonnet proudly stands the Spirit of Ecstasy crafted from carbon fibre.

Within the interior, the anthracite brightwork provides moments of contrast, along with the colour-keyed rotary controls and leather detailing. The dark tones and light leather flourishes beautifully accent the Veil Gallery upon the Phanton’s fascia. The flawless Black Pack elements on the exterior include an alluring black trim on the windows, the grille and the exhausts.

The Gallery is a space protected behind glass. This space affords the opportunity to introduce sharp and aggressive forms, which are unprecedented for a vehicle interior. The design of the faceted milled carbon fibre sculpture was originally inspired by the angular, aggressive, stealthy shapes of the 118 WallyPower.

The very attitude and nature of the Gallery has been extended to the other Bespoke details on both the exterior and interior of the Phantom it resides within. With a highly contemporaneous edge, the vehicle exemplifies the spectrum of Bespoke potential, with Phantom as a canvas quite like no other.

Alastair Gibson’s artwork is highly prized by collectors in North America, Europe, Asia, Australia, the Middle East and in his native South Africa, and can be viewed in galleries around the world.

• Rolls-Royce Motor Cars showcases a highly Bespoke hand-painted bonnet at this year’s London Craft Week
• Remarkable piece of craftsmanship on display at Rolls-Royce Motor Cars, London, for duration of London Craft Week
• Rolls-Royce offers press and members of the public insight into the world of the leading House of Luxury via LinkedIn stream on 5th October.
  
   

“Bespoke Craftsmanship is at the centre of Rolls-Royce Motor Cars. We are really proud to be displaying this highly Bespoke bonnet in the window of our new flagship residence in the heart of Mayfair. Inspired by Rolls-Royce’s very own English honeybees, this remarkable bonnet is testament to Rolls-Royce’s peerless craftsmanship.”
Claus Andersen, Brand Director, Rolls-Royce Motor Cars, London


Bespoke craftsmanship lies at the very heart of Rolls-Royce Motor Cars, with creativity nurtured and expressed at every turn.

A highly skilled artisan from the marque’s Exterior Surface Finish Centre, Allie Knight, has demonstrated her unique talent on a befitting canvas – a Rolls-Royce Phantom bonnet. Showcased at the marque’s new global flagship premises in Berkeley Street, Mayfair, the bonnet will be on display for the duration of this year’s London Craft Week.

Since 2016, the marque’s Global Centre of Luxury Manufacturing Excellence, located on the Duke of Richmond’s Goodwood Estate on the edge of the South Downs National Park, has been home to the Rolls-Royce Apiary – six colonies totalling about 300,000 English honeybees.

The bees forage across the site, and on the Goodwood Estate, to produce what has become known, worldwide, as ‘the Rolls-Royce of Honey’.  These honeybees and the Phantom Rose – an English Tea Rose bred especially for Rolls-Royce and found only at the marque’s headquarters – have been the inspiration for this highly Bespoke bonnet.

For the duration of London Craft Week, Rolls-Royce Motor Cars, London, will be transformed to showcase the breadth of character afforded by pinnacle contemporary craft.  A global public debut of this highly Bespoke and unique Rolls-Royce bonnet will be displayed in the window of Rolls-Royce’s flagship showroom, in the heart of Mayfair.  A unique Champagne cocktail, incorporating Rolls-Royce’s very own, rare honey, has been designed in collaboration with Perrier Jouët for this occasion.

Members of the press and public are invited to Rolls-Royce Motor Cars London, Berkeley Street, Mayfair to view this unique bonnet, on display from Monday 4^th October – Sunday 10^th October.

In addition, on 5^th October, Allie Knight will be offering a rare insight into the world of the leading luxury marque via a LinkedIn stream at 13:00 BST.  During the session Allie will reveal the story behind her work on the Bespoke bonnet.

• Showcase of Bespoke Wraith and Black Badge Cullinan at Concours d’Elégance
• Ghost will lead 120-mile Tour Privé around the Cotswolds on 31^st August 2021
• Global public debut of UK-inspired creative concepts for Ghost and Phantom

From 1st September 2021, patrons of luxury will attend Salon Privé, an exclusive Concours d’Elégance in the grounds of Blenheim Palace, Oxfordshire. In recognition of this gathering, Rolls-Royce Motor Cars will showcase two highly Bespoke commissions of Black Badge Wraith and Black Badge Cullinan, each an expression of a client’s aesthetic sensibilities and a showcase of the marque’s Bespoke capabilities.

ROLLS-ROYCE BLACK BADGE

Launched in 2016, Black Badge represents a subversive alter ego of the Rolls-Royce brand. It also represents the first time that Bespoke personalisation extended from the design studio into the marque’s engineering centre. This permanent Bespoke series, which is available for Wraith, Dawn and Cullinan, marries a noire aesthetic and highly contemporary interior materials to a more urgent dynamic personality. For Salon Privé 2021, Rolls-Royce Motor Cars presents two powerful expressions of Black Badge Cullinan and Black Badge Wraith, inspired by its clients’ desires.

For Black Badge Cullinan, a highly contemporary Bespoke Verde Ermes green has been selected for the exterior coachwork. A dark chrome Spirit of Ecstasy, blackened stainless steel exterior treatment and exclusive 22-inch part-polished Black Badge wheels embolden the aesthetic. For the interior, Havana trim has been selected for the seats, which is contrasted by Tan leather panels alongside Cashmere Grey accents for the seat piping.

The Black Badge Wraith on display showcases the marque’s surface finish capabilities with bold Iced Premiere Silver coachwork, creating an almost monochromatic effect alongside the dark chrome Spirit of Ecstasy and 21-inch part-carbon fibre Black Badge wheels. In contrast, the interior colour treatment incorporates the marque’s vivid Mugello Red.

As in previous years, Rolls-Royce Motor Cars will lead the Tour Privé. For 2021, this rolling concourse will incorporate a 120-mile tour of the Cotswolds, led by Rolls-Royce Ghost, the most technologically advanced Rolls-Royce yet.

Rolls-Royce Ghost, the latest iteration of the most successful product in the marque’s storied 117-year history, is presented in a deep Salamanca Blue. Inside, a Cashmere Grey leather creates a clean and simple aesthetic, reflecting the Post Opulent philosophy that underpins Ghost, while Navy Blue on the secondary panels of the seats, steering wheel and Cobalto Blue seat piping echo the exterior hue. Spanning the fascia and topping the centre console between the front seats is Circassian Walnut with a rich open-pore texture that introduces a natural aura to Ghost’s contemporary interior suite.

In addition, visitors attending Salon Privé at Blenheim Palace will experience the global public debut of the marque’s British showroom specialists, each of whom have created concepts for Ghost and Phantom. Drawing upon a variety of influences, from local landmarks to British culture, these seven design studies are testament to Rolls-Royce’s peerless fluency in Bespoke, and demonstrate the extensive scope of the marque’s craft, design and engineering competencies. Attendees at Salon Privé in the VIP area will be able to witness design renders, leather swatches and paint samples of these highly Bespoke cars for the first time.

Other cars attending Salon Privé include a Black Badge Wraith, Black Badge Dawn and Ghost, which will be available for test drives.

• Rolls-Royce marks the 144^th birthday of co-founder The Hon Charles Stewart Rolls on Friday 27 August 2021
• The marque celebrates by taking Ghost on a pilgrimage around London, stopping off at places connected with Rolls’ life and career
• Tour recorded in new images shot at locations including Rolls’ birthplace, the Royal Aero Club, Royal Automobile Club and the site of the original Rolls-Royce car showroom

“While he is of course best known as one of our co-founders, The Hon Charles Stewart Rolls, born on this day in 1877, was also a pioneer of aviation, a successful racing driver and a gifted engineer. His audacity, fearlessness, love of adventure and willingness to push boundaries continue to inspire us and our products. To mark this occasion, which means so much to our company, we’ve visited significant places from Rolls’ story with Ghost – a motor car with technology, performance, craftsmanship and excellence which embodies everything this remarkable man stood for, cherished and pursued during his extraordinary life and career.”
Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars

Rolls-Royce Motor Cars marks the 144^th birthday of co-founder The Hon Charles Stewart Rolls on Friday 27 August 2021. In honour of the occasion, the marque undertook a pilgrimage around London locations associated with the great man’s life and career, capturing striking images of Ghost at each stop along the way. The itinerary took in the following sites:

35 Hill Street, Mayfair
The Hon Charles Stewart Rolls was born in this house close to Berkeley Square on 27 August 1877. As the third son of Lord and Lady Llangattock, he was born into a life of wealth and privilege, going on to be educated at Eton and Cambridge and enjoying the freedom to indulge his passions for aviation and motor racing.

By contrast, his business partner, Henry Royce, came from a humble background. In 1876, aged just 10, he was working as a telegram delivery boy at the Mayfair Post Office. His ‘beat’ included Hill Street, so it is perfectly possible that he delivered congratulatory letters and telegrams to Rolls’ proud parents.

119 Piccadilly
Until 1961, this Grade II Listed building on Piccadilly was the home of the Royal Aero Club, which Rolls co-founded in 1901 with Frank Hedges Butler, a leading London wine merchant, and Butler’s daughter, Vera. Rolls began his flying career as a balloonist, making over 170 flights and winning the Aero Club de France Gold Medal in 1906 for the longest sustained time aloft. In 1910, he became only the second person in Britain to be awarded an aeroplane pilot’s licence; that same year, he achieved the unique feat of being the first Englishman to fly an aeroplane across the English Channel, and the first aviator ever to fly non-stop from England to France and back again. Though now based outside the capital, the Royal Aero Club remains the national governing and coordinating body of air sport and recreational flying in Britain.

Royal Automobile Club (RAC)
Rolls was also a founder member of the Automobile Club of Great Britain and Ireland, which became the Royal Automobile Club (RAC) in 1897. It was a fellow RAC member, Henry Edmunds, who arranged the historic first meeting between Rolls and Henry Royce at the Midland Hotel, Manchester, on 4 May 1904. The Club’s Secretary, Claude Johnson, was Rolls’ business partner in his car dealership, C S Rolls & Co, and later became the first managing director of Rolls-Royce.

The Club took up residence in its current home at 89 Pall Mall in 1911, a year after Rolls’ tragic early death in a flying accident, aged just 32.

14-15 Conduit Street
This building on Conduit Street, which connects Bond Street and Regent Street, was the West End headquarters of Rolls-Royce Ltd for much of the twentieth century. From 1905 until his death in 1910, Rolls had his office here, and used it as a base for demonstration drives of early Rolls-Royce models. On 22 March 2010, its historic significance was marked with an English Heritage Blue Plaque, unveiled by Lord Montagu of Beaulieu.

Berkeley Street
A stone’s-throw from Rolls’ birthplace and one of the most prestigious addresses in London, Berkeley Street is regarded as the heart of Mayfair. Today, it is the site of Rolls-Royce’s flagship UK store, the first in the world to be transformed with the marque’s new corporate identity.

• Rolls-Royce Motor Cars showcases Bespoke commissions at 2021 Monterey Car Week
• Bespoke Ghost in Friskee Pink and Cullinan Black Badge in Iced Turchese showcase Bespoke capabilities of the marque
• Rolls-Royce Bespoke Atelier on display at ‘The Quail, A Motorsports Gathering’
  
  

“Rolls-Royce Motor Cars is delighted to return to ‘The Quail, A Motorsports Gathering’, for Monterey Car Week 2021. This year, we will present two very special Bespoke commissions; Ghost in Friskee Pink and Cullinan Black Badge in Iced Turchese. I look forward to meeting our esteemed clients and friends of the marque in person, once again, at this year’s gathering. Their passion for exquisite luxury experiences and magnificent creations is stronger than ever, as illustrated by these vibrant and spirited commissions.”
Martin Fritsches, President of Rolls-Royce Motor Cars Americas

As luxury car aficionados convene on California’s Monterey Peninsula for the 70^th gathering of Monterey Car Week, Rolls-Royce Motor Cars showcases two unique Bespoke commissions to celebrate the occasion. With a stunning display at ‘The Quail, A Motorsports Gathering,’ the world’s leading luxury brand highlights the latest member of the Rolls-Royce family, Ghost, alongside the sought-after Cullinan Black Badge.

ROLLS-ROYCE GHOST

Ghost, the latest iteration of the most successful product in the marque’s 117-year history, is shown this year in Monterey with a bold, colorful finish of Bespoke Friskee Pink. For the first time, this unique color adorns the pure and minimalist form provided by the ‘Post Opulent’ design of Ghost.

Complementing this lively color choice is a restful Navy Blue and Arctic White leather interior that incorporates highlights of a new Rolls-Royce leather hue, Shieda. This bright and bold magenta pink accentuates the long, unbroken lines throughout the cabin, for which Ghost is known. Stitching details in Shieda are found on Ghost’s seats, headrests and leather-encased indicator stalks. Each elegant detail has been considered and thoughtfully placed.

Engineered around the dedicated Rolls-Royce Motor Cars Architecture of Luxury, Ghost features a combination of reductionist design and state of the art technology. Underneath the refined exterior, Ghost is the most technologically advanced Rolls-Royce yet. The new Planar suspension system integrates a unique front upper wishbone damper, Flagbearer digital suspension management and the world’s most advanced Satellite Aided Transmission to deliver the most refined driving experience ever.

ROLLS-ROYCE CULLINAN BLACK BADGE

Black Badge is designed for the Rolls-Royce patron who rejects conformity and dares to be different. With a bolder, darker aesthetic, this series of motor cars invites clients to push the boundaries of Bespoke design to match their personality. Yet, Black Badge offers more than alluring design. The marque’s engineers have created a Bespoke dynamic treatment that generates more torque, control and power.

This Cullinan Black Badge features a dramatic Iced Turchese exterior with signature Black Badge detailing, creating a bold and progressive statement. Inside, the colorway is reversed, with swathes of Black leather highlighted with Turchese leather. A Bespoke Turchese lemniscate logo, often described as the ‘infinity’ symbol and the hallmark of Black Badge products, seamlessly blends with the Technical Carbon Veneer and remaining interior elements.

Rolls-Royce Ghost in Friskee Pink and Cullinan Black Badge in Iced Turchese can be seen at ‘The Quail, A Motorsports Gathering’, on Friday, August 13, 2021.

• Rolls-Royce Motor Cars presents Greenpower car kit to Year 8 pupils at St Saviour's & St Olave's School
• Car forms part of the prize awarded to UK regional winner, Sofia, in the marque's global Young Designer Competition, run during Covid-19 lockdown in 2020
• Sofia's design Bumblebee 5000 was one of more than 5,000 entries, submitted by children age 5-16 in over 80 countries worldwide
• Sophia and her nine teammates will take part in Greenpower's design-build-race a car challenge this year
• Team will receive advice and guidance on creating their car's new bodywork from the Head of Bespoke Design at Rolls-Royce Motor Cars

“We’re delighted to present this new Greenpower car to Sofia and her teammates at St Saviour’s & St Olave’s School. She was a worthy winner in our Young Designer Competition with the wonderful Bumblebee 5000, and clearly has a great imagination and eye for detail. While her winning design was a dream-car of the future, the Greenpower project gives her and her friends the opportunity to design and build their own ‘real’ working car, in the present day. We look forward to working with them on their design and wish them every success in the racing season to come.”
Andrew Ball, Head of Corporate Relations, Rolls-Royce Motor Cars

“This has been a wonderful opportunity for our students to get involved with this environmentally conscious design project. The students have been very excited throughout the whole process, and we really enjoyed the day when Rolls-Royce and Greenpower delivered our car kit to the school. The students are enjoying building it and we are really looking forward to seeing the car and hopefully to racing it once it has been built.”
Catherine May BSc (Hons), MBA, Headteacher, St Saviour's & St Olave's School, Southwark

“It was brilliant to team-up with Rolls-Royce to welcome another school into the Greenpower family and provide more young people with the opportunity to take part in our design-build-race a car challenge. We are thrilled that we have a growing community in London and now we have St Saviour's & St Olave's School joining a number of brilliant teams in the region. For over 20 years we have helped engage students in science, technology, engineering and maths, both in the UK and abroad, and shown them how exciting and rewarding a future career in it can be. We hope to continue to expand our reach and encourage a greater number of 9 to 25‑year‑olds to pursue a career in the industry.”
Paul van Veggel, Chief Executive Officer, Greenpower Education Trust

Motor car handover ceremonies are an important part of the Rolls-Royce experience. But the marque has delivered a very unusual car to an extremely important person in somewhat unusual circumstances.

Rather than the Home of Rolls-Royce at Goodwood, the setting was the playground at St Saviour’s & St Olave’s School, a fully inclusive, highly successful Church of England school for girls in inner-city Southwark, South London. The guest of honour was Sofia, UK regional winner in the marque’s global Young Designer Competition held in 2020.

As part of her prize, Rolls-Royce presented a complete new Greenpower car kit to her school to be used in future events run by the Greenpower Education Trust. This UK-based charity aims to inspire young people to excel in science, technology, engineering and maths (STEM) subjects through designing, building and racing an electric car.

The kit comprises a standard chassis, motor and batteries – it’s left to the team to design and build the bodywork themselves. Sofia and nine friends, all currently in Year 8, have formed ‘The Rolls Racers’ to create their car. The team will receive advice and support from Gavin Hartley, Head of Bespoke Design at Rolls-Royce Motor Cars and one of the Young Designer Competition judges.

For all the right reasons, the Greenpower car kit is supplied in a series of highly practical but rather prosaic packing cases. Rolls-Royce felt this lacked the proper celebratory feel for a national prizegiving. Accordingly, the occasion was graced by the official Greenpower demonstration car, finished in a striking gold livery, and a magnificent Wraith, the most powerful Rolls-Royce ever made, brought to London specially from Goodwood.

Although both cars represent the very best of their kind, neither can match the features or capabilities of Sofia’s winning entry in the Young Designer Competition. Her Bumble Bee 5000 is driverless, and equipped with comfortable tables and chairs, a disco ball, the best surround sound system, WIFI, GPS, a hook for luggage and much more; it also changes colour depending on the occasion or season.

Launched in April 2020, the competition was devised to provide a creative outlet for children age 16 and under confined by Covid-19 lockdown restrictions. It proved an instant and spectacular success, eventually attracting more than 5,000 entries from over 80 countries.

Asked only to design their ‘dream Rolls-Royce of the future’, children had complete creative freedom, allowing them to develop ideas of astonishing scope, complexity and vision far beyond the realms of automotive design. Winning entries included designs inspired by (among many other things) unicorns, turtles, space travel, the Egyptian pyramids and Pablo Picasso.

Although the worldwide event ended in June last year, the format is currently being reprised in a Young Designer Competition recently launched by Rolls-Royce Lebanon.

• Beautiful Bespoke Phantom Collection Car debuts in Southern California marking a special occasion for its owners
• Glenn and Gigi Moss celebrate 40th anniversary with a light and dark duo of Rolls-Royce commissions
• Discreet message on each commission marks the time and place they met and the time and place they wed
• Rolls-Royce delivers commissions in private ceremony in Orange County, California

 
“Rolls-Royce Phantom Tempus is a motor car for those who shape the world as they seek their own place in the universe. They understand that whatever our individual gifts, talents, and opportunities, we are all gifted time – and it is up to us to make the most of every precious moment. With Phantom Tempus, we have created a space in which the strictures of time no longer apply – as illustrated by the deliberate absence of a clock. Rolls-Royce clients are not bound by time; the outside world with all its pressures and demands are forgotten. We offer our congratulations to Glenn and Gigi Moss, not only on their years together, but also on these two beautiful Rolls-Royces, commissioned to mark this special occasion.”
Torsten Müller-Ötvös, CEO, Rolls-Royce Motor Cars

“I could think of no better way to mark a special moment in time in Gigi and my life together than with this duo of Rolls-Royce commissions. The beauty of commissioning a Rolls-Royce is in making it personal and intimate. Phantom Tempus provided us with a wonderful canvas to personalize the painting of our lives together. And the addition of the Rolls-Royce Dawn Black Badge commission is a statement to celebrate the fact that we will carry our passion for life long into the future. Some things are timeless, and this is what we celebrate."
Glenn L. Moss Sr

Rolls-Royce Phantom, the marque’s pinnacle product, resides at the apex of the luxury world. Producing a Collection Car is always a seminal moment for the marque. With the Phantom Tempus Collection, the sources of inspiration are on an appropriately grand scale: time, deep space, and a theoretical physicist who changed the way to see the universe. Only 20 examples of this stunning Bespoke creation have been built at Rolls-Royce’s Global Center of Luxury Manufacturing Excellence in West Sussex, England.

To mark a very special moment in time, their 40th anniversary, Riverside California residents Glenn and Gigi Moss, have commissioned one of these rare and spectacular cars for themselves. Their Phantom Tempus was delivered to them at an exclusive celebration, together with a special Bespoke Dawn Black Badge. The beautiful pair of Bespoke Rolls-Royce’s were delivered to Mr. and Mrs. Moss by Rolls-Royce Motor Cars Orange County.

The inspiration for this pair of Bespoke commissions arose from the Moss’ desire to celebrate the moment in time at which their life together began. The Phantom Tempus’ Bespoke Spirit of Ecstasy is made of solid silver, with the location and date the couple first met in 1976 engraved into the base of the statuette. Additionally, latitudinal and longitudinal coordinates mark the precise location. Discreetly etched into the base of the black carbon fiber Spirit of Ecstasy which graces the prow of the Rolls-Royce Dawn Black Badge, is the date and location where the couple wed in 1981.

Phantom Tempus
One of 20 for Glenn L. Moss Sr

The exterior of Mr. Moss’ Phantom Tempus is presented in a bright and stunning Crystal over Arctic White. The couple chose the bright color to signify the light and infinite nature of time in their marriage. This brilliant finish is highlighted by a hand-painted black coachline, and detailing.

Upon opening the coach doors, an illuminated treadplate reads, ‘Phantom Tempus Collection – Hand built in Goodwood England for Glenn L. Moss Sr.’ The interior of the Moss Phantom Tempus carries over the ‘light’ theme with Arctic White hand-crafted leather offset by black highlights, piping, and contrast stitching. The fascia is finished in black Sparkle Piano reminiscent of the deep darkness of space glittering with the timeless brightness of the constellations.

Rolls-Royce Dawn Black Badge
Bespoke for Gigi Moss

In addition to creating a very personal Phantom Tempus, Mr. Moss asked the Rolls-Royce Bespoke Collective at Rolls-Royce Motor Cars to create a singular Rolls-Royce Dawn Black Badge for Mrs. Moss. With an exterior finish of Crystal over Bright Red, the vibrant swathe of color stands in stark contrast to the bright white hues of the Phantom Tempus. Equipped with a Bespoke Aero Cowling, the four-seater convertible quickly and stylishly transforms into a sleek two-seater roadster.

The Spirit of Ecstasy that adorns the bonnet is milled from black, high-gloss carbon fiber. This transformation to a darker aesthetic extends to certain chrome surfaces including the front grille surround, luggage compartment lid finisher, exhaust pipes and air inlet finisher. The ‘Double R’ signifiers on the Rolls-Royce badges are inverted in color, a key signifier that this car is a Rolls-Royce Black Badge model, representing the alter ego of the brand. The car’s rims are created using 22 layers of carbon fiber folded and formed to provide an aggressive style.

Complementing the treadplate of Phantom Tempus, the treadplate for this Dawn Black Badge reads ‘Hand built in Goodwood England for Gigi Moss’. The hand-crafted interior of the car is finished in full natural grain leather with black highlights and piping. The Rolls-Royce monogram is embroidered on each headrest as is the ‘Unlimited’ infinity logo which is embroidered on the Dawn’s upholstery. The centrepiece of the Black Badge cabin is the aerospace-grade, aluminum-threaded carbon fiber composite surfacing material. The air vents are darkened using the Physical Vapor Deposition process. This surfacing method is utilized to ensure that the parts will neither discolor nor tarnish over time.

This Rolls-Royce Dawn Black Badge commission provides a stunning, darker ‘alter-image’ to the light and infinite nature of Phantom Tempus, leaving the couple with a lasting memory of their very special relationship.

• Global public debut of Rolls-Royce Wraith Black Badge Landspeed Collection
• Bespoke expressions of full product portfolio presented to the public
• Collection presented on Festival’s Laundry Green

Visitors attending the Goodwood Festival of Speed will experience the global public debut of the Rolls-Royce Wraith Black Badge Landspeed Collection. Recently announced, the Landspeed Collection celebrates achievement, innovation and courage, commemorating the tremendous records set by British engineer, Captain George Eyston, in Thunderbolt, which was powered by two Rolls-Royce R V12 aero engines.

The Rolls-Royce Wraith Black Badge Landspeed Collection will take to the hillclimb up to four times a day in the exclusive ‘First Glance’ showcase. Further demonstrating Black Badge’s agility, a Rolls-Royce Dawn Black Badge will join the cars in the ‘Michelin Supercar Run’. Both motor cars can be viewed in the Supercar Paddock between their scheduled high-speed outings.

Displayed on the Festival’s Laundry Green, adjacent to Goodwood House, will be a selection of Bespoke commissions – comprising Phantom, Ghost, Dawn, Wraith and Cullinan – each an expression of an owner’s aesthetic sensibilities and of the marque’s peerless craftsmanship.

WRAITH BLACK BADGE LANDSPEED COLLECTION

The Wraith Black Badge Landspeed Collection is presented with a specially created two-tone finish that provides a visual cue to the Bonneville Salt Flats in Utah where Eyston pursued his record-breaking endeavours between 1937 and 1938. This remarkable Collection Car is presented in a specially created two-tone finish, which marries Black Diamond Metallic with a Bespoke Bonneville Blue hue. This specially developed colour bears particular significance to the Collection, with a colour that transitions under sunlight from light blue to silver, illustrating the reflections of both the vast sky over Bonneville and the crisp salt flats on Thunderbolt’s aluminium body.

Inside, the fissured texture of the Salt Flats is reproduced in the engraved fascia, while fine perforations on the steering wheel and driver’s seat mimic the dark line painted onto the stark white surface used to guide Eyston during his record runs. The Starlight Headliner precisely depicts the night sky on 16 September 1938, when Eyston set his third and final land-speed record of 357.497 mph. Silhouettes of his car, Thunderbolt, and its three record-breaking speeds are laser-engraved on the front tunnel. Just 35 examples of the Wraith Black Badge Landspeed Collection will be built.

ROLLS-ROYCE PHANTOM

Phantom will rightly assume pride of place in Rolls-Royce’s Bespoke space, honouring its status as the marque’s flagship. This highly contemporary commission commands attention with its Silver Haze exterior, while black detailing darkens key portions of the brightwork – most notably the B-pillar, window surrounds and the vertical bars of the iconic Pantheon Grille.

For the interior, an imposing black colourway is applied to the headliner, doors, fascia and carpets – contrasted by Cashmere Grey panels on the seats and doors, alongside Charles Blue accents for the seat piping and linings of the door pockets. Phantom affords a unique opportunity to present an artwork in the Gallery, seamlessly accommodated within the fascia for its commissioning patrons to enjoy. A Carbon Veil Gallery, designed by the Rolls-Royce Bespoke Collective, takes inspiration from the angular, stealth-like shape of fighter jets – forging it into a design of pure and uncompromising menace. This aesthetic was then applied to Phantom’s Gallery – fulfilling Rolls-Royce’s ambition to introduce sharp, angular objects into the vehicle’s interior with a bold, creative confidence.

ROLLS-ROYCE GHOST

The most technologically advanced Rolls-Royce yet, the new Ghost is the latest iteration of the most successful product in the marque’s storied 117-year history.

The exterior’s clean and simple form provides the perfect canvas for the Submariner Blue surface finish, a deep hue, applied for the first time to a Rolls-Royce Ghost. Dark 21-inch ‘Shadow’ part-polished wheels give added presence and ensure the chrome window surround for the glasshouse becomes a stand-out visual signature. Inside, Grace White leather reinforces this refined aesthetic, while Navy Blue on the secondary panels of the seats, steering wheel, lambswool carpet, seatbelts and stitching details echo the exterior hue. Spanning the fascia and topping the centre console between the front seats is Circassian Walnut with a rich open-pore texture that introduces a natural aura to Ghost’s contemporary cabin.

ROLLS-ROYCE DAWN

Dawn, an emblem of spontaneity, is presented in a Verde Ermes, a deep Bespoke shade of green. The flanks of its bold coachwork are underscored by 21-inch wheels rendered in Anthracite Grey – a feature also recalled on the motor car’s sleek black bonnet. An Aero Cowling transforms this Dawn into a two-seat roadster, encouraging the eye into its Casden Tan interior. The aesthetic is resolved in a two-tone steering wheel, Black with Casden Tan.

ROLLS-ROYCE BLACK BADGE

Designed with more torque, control and power, Rolls-Royce Black Badge is for those who reject conformity and dare to be different. Since its introduction, more dynamic patrons of luxury have responded by pushing the boundaries of the marque’s bold alter-ego through their own Bespoke commissions. For this year’s Festival of Speed, Rolls-Royce presents two new powerful creations, inspired by its clients’ desires.

Since its launch in 2018, Cullinan has embarked on a remarkable Bespoke journey. The Bespoke Collective of designers, craftspeople and engineers have, and continue to, bring the visions and desires of the marque’s discerning patrons to life. A unique Black Badge Cullinan has been curated in recognition of this journey.

The commission reconciles the unparalleled notions of utility, power and effortlessness that Black Badge Cullinan embodies. Presented in a dramatic Iced Magma Red hue, the signature Black Badge design flourishes, including a Spirit of Ecstasy in high-gloss dark chrome, blackened exterior brightwork, and exclusive 22-inch part-polished Black Badge wheels, embolden the exterior aesthetic.

The red theme is carried through to the interior, where Mugello Red is contrasted against black seating details, carpets and a Shooting Starlight headliner. The two-tone treatment is also applied to the Viewing Suite.

The second Black Badge model on display is a Wraith, its Iced Premiere Silver coachwork creates an almost monochromatic effect alongside the dark chrome Spirit of Ecstasy and 21-inch Black Badge wheels. In contrast, the interior colour treatment incorporates the marque’s vivid Mugello Red highlights.

Additional Rolls-Royce motor cars attending the Festival of Speed include a Black Badge Cullinan as a Festival Course Safety Car and a Ghost as a Courtesy Car.

Rolls-Royce Motor Cars Monaco has been acquired by the BPM Group. The move, formally concluded at the end of April 2021, represents a major boost for the marque’s sales and customer service in the Principality and surrounding areas. This step also concludes the takeover of Monaco Luxury distribution group, which previously represented the world's leading luxury brand in the Principality.

BPM Group’s focus on ethics, trust, excellence, team spirit and customer satisfaction mirror many of the values of Rolls-Royce Motor Cars. The takeover opens up new perspectives for both parties and ensures that patrons will continue to enjoy the highest levels of service and attention.

"With this new investment, BPM Group strengthens its status as a major and key player in premium and luxury vehicles in France and Monaco," said Patrick Bornhauser, Owner & Chairman, BPM Group, and Jean-Marie Reiner, CEO of BPM Group and Monaco Luxury.

Julian Jenkins, Regional Director, Rolls-Royce Motor Cars, said, “We welcome BPM Group, who bring significant experience, and Patrick's personal passion for Rolls-Royce. Monaco is one of our key markets; together, BPM Group and the existing Rolls-Royce Motor Cars Monaco team are perfectly placed to meet the exacting levels of service customers expect from the marque. In particular, we will focus on satisfying the strong demand for new Ghost, and creating unique, highly personalised motor cars through our Bespoke capabilities."

• Rolls-Royce Motor Cars Middle East & Africa and Rolls-Royce Motor Cars Dubai (AGMC) launch new Rolls-Royce Apiary initiative in Dubai 
• The Apiary comprising six beehives specially built to withstand Dubai’s climate, each containing about 60,000 honeybees 
• Launched to mark World Bee Day on 20^th May 2021
• Project replicates and extends vital conservation and awareness work of the original Goodwood Apiary, established at the Home of Rolls-Royce in 2017

“Together with our partner, Rolls-Royce Motor Cars Dubai (AGMC), we are delighted to introduce our new Apiary – an initiative close to the hearts of everyone in the Rolls-Royce family. Translating the amazing work done over the past four years at the Home of Rolls-Royce to our region is the perfect way to mark World Bee Day. We are committed to continuously raising awareness of the real, present threats facing all types of bees, on whom we all depend to produce much of our food, and safeguard and enhance the biodiversity of our planet.

"We would like to thank the Beekeepers Foundation in Dubai for their invaluable supervision and support, and a special thank you to Abu Dhabi Agriculture and Food Safety Authority for supplying the six ‘Emirati Queen’ bees who will be at the heart of our new population.”

César Habib, Regional Director Middle East & Africa, Rolls-Royce Motor Cars

Rolls-Royce Motor Cars Middle East & Africa and Rolls-Royce Motor Cars Dubai (AGMC) have announced the launch of ‘The Rolls-Royce Apiary’ in Dubai to mark World Bee Day, 20^th May 2021.

The project is modelled on the highly successful Apiary established at the Home of Rolls‑Royce at Goodwood in 2017. The Apiary comprises six beehives, made from cedar and painted white to withstand Dubai’s high temperatures and humidity levels. Five of the beehives are named after current Rolls-Royce models – ‘Phantom’, ‘Wraith’, ‘Ghost’, ‘Dawn’ and ‘Cullinan’ – while the sixth, ‘Spirit of Ecstasy’, celebrates the marque’s illustrious mascot.

Each hive is home to some 60,000 honeybees, headed by an ‘Emirati Queen’ bee provided by the Abu Dhabi Agriculture and Food Safety Authority (ADAFSA) and carefully tended by experts from The Beekeepers Foundation, UAE.

The ADAFSA Honeybee R&D Programme seeks to improve the management and sustainability of honeybees in the UAE. Its ‘Emirati Bee’ breeding programme has produced a line of honeybees, developed from the indigenous Apis mellifera jemenitica bee, that is perfectly adapted to the harsh local environment.

The launch has been timed to coincide with World Bee Day on 20^th May 2021. This United Nations initiative aims to strengthen measures to protect bees, which are vital pollinators for almost 90% of the world’s wild flowering plants and more than 75% of global food crops. Bees are under significant threat worldwide from intensive and monocultural farming practices, land‑use change, habitat loss, pesticides and rising temperatures linked to climate change.

Rolls-Royce Motor Cars has been actively involved in helping to safeguard these essential, remarkable and highly vulnerable creatures since 2017.

Ayhan Olcer, CEO, Arabian Gulf Mechanical Centre (AGMC), said, “At AGMC, we are committed to enhancing our community and protecting our ecosystem. We are delighted to welcome this initiative to Dubai and continue our efforts to promote sustainability in our business practices."

Mr. Habib added: “With the Rolls-Royce Apiary, we will create a ‘buzz’ of activity in support of bee conservation. Our Rolls-Royce bees and their Emirati Queens illustrate our commitment and contribution to maintaining the UAE’s vital bee population. This project is about highlighting the importance and heritage of the bees in the region and raising public awareness about the role of these exceptional insects in our lives.”

• Rolls-Royce Motor Cars announces further development of brand from automotive manufacturer to House of Luxury
• New developments consolidate the pinnacle position of the brand as a House of Luxury
• Recently announced new brand identity being introduced in major showrooms worldwide
• New flagship store opens in London’s Mayfair while Shanghai boutique reopens in new visual identity, signifying importance of China market    
• New visual language will resonate with younger demographic of clients
• Move reflects increasing demand for the marque’s pinnacle products
• New environment provides a relaxed and immersive client experience
• Interior is inspired by Galleria-style shopping and includes Atelier commissioning suite and lounge area with Cabinet of Curiosity feature and Speakeasy Bar, all complemented by a wealth of innovative digital technology and lighting installations.

"Over the past few years, we have been repositioning our brand and company as a House of Luxury, distinct from an automotive manufacturer. Our products are individual commissions by singular clients who expect the very best in all products they purchase. We now begin the process of bringing our recently announced new visual identity to life.

“The opening of a new Rolls-Royce dealership is always a great moment for us; and as a brand founded and based in Great Britain, London has a key role to play in our global presence. The timing of the opening of our new flagship store, which proudly displays our new visual identity is particularly apt, coinciding, as it does, with the re-opening of UK retail following the recent lockdown. The concurrent opening of our new re-designed boutique in Shanghai, acknowledges the importance of the China market to our business.

“Now, with the opening of our new flagship residence in London, and our showroom in Shanghai, we are able to present our unique products in the surroundings of a luxurious boutique, befitting of Rolls-Royce’s position as the manufacturer of the world’s most precious luxury goods."
Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars

In August 2020, Rolls-Royce revealed a new visual language of luxury with the introduction of a highly contemporary, fresh brand identity for the marque. Its design and execution was driven by the brand’s ever-younger client demographic, their lifestyle and the luxury world that surrounds them, and has subsequently proved to be the perfect platform to showcase the remarkable products and experiences created at the Home of Rolls-Royce in Goodwood, West Sussex. The new visual identity was warmly received by clients and the company’s global dealer network, while enjoying worldwide accolades in the media.

The brand’s new visual identity is the latest impulse in the development of Rolls-Royce as a House of Luxury, distinct from an automotive manufacturer which has been underway for a number of years.

Rolls-Royce clients are part of an illustrious community that rightly expects only the very best from the brands they interact with. Products, experiences, service, quality and personal attention are all facets of their expectations. Rolls-Royce has a deep understanding of its clients, their needs and expectations. The company’s relationship with clients transcends a mere transaction, becoming, over time, a hyper-personalised, one-to-one relationship characterised by high-touch encounters during which clients are invited to draw closer to the brand, along the way gaining exclusive knowledge and insights.

Today, Rolls-Royce is ready to reveal the next major development on its luxury leadership and client relationship journey.

Rolls-Royce is delighted to announce that its new flagship residence in the heart of London's Mayfair is now open and ready to welcome clients past, present and future.

The new showroom, which is located at Berkeley Street, W1, provides much-needed additional space compared with the marque's previous, rather cramped location on nearby Berkeley Square. The move has also provided an opportunity to create a wholly immersive client experience in line with Rolls-Royce's continuing evolution as a true global luxury goods brand.

The new, enhanced client experience begins literally at the front door, which is modelled on Rolls-Royce’s famous Pantheon grille and provides a discreet, tantalising glimpse of what lies within. The doorway is topped by an uplit Spirit of Ecstasy, produced by the same maker as the iconic figurine that graces every Rolls-Royce motor car. After hours, video projections displayed in the windows, to the right of the door, create the illusion of continuing life and activity inside.

The interior concept is based on a luxury Galleria shopping experience. Each Rolls-Royce model enjoys its own dedicated space, framed and presented according to its distinctive personality and identity. A kinetic lighting arrangement illuminates the area in which clients take delivery of their commission, using different sequences and orientations to create an engaging atmosphere, dependent on the model.

The lounge area features a ‘Cabinet of Curiosities’, displaying intriguing objects and pieces designed to spark ideas and conversations as part of the commissioning process. Discussions can also take place in the 'Speakeasy' bar to the rear of the store. Like its Prohibition-era namesake, this is a relaxed, comfortable and secluded space where clients can mix and socialise. More private still, is the Brand Director’s office, which includes a cutting-edge configurator for finalising specifications.

The true heart of the store is the Atelier, which houses samples of surface finishes, wood veneers, leathers, embroidery threads and numerous lambswool samples and fabrics. Other options on view include convertible hood fabrics and headliners, plus wheel options. The surface finish samples are presented in the familiar Rolls-Royce speedform shape that makes it easy to envisage two-tone colour combinations; the leathers are rolled on wands with handles from the iconic Rolls-Royce umbrellas, while the veneers are shaped like the cross-section of an aerofoil, recalling The Hon Charles Rolls' exploits in aviation. The sculpted wood presentation table is loosely modelled on the profile line of Wraith, with the grain directing attention towards the configurator screen.

In another nod to history, albeit more recent, the social space within the Atelier is known as the Library. This is a reference to the code-name given to the design studio where the first Phantom was created in the early 2000s, as Rolls-Royce Motor Cars came into BMW Group ownership.

This newly developed visual concept extends to the Rolls-Royce showroom in Shanghai, China.  This important dealership has likewise been fully re-designed and reflects of the marque’s continuing success in China and marks the worldwide roll-out of the new concept to all global Rolls-Royce dealerships.

Claus Andersen, Brand Director, Rolls-Royce Motor Cars London, "Our new London flagship is a perfect embodiment of our brand: completely contemporary, effortless and in tune with our  clients' tastes, requirements and expectations, yet fully aligned to our unique heritage and values. We look forward to welcoming new and existing clients and sharing an authentic Rolls-Royce experience with them."

• Accomplished racers and motor car enthusiasts Ben & Christine Sloss take delivery of their latest commission from Rolls-Royce Motor Cars
• Bespoke Black Badge Cullinan sports unique exterior finish inspired by the couple’s racing livery
• Colour scheme perfectly complements and contrasts with their Bespoke Rolls-Royce Dawn created in 2018

 
Ben & Christine Sloss, car enthusiasts by day and endurance racers on the weekends, took delivery today of their latest Bespoke Rolls-Royce commission from Rolls-Royce Motor Cars Los Gatos.

The Sloss’s new Black Badge Cullinan is finished in a unique Bespoke colourway, Pikes Peak Blue, created to their personal specification by the Rolls-Royce Bespoke Collective. The name is an homage to the legendary Colorado hill-climb, which is one of their favourite races. Combined with the vivid flashes of Forge Yellow on the hand-painted coachline, wheel-centre pinstripes and brake callipers, it carries the colors of the flag of Modena, the northern Italian province, and the livery carried by all the couple’s racing cars.

The Black Badge variant brings out the darker, edgier, more assertive side of Cullinan’s character. Mr. and Mrs. Sloss’s car includes the signature silver-on-black ‘RR’ monogram, dark window surrounds and custom two-tone Black Badge wheels. To underline the car’s performance credentials, the iconic Spirit of Ecstasy atop the dark Pantheon grille is milled from a solid billet of carbon fibre. Greeting the driver upon opening the front doors are personalized Black Badge tread plates designed to match the Black Badge logo, each plate underwent a precise Physical Vapor Deposition coating process in Black and then engraved to reveal the silver metal of the client’s name – Benjamin on the Driver’s side, Christine on the Passenger’s side.

Inside, the seats are hand-crafted in navy-blue leather with accent stitching and monograms in Forge Yellow; similar contrast highlights appear on the fascia, door pockets and even the face of the brushed metal Bespoke clock. The Bespoke Technical Clock was created with Navy Blue Anodised brushed stainless steel surround and accented with Forge Yellow.  The subtle accents with Forge Yellow highlights were developed especially for Mr. Sloss’s project to harmonise with the dark blue interior scheme. Each door panel is adorned with Mrs. Sloss’s personal racing logo – a stylized stiletto in embroidered leather – created by Mrs. Sloss and interpreted by a Bespoke specialist who previously worked as a shoe designer.

The Black Badge Cullinan perfectly complements the Bespoke Dawn Black Badge the Collective created for Mr. Sloss in 2018. In this spectacular example of the world’s most sociable drophead coupé, the colour scheme is reversed, with the principal bodywork finished in bright yellow, and the bonnet and coachline in Pikes Peak Blue. The couple’s love of the open sky and Rolls-Royce elegance also carries over to Mrs. Sloss’s own two-tone Dawn. 

As creators of the most celebrated objects in the world, Rolls-Royce is the epitome of Bespoke. Each motoring masterpiece is a canvas for creativity, bringing unparalleled Bespoke capability to life. Today, Abu Dhabi Motors welcomes Rolls-Royce Phantom ‘Iridescent Opulence’, a fine example and testament to this statement. Featuring a Bespoke Gallery, which debuted as a concept in 2017 designed by Swiss-based Nature Squared, ‘Iridescent Opulence’ is a meaningful and substantive expression of art, design and engineering excellence.

“The Gallery in Rolls-Royce Phantom is a unique space that provides the perfect stage to showcase artworks. ‘Iridescent Opulence’ by Nature Squared is a brilliant example of what can be commissioned and displayed in that space. I’m delighted to unveil Phantom with ‘Iridescent Opulence’ Gallery here in Abu Dhabi with our partners Abu Dhabi Motors.”
César Habib, Regional Director, Rolls-Royce Motor Cars Middle East and Africa.

“Spectacular Bespoke commissions and collection cars reaffirm Rolls-Royce’s status as the world’s foremost manufacturer of luxury products and with Abu Dhabi being one of the strongest markets for Bespoke Rolls-Royce models in the region, we are extremely excited to be revealing this masterpiece at Abu Dhabi Motors.”
Tarek Moataz, Brand Manager, Rolls-Royce Motor Cars Abu Dhabi Motors.

THE GALLERY
An understanding that the marque’s patrons are increasingly collectors of fine and contemporary art led the Rolls-Royce Design Team to create a space in which to curate and to commission, to exhibit, admire and reflect. A space aptly named ‘The Gallery’, is an application of glass that runs uninterrupted across the fascia of Rolls-Royce Phantom, providing an unprecedented opportunity to present artwork within your car. Assembled in a highly technical Clean Room at the Home of Rolls-Royce in Goodwood, England – a sterile environment within which delicate and highly Bespoke items can be assembled, from a simple application of wood or metal, to a more complex use of materials not normally viable in an automotive context –  ‘The Gallery’ extends the patron’s experience of curation with the marque to a new realm.

IRIDESCENT OPULENCE
Designed by Swiss-based Nature Squared, an established materials specialist which creates astoundingly beautiful finishes using the latest technology to transform sustainable natural materials, their work can be found in the upper echelons of many industries where a desire to be surrounded by objects of outstanding natural beauty prevails. Echoing the views of Rolls-Royce, Nature Squared embraces artisanal skills which are the antithesis of mass production and for their Phantom Gallery commission, was inspired to work with items that have until now been impossible to incorporate into a motor car.

Feathers, which exude luxury, are a bold and progressive aesthetic to incorporate into an automotive context. Extensive research was carried out to identify a sustainable species of bird with a rich dense plumage which would provide an opulent interior to adorn Phantom’s Gallery. Over 3,000 tail feathers were selected for their iridescence, individually shaped to accentuate the sheen and rich hue of the natural feathers and hand-sewn onto an open pore fabric in a design that originates from the heart of ‘The Gallery’, the clock. Additive manufacturing as used to emulate the musculature of a natural wing to bring life to the creation, creating an atmospheric artwork that brings both movement and fragility to this Gallery. Additionally, the clock alone is a work to be revered. The centrepiece is inlaid with a Mother of Pearl surround, which emphasises the lustrous texture of the feathers.

Making the opportunity to exhibit works of art and design within a motor car itself a reality, patrons can immersive themselves in ‘Iridescent Opulence’ at Abu Dhabi Motors, a masterpiece through which the marque once again showcases its unique storytelling characteristics.

Rolls-Royce’s flagship, Phantom, has within it, an interior space which spans the dash facia and which is enclosed by a sheet of glass. This unprecedented space is called the Gallery. It provides clients of the marque the unique opportunity to commission and display, within their Phantom, highly personal works of art. Positioned front and centre, the Gallery becomes a focal point for Phantom’s interior.

Dr. Esther Mahlangu, the globally celebrated South African artist, has been commissioned by a South African patron of Rolls-Royce to create a unique work of art for the Gallery of a one-of-a-kind Rolls-Royce Phantom. Dr. Mahlangu, the visual artist from the Ndebele region and respected South African cultural ambassador, becomes the first artist to create an artwork in this way. This unique motor car is named, ‘The Mahlangu Phantom’ in the artist’s honour.

César Habib, Regional Director, Rolls-Royce Motor Cars Middle East and Africa, commented, “I am delighted to unveil ‘The Mahlangu Phantom’, a striking expression of contemporary African art. The Gallery is a unique environment for patrons of our marque to express personal and often highly creative artworks and we are indeed honoured to showcase Dr. Mahlangu’s work in this Phantom’s serene interior.”

Considered, in South Africa, as a national treasure, Dr. Mahlangu has devoted her life to sharing her cultural heritage through vibrant geometric abstract paintings and murals inspired by the Ndebele ethnic group. The 84-year-old is one of Africa’s most revered living artists and her works can be found in many important museums, corporate and private collections around the world.

With the goal of preserving her cultural heritage, Mahlangu founded an art school at her home in the Mpumalanga province where she mentors young artists in the traditional style of Ndebele design. A portion of the proceeds from the sale of ‘The Mahlangu Phantom’ will be donated to the school and will be used to support a retrospective exhibition that will narrate her fascinating life story and celebrate her invaluable contribution to contemporary African art.

“Dr. Mahlangu has been painting the bright, geometric, abstract artworks for which she has become so globally acclaimed since she was 10 years old. We are excited to have been appointed to curate this important Retrospective exhibition that will celebrate and honour Dr. Mahlangu and her important contribution to contemporary African art,” says Craig Mark, Director of The Melrose Gallery, Dr. Mahlangu’s global representative.

In celebration of this unique commission, Rolls-Royce has produced an insightful film to showcase Esther Mahlangu’s work and cultural heritage.