• Landmark Rolls-Royce extension project at Goodwood adds £3.1 million to the local economy in first year of build
• Figures set out in new Social, Local, Economic Value (SLEV) report
• Up to 700 people across more than 50 trades working on site each day
• Over 100 local supply chain jobs created
• Project generates more than £500,000 in new business for local hotels in first year
• New building remains on schedule to be fully operational by 2029

 
“The new extension at the Home of Rolls-Royce at Goodwood is a once-in-a-generation project that will enable us to build ever more extraordinary motor cars for our clients worldwide, safeguarding our business’s future and its immense contribution to the UK economy for decades to come. This new Social, Local, Economic Value report reveals that the presence of up to 700 tradespeople on site has brought new business worth over £3 million in the last year alone, directly into Chichester and the local area; we expect strong levels of local spending to continue for the duration of the build. Throughout the project, we have worked closely with our neighbours, Westhampnett Parish Council and local councillors, and we remain grateful for their continued support.”
Andrew Ball, Head of Corporate Relations, Rolls-Royce Motor Cars


The landmark extension project currently under construction at the Home of Rolls-Royce at Goodwood has already added more than £3 million directly into the local economy, according to research.

The new Social, Local, Economic Value (SLEV) report, compiled by the project’s main contractor, TSL, shows that spending with local businesses involved in the supply chain totalled just over £3.1 million in 2025.

Local hotels have seen new business worth more than £500,000, with some now booked for weeks or even months in advance at a time.

The project has supported the creation of high-value roles, with 115 people recruited by local firms across the supply chain.

The SLEV report is the result of months of meticulous data-gathering and analysis by the project’s main contractor, TSL, which routinely conducts such studies on schemes of this magnitude, complexity and importance. It is the second major examination of Rolls-Royce’s contribution to the local economy, building on the foundational Economic Impact Report produced by the London School of Economics (LSE) in 2023. That study, the first of its kind in the company’s history, demonstrated that Rolls-Royce Motor Cars adds more than £500 million to the UK economy annually, with almost 20% generated locally in Chichester, West Sussex and surrounding areas.

The extension’s new building, which represents a total investment of over £300 million, has reached a significant milestone and is now fully weathertight, with the fit-out of Rolls-Royce’s specialist technologies already underway. Among their most significant tasks is installing a new Surface Finish Centre (paint shop) together with creating dedicated areas for Bespoke and Coachbuild commissions. The extension is on schedule to be fully operational in 2029.

• Rolls-Royce opens new permissive footpath linking upgraded Footpaths 416 and 417
• Creates ‘clean boots’ circular walk around Westhampnett and Home of Rolls-Royce
• Fully accessible route, usable year-round by residents, visitors and local schoolchildren
• Works go beyond the scope of the planning permission obligations for the marque’s extension
• Instigated and funded by Rolls-Royce Motor Cars, in consultation with residents

 
“We have always considered ourselves part of the local community, and actively seek out opportunities to be a good neighbour and bring tangible benefits to the surrounding area. Opening this new permissive footpath is the culmination of a year-long project to improve access and infrastructure, as part of our commitment to supporting the wider ‘green travel’ agenda. For the first time in living memory, these historic rights of way are now fully accessible to everyone, all year round, and provide a real, practical alternative to the car for short journeys between the villages, including walking children to and from school. It’s been our privilege and pleasure to undertake these improvements, and we’re grateful to the Parish and County Councils, and local residents, for their support and enthusiasm throughout.”
Andrew Ball, Head of Corporate Relations, Rolls-Royce Motor Cars

Rolls-Royce Motor Cars is delighted to announce the opening of a new permissive footpath completing a long-term programme of improvements to ancient rights of way. The route serves the villages adjoining the Home of Rolls-Royce at Goodwood. Councillor Jeremy Hunt, West Sussex County Council, was the guest of honour during a ceremonial walk, hosted by Werner Lulay, Director of Finance at Rolls-Royce Motor Cars, to mark the official opening of the newly opened footpath.

Running parallel to an existing bridleway, the new footpath connects two historic rights of way – Footpaths 416 and 417 – for the first time, to create a ‘clean boots’ circular walk around Westhampnett and the Home of Rolls-Royce. Over the past year, both footpaths have been comprehensively upgraded to provide year-round, all-weather access. Prior to these improvements, they were narrow, badly overgrown and so muddy as to be all-but impassable in wet weather.

Footpath 416, linking the villages of Westerton and Westhampnett, was opened in August 2024 following resurfacing to coincide with the start of the new academic year. Similar works to widen, resurface and landscape Footpath 417 were completed in December 2024, and inaugurated by local Chichester MP, Jess Fuller-Brown. Both footpaths have already proved popular with local residents, particularly children attending The March CE Primary School in Westhampnett, as well as their families, and visitors exploring this beautiful corner of West Sussex.

The improvements to the existing footpaths, and the creation of the new link, have all been instigated and funded by Rolls-Royce Motor Cars, in close consultation with Westhampnett Parish Council and West Sussex County Council.

• Ceremony echoes Sir Henry Royce’s tradition of personally signing off new designs
• Final steel beam of 40,000m² extension signed by Rolls-Royce Board of Directors
• Marks rapid progress – just four months after the CEO signed the first structural column
• Landmark extension is the largest single investment in the Home of Rolls-Royce since it opened in 2003
  
  

“Just four months ago, I signalled the start of above-ground construction on our £300 million extension project by signing the first steel column to be installed. My fellow Board Directors and I have now signed the last beam to be lifted into place, completing the internal framework of our new main building. The project is running at great pace, with the external structural work due to be finished in the autumn. This rapid progress reflects the extension’s fundamental importance to our business, providing the additional space and upgraded equipment we need to continue expanding our Bespoke and Coachbuild operations, in line with global client demand.”
Chris Brownridge, Chief Executive, Rolls-Royce Motor Cars

Rolls-Royce has marked a major milestone in the development of its new extension at the Home of Rolls-Royce, Goodwood. In a formal ceremony, members of the company’s Board of Directors signed the final steel beam to be installed in the building’s internal structure, before it was lifted into place at the structure’s highest point.

The signing ceremony comes just four months after Chief Executive, Chris Brownridge, signed the first of 437 steel columns, each standing up to 13 metres high, marking the beginning of the building’s structure. The new 40,000m² building will support the marque’s expanding Bespoke and Coachbuild capabilities and house a new Exterior Surface Centre.

With the full steel framework now in place, attention now turns to the next phase of the project, which includes cladding the structure and integrating it with the existing facility via a 30 metre, 20-tonne steel bridge, delivered and installed as a single assembly earlier this year.

The ceremonial signing evokes an earlier Rolls-Royce tradition, in which supervisors would initial completed body panels or mechanical components with a chinagraph pencil before passing them to the next stage in assembly. This practice itself echoed Sir Henry Royce’s own insistence on personally inspecting and approving every new component – often requiring near-daily, 400-mile round trips between the company’s original factory in Derby and Sir Henry’s home, ‘Elmstead’, in West Wittering. Just a few miles from the marque’s present-day home at Goodwood, Elmstead served as both a retreat and a workspace for Royce, who would test, refine and sign off designs there – a legacy that continues on the very same Sussex roads still used today by the marque’s test and development team.

Costing over £300 million, the landmark new extension represents the largest single investment in the Home of Rolls-Royce Motor Cars since it launched in 2003. Once completed, it will further strengthen the company’s economic contribution to the United Kingdom, which currently exceeds £500 million annually.

• Year 2 pupils from The March CE Primary School plant first new tree on the Rolls-Royce extension site
• Elderberry tree marks start of a wide-ranging programme to enhance diversity
• Schoolchildren sowed native wildflower and grass seeds, establishing new meadow habitat

 
“From the outset, we have been committed to ensuring that our new extension integrates harmoniously into the surrounding landscape, just as our existing premises have for more than two decades. We’ve taken every possible opportunity to enhance the local biodiversity and amenity value, through initiatives including our footpath upgrades and our extensive programme of tree-planting and other habitat generation, which now begins.

“It feels wholly appropriate that the first new tree should be planted by children from our local school. As the elderberry tree grows and flourishes, so too will they. We are proud to mark this moment with The March CE Primary School, reaffirming a valued and enduring partnership.”
Andrew Ball, Head of Corporate Relations, Rolls-Royce Motor Cars

Children from The March CE Primary School have planted the first new tree on the extension site at the Home of Rolls-Royce at Goodwood, during a special ceremony. A group of 30 Year 2 pupils gathered to plant a young elderberry tree beside Footpath 417, which runs alongside the site and forms part of a newly upgraded walking route.

The elderberry tree is the first of thousands of trees and shrubs that will be introduced to the site over the coming months. Rolls-Royce is committed to delivering a biodiversity net-gain (BNG) above the 10% statutory requirement set under the plant extension project’s planning consent.

As part of their visit, the children also sowed wildflower and grass seeds on the earth bund that helps integrate the site into the wider landscape. Once established, the new meadow will support pollinators such as bees and butterflies, while contributing further to the BNG objective.

To commemorate the occasion, each child received their own trowel – a lasting memento of their contribution to the site’s transformation, and an invitation to continue their own future botanical and conservation endeavours.

Footpath 417 is a popular public right of way, reopened in December 2024 following extensive remediation and upgrading work funded by Rolls-Royce Motor Cars. 

• New bridge connects existing building and extension site at the Home of Rolls-Royce
• 30m (100ft), 20-tonne steel structure is first physical connection uniting the two areas
• Marks the next important milestone in above-ground construction
• Bridge prefabricated in Scotland and delivered as a single assembly

 
“Although it’s being built next to our existing premises, our new extension has been entirely separate until now. Installing this new bridge is therefore a significant development, marking the first physical connection between our existing and new sites. Like the extension building, the bridge is currently a steel skeleton, but once completed, it will provide a seamless connection between the two sites, which will be essential to the smooth operation of our manufacturing processes. Transporting the bridge from Scotland and installing it here as a single structure has been a major feat of logistics and engineering. Sincere thanks and congratulations to our construction and technical partners for their expertise and skill, our own Rolls-Royce project team for successfully coordinating and managing this highly complex operation, and our neighbours in the local community for their continued understanding and support.”
Andrew Ball, Head of Corporate Relations and Heritage, Rolls-Royce Motor Cars

Rolls-Royce Motor Cars has marked another milestone in the above-ground construction of its new extension at the Home of Rolls-Royce at Goodwood, with the installation of a bridge linking the existing premises with the site of what will become the new building, currently under construction alongside it.

Made from steel, the bridge is 30m (100ft) long, 4.4m (14ft) wide and 10m (32ft) high; it weighs just over 20-tonnes. Yet despite its size and weight, its ingenious design means the bridge appears to float in the air – just like the Home of Rolls-Royce’s other famous walkway, the Skywalk, that ‘floats’ above the marque’s production areas.

The new bridge was prefabricated off-site by a specialist metalworking company in Scotland and delivered to the Home of Rolls-Royce by road as a single assembly. This was a significant organisational and logistical challenge, especially on the narrow roads of rural West Sussex in the journey’s final stages. The Rolls-Royce project team worked closely with transport, technical and construction partners, relevant authorities and the local community to ensure the bridge arrived on time, in perfect condition and with minimal disruption to residents and other road users.

The bridge, which has been carefully integrated into the existing building, is the first physical connection between the original premises that opened in 2003, and the site of the new 40,000 sq m (430,500 sq ft) building. Once complete, this new structure will house a new Surface Finish Centre (paint shop), as well as new equipment and production areas for Bespoke and Coachbuild commissions, and a Logistics area.

• Rolls-Royce prepares to celebrate ##World Bee Day## on Monday 20 May, with activities at home and around the world
• Originally inaugurated in 2017, the ##Goodwood Apiary## is home to six beehives, housing over 250,000 honeybees
• As part of Rolls-Royce’s 120th anniversary celebrations this year, the beehives have been renamed after six of the ‘Makers of the Marque’ – key figures from the founding story that began on 4 May 1904
• Existing Rolls-Royce Apiaries in the UK, UAE and South Africa set to be joined by new colonies in Oman and Bahrain

“World Bee Day is always a big event in the Rolls-Royce calendar, and this year our participation takes on a truly international flavour, with activity in five countries. At the original Apiary at the Home of Rolls-Royce at Goodwood, we were especially honoured to welcome our Junior Beekeeper, Poppy Liddle, for her first inspection visit this year. She was among the very first to see the six hives with their new historic names, bestowed upon them as part of our 120th anniversary commemorations. We’re delighted to recognise and celebrate the fundamental role of bees and other pollinators in company with beekeepers, conservationists and other caring people all around the world.”
Andrew Ball, Head of Corporate Relations and Heritage, Rolls-Royce Motor Cars

Every year, Rolls-Royce Motor Cars marks World Bee Day on 20 May. This year, the celebrations take on a truly international dimension, with activities at the company’s original Apiary at the Home of Rolls-Royce in Goodwood, and the new beekeeping operations the marque has established elsewhere in the world.

GOODWOOD
The original Goodwood Apiary was established in 2017 in response to the drastic decline in the population of honeybees, which are crucial pollinators for a host of food crops, as well as wild plants.  

The Apiary is home to a colony of around 250,000 honeybees. Every year, the honey produced is carefully processed, jarred and labelled by a team of dedicated volunteer beekeepers. The honey is made available only to visiting clients and VIPs.

Ahead of this year’s World Bee Day, Rolls-Royce welcomed 11-year-old Poppy Liddle, honorary Junior Beekeeper, back to the Home of Rolls-Royce at Goodwood. Poppy, who lives in nearby Selsey, West Sussex, first came to the marque’s attention in 2021 when a story appeared in the pages of the local newspaper concerning the theft of her own beloved beehive. Moved by her plight, Rolls-Royce arranged for Poppy, then aged eight, to visit the Goodwood bees; the occasion culminated in her appointment to the unique and prestigious office of Junior Beekeeper.

Making her first inspection visit this year, Poppy was confronted by her charges swarming in a nearby tree. Working with beekeeper Jay Hampton, she helped return them to the Apiary, where another important duty awaited her: inaugurating the newly renamed beehives.

When the six beehives were first installed in 2017, they were named after Phantom, Ghost, Dawn, Wraith, and Cullinan, the Rolls-Royce motor cars meticulously crafted at Goodwood at that time, with the sixth one named Spirit of Ecstasy. Today Dawn and Wraith, have ceased production; whilst the marque has added Spectre to its product portfolio.

Rolls-Royce has therefore used the occasion of the marque’s 120th anniversary this year to rename the hives after six principal characters from its founding story, as featured in its year-long retrospective series, Rolls-Royce ‘Makers of the Marque’. The hives will henceforth bear illustrious names including Charles Rolls, Henry Royce and Eleanor Thornton, engraved on the same stainless-steel treadplates which are fitted to the marque’s pinnacle product, Phantom.

After the inauguration, Poppy enjoyed a private tour of the Home of Rolls-Royce, conducted by some of the skilled Apprentices currently training with the marque.

To celebrate World Bee Day, and as part of its wider community outreach, Rolls-Royce staff and members of the Chichester Beekeeping Association also visited the nearby March CE Primary School. Children from Years 1 and 2 examined an empty beehive and beekeeping equipment, learning about bees’ vital role as pollinators in sustaining biodiversity.

A HIVE OF ACTIVITY: ROLLS-ROYCE APIARIES AROUND THE WORLD
Following the success of the Goodwood Apiary, the marque has extended its beekeeping activities to other regions around the world.

UAE
The Dubai Apiary was established on World Bee Day in 2021 by Rolls-Royce Motor Cars Middle East & Africa and Rolls-Royce Motor Cars Dubai (AGMC). Like the original at Goodwood, the Dubai Apiary comprises six hives. However, these hives have been specially designed and constructed to withstand the Emirates’ high temperatures. The bees are also specific to the region, bred from the indigenous Apis mellifera jemenitica bee and perfectly adapted to the local environment.

As well as being home to 60,000 Emirati honeybees, the Apiary is both a refuge for other pollinator species and an important education hub. Since 2023, it has hosted a number of workshops exploring the importance of pollinators in maintaining biodiversity, healthy ecosystems and food security, inspiring students from schools and universities across the country.

SOUTH AFRICA
Launched in 2023 in partnership with Grootbos Foundation, the Rolls-Royce Apiary in Johannesburg was the second initiative of its kind in the Middle East & Africa region. The six beehives are situated in an award-winning 3,500-hectare private nature reserve, which boasts over 900 plant species, 118 bird species, 29 mammals and 21 amphibians. The Apiary is part of the Grootbos Foundation’s tireless work maintaining the purity of the reserve and the local bee population.

Ahead of World Bee Day, Rolls-Royce is also delighted to announce that two new Apiaries are to be added to its growing international portfolio.

SAUDI ARABIA
Rolls-Royce Motor Cars Riyadh has established five beehives in Baljurashi, in the south-west of the Kingdom of Saudi Arabia. The city lies within the Al Baha region, which has a strong apicultural industry and hosts an annual International Honey Festival, attended by experts from over 30 countries.

OMAN
As part of continuing pollinator preservation efforts across the region, Rolls-Royce Motor Cars Muscat have installed four new beehives at the Alila Jabal Akhdar resort –2,000 metres above sea level.

BAHRAIN
Rolls-Royce Motor Cars Bahrain is establishing five new beehives at the very heart of the Kingdom in the lush grounds of the Royal Golf Club just 20 minutes from the capital, Manama. 

• Rolls-Royce announces new brand identity further modernising the marque 
• New identity continues Rolls-Royce's journey from automotive manufacturer to House of Luxury
• New visual language will resonate with younger demographic of clients
• Leading design agency Pentagram appointed to envision new Rolls-Royce identity, to be rolled out from September

"Take the Best that Exists and Make it Better". Since these words were spoken by the marque's co-founder, Sir Henry Royce, Rolls-Royce has experienced evolutionary change, from the creator of the ‘Best Car in the World’, to the world’s leading House of Luxury. The company’s products are today revered as exemplary examples of hand-craftsmanship, born from the finest materials and honed with masterful skill, while the brand and its illustrious figurine, the Spirit of Ecstasy, have become icons for the very best and truest examples of their kind. Indeed, Rolls-Royce, is, a synonym for luxury.

In recent years, Rolls-Royce has experienced change at a quicker rate than ever before in its storied past.  The Rolls-Royce portfolio has expanded to five models, each with their own distinct character, and almost every motor car created at the marque’s Global Centre of Luxury Manufacturing Excellence in Goodwood, West Sussex, is Bespoke – tailored to the lifestyle requirements of diverse and discerning patrons. The introduction of Black Badge, the marque's alter-ego, has met the needs of a subset of these clients, answering their call for an edgier, alternative Rolls-Royce, one that carries an assertive and dominant persona. With such choice, it is no surprise, therefore, that the age and demographic of the marque’s clients have decreased significantly to an average of just 43.

How then, does a brand present itself via its visual language and remain true to its heritage while speaking to its bright and contemporary future?

Torsten Müller-Ötvös, Chief Executive, Rolls-Royce, commented, “As the marque's digital presence increases, there has never been a more important time for the visual language of the company to reflect our standing as the leading luxury brand in the world. We have embarked on a fascinating journey of modernising our brand identity to echo those changes seen in our portfolio, our client demographic, their lifestyle and the luxury world that surrounds them."

Rolls-Royce appointed Marina Willer, partner at Pentagram – a multi-disciplinary design studio which is revered within its field – to create a new brand identity that could move beyond the mechanics of being the ‘Best Car in the World’, to encapsulate the brand’s presence and standing as a true House of Luxury. The identity was designed to appeal to the new demographic of clients and all that they represent both digitally, and physically.

Pentagram embarked upon a deep exploration of Rolls-Royce, including its products – both new and old, its design ethos, its designers, items that are sacrosanct to the marque, and, the unique relationship the marque maintains with its clients. They spent time in the manufactory, understanding the very essence of Bespoke and how this was key to the establishment of contemporary Rolls-Royce.

Marina Willer, commented, “What soon became apparent is that Rolls-Royce has evolved from being regarded as an automotive manufacturer into a leading light in the world of luxury. It was essential for us to ensure that the brand's new identity reflected this shift. We needed to present Rolls-Royce in a forward-facing, fresh and relevant way - speaking to new audiences while respecting the company’s loyal clients."

Willer was able to approach the re-design from a completely fresh perspective. "I do not come from an automotive background. This vantage point provided me with the opportunity to observe Rolls-Royce as a manufacturer of luxury products. My ambition was to celebrate the luxuriousness of the brand while providing it with the means to visually communicate with Rolls-Royce’s younger, increasingly diversified audiences.”, she commented.

The Spirit of Ecstasy
The Spirit of Ecstasy is an instantly recognisable, modern icon of British luxury. Having graced the prow of Rolls-Royce motor cars since 1911, today, she remains one of the world's most famous symbols, embodying beauty, luxury, style and perfection.

The Spirit of Ecstasy will now gain increased prominence in the marque's brand identity. While the sculpture that leads each motor car in silent grace remains unchanged, an iteration of the enigmatic figurine has evolved into the form of an illustration – one that reads clearly in today's virtual world.

The original figurine was drawn and sculpted by British artist Charles Sykes. In homage to this historical commission, Chris Mitchell, a leading illustrator of brand and identity icons, was called upon by Pentagram to envisage the distilled form of the iconic statuette. Working closely with Pentagram’s direction, Chris, drawing on her quiet power and authoritative nature, paid close attention to her proportions which embrace strength and power that cannot be deemed fragile or meek. When depicted in two-dimensional form, her direction has changed from left to right, boldly facing the future, reflective of the marque itself.

Marina Willer, commented, "The use of the Spirit of Ecstasy marks a shift in the resonance of the brand – from an automotive to a lifestyle context. She commands an aspirational quality in the luxury sphere and by placing her at the centre of the visual language. The Spirit of Ecstasy can now be interpreted as the muse for the marque, in addition to the motor cars themselves."

Colours
When choosing a colour palette for the new identity, Pentagram’s design team initially turned its attention to the company’s products. Rich in textural materiality, wooden brown hues and graphite coloured technical fibres complemented a colourful array of Rolls-Royce leathers. Although true to their artisanal origins, brown and slate palettes confined the identity to the past. The desire was to seek a more expressive, luxurious colour palette, one appealing to both male and female clients, one with a future vision.

Pentagram was drawn to purple hues, specifically those with a deep and majestic tone. Historically rare in nature and with roots in mythology, art, piety and royalty, purple has always signified wealth and power. In a nod to the Spirit of Ecstasy, a colour named Purple Spirit will pave the way for the future of luxury by becoming Rolls-Royce's signature colour.

A metallic Rose Gold is chosen to complement this colour. This elegant and modern hue will be reserved for items of longevity and used only in printed form. A wider palette of expressive colours has been determined to be used alongside these primary tones.

Sami Coultas, Bespoke Colour and Trim designer, Rolls-Royce, commented, “Purple Spirit has a deep and powerful tone. It is a colour of modernity that evokes connotations of the dark and majestic night. It has an energy that conjures emotion with thoughts of strength and ambition – a tone well suited to inspiring greatness. This will be complemented by a foiled Rose Gold which will add elegance and grace to the marque’s printed materials.”

The Noir imagery which surrounds Rolls-Royce’s Black Badge range is now punctuated by bursts of colour, reflecting each model’s launch specification, illustrating the bold nature of its signature alter ego.

Badge of Honour / Wordmark / Monogram
The double 'R' Badge of Honour is a timeless expression of true luxury. The badge, representing Rolls and Royce, the marque’s founding fathers, is known world-wide as a symbol of engineering excellence and the very best of human endeavour. It is no surprise therefore, that this famed signifier remains unchanged. The Badge of Honour will reside on the marque's products alone – reserved solely for the precious creations born at the Home of Rolls-Royce in Goodwood, West Sussex.

The Monogram also retains its original form but replaces the Badge of Honour on collateral, while the Wordmark 'Rolls-Royce Motor Cars', as found presiding above the door of the marque's establishments, was found to be corporate and unrepresentative of the marque's standing as a House of Luxury.

Pentagram uncovered typography in the marque's archives from the 1930's and used an art-deco style as the basis from which to envisage a new Wordmark – one suitable for the modern-day Rolls-Royce. The words 'Motor Cars' have reduced in size, with the emphasis reverting to Rolls-Royce, in recognition of the marque's significantly wider influence outside of the automotive industry. The Wordmark has become more refined in its appearance, depicting the quiet, whispering power of contemporary Rolls-Royce. Special significance has been paid to the letter 'R', to provide additional stability and prominence to this important character in the Rolls-Royce script.

Typeface
Pentagram’s design team explored multiple typefaces in search of a font that depicts luxury, without being overtly decorative. They believed the font must also demonstrate the connection with the marque's rich history. The chosen typeface, Riviera Nights, stems from the same family as Gil Sans Alt, the marque's previous font, but with additionally crafted and bevelled letters.

The Spirit of Ecstasy Expression
A wholly new visual treatment of the Spirit of Ecstasy has been created, called The Spirit of Ecstasy Expression. With an aethereal yet tech-like feeling, The Expression adds a cutting-edge aura to the new visual identity. Contemporary in appearance, The Expression speaks of the marque's modern lifestyle presence.

Akin to a silken fabric, The Expression adopts a fluid form and is versatile in nature. An innovative digital tool that uses coding has been developed by Pentagram to enable The Expression to be used on any surface, from projection to embroidery, printing to engraving. It can be found in both physical form at the marque's global establishments and in digital form – connecting the elements of the marque's portfolio. The Expression will become a distinctive and recognisable element of the marque's visual language, a key signifier of a House of Luxury.

MUSE – The Rolls-Royce Art Programme
Marina Willer’s previous appointment for Rolls-Royce was to design an identity for the new vision of the Rolls-Royce Art Programme. Re-launched in 2019, Muse consists of two new biennial initiatives, the Dream Commission and the Spirit of Ecstasy Challenge. Willer and team designed a distinct identity which captures the programme’s commitment to moving image art while linking it to the marque via an adaptation of The Expression.

• Rolls-Royce releases fun and interactive online game in honour of latest Collection Car, Wraith Kryptos
• Participants are invited to test their mental agility in staged challenges
• Unique prizes awarded to the first ten finalists of the game

In honour of the newly unveiled Wraith Kryptos Collection, Rolls-Royce today launches an entertaining and interactive online game, for members of the public and enthusiasts around the world to enjoy. Players can access the game at rolls-roycemotorcars.com from 12pm BST on 23^rd July, where they can take part in a cryptic challenge, consisting of four levels, each getting progressively harder. The first ten individuals to complete the game will receive their very own personalised Rolls-Royce treadplate.

The Wraith Kryptos Collection was revealed on 7^th July to worldwide intrigue and acclaim. Consisting of just 50 examples, these very special motor cars are themselves imbued with cryptography; cryptic messages and code embedded within the very fabric of the motor car.  Only those who hold the key will be granted the opportunity to unravel the series of clues, which lead to an enlightening conclusion. On completion of the challenge, patrons of this Collection are invited to submit their findings via Rolls-Royce’s highly exclusive members’ club, the Whispers Application.

An online game has been devised to entertain and amuse Rolls-Royce enthusiasts who will not be lucky enough to attempt to solve and decipher the code of Wraith Kryptos Collection for themselves. Inspired by, but not linked to, the Wraith Kryptos Collection, anyone with a penchant for cryptography may enter the challenge.

Consisting of four different levels, players are initially invited to guide an orb through a maze by tilting their mobile device in the direction they wish to travel, in a time-pressured challenge. Next, a series of questions will reveal just how keen the cryptographer player really is.

The third level will test the observation skills of the participant – only the most cunning will succeed! The final phase consists of cryptographic ciphers, designed to boggle and bewilder. This level is the reserve of the most agile and determined minds alone.

For game related enquiries, please contact clientservices@rolls-roycemotorcars.com. Terms and Conditions apply.

Rolls-Royce Motor Cars is delighted to reveal the shortlist of its Young Designer Competition, which has attracted more than 5,000 entries from children aged 16 and under in more than 80 countries around the world.

The competition aimed to stimulate design talent, inspire greatness and provide a welcome distraction for children living under Covid-19 self-isolation and social-distancing restrictions. Contestants were asked to design their dream Rolls-Royce of the future, incorporating Bespoke features and capabilities they could conjure from their imagination.

Launched in early April, the competition proved so popular that the original mid-May deadline for submissions was extended by two weeks. When entries finally closed on 2 June 2020, more than 5,000 illustrations had been received from aspiring young designers in over 80 countries.

From these entries, the Rolls-Royce Design team has selected shortlisted entries, which are available to view in a special online viewing room. The overall winner will be announced in mid-July.

Gavin Hartley, Head of Bespoke Design, Rolls-Royce Motor Cars, who will be selecting the winners together with members of his team, said, “We’ve been absolutely overwhelmed by the international response to our Young Designer Competition. And it’s not just the number of entries that has impressed us - the quality of the children’s designs is staggering, showing incredible imagination, creativity and flair. We wanted to give children the chance to let their imagination flow freely – it’s clearly struck a chord. They’ve responded magnificently – and given us an extremely difficult task in selecting our shortlist and winner!”

He added, “Rolls-Royce encourages and enables the pursuit of dreams. As well as giving children a way to express their visions, this competition has really inspired us as a design team. It’s reminded us of the sheer power of the human imagination, and challenges us to bring that sense of scale, possibility and greatness to making our customers’ dreams a reality.”

The shortlisted entries can be viewed at: https://rolls-royceyoungdesignercompetition.com/

• Rolls-Royce Motor Cars extends deadline for entries to its Young Designer Competition due to exceptional response
• Competition has already attracted submissions from over 2,000 aspiring designers in over 70 countries worldwide
• Entries will now close on Monday 1 June 2020
• Overall winner, to be judged by the Rolls-Royce Motor Cars Design team, will receive a rendered illustration of their design – a true once-in-a-lifetime prize
• Hand-signed certificates from Chief Executive of Rolls-Royce Motor Cars to runners-up

Following an overwhelming response from children around the world, Rolls-Royce Motor Cars is extending the deadline for entries in its Young Designers Competition to Monday 1 June 2020. This gives aspiring designers up to the age of 16 an additional two weeks to create and submit their dream Rolls-Royce of the future.

Launched in early April, the competition has already attracted more than 2,000 entries from children in over 70 countries worldwide. Its original aim was to stimulate design talent and provide a welcome distraction for children from self-isolation and social-distancing measures. Although some countries are starting to ease their lockdown restrictions, many children are still unable to attend school, and their normal interactions and activities are likely to remain curtailed for some weeks to come.

The overall winner will receive a once-in-a-lifetime prize: a fully rendered illustration of their design. Runners-up will receive a certificate individually hand-signed by Torsten Müller-Ötvös, the Chief Executive Officer of Rolls-Royce Motor Cars.

One lucky UK entrant will receive two additional prizes when the UK’s own Coronavirus countermeasures are eased. As well as travelling to school in style in a chauffeur-driven Rolls‑Royce for themselves, their school will be given a new Greenpower electric car kit, allowing them to take part in the UK’s number-one schools motorsport competition, the annual Greenpower Challenge.

Gavin Hartley, Head of Bespoke Design, Rolls-Royce Motor Cars, will be judging the entries together with members of his team. He said, “We’re delighted by the sheer inventiveness, vision and detail we’re seeing in the children’s designs. Some of the ideas are truly extraordinary and have really got us thinking; it’s inspiring us as a design team to see things differently and challenge our own notions of what’s possible. We’re really looking forward to the judging process, but it’s going to be a huge challenge to pick our winners.”

Young designers can share their innovative designs for a future Rolls-Royce at:
http://rolls-royceyoungdesignercompetition.com

Rolls-Royce Motor Cars staged its final fundraising event for its 2019 House Charity, Home-Start Arun, Worthing & Adur, on Leap Year Day, Saturday 29 February. Around 130 invited guests and VIPs gathered at the Home of Rolls-Royce, Goodwood, for a gala evening of vintage-themed glamour, entertainment and conviviality.

Following welcome drinks, the assembled company enjoyed a silent auction and dancing to music from across the decades, courtesy of local seven-piece band Taylor Maid. The evening culminated in the presentation of a cheque for £13,170 representing the final sum raised by employees across Rolls-Royce, in addition to monies already donated through other events held during Home-Start Arun, Worthing & Adur’s 12-month tenure as House Charity. In addition, the fundraising evening itself raised almost £10,000.

Catherine Hobson, Development Manager at Home-Start, who masterminded the Vintage themed event said, “It was a pleasure to invite our supporters to Rolls-Royce for the fundraising evening. Our Charity Patron, Mrs Sarah King, was particularly impressed with the warm welcome, fun atmosphere and support from the Rolls-Royce team. The whole year has been a pleasure and we are thrilled to have raised funds, to be spent immediately supporting families going through challenging times. One in five families referred to us cannot be supported due to lack of resources but this money, raised at our jointly held event, will go some way to helping a further ten families.”

This fond farewell does not mark the end of the relationship, or the company’s support, however. In November 2019, for example, Rolls-Royce hosted an event for the Snowdrop Trust, which was House Charity more than a decade ago. The company is now looking forward to planning fundraising activities on behalf of its 2020 House Charity, Families of Ocean Ward.

Andrew Ball, Head of Corporate Relations, Heritage and Philanthropy, Rolls-Royce Motor Cars, said, “Each year, our House Charity becomes a genuine part of the Rolls-Royce family. They are nominated, chosen and supported entirely by our employees, so there’s real interest and engagement across the business. The farewell event is always a poignant moment, because we’ve formed a deep relationship over the preceding 12-months; but that sense of connection also means there’s a real determination to maintain links and involvement in the charity’s life and work in the longer term.”

He concluded, “Working with Home-Start Arun, Worthing & Adur and seeing the highly challenging but incredibly rewarding work they do at first hand has been a tremendous privilege and pleasure for us; we wish them every success in the future.”

• Opportunity to join Britain’s most prestigious apprenticeship scheme
• Number of places available on Sir Ralph Robins Degree Apprenticeships doubles for 2020
• Successful applicants develop practical skills alongside world-class craftspeople at the Home of Rolls-Royce and gain nationally-recognised qualifications
• Applications close on 15 March 2020
  
  

Rolls-Royce Motor Cars is pleased to announce that applications are now open for its 2020 Apprenticeship Programme. Now in its 14th year, the scheme is open to candidates of all ages and backgrounds.

Since its launch in 2006, the principal focus of the Rolls-Royce Apprenticeship programme has been to provide practical training in the specialist craft skills required to build ‘the best car in the world’. Apprentices spend two to four years at the Home of Rolls-Royce in Goodwood, West Sussex, working alongside the company’s world-class craftspeople in Assembly, Woodshop, Surface Finish, Leathershop, Parts Quality and Total Vehicle Quality Management.

Many apprentices go on to take up full-time employment with the company, often progressing to senior supervisory, technical and management roles. The Programme also enables candidates to acquire transferable skills, knowledge and qualifications that broaden their horizons and employment options, through formal vocational study at local further education colleges.

The programme was expanded in 2019 with the introduction of the Sir Ralph Robins Degree Apprenticeship. To complement practical training, candidates study to degree level, including BEng in Mechanical Engineering at the University of Chichester’s new Engineering & Digital Technology Park. The number of places on offer has doubled for 2020.

Torsten Müller-Ötvös, Chief Executive Officer of Rolls-Royce Motor Cars, said, “Our Apprenticeship Programme is one of our greatest achievements, providing unique professional and personal development opportunities for talented people. I am delighted that so many of our previous apprentices are still with us and it is very satisfying to know that Rolls-Royce trained craftspeople are contributing to the wider success of British manufacturing.

“Our Degree Apprenticeships were created in 2019 to recognise the contribution to the business of Sir Ralph Robins, one of Rolls-Royce’s Non-Executive Directors. The response was phenomenal: the volume and quality of applications showed that this new pathway answered a real need.”

All applicants take part in a rigorous selection process designed to assess their individual strengths, aptitudes, personal qualities and potential. Successful candidates will join the company in August 2020.

The launch is timed to coincide with National Apprenticeship Week (3-7 February 2020). This year’s event is based on the theme ‘Look Beyond’, and celebrates the diversity and value that apprenticeships bring to employers, apprentices and communities across England today.

Candidates for all Apprentice positions should apply online.

Applications close on 15 March 2020.