• Nicholas (Nick) Keen appointed President of Rolls-Royce Motor Cars North America
• Nick has been with Rolls-Royce Motor Cars for more than ten years, serving as General Manager, Client and Brand at Goodwood the last four years
• He assumes his new role from 1 July 2026, leading the team in the marque’s largest region

“I am delighted to welcome Nick Keen to his new role as President of Rolls-Royce Motor Cars North America. Nick has more than ten years of experience with the marque and has held several leading positions in the company during that time. Most recently, Nick has played a pivotal role in developing and strengthening Rolls-Royce’s position as a true House of Luxury. I wish Nick continued success in his new role in The Americas.”
Julian Jenkins, Director of Sales & Brand, Rolls-Royce Motor Cars

Rolls-Royce Motor Cars has announced the appointment of Nick Keen as President of Rolls-Royce Motor Cars North America, from 1 July 2026.

Nick joined Rolls-Royce Motor Cars in 2015, moving to the marque’s home at Goodwood in England from BMW Group Australia, where he had worked as Brand Communications and Marketing Services Manager. Nick was appointed as Head of Marketing, Europe before moving to Head of Global Brand Strategy, Communications and Governance, and later to General Manager, Client and Brand in 2022.

Nick has overseen the marque’s global client experience strategy, contributed to the development of its contemporary brand positioning, and led the creation and international expansion of the Rolls-Royce Private Office network – initiatives that define Rolls-Royce today.

The Americas is the largest region for Rolls-Royce Motor Cars. It is home to the vibrant Rolls-Royce Private Office New York, the source of many of the company’s most ambitiously Bespoke Private Commission motor cars.

Nick will relocate to the US and is excited to take on the leadership of the strong and successful team based there.

• Rolls-Royce celebrates landmark moment as new extension building declared weathertight
• Occasion marked by CEO and Board of Directors signing final wooden exterior louvre panel
• Initial fit-out by Technologies already underway within the building
• Some areas and equipment will be operational this year; project remains on schedule for completion in 2029
• 40,000 m² facility will provide increased capacity for Bespoke and Coachbuild operations

“This moment marks the point at which our new extension building becomes fully weathertight, meaning our specialist Technologies can begin the complex, exacting process of fitting-out, in readiness for full operation in 2029. It’s a really pivotal point in the project – a project that upholds the standards and vision of our founder, Sir Henry Royce, and his famous injunction to strive for perfection in everything we do. The Directors and I have also been inspired by his practice of personally inspecting and signing off each new component, giving them his own ‘seal of approval’. Having previously signed off the final element of the structural steelwork, we wanted to do the same for the last of the wooden louvres that now clad its exterior. It’s enormously exciting to see the work progressing with such pace and precision. To have that sense of personal connection with such a significant project through these signing ceremonies is very special for all of us.”
Chris Brownridge, Chief Executive, Rolls-Royce Motor Cars

Rolls-Royce Motor Cars has completed a significant phase in the construction of its extension at Goodwood, with the new building now formally declared fully weathertight.

To mark the occasion, Chief Executive Chris Brownridge and the Board of Directors hand-signed the final one of 1,745 wooden louvres fitted to the side of the 40,000 m² building. The Directors had previously signed the final steel beam to be installed in the building’s internal structure, before it was lifted into place at the structure’s highest point in a similar ceremony last year.

The louvres, each measuring 100 cm x 58 cm, are made from red cedar – the same material used to clad the original building it now adjoins. Red cedar has been selected for its longevity and the way it gently weathers over time to a soft silver-grey colour, blending sympathetically into the surroundings. The building’s front elevation is also clad in red cedar panelling.

With the new building now fully weather-tight, work can commence on the fit-out by Rolls-Royce’s specialist Technologies. One of the most significant projects is the new Surface Finish Centre, or paint shop; other departments will be busy with installing new equipment and creating dedicated areas for Bespoke and Coachbuild commissions.

At £300m+, the extension represents the largest single investment in the Home of Rolls-Royce Motor Cars since it opened in 2003. It will further strengthen Rolls‑Royce Motor Cars’ contribution to the UK economy, which currently stands at over £500m annually.

• John Beckley takes up position as Regional Director for the United Kingdom, Europe and Central Asia
• Beckley assumed his new role from 1 January 2026 and is based at the Home of Rolls-Royce
• He brings nearly three decades of experience across BMW Group and Rolls-Royce Motor Cars
• Beckley succeeds Boris Weletzky, who moves to a new position inside the BMW Group

“I am delighted to welcome John Beckley to his new role as Regional Director for the United Kingdom, Europe, and Central Asia – a significant and sizable geographical region which is extremely important to our business.

"John brings his extensive strategic and operational experience, having held several senior positions during his 20-year tenure within Rolls-Royce Motor Cars. His recent experiences, particularly within Sales and Bespoke, will ensure the continued momentum in these key markets underpinning the increasing requests for Bespoke Rolls-Royce. I wish John every success in his new role.

“John succeeds Boris Weletzky, whom I would like to thank for his contribution to Rolls-Royce’s success in the region and wish him well in his new senior role within the BMW Group.”
Julian Jenkins, Director of Sales & Brand, Rolls-Royce Motor Cars


Rolls-Royce Motor Cars has announced the appointment of John Beckley as Regional Director for the United Kingdom, Europe and Central Asia, effective 1 January 2026.

John brings deep strategic and operational experience across sales, Bespoke and brand leadership, built over almost 30 years within BMW Group and Rolls-Royce Motor Cars. His appointment reflects the importance of a region that encompasses the marque’s home market and a diverse group of established and emerging luxury markets.

John began his career with the BMW Group in 1996 as an apprentice technician at a BMW dealership in the United Kingdom, progressing through the technical ranks, which saw him become one of the lead Field Product Engineers for BMW UK, later joining Rolls-Royce Motor Cars in 2008 as an Aftersales Manager. Since then, he has successfully transitioned to the sales side of our business and has held a series of senior roles across the business, including Regional Head of Sales, Global Bespoke General Manager and most recently Global Sales Steering and Performance roles. He also played a central role in the highly successful launch of Cullinan, extending the Rolls-Royce portfolio to clients seeking a different expression of Rolls-Royce.

He succeeds Boris Weletzky, who moves within the BMW Group to take up a senior role in the Motorrad division in Munich. Prior to Rolls-Royce, Boris held various leadership positions within the BMW Group. During his four-year stewardship, the United Kingdom, Europe and Central Asia region experienced consistent growth and long-term value creation.

• Ceremony echoes Sir Henry Royce’s tradition of personally signing off new designs
• Final steel beam of 40,000m² extension signed by Rolls-Royce Board of Directors
• Marks rapid progress – just four months after the CEO signed the first structural column
• Landmark extension is the largest single investment in the Home of Rolls-Royce since it opened in 2003
  
  

“Just four months ago, I signalled the start of above-ground construction on our £300 million extension project by signing the first steel column to be installed. My fellow Board Directors and I have now signed the last beam to be lifted into place, completing the internal framework of our new main building. The project is running at great pace, with the external structural work due to be finished in the autumn. This rapid progress reflects the extension’s fundamental importance to our business, providing the additional space and upgraded equipment we need to continue expanding our Bespoke and Coachbuild operations, in line with global client demand.”
Chris Brownridge, Chief Executive, Rolls-Royce Motor Cars

Rolls-Royce has marked a major milestone in the development of its new extension at the Home of Rolls-Royce, Goodwood. In a formal ceremony, members of the company’s Board of Directors signed the final steel beam to be installed in the building’s internal structure, before it was lifted into place at the structure’s highest point.

The signing ceremony comes just four months after Chief Executive, Chris Brownridge, signed the first of 437 steel columns, each standing up to 13 metres high, marking the beginning of the building’s structure. The new 40,000m² building will support the marque’s expanding Bespoke and Coachbuild capabilities and house a new Exterior Surface Centre.

With the full steel framework now in place, attention now turns to the next phase of the project, which includes cladding the structure and integrating it with the existing facility via a 30 metre, 20-tonne steel bridge, delivered and installed as a single assembly earlier this year.

The ceremonial signing evokes an earlier Rolls-Royce tradition, in which supervisors would initial completed body panels or mechanical components with a chinagraph pencil before passing them to the next stage in assembly. This practice itself echoed Sir Henry Royce’s own insistence on personally inspecting and approving every new component – often requiring near-daily, 400-mile round trips between the company’s original factory in Derby and Sir Henry’s home, ‘Elmstead’, in West Wittering. Just a few miles from the marque’s present-day home at Goodwood, Elmstead served as both a retreat and a workspace for Royce, who would test, refine and sign off designs there – a legacy that continues on the very same Sussex roads still used today by the marque’s test and development team.

Costing over £300 million, the landmark new extension represents the largest single investment in the Home of Rolls-Royce Motor Cars since it launched in 2003. Once completed, it will further strengthen the company’s economic contribution to the United Kingdom, which currently exceeds £500 million annually.

• Chris Brownridge, Chief Executive, signs first steel column erected on new extension site
• Marks the beginning of above-ground construction on £300 million project
• First of 437 columns forming the ‘skeleton’ of the new 40,000m² building
• Structure due for completion within the next nine months
• Extension is the largest single investment in the Home of Rolls-Royce since 2003

“Today’s signing ceremony is an important symbolic moment for this landmark project. We wanted to formally mark the start of construction on the main building, which is so central to our future, and to the enormous economic contribution Rolls-Royce Motor Cars makes to the local, regional and national economies. The work will continue at pace, with a target to complete the structure within the next nine months; we can then move on to fitting-out and installing the new equipment and facilities we need to support our rapidly growing Bespoke activities, complex Coachbuild commissions and growing portfolio of battery-electric motor cars.”
Chris Brownridge, Chief Executive, Rolls-Royce Motor Cars

Chris Brownridge, Chief Executive of Rolls-Royce Motor Cars, marked the official start of above-ground construction of the new main building by signing the first steel column erected on the company’s extension site at Goodwood.

The signed steel column is the first of 437 that, together with beams and other supporting members, will form the internal framework of the new 40,000 square-metre (430,500 sq ft) facility. The columns vary in size according to their location and function, but typically stand 12-13m (c. 40 feet) high. They will be lifted in by crane, guided into position by staff on the ground and securely bolted to the concrete foundation pads which were cast on the site earlier this year.

Adopting the same pattern used for the foundation pads, Rolls-Royce’s technical construction & engineering partner is placing the first columns on the site’s northern elevation, then gradually working their way southwards.

The finished framework will be clad with sustainable materials, carefully selected for their longevity, low environmental impact, aesthetic value and ability to blend in with the surrounding landscape. Like the existing manufacturing plant, the new building will have a living roof, providing an important new habitat for birds and insects; it will also generate its own renewable energy, using air-source heat pumps for low-level heating and a bio-solar roof to produce electricity.

Once complete, the building will house a new Exterior Surface Finish Centre (paint shop) together with a range of new equipment and dedicated areas for Bespoke and Coachbuild commissions, as well as production of the marque’s new generation of battery-electric motor cars.

The Chief Executive’s personal signature of approval on the work recalls the practice on the marque’s assembly line, whereby individual elements such as doors and chassis components were signed off with a chinagraph pencil by a supervisor before progressing to the next stage of assembly. This practice was also followed by Sir Henry Royce himself, who personally inspected and signed off every design produced by his team.

The columns represent the first permanent above-ground elements of the new building. The site is already home to a group of temporary offices, known as the Construction Hub, which acts as the central headquarters for the Site Strategy team and independent contractors working together on the extension project.

At £300 million, the new extension represents the largest single investment in the Home of Rolls-Royce since it opened in 2003. It will help safeguard thousands of jobs and boost Rolls‑Royce’s contribution to the UK economy, which currently stands at over £500 million annually.

• Matthias Treubel appointed as new Director of Human Resources
• Treubel, former Head of Human Resources Region Europe, BMW Group, assumes his new role from 1 April 2025
• Treubel brings more than 20 years of senior leadership experience from different roles in BMW Group
• Matthias succeeds Mark Adams who, after more than 20 years at Rolls-Royce Motor Cars, becomes CFO, BMW Group Northern Europe

“I am delighted to welcome Matthias Treubel to the Home of Rolls-Royce in his new role as Director of Human Resources. Matthias has extensive strategic and operational experience in a wide range of senior roles; his passion for people and supporting their growth is a perfect fit for Rolls-Royce Motor Cars. I am greatly looking forward to working with him as we invest and move forward with our business.

“I also thank our outgoing Director of Human Resources, Mark Adams, for his outstanding contribution to the marque since 2003. Mark has played a crucial role in Rolls-Royce’s development and growth. In both the finance and human resources teams, his enthusiasm for driving positive change, Future Talent and Leadership Management has made a significant contribution to the marque’s success and will continue to benefit our organisation into the future.”
Chris Brownridge, Chief Executive, Rolls-Royce Motor Cars

Rolls-Royce Motor Cars has announced that Matthias Treubel will take up the role of Director of Human Resources, effective from 1 April 2025.

Originally from Germany, Matthias graduated from Technical University Karlsruhe with a Master’s in Industrial Engineering before joining BMW Group in 2001. Over the past two decades, he has held a variety of senior management positions, including assignments in China and Greece across Corporate Planning, Finance and Sales and Marketing, before focusing on Human Resources from 2015. More recently, he was Head of Human Resources Region Europe, BMW Group, based in Munich.

Matthias will now move to his new role, based at the Rolls-Royce Motor Cars’ global headquarters and Centre of Luxury Manufacturing Excellence at Goodwood, West Sussex. More than 2,500 people are employed at the Home of Rolls-Royce, with more than 50 nationalities represented. Matthias’ appointment further underlines Rolls-Royce Motor Cars’ long-standing commitment to developing future talent and nurturing the next generation of leaders. The company’s Future Talent Programme recruits over 100 Apprentices, Interns and Graduates each year, reflecting its strong investment in skills, learning and leadership.

Matthias succeeds Mark Adams, who will take up the role of Chief Financial Officer in BMW Group Northern Europe, based in Stockholm, Sweden. Mark originally joined the Rolls-Royce finance department in 2003, and during his more than 20 years at the company, held senior leadership positions before becoming Director of Human Resources in 2017. Recognising the value and importance of leadership and future talent, Mark pioneered some exceptional initiatives that have driven a sustainable people agenda during his time as Director.

• James Crichton takes up position as Regional Director Middle East & Africa
• Crichton has been with Rolls-Royce Motor Cars for more than 14 years, serving as General Manager, Global Sales Operations at Goodwood the last six years
• He assumes his new role from 1 November and will be based at the regional office in Dubai

“I am delighted to welcome James Crichton to his new role as Regional Director Middle East & Africa. James has more than 14 years of experience with Rolls-Royce Motor Cars and has held several leading positions in the company during this time. This latest move to Dubai reunites him with the regional office he was asked to establish in 2011. Middle East & Africa is a hugely important region for our business, and I wish James continued success in his role leading the excellent team which serves the region.”
Julian Jenkins, Director of Sales & Brand, Rolls-Royce Motor Cars

Rolls-Royce Motor Cars has announced that James Crichton will take up the role of Regional Director Middle East & Africa from 1 November 2024.

James has held a variety of senior roles at Rolls-Royce Motor Cars since 2010. For the last six years, he has worked as General Manager, Global Sales Operations, based at the Home of Rolls-Royce, and prior to this he was Regional Director, Europe & Central Asia.

Born in South Africa, James joined BMW Group in 1999 as a National Sales Manager at the Johannesburg office. For a short time, he was based in Munich before moving to Dubai in 2007 where he was Sales and Marketing Director for BMW and MINI. In 2011, he established the Rolls-Royce Motor Cars regional office in Dubai, before moving to the UK in 2012.

The Middle East & Africa is a strategically important region for Rolls-Royce Motor Cars; it is home to the first Rolls-Royce Private Office established outside Goodwood and the source of many of the company’s most elaborate and extensive Bespoke commissions. James is excited to be returning to the region and taking on the leadership of the strong and successful team based there. He succeeds César Habib, who has left the company to pursue alternative business interests.

• Rolls-Royce Motor Cars announces Domagoj Dukec as new Director of Design
• Anders Warming takes up new senior role as Head of Designworks, BMW Group Advanced Design and Design Identity
• Design principles of Sir Henry Royce himself have guided Rolls-Royce Motor Cars for over 100 years

“Anders Warming has had a substantial and lasting impact on our marque during his time as Director of Design of Rolls-Royce Motor Cars. His wealth of experience and creativity have instructed our future aesthetic direction. Anders will be greatly missed by the global Rolls-Royce family, but I know he will thrive in his new role. To build on Anders’ achievements and take our thrilling future motor cars into the next era, we’re delighted to welcome Domagoj Dukec to the Home of Rolls-Royce. I know he will find great inspiration in realising our clients’ dreams and aspirations, while working closely with the immensely creative and talented Rolls-Royce design team. I wish both Anders and Domagoj well in their new roles.”
Chris Brownridge, Chief Executive, Rolls-Royce Motor Cars

Rolls-Royce Motor Cars has today announced a change to its senior leadership team with Domagoj Dukec taking over from Anders Warming as the marque’s Director of Design from 1 October 2024.

During Anders Warming’s tenure as Director of Design, Rolls-Royce Motor Cars successfully launched Spectre, a bold evolution of Cullinan and a new expression of Phantom. In line with the marque’s commitment to Bespoke, including Coachbuild, being a vital strategic cornerstone for future success, Anders also oversaw the four magnificent and unique coachbuilt Droptail models and a number of exquisite Private Collection cars. On 1 October, Anders will take on a new role within the BMW Group, where he will be responsible for advanced design topics, as well as BMW Group Designworks.

Domagoj Dukec (49) will join Rolls-Royce Motor Cars as Director of Design, assuming overall responsibility for all design topics, including Bespoke design, an area which is in more demand than ever from the marque’s highly discerning clients through the expanding network of Private Office boutiques and the brand’s global showroom presence. Domagoj brings more than 20 years of experience in senior design positions, including the last five years as Head of Design for BMW. Born in Frankfurt with Croatian roots, Domagoj trained at the Pforzheim School of Design in Germany before embarking on an international career which has included several years spent at design studios in Paris, Barcelona and São Paulo.

ROLLS-ROYCE DESIGN: TAKING THE BEST THAT EXISTS AND MAKING IT BETTER

The fundamental design principles of Sir Henry Royce himself have guided Rolls-Royce Motor Cars for over 100 years. Throughout its 120-year history, the company has pushed the boundaries of luxury, creating new realities both within and beyond automotive design.

The marque’s design philosophy is built on enduring principles that free designers to innovate and create the brand’s greatest visions whilst ensuring a Rolls-Royce is always recognisable, even if you can’t see the unique Pantheon grille or Spirit of Ecstasy mascot.

To this day, three lines harmonise to create a form that is always unquestionably Rolls-Royce: the waft line – the classic character side line that emphasises the motor car’s dynamism; the waistline, imparting a sense of purpose; and the silhouette: striking, powerful and iconic. Negotiating the space between retaining the marque’s distinctive presence while ensuring a Rolls-Royce motor car is both timeless and of its time is therefore a challenging yet fascinating brief.

• Werner Lulay succeeds Timo Poser as Director of Finance
• Lulay, formerly Director Controlling Development and Product Projects, BMW Group, assumes his new role from 1 August 2024
• Lulay brings more than 20 years of financial and leadership experience
• After more than four years at Rolls-Royce Motor Cars, Timo Poser moves to new position within the BMW Group

“I am delighted to welcome Werner Lulay to the Home of Rolls-Royce in his new role as Director of Finance. Werner is a talented senior leader who brings more than 20 years of exceptional strategy, planning and finance experience to Rolls-Royce Motor Cars, a marque he already knows well from his current role.

“I also thank our outgoing Director of Finance, Timo Poser, for his outstanding contribution to Rolls-Royce’s recent success. Since joining the marque in early 2020, Timo played a crucial role in the marque’s development and growth, including steering the development and implementation of our corporate strategy and playing a leading role in our site extension project, which was granted planning permission earlier this year.

“I wish both Timo and Werner well in their new roles.”
Chris Brownridge, Chief Executive, Rolls-Royce Motor Cars

Rolls-Royce Motor Cars has announced that Werner Lulay will take up the role of Director of Finance, effective from 1 August 2024.

Throughout his almost quarter-century-long career, Werner has held a number of leadership and management roles, focusing on strategic planning, global plant development and financial controlling. He was in charge of financial controlling for the global Production Division of BMW Group, before moving to be financial controller of the Group’s Development Division in 2021, a position which also saw him oversee portfolio controlling for Rolls-Royce.

In his new role, Werner is based at Rolls-Royce Motor Cars’ Head Office and Global Centre of Luxury Manufacturing Excellence at Goodwood, West Sussex. Now that planning permission has been granted for a significant plant extension at Goodwood, one of Werner’s first major tasks will be steering the financial aspects of that development, as the marque builds for its future success. Rolls-Royce contributes well over half a billion pounds to the UK economy annually, 20% of which is within West Sussex and adjoining counties.

Wernergraduated from Technical University Munich with a PhD from the Institute for Machine Tools and Industrial Management in 1999 before joining BMW Group in 2000.

He succeeds Timo Poser, who will take on the role of Chief Financial Officer at BMW Motorrad, based in Munich. In his four years at Rolls-Royce Motor Cars, Timo steered the planning and implementation of the marque’s highly successful corporate strategy, as well as making a significant contribution to the continuing success of the brand. A major factor in that success is the increased strategic focus on Rolls-Royce Bespoke and Coachbuild projects; it is to enable these to develop still further that the marque is planning a major extension to its site at Goodwood, the building of which is expected to begin in 2025, following the granting of planning permission earlier this year.

• Rolls-Royce announces departure of Director of Sales & Brand, Henrik Wilhelmsmeyer, with effect from 29 February 2024
• Henrik leaves Goodwood after six years to take up a new senior position within the BMW Group, playing a leading role shaping the brand’s future high-end luxury cars
• Succeeded as Director of Sales & Brand on 1 March by Julian Jenkins, former Regional Director and General Manager, Sales Operations
• Julian returns to Rolls-Royce after serving as Sales Director of BMW UK, and most recently Chief Commercial Officer at Italian supercar manufacturer Bizzarrini

“Since 2018, Henrik Wilhelmsmeyer has completely transformed our mindset and attitude - how we work together, how we understand and interact with our clients and the experiences we offer them. He leaves Rolls-Royce a better place, with his enduring legacy of innovation, progress and achievement in client engagement, product development and consistency in the way our marque presents itself around the world. To build on Henrik’s work, we’re delighted to welcome Julian Jenkins back to Goodwood. Like Charles Rolls, Julian originally studied engineering but found his true vocation as a consummate sales, marketing and product professional. His luxury experience, strong leadership, strategic thinking, and communication skills make him exceptionally well placed to build on Henrik’s achievements. These are exciting times for all of us, and we wish both Henrik and Julian well in their new roles.”
Chris Brownridge, Chief Executive, Rolls-Royce Motor Cars

An uncompromising, unceasing desire to ensure the highest levels of truly personal client engagement and absolute consistency in how Rolls-Royce presents itself around the world are central pillars of Rolls-Royce Motor Cars’ strength and ongoing success as a company. Today, Rolls-Royce announces that the architect of many initiatives which drive these aspects, Henrik Wilhelmsmeyer, is relinquishing his role as Director of Sales & Brand after six years with the company. From 1 March, Henrik will take up a new senior position within the BMW Group, where he’ll play a leading role shaping the brand’s future high-end luxury cars.

Henrik came to Rolls-Royce’s global headquarters at Goodwood in 2018, having previously been the marque’s Regional Director for the Greater China region. During his tenure, he led the product development, sales and marketing campaigns for business-critical model launches including Cullinan, Ghost, Phantom Series II and, most recently, Spectre. He also played a central role in making Coachbuild a permanent fixture within the Rolls-Royce portfolio.

Committed to consistency in all things, Henrik transformed the marque’s mindset and attitude. In particular, he fundamentally reshaped how Rolls-Royce understands and interacts with its clients and the experiences it offers them. He brought a more focused, individualised, disciplined and data-driven approach to client engagement, for example with the invitation-only Whispers app for Rolls-Royce owners. Under Henrik’s leadership, Rolls-Royce developed a new Visual Identity, currently being rolled out at dealer partners worldwide. The marque also extended its hugely successful Goodwood Private Office concept to Dubai and Shanghai, with two more following this year. Thanks in part to these Private Offices, 2023 was a record year in terms of both number and value for the marque’s unrivalled Bespoke programme.

Henrik’s successor from 1 March will be Julian Jenkins. Julian is a well-known figure within Rolls-Royce, having previously spent six years at Goodwood, first as General Manager, Sales Operations, then as Regional Director for the Europe. A former President of Aston Martin Lagonda in the Americas, and holder of senior roles at Bentley in North America and the Asia-Pacific region, he makes a welcome return to the Home of Rolls-Royce after serving as Sales Director of BMW UK, and most recently Chief Commercial Officer at Italian supercar manufacturer Bizzarrini, where he played a crucial role in driving revenue growth and shaping the commercial success of the company. Julian’s international experience, product expertise and deep knowledge of the luxury sector ensure he is perfectly placed to take Rolls-Royce forward towards its all-electric future.

Rolls-Royce Motor Cars has announced that Emma Begley has been appointed Director of Global Communications. She will join the company on 1 July.

Emma joins Rolls-Royce from BMW UK where she has been General Manager, Product and Internal Communications since 2019. In this role she has been responsible for external communications for the BMW Group and its products, as well as co-ordinating and delivering internal communications within the National Sales Company. Emma first joined the BMW Group in 2014, working at the company’s headquarters in Munich where she was spokesperson for the member of the BMW AG Management Board responsible for Customer, Brands and Sales.

Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars, said, “I am delighted to welcome Emma Begley to the Rolls-Royce Motor Cars Board of Directors. She is ideally suited to her new role at Rolls-Royce. Her exceptional experience and proven track record will be invaluable, particularly as we continue to share the story of our bright, bold electric future.”

Emma began her career at the BBC before moving to Germany in 2002 to pursue a freelance career as a journalist and translator. She holds an Honours Degree in English and French and a Post-Graduate Diploma in Broadcast Journalism. She will be based at The Home of Rolls-Royce at Goodwood.

Emma replaces Richard Carter, the company’s longest-serving Board Director. Richard has made an exceptional contribution to the global success of Rolls-Royce Motor Cars and he departs after a successful 14 year tenure to pursue alternative, further business interests.