Imagery and B-Roll from the Ghost Series II and Black Badge Ghost Series II Global Media Drive, hosted in Provence in November 2024.

Please see below for further background information:

Ghost Series II Launch Release

Black Badge Ghost Series II Launch Release

• Rolls-Royce presents Ghost Series II: the most technologically advanced and driver-focused V12 Rolls-Royce yet
• New exterior styling is an impactful evolution of Ghost’s foundational design
• Built with driving at its heart: includes uncompromising twin-turbocharged engine
• Incorporates Planar Suspension, Flagbearer, and Satellite Aided Transmission systems that underpin the driver-oriented chassis
• Integrates advanced digital interface, SPIRIT, and private members app, Whispers
• Enhanced audio system, internet connectivity, and video streaming functions
• Ghost Extended Series II represents an even greater canvas for creativity
• Black Badge Ghost Series II available to commission from launch
  
  

“Ghost is renowned as a uniquely expressive, agile, and self-assured representation of the Rolls-Royce brand. At our clients’ request, this new Series II iteration remains faithful to these principles, incorporating a potent and uncompromising engine and the essential potential for Bespoke. Meaningful exterior and material updates make an even more expressive and impactful statement. This new generation of Ghost also has extraordinary handling capabilities based on a number of advanced chassis innovations. This secures Ghost Series II’s status as the most technologically advanced and driver-focused V12 Rolls-Royce ever created — a side of Ghost’s character that our clients increasingly and enthusiastically embrace."
Chris Brownridge, Chief Executive, Rolls-Royce Motor Cars

“Ghost Series II represents the fundamental tenets of Rolls-Royce — serenity, effortlessness and elegance — distilled into an expressive, monolithic form. Our clients asked for a design that would provide a stage for their Bespoke colour and material choices, whether quiet and restrained or bold and expressive. In line with their requirements, Ghost Series II is characterised by meaningful refinements that further enhance the motor car’s standing as a potent canvas for creativity."
Juliane Blasi, Head of Exterior Design, Rolls-Royce Motor Cars

Rolls-Royce Motor Cars presents Ghost Series II, a powerful, driver-orientated and elegant rendition of the most popular Rolls-Royce nameplate in history. In line with client requests, the subtle evolution of Ghost’s monolithic and self-assured external appearance serves as a potent stage for Bespoke commissions. To extend their choices, clients now have access to interior finishes and features never previously available on Ghost, as well as advanced software technologies that see Bespoke enter the digital world.


BACKGROUND

Ghost is one of the most important Rolls-Royce motor cars of the Goodwood era. The first generation was introduced in 2009 to meet the needs of what was then a completely new category of luxury consumer. These clients, who were predominantly younger than those the marque had spoken to with its initial motor car, Phantom, requested a model that was more approachable and versatile. They also sought a more distilled expression of the Rolls-Royce brand – and crucially, one that would allow them to make their own statements through Bespoke that they would relish driving themselves.

The second-generation Ghost, launched in 2020, advanced these principles significantly. An object lesson in design purity, its surface simplicity hid underlying design, engineering, and craftsmanship of extraordinary complexity – and power. Indeed, it was the most technologically advanced V12 Rolls-Royce ever created when it was introduced. This was based on a number of impulses: to give clients a pure, yet self-assured canvas for Bespoke commissions, underpinned by a uniquely agile, driver-orientated chassis.

Ghost clients immediately recognised the impact that they could make with Bespoke. This heralded an era of experimentation and expression – from the ‘quiet luxury’ codes later popularised by the fashion industry, to fearless and bright celebrations of colour. Consequently, Ghost clients invest, on average, 10% of the purchase price of their motor car in Bespoke.

Alongside its aesthetic treatment, the 2020 Ghost also took the crown as the most technologically advanced Rolls-Royce ever created. In particular, its Planar Suspension System, which took engineers 10 collective years to perfect, produced a sensation of ‘flight on land’ never previously achieved in a motor car. With a 6.75-litre twin-turbocharged V12 petrol engine, plus all-wheel steering and four-wheel drive, Ghost quickly became recognised as the most dynamic, driver-focused model in the Rolls-Royce family and the perfect touring machine. Indeed, clients frequently describe Ghost not as a saloon, but a superlative four-door grand tourer.

When the time came to update Ghost, Rolls-Royce spoke to its clients about their requirements. For them, Ghost’s potential as a platform for personal, as well as engineering dynamism, was central to its appeal. Respecting their wishes, Rolls-Royce made subtle but meaningful design enhancements when forming Ghost Series II, and incorporated the remarkable, uncompromising powertrain that wrote this motor car into Rolls-Royce legend.


GHOST SERIES II: EXTERIOR

Ghost Series II is more closely aligned to Rolls-Royce’s sheer, monolithic design approach than ever. The front end has been distilled into a clean and contemporary showcase for the illuminated Rolls-Royce Pantheon grille – an element of Rolls-Royce’s design iconography that continues to be celebrated by clients worldwide. Ghost Series II’s modern presence is captured in its updated headlight and daytime running light graphics, which flow from the lower section of the grille to the edge of the front wings, dropping down to emphasise the motor car’s generous 2148mm width. The lower portion of the front end provides a foundation for the grille, augmented by new chrome embellishments that form a ‘floating’ visual plinth for the Spirit of Ecstasy mascot.

In rear view, Ghost Series II benefits from a new tail lamp configuration, harmonising the side and rear surfaces. This treatment was inspired by Spectre, each featuring two expressive, vertical light panels flanked by a curved chrome element, discreetly inscribed with the double ‘R’ monogram.

Clients can choose from two new 22-inch, 9-spoke wheel designs, one fully- and one part-polished. Both treatments are an elegant and modern complement to Ghost Series II’s contemporary yet timeless design, and subtly reflect its underlying potency.


GHOST SERIES II: INTERIOR

The interior of Ghost Series II celebrates craftsmanship, both analogue and digital. Housed in the new pillar-to-pillar glass panel, the Central Information Display incorporates the marque’s advanced SPIRIT operating system. This enables clients to extend their Bespoke commission from hardware to software as the colour of the digital instrument dials can now be tailored to complement the motor car’s interior palette or exterior finish, aligning with Ghost clients’ fascination with new and contemporary ways to make Bespoke statements. SPIRIT also integrates Whispers, the Rolls-Royce private members application, allowing owners to send destinations directly to their motor car, view its location and manage vehicle locking remotely, highlighting that clients increasingly view their Rolls-Royce as central to a wider lifestyle experience.

Entertainment and connectivity functions have been significantly upgraded for Ghost Series II. Rear seat passengers can now connect up to two streaming devices to the rear screens, stream independently on each screen, and select their preferred entertainment from a newly developed interface, which also manages seating functions such as massaging, heating and cooling. Bluetooth® headphones of any type can be paired with the rear seat infotainment system, and all occupants benefit from an upgraded Wi-Fi® hotspot and USB-C® charging ports hidden discreetly in the centre console.

GHOST SERIES II: AN UNRIVALED SOUNDSTAGE

The peerless refinement of Rolls-Royce motor cars creates the ultimate auditorium for sound reproduction within the Ghost cabin. The marque’s decorated 18-speaker audio system further evolves for Ghost Series II – it now incorporates an upgraded 1400-watt amplifier. This powers the marque’s peerless speaker design, wherein cavities within the motor car’s aluminium sill sections are used as resonance chambers for low-frequency speakers, essentially transforming the lower section of the motor car into a generous floor-standing speaker placed on its side.

For Bespoke Audio, this is further enhanced by two ‘speakerless’ exciters that, instead of using a cone, are bonded directly to the inside of the Headliner, transforming it into an expansive overhead sound stage. When a Starlight Headliner is selected in combination with the Bespoke Audio System, the fibreoptic cables used to create the celestial effect are compressed with a special acoustic membrane. This prevents the cabling from reverberating, and also channels sound down into the cabin. Two active microphones in the cabin constantly monitor the balance of frequencies and automatically adjust the amplifier to optimise the sound.


GHOST SERIES II: NEW EXPRESSIONS OF CONTEMPORARY CRAFT

Ghost Series II benefits from bold new expressions of contemporary craft, meticulously conceived by the marque’s artisans. Alongside the Central Information Display, on the passenger side, is the new Spirit of Ecstasy Clock Cabinet. This vitrine houses an analogue timepiece and an up-lit, mirror-polished, solid stainless-steel Spirit of Ecstasy figurine. She is placed on a stage with a matte black back panel and high gloss side panels to create a reflection effect. On entering the motor car, the Spirit of Ecstasy is initially illuminated from below, as if she is being lit by a spotlight, before her stage lighting settles to a soft glow.

Alongside this exquisite detail, and spanning the full width of the passenger side, is the Illuminated Fascia – an advanced craft feature that debuted with Ghost in 2020. With Ghost Series II, the new Illuminated Fascia design looks to the stars for inspiration, capturing the movement of the night sky in a design reminiscent of time-lapse celestial photography. Clients are also able to create their own Illuminated Fascia motif in collaboration with the marque’s Bespoke designers.

A new interior material named Grey Stained Ash has been crafted to complement Ghost Series II’s elegant design enhancements. Like so much of Rolls-Royce’s artisanal expressions of luxury, this extraordinary new material represents the coalescence of traditional master craftsmanship and innovation. This richly grained, natural open-pore wood is stained by hand and enriched with microscopic metallic particles to create a unique and highly contemporary shimmering effect – a technique that took more than four years to develop.

Ghost Series II also continues Rolls-Royce’s exploration of textiles with Duality Twill, a new rayon fabric made from bamboo. During a research trip, members of the Rolls-Royce design team visited Le Jardin des Méditerranées on the Côte d’Azur, which neighbours Sir Henry Royce’s former winter home, Villa Mimosa. One of the botanical garden’s defining features is an extensive bamboo grove, which Sir Henry would have seen, that inspired this innovative fabric. The twill textile is embroidered with a ‘Duality’ graphic, an abstract interpretation of the interlinked initial R of the marque’s founders’ names. In another allusion to the French Riviera, the design hints at the interweaving rope lines found on sailing yachts.

Duality Twill spent more than a year in development, in collaboration with a master weaver now based full-time at the Home of Rolls-Royce in Goodwood. Creating a full Duality Twill interior is a highly complex process incorporating up to 2.2 million stitches, 11 miles of thread, and can take 20 hours to complete. Each panel is individually prepared before being cut using a specially developed laser that seals the edges to prevent individual threads from coming loose. Once all panels are carefully positioned and stitched together to create a seamless whole, they are used to upholster the seating. The base twill textile is available in three colours – Lilac, Chocolate and Black – and the thread is available in 51 different hues, allowing clients to tailor their design according to their character, creating a bold contrasting effect or a subtle monochrome.

Alternatively, clients may choose Placed Perforation – an innovative contemporary craft technique in which small perforations are made in the seat leather to create unique artworks. The perforations vary in size to create the perception of depth, allowing detailed and seemingly three-dimensional graphics to be created. The initial pattern is inspired by the shifting shapes and shadows of clouds over the Home of Rolls-Royce at Goodwood. It is composed of up to 107,000 0.8- and 1.2-millimetre perforations, each individually examined to ensure absolute uniformity.


GHOST SERIES II: ENGINEERING

At the heart of Ghost Series II is the marque’s uncompromising, potent and near-silent 6.75-litre twin-turbocharged V12 petrol engine and hallmark eight-speed gearbox. This powers the all-wheel steering and all-wheel drivetrain. Maximum torque is available from just 1,600rpm – only 600rpm above tick-over, creating the perception of one, endless gear and the unique ‘waftability’ associated with the Rolls-Royce experience.

The celebrated Planar Suspension System of Ghost Series II incorporates a unique Upper Wishbone Damper unit above the front suspension assembly. This acts in concert with the continuously variable, electronically controlled shock absorbers and self-levelling, high-volume air strut assemblies to create an even more stable and effortless expression of the marque’s effortless ‘magic carpet ride’. The five-link rear axle benefits from the same self-levelling high-volume air suspension technology.

The suspension and chassis systems are augmented with the marque’s Flagbearer System, which uses cameras to read the road ahead and prepare the suspension for any changes in the road surface. This is supplemented with the marque’s Satellite Aided Transmission, which uses GPS data to select the optimum gear for exiting a corner depending on the extent of its curvature. These technologies work as one, allowing Ghost to anticipate and react to the most demanding roads effortlessly, marrying peerless serenity with remarkable dynamism and agility.

GHOST EXTENDED SERIES II: AN EVEN GREATER CANVAS FOR CREATIVITY

Clients who seek the inherent agility and scope for Bespoke that Ghost Series II represents, but require the indulgence of superlative rear seating space, are invited to commission Ghost Extended Series II. The motor car offers 170mm more space in the rear suite, enabled by extending the rear doors and apertures only, which preserves its elegant silhouette.

Clients seeking the most elevated expression of Ghost Extended Series II can also commission the marque’s reclining Serenity Seating, which recalls a private aircraft cabin experience. Like Ghost Series II, a Champagne cooler can also be requested. Rolls-Royce specialists consulted with a Master Sommelier and learned that the optimum serving temperatures of non-vintage Champagne is, on average, six degrees Celsius and for vintage Champagne, is broadly 11 degrees Celsius. Accordingly, the cooler operates two cooling modes, chilling to six degrees and 11 degrees Celsius.

These enhancements come at no cost to the motor car’s exceptional dynamic capabilities. Indeed, Ghost Extended clients almost unanimously commission this motor car for self-driving with the benefit of enhanced rear seating space, rather than retain the services of a chauffeur.

GHOST SERIES II: POTENCY AND INFINITE BESPOKE POTENTIAL

Since its launch in 2009, Ghost has captured the spirit of Rolls-Royce’s Goodwood era, which is defined by clients’ desire to express their connoisseurship through increasingly complex and diverse Bespoke commissions. To satisfy this demand, Rolls-Royce is expanding its global network of Private Offices, offering clients around the world the experience of interacting with Designers and Bespoke specialists based in their region, to bring their visions to life. Furthermore, the marque has secured planning permission for a significant extension of its Home at Goodwood in West Sussex with the express aim of creating more space for Bespoke craft and technologies to grow.

Alongside this desire for increasingly complex Bespoke, many of today’s Rolls-Royce clients demand a driving experience that is as potent and agile as it is composed, effortless and serene. This is a balance that Ghost Series II strikes perfectly, at no cost to either character –and without ever compromising the motor car’s standing as a superlative and powerful super-luxury product.

• Rolls-Royce Motor Cars joins the Rolls-Royce Enthusiasts’ Club (RREC) for its Annual Rally and Concours d’Elegance at Burghley House, Lincolnshire, on 21-23 June 2024
• Examples from the full Goodwood portfolio – Phantom, Ghost, Cullinan and Spectre – will be on display
• Rolls-Royce’s presence at the world’s largest gathering of enthusiasts and historic Rolls-Royce motor cars reaffirms the close and friendly ties between the two organisations as the marque celebrates its 120th anniversary
  
  

“We’re delighted to support the Rolls-Royce Enthusiasts’ Club's Annual Rally again this year – especially as we celebrate the 120th anniversary of the marque in 2024. We’ve always enjoyed working with the RREC, whose knowledge and love of historic Rolls-Royce motor cars is unparalleled. They are crucial custodians of the marque’s rich heritage, which continues to inform and inspire so much of what we do at the Home of Rolls-Royce at Goodwood today. We’ll also be displaying beautiful examples of our contemporary Bespoke craft, underlining the continuity between the motor cars designed and built by Henry Royce himself, and those we’re creating for today’s clients.”

Andrew Ball, Head of Corporate Relations and Heritage, Rolls-Royce Motor Cars

In the year the marque celebrates its 120th Anniversary, Rolls-Royce Motor Cars joins the Rolls-Royce Enthusiasts’ Club (RREC) for its Annual Rally and Concours d'Elegance at Burghley House, Lincolnshire, on 21-23 June 2024.

Rolls-Royce Motor Cars is a regular guest at the event, which is the largest annual gathering of historic Rolls-Royce motor cars, their owners and admirers anywhere in the world, and is regarded as one of the most glamorous and spectacular in the entire motoring calendar. Hundreds of Rolls-Royce and Bentley cars will be on display in front of Burghley House, one of the finest stately homes in Britain, which dates from the 16th Century.

Amid all the historic motor cars spanning more than a century, Rolls-Royce Motor Cars will present Bespoke examples from all the model families being designed and hand-built at the Home of Rolls-Royce at Goodwood: Phantom, Spectre, Ghost and Cullinan. Spectre, the first-ever Rolls-Royce with an all-electric drivetrain, is expected to be of particular interest – as it is the motor car which fulfils The Hon. Charles Rolls’ prophecy of an electric future for the motor car, when he said in 1900, “The electric car is perfectly noiseless and clean. There is no smell or vibration. They should become very useful when fixed charging stations can be arranged.”  The full line-up of current Rolls-Royce motor cars on show at the RREC rally includes:

PHANTOM
The marque presents its pinnacle product in Sapphire Gunmetal, complemented with a single Coachline and wheel-centre pinstripes on the 22" Forged Black Painted Disc wheels hand-painted in Peony Pink. The interior is trimmed in Navy Blue primary and Peony Pink secondary leathers, with Piano White veneer and Navy Blue carpets. The Starlight Headliner includes the animated ‘shooting star’ feature, in which lines of fibre optic ‘stars’ light up sequentially to create the effect of a meteor crossing the night sky.

GHOST
For Ghost, the design team has selected a Bespoke Verde Ermes exterior finish with no Coachline: the interior is trimmed in Tan leather with Havana as the secondary colour, complemented with Dark Amber veneer and Dark Spice carpets and foot-mats. Ghost is also equipped with the ‘shooting star’ Starlight Headliner, which is an increasingly popular Bespoke option.

CULLINAN
The ‘Rolls-Royce of SUVs’ is finished in Monteverde and fitted with a panoramic glass sunroof. The interior is composed of Seashell primary and Tan secondary leathers, with contrasting Black carpets and foot-mats. The main veneer is Open Pore Calamander; the door linings and headrests are embossed with the ‘double R’ logo. The Lounge Seat configuration is designed to allow three passengers to travel comfortably in the rear cabin.

SPECTRE
Spectre’s two-tone exterior pairs Morganite for the lower section with the upper contrast section in Gunmetal. The Illuminated Grille and up-lit Spirit of Ecstasy mascot are in keeping with the motor car’s all-electric powertrain. The striking and complex interior palette is composed of Grace White primary leather; the Ardent Red secondary colour also extends to the carpets, while the seat piping is in Peony Pink. The veneer is open-pore Tudor Oak with Canadel door linings.

Founded in 1957, the RREC is the international club for Rolls-Royce enthusiasts, owners and anyone with a genuine interest in the life and works of Sir Henry Royce, The Hon. Charles Stewart Rolls and their distinguished colleagues and successors, who created ‘the best car in the world’. It has around 7,500 members in 60 different countries; at its global headquarters, The Hunt House in Paulerspury, Northamptonshire, it maintains a vehicle archive, museum and workshop for technical seminars.

• Rolls-Royce unveils ‘Spirit of Expression’ Bespoke commissions of Ghost Extended, Phantom Extended and Spectre ahead of Auto China 2024 debut in Beijing
• Global creative collaboration between Goodwood-based designers and the Private Office Shanghai Bespoke designer
• Exterior colourways inspired by flora and scenery of remarkable global destinations frequented by Chinese clients
• Reflects China’s standing as one of the key markets for Rolls-Royce and the marque’s ongoing commitment to the region

“These unique motor cars have been designed and crafted for our clients in China, who see the world as their home and rightfully demand super-luxury products that reflect their personal tastes through finishes, materials and contemporary crafts. Each Spirit of Expression commission tells its own story, inspired by locations around the world that resonate with our clients in the region — from the beaches of Sicily to the sunset on Boracay Island. Our artisans have brought these concepts to life with exquisite Bespoke craftsmanship, including a unique celestial-inspired motif created using embroidery and stainless steel. These individual motor cars exemplify the power of our Private Office strategy. By placing Bespoke designers in super-luxury centres around the world, they are even better placed to translate regional preferences and codes of luxury into fabulously personal and emotionally resonant Rolls-Royce motor cars, creating ever-more value for our clients.”
Chris Brownridge, CEO, Rolls-Royce Motor Cars

Rolls-Royce Motor Cars is proud to unveil ##Spirit of Expression## – three magnificent Bespoke commissions of ##Ghost Extended##, ##Phantom Extended## and #Spectre, the first-ever creations to emerge from the Private Office Shanghai, opened last year. These striking Bespoke creations will make their public debut at the 18^th Beijing International Automotive Exhibition (Auto China 2024), commencing on Thursday 25 April.

The ‘Spirit of Expression’ commissions perfectly embody the tastes of the younger progressive Chinese clients – global trendsetters who commission super-luxury products on their own terms and in their own image.

Each exterior colourway captures a fleeting moment in time from a number of remarkable destinations around the world frequented by clients from the Greater China region. These range from the vivid bloom of the Lantana flower in South America to the stunning sands of Sicily’s Cala Luna beach and the expansive sunsets witnessed on Boracay Island in the Western Visayas in the Philippines. Inside each ‘Spirit of Expression’ motor car, a recurring celestial motif celebrates the night sky above these extraordinary locations and the inspirational power of the stars.

Each of these one-of-one commissions has been envisioned as part of a global creative collaboration between the marque’s designers in Goodwood and the Bespoke designer based permanently in the Rolls-Royce Private Office Shanghai. Through the growing Private Office network – currently operating in Goodwood, Dubai and Shanghai, with further international launches planned for 2024 – Rolls‑Royce is immersing its talented creatives in luxury hubs around the world. Here, they can engage with the clients on an even deeper level, thereby elevating the marque’s Bespoke offering and experience still further, whilst also bringing essential regional insights back to the global headquarters at Goodwood.


ROLLS-ROYCE PHANTOM EXTENDED ‘MAGNETISM’

Representing a modern interpretation of Rolls‑Royce’s pinnacle model, the Phantom Extended ‘Magnetism’ commission reflects the magnetic ambiance of a beach bay under the night sky. The two-tone exterior coachwork is finished in Cala Luna Sand, inspired by the hue of the moonlit beach sands, and Kabira Blue, reminiscent of the profound intensity of the horizon when the vast sea meets the midnight sky. The exterior is completed with a double coachline hand-painted in Arctic White and Cala Luna Sand.

Inside, the celestial concept is brought into technicolour with a complex Starlight Headliner: 768 Galileo Blue and 576 White hand-placed ‘stars’ make up the motif, which becomes animated by a further eight ‘shooting stars’.

The rear waterfall is adorned with an intricate expression of the celestial motif inlaid in stainless steel. The motif also appears on the exquisite Gallery artwork, which is embroidered in Arctic White thread on a Navy Blue canvas using satin stitch technique. In total, the Gallery piece comprises 43,096 stitches, carefully placed to make the most of the interplay between light and shadow on the textured surface. The motif is also referenced on the passenger panel.

The front and rear reclining seats are trimmed in Blue Grey, Navy Blue and Arctic White leather with Arctic White contrast stitching, seat piping and headrest monograms. The door veneer is open-pore Obsidian Ayous – a contemporary, tactile finish that celebrates the wood’s natural grain.


ROLLS-ROYCE SPECTRE ‘ESCAPISM’

The bold colourway of Spectre ‘Escapism’ recalls the tropics of South America, whence the inspiration for this motor car is drawn. The two-tone exterior is finished in celebratory Lantana Red, referencing the vivid red tones of the Lantana Flower, whose vibrant bloom is believed to bring good luck. The upper section and coachline are rendered in a more subdued Tempest Grey. The 23" seven-spoke part-polished wheels have centres painted in Lantana Red, matching the surface above. The exterior coachwork treatment concludes with a softly illuminated Spirit of Ecstasy figurine.

Inside, the interior is presented in Selby Grey, Purple Silk and Sunset leathers. Sunset is also selected for the seat piping, contrast stitching and headrest monograms. Above, the Starlight Headliner features 960 fibre-optic ‘stars’ in the Sunset hue, completed with eight white ‘shooting stars’, formed with 192 fibre-optic lights. The Obsidian Ayous veneer extends to the spokes of the Purple Silk steering-wheel, which is complemented by purple instrument dials.


ROLLS-ROYCE GHOST EXTENDED ‘EXPRESSIONISM’

Rolls-Royce Ghost provides the purest blank canvas for Bespoke personalisation. The expressive nature of Ghost is unleashed with the ‘Boracay Blue’ exterior colour of the ‘Expressionism’ commission, evoking the sunsets over Boracay Island. This vivid Bespoke colour captures unique hues witnessed during the transition from sunset to twilight, when the sky appears to become one with the Sulu Sea. This is accentuated with a single hand-painted Lime Green Coachline, subtly referencing Boracay Island’s rich, tropical flora and fauna. The exterior is resolved with part-polished 21-inch alloy wheels incorporating Orbit Grey centres and Lime Green pinstripes, shod in White pinstripe tyres.

Inside, the seats are trimmed with Black and Arctic White leather with Lime Green accents. The latter hue also appears in the seat and door piping, contrast stitching and headrest monograms.

The inner door pockets are embroidered with a celestial motif, rendered in Lime Green. To add texture and depth to this elegant expression of contemporary craft, the marque’s artisans used two different, contrasting stitching techniques. By carefully alternating the direction and angle of the stitch, the embroidery accentuates the curve of the pocket, creating a subtle three-dimensional effect. A total of 104,268 stitches are used across all four doors.

Above, the Starlight Headliner is presented in a vivid, abstract wave pattern, like silk in the wind, mimicking the embroidered pattern on the doors. The design is created with 520 Lime Green and 520 White ‘stars’ with eight White ‘shooting stars’ that follow the curvature of the design.

The ‘Spirit of Expression’ Bespoke commissions will be on public display at the Beijing International Automotive Exhibition (Auto China 2024), which takes places in the capital’s China International Exhibition Centre (CIEC) from Thursday 25 April until Saturday 4 May 2024.

• Rolls-Royce presents Ghost Prism, inspired by the world of contemporary design
• Showcased in Gunmetal exterior paint, Burnout and black brightwork and four bold accent colours
• Embodies the preferences of clients from the fashion and design industries, increasingly compelled by dark, neutral tones with bold strokes of colour
• Limited to 120 motor cars, referencing Rolls-Royce’s 120^th anniversary in 2024
• Confirms that Ghost is the purest canvas for self-expression in the luxury sector

“At Rolls-Royce, we are led by the tastes and desires of our clients, who in many cases determine global trends in fashion and the wider luxury sector. Ghost Prism is an extension of the personal aesthetic of a specific subset from this group of tastemakers. The motor car’s innovative use of dark, neutral tones with subtle impulses of colour, places it firmly within the contemporary luxury landscape. Our clients are experts and connoisseurs who know exactly what they want; Ghost Prism celebrates the unique relationship we have with them.”
Anders Warming, Director of Design, Rolls-Royce Motor Cars

Many Rolls-Royce clients are powerful and influential figures in the international fashion, design and super-luxury community. These individuals apply their professional instincts, as well as their personal sensibilities, to their Rolls-Royce commissions. Based on the close relationship the marque’s designers have with these clients, they have anticipated demand for an emerging aesthetic movement and created Rolls-Royce Ghost Prism.

Drawing inspiration from the world of contemporary design, Rolls-Royce Ghost Prism showcases flawlessly finished dark, neutral tones which are subtly accented with bold strokes of colour, creating a timeless statement. It is this contrast between a solid form and bright, spectral hues that inspired Ghost Prism’s name.

The example presented is shown in Gunmetal grey, which has a rich mineral finish, produced through an exacting 10-step process in which four layers of paint are meticulously applied, then polished by hand for 16 hours.

In place of the marque’s classic mirror-polished stainless steel finish, the motor car’s grille and rear-lid brightwork are presented in high-gloss Burnout, a smoked black-grey hue. To achieve this effect, each metal piece is hand prepared by the marque’s artisans: first, a light abrasive is used across each piece to provide a ‘key’ for a hardwearing primer, onto which four coats of Burnout paint is then applied. After curing, these pieces are individually polished to ensure that they match the high-gloss brilliance of the motor car’s coachwork. In keeping with the understated aesthetic of Ghost Prism, the front bumper and side profile brightwork feature a deep gloss black finish.

Clients have a choice of four bold accent colours – Phoenix Red, Turchese, Mandarin and Forge Yellow – to complement their chosen exterior colour and create the striking contrast central to this contemporary design movement. The selected accent colour is applied to the lower bumper inserts, brake callipers and coachline – a sparing yet cohesive gesture that spans the mechanical, aerodynamic and sculptural elements of Ghost. The subtle flashes of colour further extend to the interior of the motor car, including the 1,040 coloured ‘stars’ in the Bespoke Starlight Headliner – each individually placed in the leather canvas through perforated holes, precisely chalked and punched by hand - which fill the cabin with a gentle glow.

While clients are able to appoint their interior suite with a near-limitless number of Bespoke colourways, early Ghost Prism commissions incorporate a light and vibrant palette, in contrast to the bold authority of the motor car’s exterior.

Just 120 examples of Ghost Prism are available globally, a subtle acknowledgement of 2024 being the 120^th anniversary of the marque.

This Press Kit provides an overview of the current Ghost model family, its design philosophy and position within the Rolls-Royce product portfolio. The original launch release for Ghost is available on PressClub, where you can also find information about previous generations, variants and models, including Ghost Extended and Black Badge Ghost .


BACKGROUND

Rolls-Royce Motor Cars launched the first Ghost in 2009 at the Frankfurt Motor Show. More compact than the marque’s pinnacle product, Phantom, it was created for a new group of clients who desired a more modest, minimalist expression of Rolls-Royce perfection in design, engineering and craftsmanship. The Ghost Extended variant followed in 2011. An updated Series II Ghost was unveiled at the 2014 Geneva Motor Show, with the first Black Badge Ghost making its debut two years later.

Over the course of its 10-year lifecycle, the first-generation Ghost became the most successful product in the company’s history, enabling Rolls-Royce to scale up production, invest in its capabilities and establish itself as a truly global luxury brand. Production ended in 2019, an event commemorated in the Ghost Zenith Collection.

The present Ghost, built on the same Architecture of Luxury spaceframe as Phantom, Cullinan and Spectre, was launched in 2020: the line-up also includes Ghost Extended and Black Badge Ghost, launched in 2021.


GHOST PHILOSOPHY AND POSITIONING

Ghost is a study in reduction, minimalism and simplicity. Its purity provides the ideal blank canvas for Bespoke commissions, with clients able to exercise their ambitious creativity and express their personal tastes almost entirely free of technical and aesthetic constraints.

That purity presents possibility. It creates potential as boundless as the owner’s imagination, emboldening them to bring colour, energy and vibrancy to their commission and to allow beautiful materials, expert craftsmanship and exquisite details speak for themselves, subtle and unadorned.


A NEW APPROACH TO LUXURY

Ghost’s design reflects a marked shift in clients’ attitudes to luxury that has occurred since its first incarnation. Today’s luxury consumers consciously reject extravagance and ostentation: their tastes are defined by reduction, simplicity and substance, and the intelligent, considered selection and unobtrusive application of exceptional materials and craftsmanship. Every element of Ghost therefore has relevance, purpose and integrity. This philosophy is the antithesis of ‘premium mediocrity’, a term coined by the fashion industry for otherwise unremarkable products that rely on contrivance, superficial details and meaningless aesthetic artifice to create an illusion of luxury.

Ghost is also designed for a younger client cohort, often self-made and invariably self-confident and self-reliant, who tend to be self-drivers by default, and thus take a keen interest in their motor car’s driving experience and dynamics.


THE CURRENT GHOST MODEL

Ghost is perfect in its simplicity; but creating this purity of expression was one of the marque’s greatest-ever technical challenges. It incorporates state-of-the-art equipment and functions including:

• LED and laser headlights with more than 600m of illuminated range, plus vision assist
• Alertness assistant
• Four-camera system with panoramic view, all-round visibility and helicopter view
• Active cruise control
• Collision, cross-traffic, lane departure and lane change warnings
• Industry-leading 7x3 high-resolution head-up display (HUD)
• On-board Wi-Fi hotspot
• Self-park system
• Bespoke navigation and entertainment systems.

ENGINEERING

Proprietary Architecture of Luxury

Ghost is built on the marque’s proprietary Architecture of Luxury spaceframe, as used in its flagship Phantom, Cullinan SUV and all-electric Spectre. The aluminium spaceframe’s flexibility and scalability creates an acoustically superior, highly rigid and dynamic platform, based around four fixed points, one at each corner of the motor car. The moveable aluminium bulkhead, floor, crossmembers and sill panels are positioned specifically to make Ghost as enjoyable to drive as it is to be driven in. Pushing two of the cast suspension mounting assemblies to the very front and placing the 6.75-litre V12 behind the front axle, gives an optimum 50/50 weight distribution.

Ghost has all-wheel drive, all-wheel steering and a Planar Suspension System specifically designed to enhance the marque’s hallmark ‘magic carpet ride’.

All-aluminium bodyshell

Ghost’s metal superstructure is 100% aluminium, rendered as one clean, expansive piece, flowing seamlessly from the A-pillar, over the roof and down to the rear of the motor car. To eliminate shut lines and body seams, four craftspeople hand-weld the body together simultaneously; Ghost is also fitted with 100% aluminium, laser-welded doors. As well as reducing the motor car’s overall weight, aluminium offers a remarkable 40,000Nm/deg stiffness, and a lower acoustic impedance than steel, improving cabin ambience.

6.75-Litre Twin-Turbocharged V12

Ghost’s bespoke V12 engine ensures dynamic performance, delivering 563bhp/420kW and 850Nm/627lb ft of torque, with maximum torque available from 1600rpm – just 600rpm above tick-over. The air intake system incorporates large ports designed to reduce engine noise in the interior.

Planar Suspension System

The Planar Suspension System is the result of 10 collective years of testing and development, creating a sense of ‘flight on land’ never achieved in a motor car before. Created through physical engineering developments, and sophisticated scanning and software technology, it incorporates a world-first Upper Wishbone Damper unit, reserved exclusively for Rolls-Royce and never previously applied in a production motor car. Located above the front suspension assembly, this assists the continuously variable, electronically controlled shock absorbers and self-levelling high-volume air strut assemblies, creating a stable, effortless ride.

The marque’s Flagbearer system uses cameras to read the road ahead and adjust the suspension proactively rather than reactively at up to 100km/h. This allows Ghost to anticipate and react to the most demanding road surfaces. It operates in concert with the Satellite Aided Transmission system, which draws GPS data to pre-select the optimum gear for upcoming corners, all managed by the planar software system.

The five-link rear axle benefits from self-levelling high-volume air suspension technology and rear-wheel steering.

Effortless Doors

Rolls-Royce clients have enjoyed self-closing doors since the first Goodwood Phantom. In Ghost, clients open the rear door with one pull of the interior handle, then allow it to return to its resting position while they check for potential hazards. They then pull and hold it for full power assistance on opening. Once the door is opened sufficiently, they simply release the handle, which engages a door brake. The door can be closed completely automatically at the push of a button on the exterior handle.

If clients prefer to close the door manually, the operation is power assisted. On-board longitudinal and transverse sensors, as well as G-force sensors fitted to each door, allow the same speed of operation regardless of hill or driveway angles.

Micro-Environment Purification System (MEPS)

Ghost benefits from a Micro-Environment Purification System (MEPS), incorporating a full suite of hardware and software. They include highly sensitive Impurity Detection Sensors that automatically switch fresh air intakes to Recirculation Mode if unacceptable levels of airborne contaminants are present. This channels all cabin air through a nanofleece filter, which is capable of removing nearly all ultra-fine particles from the Rolls-Royce’s micro-environment in less than two minutes.


ACOUSTICS

Ghost applies the marque’s Formula for Serenity, designed to produce a calm, serene and near-noiseless interior environment.

The first element of this formula is the Architecture of Luxury. Its aluminium construction has a higher acoustic impedance than steel, and comprises complex forms, rather than flat, resonant surfaces. The bulkhead and floor sections are double-skinned and filled with composite damping felts to reduce road noise intrusion. In total, Ghost incorporates 100kg of acoustic material in the doors, roof, between the double-glazed windows, inside the tyres and throughout the underpinning architecture.

During development, every component was interrogated and, where necessary, re-engineered to eliminate unacceptable noise. For example, the inside of the air conditioning ducting is polished to reduce wind noise; the diameter of the prop shaft was adjusted and its rigidity increased to improve acoustics.

The development process also revealed that a completely silent interior is actually rather disorienting for occupants. Ghost therefore exhibits a ‘whisper’ – a soft undertone experienced as a single, subtle note. This is achieved by tuning each component so it shares a common resonant frequency. Again, this requires specific engineering solutions, such as damping units in the seat frames, and ports under the rear parcel shelf that allow low-frequency sounds produced in the 507-litre boot cavity at motorway speed to escape.


EXTERIOR

Ghost is defined by minimalism and purity, underpinned by great substance. Sharp bow lines intersect with an angular light signature, creating an assertive yet beautiful front end. Twenty LEDS set under the top of the radiator grille subtly illuminate the vanes: the backs of the vanes are brushed, making them less reflective and creating a restrained glow effect. The Spirit of Ecstasy is not surrounded by panel lines but rather stands within her own unbroken ‘lake’.

The hand-welded aluminium body appears as one fluid whole, uninterrupted by shut lines, with a single straight stroke in the flanks emphasising the motor car’s length. The lower ‘waft line’ borrows from boat design and uses reflection to lighten the surfacing and create a pure sense of motion. The subtly arched roof line and rear end follow this sense of movement and resolve in a taper. The near-square rear light graphic, an established tenet of contemporary Rolls-Royce design, has a slight forward tilt and appears as an ‘island’ within the painted surface.

In the deliberately neutral upper section, the windows are equally proportioned, balancing Ghost as both a driver-oriented and chauffeur-driven car.


INTERIOR

The interior aesthetic pursues the same minimalist principles as the exterior. Free of busy details and superficial adornment, it creates a relaxing refuge and maximises the impact of Bespoke colour personalisation.

Producing an environment defined by reduction, simplicity and elegance is an extremely complex endeavour, since even the very finest materials will, when left unembellished, invite close scrutiny. The leather used in each of Ghost’s 338 individual panels, however small and unobtrusive, is subject to the automotive industry’s most exhaustive quality control checks: the stitching is minimal and forms long, perfectly straight lines, again inviting minute inspection.

Ghost features specially developed wood veneers in open-pore finish, which showcase the materials in their naked form. Obsidian Ayous is inspired by the rich mix of colours found in igneous rock, while Dark Amber introduces subtle glamour with fine aluminium particles integrated into the dark wood. The wood is left exposed as long, single-veneer leaves, punctuated only by cold-to-the-touch solid metal air vents.


BESPOKE FEATURES

Illuminated Fascia

Ghost’s Illuminated Fascia subtly echoes the Starlight Headliner, which itself has become as much a part of Rolls-Royce iconography as the Spirit of Ecstasy, Pantheon Grille and ‘Double R’ monogram.

Developed over two years and more than 10,000 collective hours, the fascia includes an ethereal glowing Ghost nameplate surrounded by more than 850 ‘stars’. The illumination comes from 152 LEDs mounted above and beneath the fascia, each meticulously colour-matched to the clock and instrument dial lighting. The Ghost wordmark is lit by a 2mm thick light guide, featuring more than 90,000 laser-etched dots across the surface. This not only disperses the light evenly but creates a twinkling effect as the eye moves across the fascia.

Located on the passenger side of the dashboard, the constellation and wordmark are completely invisible when the interior lights are not in operation. This is achieved using three layers of composite materials. The first, a piano-black substrate, is laser-etched to allow light to shine through the wordmark and star cluster. This is overlaid with a layer of dark-tinted lacquer, hiding the lettering when not in use. Finally, the fascia is sealed with a layer of subtly tinted lacquer before being hand polished to achieve a perfectly uniform, 0.5mm thick high-gloss finish, matching other high-gloss accents incorporated into the interior.

Bespoke Audio

As well as creating a serene internal environment, Rolls-Royce’s pursuit of acoustic perfection creates a magnificent sound stage for Ghost’s Bespoke Audio system, which is engineered into the motor car’s very fabric. A resonance chamber into the body’s sill section essentially transforms the motor car into a subwoofer: exciter speakers bonded to the Starlight Headliner turn the ceiling into a single large speaker. A powerful 1300W amplifier drives 18 individual loudspeakers: state-of-the-art optimisation technology and high-precision magnesium-ceramic compound cones provide outstanding frequency response. Two active microphones detect anomalous frequencies, then trigger the amplifiers to counteract them, ensuing a pure and perfectly balanced listening experience.


PERFECTION, EVOLVED

The only components in the current Ghost model to be carried over from its predecessor are the Spirit of Ecstasy mascot and the beloved umbrellas concealed in the doors: everything else was designed, crafted and engineered from the ground up. It distils the Rolls-Royce brand values into a beautiful, minimalist, yet highly complex product that is perfectly in harmony with clients’ evolving needs, and precisely in tune with the times.

• Rolls-Royce Motor Cars presents the Black Badge Ghost Ékleipsis Private Collection
• Limited to just 25 examples, it is inspired by the drama, spectacle and mystery of a solar eclipse
• The animated Starlight Headliner adds a true sense of theatre and wonder for the occupants as they take their seats in the cabin
• Bespoke fascia depicts stages of a total solar eclipse and includes a Bespoke timepiece inset with a dazzling 0.5-carat diamond
• ‘Panoramic Sunset’ bi-coloured and perforated leather seats capture the haunting 360-degree twilight effect seen at the moment of totality

“With Rolls-Royce Black Badge Ghost Ékleipsis, we draw inspiration from a total solar eclipse: a seldom-seen and spellbinding phenomenon that reflects the rarity and beauty of Rolls-Royce Private Collections. In capturing the magic of this celestial alignment, our Bespoke Collective of designers, engineers and craftspeople have once again elevated contemporary craftsmanship, with a landmark series of exquisite details that project the marque’s culture of ambition and excellence. We are exceptionally proud to present these motor cars to 25 of our most significant clients around the world – it is these individuals who inspire greatness within our brand, and who drive us to create ever more bold and richly detailed expressions of modern luxury.”
Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars

Rolls-Royce Motor Cars is delighted to present the Rolls-Royce Black Badge Ghost Ékleipsis Private Collection, inspired by the seldom-seen wonder of a solar eclipse. Harnessing the incredible forces of this celestial phenomenon, these exquisite commissions explore the captivating interplay of light and darkness, recreating the awe-inspiring moment when the Moon completely obscures the Sun.

The purity of Rolls-Royce Ghost, infused with the subversive Black Badge spirit, presents the Rolls-Royce Bespoke Collective with the perfect canvas and limitless possibility to express the beauty of this wonder of the universe.

The launch of these highly Bespoke motor cars, limited to just 25 examples, coincides with the annular solar eclipse visible in parts of the Western Hemisphere on 14 October.


EXTERIOR: GOLDEN DARKNESS

The mysterious, ethereal light cast by a total solar eclipse is captured in the Lyrical Copper exterior colour of the motor car. This stunning Bespoke finish incorporates powdered copper pigment, which appears darker until it catches the light when it produces a rich and dramatic iridescence. Mandarin adorns the inserts below the Pantheon Grille and brake callipers, recalling the intense pulses of sunlight witnessed as the eclipse progresses. The same Mandarin hue is used for the hand-painted coachline, which includes a delicate abstract representation of the transition from sunlight to darkness as the Moon approaches to cover the Sun.


ANIMATED STARLIGHT HEADLINER

The Rolls-Royce Black Badge Ghost Ékleipsis features a fully Bespoke Starlight Headliner with a special animation that, like the eclipse that inspires it, gives those inside a true sense of awe and wonder. As the coach doors close and the engine is started, the ‘stars’ in the Starlight Headliner darken and a mesmerising sequence begins, replicating the totality of the solar eclipse, when the dark silhouette of the Moon completely obscures the bright light of the Sun. A circle of 940 ‘stars’ is formed, representing the bright corona of light around the lunar silhouette. This is surrounded by a further 192 illuminating ‘stars’, recreating the otherworldly spectacle of stars visible in the sky during daylight, which occurs only during a total solar eclipse.

The animation remains visible for precisely seven minutes and 31 seconds – the longest possible duration of a total solar eclipse. Once this time has elapsed, the full constellation of stars in the night sky is restored. This highly technical feature required a year of painstaking development, in which the Bespoke Collective produced three complete prototypes to perfect the design and sequencing of the ‘stars’.


ILLUMINATED FASCIA AND ‘DIAMOND RING’ TIMEPIECE

The illuminated fascia of Rolls-Royce Black Badge Ghost Ékleipsis is adorned with 1,846 laser-etched ‘stars’ in a symbolic timeline of a total eclipse. A single Bespoke designer had sole responsibility for adjusting the individual size and position of each ‘star’ to create the mesmeric effect; a delicate and exacting process that took over 100 hours to complete.

The composition culminates in a Bespoke timepiece, which incorporates a brilliant-cut 0.5-carat diamond, recalling the ‘Diamond Ring’ effect, when a single, dazzling point of light can be seen on the Moon’s outline in the split seconds just before and immediately after it obscures the Sun. The bezel geometry has been modified to accommodate the precious gem, as this is the first time in Rolls-Royce history that a gemstone has been integrated into the clock’s bezel. The assembly underwent rigorous adhesion tests, which included climatic cell cycling from -30°C to +90°C, to ensure the diamond is robustly secured. The timepiece is finished with an etching on its dark aluminium surround, revealing the bright metal underneath. This beautiful piece of contemporary craftsmanship is the result of over 14 design iterations.


PANORAMIC SUNSET INTERIOR

At totality of a solar eclipse, there is a moment when a golden twilight surrounds those viewing the eclipse, giving the illusion of a 360-degree sunset. In Rolls-Royce Black Badge Ghost Ékleipsis, the beauty of this rarely observed phenomenon is captured in bi-coloured seats with a unique perforated artwork, made of over 200,000 individual perforations.

The bold Mandarin leather is tinted in a black shade that is then perforated to reveal the brighter contrasting colour beneath, creating a visual effect with extraordinary depth and subtlety. Using computational design tools, the Bespoke Collective developed a unique pattern, which was then manually refined over seven trials and iterations.

Bespoke finishing touches include illuminated treadplates, umbrellas with Mandarin piping concealed in the coach doors, and a unique indoor motor car cover bearing the Private Collection’s wordmark.

All 25 examples of the Rolls-Royce Black Badge Ghost Ékleipsis Private Collection have been allocated to clients around the world.

• Spectre, the marque’s first all-electric super coupé, will be on display at the event
• Ghost will also join the assemblage of motor cars
• A Bespoke Ghost will lead 120-mile Tour Privé around the Cotswolds on 29^th August

“Rolls-Royce Motor Cars is delighted to return once again to Salon Privé, set in the grounds of Blenheim Palace, Oxfordshire. This event is an important occasion in our annual calendar – it is a great celebration of automotive luxury and high-class society, in a beautiful, historical setting. I am delighted to confirm that Spectre, the marque’s first-fully electric car, will be on display at the event – an incredibly agile, remarkably silent, and transformative motor car, that exudes sophistication and cool modern luxury. Alongside Spectre, a vibrant Ghost, presented in a vivacious hue, Tucana Purple, will also be on display. I am very much looking forward to meeting our trusted dealer partners, esteemed clients, and media friends at this highly exclusive Concours d’Elégance.”
Boris Weletzky, Regional Director – United Kingdom, Europe, and Central Asia, Rolls-Royce Motor Cars

From 30^th August 2023, patrons of luxury will convene at Blenheim Palace, Oxfordshire for one of the final summer highlights in the luxury calendar: Salon Privé. In recognition of this highly exclusive gathering, Rolls-Royce Motor Cars will showcase Spectre, the world’s first ultra-luxury all-electric super coupé, and Ghost, the most successful product in the marque’s storied 119-year history. Each of these beautiful commissions is indicative of the extensive scope of the marque’s craft, design, and engineering competencies.


ROLLS-ROYCE SPECTRE

Spectre represents an exciting new era for the world’s leading luxury marque – the beginning of a bold all-electric age. Almost two years ago, Rolls-Royce Motor Cars made an historic announcement, declaring its commitment to electric technology: in 2023, the brand would launch its first-fully electric car, and by the end of 2030 the marque’s entire portfolio of cars will be all-electric. Since this momentous announcement, Spectre has been on a remarkable journey, undergoing a rigorous testing programme, in extreme conditions and temperatures, spanning 2.5million kilometres, simulating more than 400 years of use.  Spectre has also received overwhelmingly positive feedback from the world’s media, following its global launch in California earlier this summer.

At this year’s Salon Privé, Spectre will be presented in a bright expression of Wittering Blue with a vibrant Mandarin Coachline, illustrating the contemporary yet luxurious essence that exists at the very heart of Rolls-Royce Motor Cars. Upon opening the doors, one encounters an interior suite of Charles Blue, offset with Mandarin applied to the seat piping and monogrammed headrests.

In addition to the Wittering Blue Spectre that will take pride of place front and centre of the stand, Rolls-Royce Motor Cars is delighted to confirm that a second Spectre will be on display at the event. A truly sleek and bold commission presented in Chartreuse and Black Diamond, with a cosseting and calming cabin finished in Chartreuse, Grace White and Peony Pink, will join the daily parade throughout the grounds of Blenheim Palace.

ROLLS-ROYCE GHOST

Ghost represents a world of boundless potential, an authentic automotive wonder, built on the marque’s proprietary all-aluminium spaceframe Architecture of Luxury. For Salon Privé, Rolls-Royce Motor Cars presents a truly vibrant and playful expression of Ghost, finished in Tucana Purple, a colour reminiscent of the Southern night sky that surrounds the Tucana constellation. A striking and contrasting Lime Green Coachline, combined with Lime Green Pinstripe Tyres, confidently resolve the exterior. Inside, the Lime Green interior appointments on the seat piping, steering wheel, monogrammed headrests, and arm rests, echo the exterior hue.

In addition to the Tucana Purple Ghost on the stand, Rolls-Royce Motor Cars is delighted to confirm that a second Ghost will elegantly lead the Tour Privé, a rolling 120-mile concours through the Cotswolds – an honour reflective of this motor car’s significant stature.

• The first Private Office Dubai commission revealed: An exceptional two-tone Ghost Extended in Sunrise Sparkle and White Sands Bespoke exterior colours
• Ghost Extended offers the indulgence of enhanced rear seating space with no compromise to Ghost’s driving dynamics
• Ghost Extended is the product of an exhaustive process of consultation with a new generation of Rolls-Royce clients
• Ghost provides the ideal blank canvas for Bespoke commissions

“ Since the inauguration last July of the Private Office Dubai, the first Private Office outside the UK, I am thrilled to say that our clients have been immersing themselves in a n unrivalled creative environment. Bringing Goodwood to the Middle East, the Private Office is a space which provides a unique experience; it’s where our clients can bring their ideas to life and explore the marque’s Home and people in real-time, via seamless technology. The success of this concept is clear to see as the Private Office’s first commission is revealed: a mesmerizing Ghost Extended work of art.”
César Habib, Regional Director Middle East & Africa, Rolls-Royce Motor Cars


Rolls-Royce Motor Cars’ unrivalled Bespoke capabilities, endless creativity and excellence in engineering enable the marque’s clients to give their imagination free rein, as they commission their unique and deeply personal motor car. Nowhere is this more apparent than in the Private Office – a concept which brings together clients, designers and engineers and which is being expanded from Goodwood to other major luxury centres around the world. Private Office Dubai was the first to be inaugurated outside the Home of Rolls-Royce, more will follow in due course.

Only eleven months since Private Office Dubai was opened, Rolls-Royce is delighted to present the first commission from the Office: displaying dazzling craftsmanship and great creativity, this Bespoke presentation of Ghost Extended is a true work of art.

Reflecting an evolved appreciation of luxury, one defined by purity, but underpinned by great substance, Ghost Extended embodies elegance and agility. The purest expression of Rolls-Royce, it is a motor car that inspires greatness.

Inspired by the magic of the Middle Eastern sunrise and the mystery of the Arabian sands, this Bespoke Ghost Extended radiates luxury, capturing the imagination as its Sunrise Sparkle exterior gleams against Dubai’s skyline. Guided by the Spirit of Ecstasy, and enhanced by the hand painted Coachline in Moccasin, a single, sculpted shoulder line extends from the front to back, creating a continuous silhouette. Elegantly luminous in the dark of the night, the illuminated Pantheon Grille emits an ethereal glow.

The interior of this Bespoke Ghost Extended is defined by elegance. A serene realm in Grace White and Moccasin, cocooned by the finest materials, drivers and passengers alike are transfixed by a rarefied vision of pure beauty, as the Starlight Headliner is emphasised with an ephemeral show of shooting stars.

Ghost Extended is built on the Architecture of Luxury, Rolls-Royce’s proprietary all-aluminium spaceframe that underpins every Rolls-Royce model. The marque's hallmark Magic Carpet Ride is delivered by the marque’s unrivalled Planar Suspension System, itself the result of more than 10 years' exhaustive testing and refinement by specialist engineers. Featuring continuously variable, electronically controlled shock absorbers, self-levelling high-volume air strut assemblies and a world-first upper wishbone damper; Ghost and Ghost Extended are the first-ever production motor cars to benefit from this spectacular technology, with Ghost Extended also offering all-wheel drive and all-wheel steering.

Power is provided by a 6.75-litre twin turbocharged engine developed exclusively for Ghost. It produces 571PS and 850Nm of torque. The requirement for silence when travelling is answered through 100kg of acoustic damping materials incorporated into the chassis, bodywork and tyres, delivering exhilarating performance without disturbing the serenity within.

“Ghost presents a world of boundless potential, and t his Bespoke Ghost Extended is another example of what we are capable of creating . Ghost, like every Rolls-Royce, presents a perfect blank canvas where we can inspire greatness with ambitious creativity and endless elegant possibilities. Whether it’s a Ghost, Ghost Extended or even Black Badge Ghost, there are no limits to what Ghost can become – all one has to do is imagine.”
Chris Hardy, Bespoke Client Experience Manager – Private Office Dubai

• Rolls-Royce Phantom Extended celebrates UK public debut at Salon Privé London
• An elegant Ghost will also be showcased at the event

“Rolls-Royce Motor Cars is delighted to return once again to one of the UK’s most exclusive concours events, Salon Privé. In recognition of the event, our talented Collective of designers, engineers and artisans, has created two remarkable commissions — a Phantom Extended, presented in Belladonna Purple and a Ghost in Sagano Green. These two vibrant motor cars will be on display for the duration of the event at the Royal Chelsea Hospital. I am looking forward to meeting our esteemed clients, dealers, friends of the marque and media at this year’s gathering. Their passion for unique luxury experiences and magnificent creations is stronger than ever, as demonstrated by these vivacious and spirited commissions.”
Boris Weletzky, Regional Director UK, Europe, Russia and Central Asia, Rolls-Royce Motor Cars


From 20^th April 2023, patrons of luxury will convene at Salon Privé, a highly exclusive Concours d’Élégance, in the grounds of Royal Chelsea Hospital, London. Rolls-Royce Motor Cars will showcase two special commissions at the event – Phantom Extended and Ghost. Each of these commissions is indicative of Rolls-Royce’s peerless fluency in Bespoke and demonstrates the extensive scope of the marque’s craft, design and engineering competencies.


ROLLS-ROYCE PHANTOM SERIES II

Last year, Rolls-Royce Motor Cars announced a new expression for Phantom and Phantom Extended — subtle, ‘light touch’ aesthetic enhancements to the world’s most luxurious motor car. The iconic Pantheon Grille has been further enhanced by a new polished horizontal line between the daytime running lights above the Pantheon Grille, giving the motor car a new assertive modernity. The headlights are graced with intricate laser-cut bezel starlights, creating a visual connection with the Starlight Headliner inside, and adding further surprise and delight to Phantom's night-time presence.

Phantom Extended offers the indulgence of enhanced rear seating space with no compromise to Phantom’s driving dynamics. This motor car is an exquisite sanctuary, a heaven of serenity swathed in sumptuous design — a place where ideas flourish, greatest achievements are made and thoughts form. It is truly luxuriance expanded.

Following its global launch on the French Riviera last summer, Phantom Extended will make its UK public debut at this year’s Salon Privé in London; an exclusive Phantom Extended has been curated in recognition of this moment. Conveying the creativity, imagination and tradition that exists at the heart of Rolls-Royce Motor Cars, a vibrant Belladonna Purple exterior is balanced by a Black leather interior with Grace White accents.


ROLLS-ROYCE GHOST

Launched in 2020 Rolls-Royce Ghost, is the latest iteration of the most successful product in the marque’s storied 119-year history.

The exterior’s clean and simple form provides the perfect, pure canvas for personal expression. This particular commission is finished in Sagano Green and an Arctic White single coachline elegantly completes the exterior. Inside, the Serenity Green leather on the secondary panels, seat piping, seat belts and indicator stalks, echoes the exterior hue. Spanning the fascia and topping the centre console between the front seats is Obsidian Ayous with a rich open-pore texture that introduces a natural aura to Ghost’s contemporary cabin.

• Rolls-Royce Motor Cars Manchester unveils one-of-one Manchester Ghost
• Extensively Bespoke Manchester Ghost celebrates the historical resonance of the city for the marque, the remarkable accomplishments achieved by the people of Manchester and the city today
• The first Rolls-Royce to be inspired by the city of Manchester

 

“I am proud to unveil the Manchester Ghost, a truly special one-of-one embodiment of artistry and skill, curated in collaboration with our Dealer Partners from Rolls-Royce Motor Cars Manchester. As Charles Rolls and Henry Royce first met in Manchester, the city has, and always will have, a potent historical resonance for the marque. Our accomplished artisans, designers and engineers at the Home of Rolls-Royce at Goodwood, West Sussex have created a truly remarkable motor car, capturing the city’s history, and the city today, as well as celebrating some of its most remarkable accomplishments. The Manchester Ghost brings together the Home of Rolls-Royce where each motor car is hand built and the city where the original idea for Rolls-Royce was born.”
Boris Weletzky, Regional Director of Rolls-Royce Motor Cars, United Kingdom, Europe, CIS


A unique and extensively Bespoke one-of-one Ghost has been designed for Manchester, to celebrate the city’s historical link with the marque. The northern metropolis has long been an important place for Rolls-Royce: on 4^th May 1904, Charles Rolls and Henry Royce first met in the Midland Hotel, in central Manchester, and it was from this meeting that the marque’s two founding fathers agreed together to create ‘the best motor car in the world’. This is the first time, however, that the city of Manchester has been chosen as the inspiration for a Rolls-Royce commission.

The combined talent of the Bespoke Collective at the Home of Rolls-Royce saw designers, craftspeople and artisans collaborate over a period of two years to create this motor car. Designer Ieuan Hatherall explains:

“Manchester has always been a part of Rolls-Royce’s history. I wanted to create a highly contemporary yet elegant iteration of Ghost, honouring the significance of the city for the marque and celebrating the accomplishments of the people of Manchester whilst also incorporating the melange of Manchester’s modern and traditional architecture.”


MANCHESTER BEE

The Manchester Bee, one of the best-known symbols of the city and emblem for the city for more than 150 years, has been a source of great inspiration for this motor car. The Manchester Bee symbolises Mancunians’ strong work ethic and the city being a hive of activity. On the exterior of this unique motor car, a Bespoke motif, inspired by the Manchester Bee and presented in Turchese, is displayed on the C pillar. Inside, the Manchester Bee theme continues, with this iconic symbol embroidered on the front and rear seat inserts.

The traditional Silver exterior of the Manchester Ghost is punctuated with a coachline in Turchese, creating a contemporary accent to the car. The pinstripe wheel centre caps, also presented in Turchese, echo the design, while the brake callipers in the same hue elegantly complete the exterior.


ILLUMINATED FASCIA

For the Manchester Ghost, a truly special Illuminated Fascia, with 10,000 laser etched dots, depicts an ethereal view of Manchester from above. The largest etched dot on the Illuminated Fascia represents the location of the Midland Hotel, the very place where the marque’s two founding fathers first met at the start of the twentieth century. The Illuminated Fascia references the title of the poem ‘This is the Place’ by Tony Walsh, a sentimental tribute to the city of Manchester.


REAR SEAT EMBROIDERY

Landmark locations in Manchester are embroidered in tone-on-tone thread to the rear seat centre and demonstrate the unrivalled capabilities of the Bespoke department.


GRAPHENE HEADLINER

In 2004, two professors at the University of Manchester first isolated Graphene, an incredibly lightweight, strong and flexible material. The discovery of this material, with its unique properties, helped to reaffirm Manchester as a city renowned for revolutionary inventions, academic expertise, and research. This Bespoke commission celebrates this pioneering spirit, with the fabled Rolls-Royce headliner depicting a Graphene lattice inspired pattern.


ILLUMINATED TREADPLATES

The illuminated treadplates also celebrate Manchester’s reputation as a pioneer in the field of technology. Inside the cabin doors, the abbreviated name for the city, ‘MCR’ is inscribed in Binary. This is a tribute to ‘The Manchester Baby’, the world’s first stored programmed electronic digital computer which was successfully run at the University of Manchester on 21^st June 1948 – a landmark moment in the history of computing.

“As a born and bred Mancunian, this commission is truly special and will always be highly memorable for me. From the moment we set out to design a motor car to celebrate the city of Manchester, we wanted to create something that would celebrate the city’s history and the place today. It has been great to work with the team at Home of Rolls-Royce to turn our vision into a reality.”
Jon Crossley, Brand Director, Rolls-Royce Motor Cars Manchester

• Rolls-Royce celebrates the first 20 years of production at its Goodwood manufacturing centre
• A story of continuous progress and evolution, told through 20 individual models
• Each created and handmade at the Home of Rolls-Royce since 2003
• Includes EX experimental cars, which revived a naming convention last seen in the 1950s
• Describes an arc of technical innovation and responses to changing client requirements
• Leads to the new all-electric era ushered in by the Rolls-Royce Spectre

“Rolls-Royce has always stood for innovation and progress, constantly pushing technical and creative boundaries in the relentless pursuit of perfection demanded by its co-founder, ##Sir Henry Royce##. Our remarkable record of creating 20 different models in our first 20 years at the Home of Rolls-Royce is a direct result of that restless, adventurous spirit. Each of these models is a magnificent achievement in itself; together, they demonstrate our unique understanding of – and ability to respond to – our clients’ changing needs, tastes and desires over time.”
Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars

When Rolls-Royce Motor Cars began full-scale manufacturing at Goodwood, it produced just a single model: the original, seventh-generation Phantom. The first completed motor car was handed over to its new owner in a special ceremony at one minute past midnight on 1 January 2003.

Since that historic moment, no fewer than 20 different models and variants have been created and handmade at #Goodwood – equivalent to one for every year. Today's Rolls-Royce model family reflects two decades of continuous innovation and progress in design, technology, materials and methods, as the marque seeks to satisfy its clients' ever-changing needs, tastes and desires.

Phantom, and its siblings Phantom Drophead Coupé and Phantom Coupé, were followed by the more approachable Ghost, which went on to become the best-selling model the marque has ever produced since its foundation in 1904. The product family grew further with Wraith (2013) and Dawn (2016), respectively the most powerful and seductive models in the marque’s portfolio; they were joined in 2018 by Cullinan, the 'Rolls-Royce of SUVs', which is now ranked among the world's most desirable and in-demand luxury products.

With the exception of Phantom, all models in the current product family are available as Black Badge variants. Created for a new breed of client who desired a more subversive, rebellious expression of the Rolls-Royce brand, this permanent Bespoke series now accounts for more than a third of the marque’s total output.

Since 2003, the Home of Rolls-Royce’s design and engineering teams have produced a number of experimental motor cars. In keeping with tradition, these were given the ‘EX’ designation, used until the 1950s by Rolls-Royce engineers to maintain secrecy during testing and development, and the distinctive red-on-silver 'RR' badge. Never intended for series production, they were fundamental to the process of creating some of the most technically significant and commercially successful products in the marque's history.

Two Coachbuild masterpieces that represent the ultimate expression of Rolls-Royce's Bespoke capabilities also grace the list. Individually commissioned and entirely hand-built, they echo the coachbuilding traditions of the marque's early years, while employing the very latest in contemporary design, engineering, manufacturing and craft techniques to create true works of art.

The first 20 years at #Goodwood have culminated in the launch of Spectre. The first all-electric Rolls-Royce in history, this landmark motor car also marks the beginning of a new technological era, in which every new Rolls-Royce model will be fully electric from 2030 onwards. With series production yet to begin, Spectre is not strictly among the 20 cars produced between 2003 and 2023, so does not appear in the list that follows. However, it is both the next evolutionary step in the model family's development, and the technical and philosophical foundation for all that will follow in future.

This remarkable period in the marque’s history has seen the creation of a countless deeply personal, complex and beautiful expressions of the marque’s motor cars. While it is nearly impossible to edit a selection of the best of the last twenty years, here are some truly exemplary examples:

20 CARS FOR 20 YEARS

1. Phantom, 2003
The original 'Goodwood Phantom' was the seventh generation to wear what is now the longest-established nameplate in automotive history. With its marriage of technology, comfort, performance and the signature 'Magic Carpet Ride', it set a new standard for every model that has followed.

2. 100EX, 2004
Produced to mark the centenary of the first meeting between Charles Rolls and Henry Royce, this was the first Experimental Car produced by Rolls-Royce Motor Cars under BMW Group ownership. Powered by an extraordinary 9-litre V16 engine, it was never intended for production, but was the direct forebear for what would become the celebrated Phantom Drophead Coupé.

3. Phantom Extended, 2005
Unveiled at the Geneva Motor Show in March 2005, Phantom Extended was 250 mm (9.8 in) longer than the 'standard' Phantom. This created additional legroom in the rear cabin, making this model especially popular with clients who prefer to be chauffeur-driven.

4. 101EX, 2006
Like 100EX, this experimental prototype was built on a shortened version of Phantom's aluminium space frame, with the body panels constructed in carbon-fibre composite. It would find enduring life and global fame in its eventual production guise as Phantom Coupé, powered by the iconic 6.75-litre V12 engine.

5. Phantom Drophead Coupé, 2007
One of the most sought-after models ever produced at Goodwood, the Phantom Drophead Coupé stunned the world on its debut. With distinctive styling derived from 100EX (see above), its defining feature is the interior wood veneering that flows around the cabin into the teak tonneau cover, inspired by a racing yacht deck.

6. Phantom Coupé, 2008
With its pillarless construction, this was a true hardtop two-door coupé – the first Rolls-Royce of its type to be produced in more than two decades. Like its drophead sibling, Phantom Coupé incorporated many of the design features and construction techniques developed on the experimental 101EX.

7. 200EX, 2009
Presented at the Geneva Motor Show in March 2009, 200EX was the experimental car that responded to client feedback for a more approachable and driver-orientated Rolls-Royce.

8. Ghost, 2010
Designed for a new generation of ascendent Rolls-Royce clients, Ghost immediately won praise for its simple, contemporary design and effortless, dynamic performance. To date it is the most commercially successful model in Rolls-Royce history.

9. 102EX, 2011
Known as the Phantom Experimental Electric (EE), this one-off electric prototype version of Phantom began Rolls-Royce's exploration into suitable technology to power future generations of its motor cars. The world’s first super-luxury battery electric vehicle, it toured the world gauging reactions from clients, enthusiasts, the media and the wider public.

10. Ghost Extended, 2011
Responding to feedback from clients who prefer to be chauffeur-driven, Rolls-Royce introduced an Extended version of Ghost, offering additional space and comfort for rear-seat passengers while maintaining the motor car’s more focussed driving characteristics.

11. Wraith, 2013
The fastback Wraith was intended as the ultimate gran turismo; a car that embodied the bold, pioneering spirit, sense of adventure and love of speed that inspired the marque's co-founder, The Hon Charles Stewart Rolls.

12. Dawn, 2016
The definitive super-luxury four-seater convertible, Dawn was designed to enable four adults to travel sociably together in complete comfort. The roof is a design and engineering masterpiece: dubbed 'the Silent Ballet' the mechanism operates in complete silence in just 22 seconds, and at cruising speeds of up to 50km/h; with the roof closed, the interior is as silent as a Rolls-Royce Wraith.

13. Black Badge Wraith and Black Badge Ghost, 2016
The Black Badge family introduced the world to the marque’s enfants terribles, subverting perceptions of what a Rolls-Royce ‘should’ be. These variants are more powerful and specifically engineered to deliver an even more direct, engaging driving experience, while still offering near-limitless opportunities for Bespoke personalisation. In Black Badge guise, both Wraith and Ghost received additional torque, unique air-suspension set-up and drive shafts, Intuitive Throttle Response and crisper, more urgent 8-speed automatic transmission. The result was an even more agile and involving motoring experience, without compromising the intrinsic elements of the effortless Rolls-Royce ‘Magic Carpet Ride’.

14. 103EX, 2016
Perhaps the most radical experimental car ever produced at Goodwood, Rolls-Royce Vision Next 100, codenamed 103EX, presented the marque’s uncompromised view of the future of luxury mobility. Fully electric, with a completely autonomous drive and enhanced artificial intelligence, it made an unequivocal statement about Rolls-Royce's future direction, both in terms of electric power and effortless, highly personalised travel.

15. ‘Sweptail’, 2017
Rolls-Royce revived the art of coachbuilding with the magnificent ‘Sweptail’, described at the time as ‘automotive Haute Couture’. Inspired by coachbuilt Rolls-Royces and racing yachts of the 1920s and 30s, this unique two-seat coupé featured a panoramic glass roof and a pair of attaché cases concealed behind the coach doors.

16. Phantom 8, 2017
No nameplate occupies a more revered place in the pantheon of great cars and indeed, luxury goods as Phantom. The task to re-invent it for a bold, new era was therefore approached with exquisite care. The result was a Phantom that responded to the changing sensibilities of a new generation whilst maintaining the iconic presence that ensures its ongoing status as the “Best Car in the World”.

17. Cullinan, 2018
Cullinan is truly the ‘Rolls-Royce of SUVs’, designed and built to take younger, successful high-net-worth individuals to the ends of the Earth in ultimate comfort. With its ‘effortless, everywhere’ capabilities, endless Bespoke possibilities and unique lifestyle features – including the Recreation Module – it has become one of the most desirable luxury goods on the planet.

18. Black Badge Cullinan, 2019
Cullinan revelled in its new, darker persona, which included a more powerful 6.7-litre V12 engine, black 22-inch forged alloy wheels, Pantheon grille and Spirit of Ecstasy mascot, plus the first painted brake callipers ever fitted to a factory-delivered Rolls-Royce.

19. New Ghost, 2020
When it came to present a new Ghost, Rolls-Royce responded to the requirement from a new ascendent generation of successful women and men for a motor car, perfectly aligned with new codes of luxury. The result is an aesthetic that prioritises minimalist design and celebrates material substance. The motor car was also engineered to possess an engaging and dynamic character with no compromise to the serenity and comfort in the rear suite.

20. Boat Tail, 2021
The Boat Tail commissions took Rolls-Royce Coachbuild into new realms of complexity and audacity, in a demanding technical and creative project that lasted almost four years. A genuine objet d'art, this entirely handcrafted motor car demonstrated the marque's commitment to coachbuilding as a central part of its future direction and strategy.

• Rolls-Royce Phantom Series II makes UK public debut at Salon Privé, Concours d’Élégance
• A highly Bespoke Black Badge Ghost will also be showcased at the event
• Black Badge Ghost will lead 120-mile Tour Privé around the Cotswolds on 30^th August 2022

“Rolls-Royce Motor Cars is delighted to return once again to Blenheim Palace for Salon Privé. Salon Privé is an important event in the luxury calendar, making it the perfect place for the Phantom Series II, the marque’s magnum opus, to make its UK public debut. We will also showcase a highly Bespoke Black Badge Ghost at the event. I look forward to meeting our esteemed clients, friends of the marque and media at this year’s gathering.”
Boris Weletzky, Regional Director UK, Europe, Russia and Central Asia, Rolls-Royce Motor Cars


From 31^st August 2022, luxury car aficionados will convene at Salon Privé, a highly exclusive Concours d’Élégance, in the grounds of Blenheim Palace, Oxfordshire. In recognition of this gathering, Rolls-Royce Motor Cars will showcase two highly Bespoke commissions at the event – Phantom Series II and Black Badge Ghost. Each of these commissions is testament to Rolls-Royce’s peerless fluency in Bespoke and indicative of the extensive scope of the marque’s craft, design and engineering competencies.


ROLLS-ROYCE PHANTOM SERIES II

Phantom occupies a unique position, at the apex of the luxury world. It represents the pinnacle of Rolls-Royce design, engineering, and craftsmanship.

Rolls-Royce Motor Cars recently announced a new expression for Phantom Series II. The eighth generation of Phantom was presented in 2017. In creating this new expression, Rolls-Royce designers and engineers have been guided by the requests of clients, who have implored Rolls-Royce not to make any major changes to an already iconic motor car. In answer to these client demands, only the lightest of design touches, embellishments, and adaptations have been incorporated. Indeed, it is not about what should be changed, but rather what should be preserved and protected.

The most obvious and important feature to be retained is Phantom’s commanding presence. This has been further enhanced by a new polished horizontal line between the daytime running lights above the Pantheon Grille.

A subtle geometric change to the Pantheon Grille makes the ‘RR’ Badge of Honour and Spirit of Ecstasy mascot more prominent when viewed from the front. The grille itself is now illuminated, a feature debuted and popularised in Ghost. The headlights are graced with intricate laser-cut bezel starlights, creating a visual connection with the Starlight Headliner inside, and adding further surprise and delight to Phantom's night-time presence.

Phantom’s side profile retains Rolls-Royce’s signature short front and long rear overhang, long wheelbase and broad c-pillar, the latter giving greater privacy for occupants. The silhouette preserves the elegant key lines running from the Spirit of Ecstasy to the tapering rear tail. The ‘split-belt’ line begins at the front fender and curves gently towards the rear door, emphasising the car's long dash-to-axle proportions, before falling gently towards the lantern-like rear lamps. The heavily undercut 'waft line' creates a strong shadow, visually signalling the marque's unequalled ‘Magic Carpet Ride’.

The side profile is further enhanced with a suite of new wheels. A 3D, milled, stainless steel wheel with triangular facets is available to commission in a fully or part-polished finish. Alternatively, Phantom may be graced with a truly elegant disc wheel, recalling the romance of 1920’s Rolls-Royce motor cars. This disc wheel is produced in both polished stainless steel and black lacquer, perfectly encapsulating the sense of flight on land.

Responding to Phantom clients who have previously requested a darkened chrome grille surround, black bonnet reins, windscreen surround and side frame finishers, these may now be commissioned. This aesthetic now enables Rolls-Royce to transform Phantom into the lightest of light or the darkest of dark appearances.

For this year’s Salon Privé, a highly Bespoke Phantom has been commissioned, presented in a classic Rolls-Royce two-tone colorway with Black over Monteverde green, with a Peony Pink coachline. Inside, a Scivaro Grey interior is offset by Peony Pink. The Obsydian Ayous open pore wood and canadel paneling present a contemporary yet warm look and feel.


ROLLS-ROYCE BLACK BADGE

Launched in 2016, Black Badge represents a subversive alter ego of the Rolls-Royce brand. Designed with more torque, control and power, Rolls-Royce Black Badge is for those who reject conformity and live on their own terms. It is for the innovators, trailblazers, rule-breakers — and above all — those who dare to be different. This permanent Bespoke series, which is available for Wraith, Dawn, Cullinan and Ghost, marries a noir aesthetic and highly contemporary interior materials to a more urgent, dynamic personality. For Salon Privé 2022, Rolls-Royce Motor Cars presents the most potent expression of a Rolls-Royce to date, Black Badge Ghost.

A vibrant St Tropez exterior finish was selected to signify the dramatic intent of this Black Badge Ghost commission. A striking combination of Scivaro Grey, Charles Blue and Mandarin confidently resolve the aesthetic interior.

As in previous years, Rolls-Royce Motor Cars will lead the Tour Privé. For 2022, this rolling concourse will incorporate a 120-mile tour of the Cotswolds, led by Rolls-Royce Black Badge Ghost.  Presented in a vivacious Twilight Purple, the signature Black Badge design flourishes, including a carbon fibre Spirit of Ecstasy, and 21-inch Black Badge wheels embolden the exterior aesthetic. Inside, Black leather creates a dramatic and bold impression, while Tailored Purple on the secondary panels and inner door panels, echo the exterior hue.

GLOBAL DEBUT OF THE NEWEST BESPOKE FINISHES

• Rolls-Royce Motor Cars showcases exclusive ‘Pebble Beach Collection 2022’ Bespoke Commissions during Monterey Car Week
• Bespoke Black Badge Cullinan, finished in Forbidden Pink, makes global debut, and is a bold reminder that Black Badge isn’t always black
• Global debut of Crystal over Sagano Green finish on stunning Rolls-Royce Ghost
• Special Collection Commissions flank Phantom Series II at its North American premiere at ‘The Quail, A Motorsports Gathering’

“Rolls-Royce is Bespoke, and colour plays a crucial role. The world’s premier luxury marque offers 44,000 shades for exterior finish and if a client can’t find exactly what they have envisioned, our colour experts in Goodwood will match any shade to create a ‘Bespoke Signature Named’ colour finish.

“We have matched colours from flower petals to shades of lipstick and incorporated gold, silver and even diamonds into Bespoke finishes. We welcome creative and technological challenges from our patrons as it drives us to redefine our own creative and technical limits. The inspiration for Rolls-Royce colour and finish is limited only by one’s imagination.”
Jonathan Simms, Head of Bespoke, Rolls-Royce Motor Cars


As hundreds of the world’s most spectacular motor cars converge on the lawns of Monterey, California, Rolls-Royce Motor Cars reveals the ‘Pebble Beach Collection’ 2022, a colourful and exclusive assemblage of Rolls-Royce commissions. Demonstrating their unrivalled design and finish capabilities, the designers have prepared exclusive Bespoke commissions to be displayed throughout Monterey Car Week. Two of these commissions, a Black Badge Cullinan and Ghost, debut never-before-seen colours and finishes from Goodwood. The commissions will flank the new Phantom Series II at ‘The Quail, A Motorsports Gathering’ as it makes its North American debut during Monterey Car Week.

Black Badge Cullinan in Forbidden Pink extends the Black Badge colour palette to a new level - this selection has never been used before on a Rolls-Royce motor car and is a bold reminder that Black Badge need not be black. With bright Grace White hand-crafted leather subtly offset by Cashmere Grey highlights, the interior suite defies conventional Black Badge stereotypes. Lime Green leather details add the perfect amount of colour to the interior design. As the rear tailgate opens like the clasp on a fine piece of jewellery, the Bespoke Viewing Suite emerges from Cullinan’s luggage compartment. This iconic feature, for the first time in Peony Pink leather, provides the perfect seat to any Monterey Car Week event.

Complementing this colourful Cullinan is another world premiere in Rolls-Royce Bespoke colour finish, Ghost in Crystal over Sagano Green. Created with six layers of finish, highly skilled artisans from the marque’s Exterior Surface Finish Centre spent hours meticulously hand-polishing each layer. Before the final two clear coatings are completed, the Crystal finish is applied with minute particles of colour specks to create a lustrous, multi-dimensional shimmer on Ghost’s post-opulent design. Running the length of the exterior is a hand applied coachline that beautifully complements the pinstripe tyres on gloss black painted wheels. The hours of hand polishing are inspected in a specially designed light booth to ensure a perfect finish before this Ghost was delivered to Monterey.

The design team has created additional Bespoke commissions that will be showcased during Monterey Car Week. These creations will be on display throughout the weekend of festivities and will be offered exclusively through authorised retailers.

• 20-Ghost Club re-enacts historic London-Edinburgh Trial of 1911 with the winning Silver Ghost, chassis number 1701
• Starting from the Royal Automobile Club, Pall Mall, the two-day run replicated as much of the original route along the Great North Road as possible
• Trip ends with a celebration at Rolls-Royce Motor Cars Edinburgh
• Gearbox locked in top gear for the entire journey to Edinburgh, as required in the original event
   

“The Silver Ghost is arguably the most famous Rolls-Royce model of all time. It was through its success in the early trials of speed, reliability and endurance that it earned Rolls-Royce its reputation as 'the best car in the world'. Winning the 1911 London-Edinburgh Trial was a landmark moment for Silver Ghost 1701: that the same car, now a priceless collector's item, can repeat the endeavour 110 years later is testament to its remarkable engineering, materials and build quality. Our sincere congratulations to our friends at the 20‑Ghost Club on this fantastic achievement."
Andrew Ball, Head of Corporate Relations, Rolls-Royce Motor Cars


History literally repeated itself recently, as Rolls-Royce Silver Ghost 1701 re-enacted its astonishing run in the 1911 London-Edinburgh Trial.

The car, designed as an 'Experimental Speed Car', won the original event locked in top gear for the entire 799-mile return trip between the two capitals. Given the primitive state of Britain's Edwardian roads, its average speed of 19.59 mph was highly impressive – and its then unheard‑of fuel efficiency of over 24 mpg even more so. To prove that the car had not been modified in any way, it achieved 78.2 mph on a half-mile speed test conducted immediately after the Trial; it also became the first Rolls-Royce to exceed 100 mph in a later test at the fabled Brooklands circuit in Surrey.

The re-enactment was as faithful to the 1911 event as possible. The car, now a priceless collector's item and wearing registration R-1075, departed from the Pall Mall headquarters of the Royal Automobile Club (which oversaw the original Trial) at 06.00 on Sunday 5 September 2021, then travelled to Edinburgh on a route that followed the old Great North Road as closely as practicable – locked in top gear just as it was 110 years before.

To add to the spectacle and sense of occasion, 1701 was accompanied by a further nine Rolls‑Royce Silver Ghosts, all of a similar age and in equally magnificent condition, from the 20-Ghost Club. And to complete the pageant, the cavalcade was escorted all the way to Edinburgh by a brand-new Ghost, handbuilt at the Home of Rolls-Royce at Goodwood and finished in Tempest Grey.

The run concluded with a grand reception at Rolls-Royce Motor Cars Edinburgh on Monday 6 September 2021.

Andrew Ball said, “Silver Ghost 1701 has a unique and special place in the marque's history and affections. It's difficult to think of many machines that can still perform exactly as they did 110 years ago; this extraordinary car is a remarkable tribute to our predecessors who designed, engineered and built it. We're proud to continue their work and uphold their values in today's Rolls-Royce motor cars – which are still the best in the world."

• Rolls-Royce marks the 144^th birthday of co-founder The Hon Charles Stewart Rolls on Friday 27 August 2021
• The marque celebrates by taking Ghost on a pilgrimage around London, stopping off at places connected with Rolls’ life and career
• Tour recorded in new images shot at locations including Rolls’ birthplace, the Royal Aero Club, Royal Automobile Club and the site of the original Rolls-Royce car showroom

“While he is of course best known as one of our co-founders, The Hon Charles Stewart Rolls, born on this day in 1877, was also a pioneer of aviation, a successful racing driver and a gifted engineer. His audacity, fearlessness, love of adventure and willingness to push boundaries continue to inspire us and our products. To mark this occasion, which means so much to our company, we’ve visited significant places from Rolls’ story with Ghost – a motor car with technology, performance, craftsmanship and excellence which embodies everything this remarkable man stood for, cherished and pursued during his extraordinary life and career.”
Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars

Rolls-Royce Motor Cars marks the 144^th birthday of co-founder The Hon Charles Stewart Rolls on Friday 27 August 2021. In honour of the occasion, the marque undertook a pilgrimage around London locations associated with the great man’s life and career, capturing striking images of Ghost at each stop along the way. The itinerary took in the following sites:

35 Hill Street, Mayfair
The Hon Charles Stewart Rolls was born in this house close to Berkeley Square on 27 August 1877. As the third son of Lord and Lady Llangattock, he was born into a life of wealth and privilege, going on to be educated at Eton and Cambridge and enjoying the freedom to indulge his passions for aviation and motor racing.

By contrast, his business partner, Henry Royce, came from a humble background. In 1876, aged just 10, he was working as a telegram delivery boy at the Mayfair Post Office. His ‘beat’ included Hill Street, so it is perfectly possible that he delivered congratulatory letters and telegrams to Rolls’ proud parents.

119 Piccadilly
Until 1961, this Grade II Listed building on Piccadilly was the home of the Royal Aero Club, which Rolls co-founded in 1901 with Frank Hedges Butler, a leading London wine merchant, and Butler’s daughter, Vera. Rolls began his flying career as a balloonist, making over 170 flights and winning the Aero Club de France Gold Medal in 1906 for the longest sustained time aloft. In 1910, he became only the second person in Britain to be awarded an aeroplane pilot’s licence; that same year, he achieved the unique feat of being the first Englishman to fly an aeroplane across the English Channel, and the first aviator ever to fly non-stop from England to France and back again. Though now based outside the capital, the Royal Aero Club remains the national governing and coordinating body of air sport and recreational flying in Britain.

Royal Automobile Club (RAC)
Rolls was also a founder member of the Automobile Club of Great Britain and Ireland, which became the Royal Automobile Club (RAC) in 1897. It was a fellow RAC member, Henry Edmunds, who arranged the historic first meeting between Rolls and Henry Royce at the Midland Hotel, Manchester, on 4 May 1904. The Club’s Secretary, Claude Johnson, was Rolls’ business partner in his car dealership, C S Rolls & Co, and later became the first managing director of Rolls-Royce.

The Club took up residence in its current home at 89 Pall Mall in 1911, a year after Rolls’ tragic early death in a flying accident, aged just 32.

14-15 Conduit Street
This building on Conduit Street, which connects Bond Street and Regent Street, was the West End headquarters of Rolls-Royce Ltd for much of the twentieth century. From 1905 until his death in 1910, Rolls had his office here, and used it as a base for demonstration drives of early Rolls-Royce models. On 22 March 2010, its historic significance was marked with an English Heritage Blue Plaque, unveiled by Lord Montagu of Beaulieu.

Berkeley Street
A stone’s-throw from Rolls’ birthplace and one of the most prestigious addresses in London, Berkeley Street is regarded as the heart of Mayfair. Today, it is the site of Rolls-Royce’s flagship UK store, the first in the world to be transformed with the marque’s new corporate identity.

Rolls-Royce Motor Cars Monaco has been acquired by the BPM Group. The move, formally concluded at the end of April 2021, represents a major boost for the marque’s sales and customer service in the Principality and surrounding areas. This step also concludes the takeover of Monaco Luxury distribution group, which previously represented the world's leading luxury brand in the Principality.

BPM Group’s focus on ethics, trust, excellence, team spirit and customer satisfaction mirror many of the values of Rolls-Royce Motor Cars. The takeover opens up new perspectives for both parties and ensures that patrons will continue to enjoy the highest levels of service and attention.

"With this new investment, BPM Group strengthens its status as a major and key player in premium and luxury vehicles in France and Monaco," said Patrick Bornhauser, Owner & Chairman, BPM Group, and Jean-Marie Reiner, CEO of BPM Group and Monaco Luxury.

Julian Jenkins, Regional Director, Rolls-Royce Motor Cars, said, “We welcome BPM Group, who bring significant experience, and Patrick's personal passion for Rolls-Royce. Monaco is one of our key markets; together, BPM Group and the existing Rolls-Royce Motor Cars Monaco team are perfectly placed to meet the exacting levels of service customers expect from the marque. In particular, we will focus on satisfying the strong demand for new Ghost, and creating unique, highly personalised motor cars through our Bespoke capabilities."

Rolls-Royce will return to Auto China, Shanghai, in 2021, presenting the near-infinite possibilities of Bespoke that underpin the marque’s continued success. This remarkable collective of three motor cars is bookended by a bold, one-of-one Black Badge Cullinan and a celebration of the contemporary sanctuary of new Ghost, representing the breadth of character afforded by truly personal expressions of luxury. 

NEW GHOST EXTENDED URBAN SANCTUARY

Following a highly successful introduction to market in 2020, new Ghost Extended has embarked on its Bespoke journey. Further exploring its Post Opulent design philosophy, which celebrates material substance, not overt statement, Urban Sanctuary debuts an elevated expression of Parquetry. Recalling the ‘cracked ice’ effect of the wooden window shutters on a pavilion building within Shanghai’s storied Yu Yuan Gardens, this geometric mosaic of wood pieces is finished in un-lacquered open pore Obsidian Ayous veneer. The ‘cracked ice’ theme is also referenced by way of Bespoke embroidered panels in the seat inserts.

The interior suite also employs a front-to-back Navy Blue and Cashmere Grey two-tone colourway, creating a unique experience whether the motor car is being self-driven or chauffeur driven. The chauffeur-driven experience is further underscored by reclinable Serenity Seating with calf rests, emulating the configuration provisioned by private jets. This elegant treatment is scythed with Lime Green contrast stitching; a theme that continues into the luggage compartment where a Bespoke Luggage set is stowed, finished in matching Navy Blue canvas, Cashmere Grey hide and Lime Green contrast. True to type, Urban Sanctuary’s coachwork is finished in a gracefully subdued Gunmetal and Jubilee Silver two tone with a vibrant Lime Green coachline and wheel pinstripe, referencing the neon nights of Shanghai by night.

BLACK BADGE CULLINAN MID-CENTURY MODERN

The marque’s Bespoke Designers cite the bold colours applied to esteemed mid-century artefacts such as the Fender Stratocaster and Eames Rocking Chair as references for Black Badge Cullinan’s Bespoke Segano Green coachwork. Demonstrating that the subversive Black Badge series of motor cars are frequently rendered in colours far beyond Black, this vibrant expression of the Rolls-Royce of SUVs also incorporates a Bespoke Serenity Green and contrasting Black interior colourway, punctuated with a Technical Fibre veneer.

WRAITH BLACK BADGE POP EXPLOSION

For the most powerful Rolls-Royce ever created, Wraith Black Badge, the Rolls-Royce Bespoke Collective of Designers, Engineers and Craftspeople found inspiration in dramatic use of colour. The two-tone Bespoke GT Blue and Arctic White coachwork is finished with a hand-painted Koi Red coachline and resolved with a bold motif, inspired by a volcanic eruption against a menacing blue sky. Flashes of Koi Red are also presented on the Muscari Blue and Arctic White interior suite. To further dramatise the ambience, a red Starlight Headliner was selected. Additionally, the motor car’s Technical Fibre fascia veneer has been hand-painted with a geometric pattern inspired by skyscraper windows illuminated by night, the rear ‘Waterfall’ between the two rear seats is embellished with embroidery recalling the exterior motif, while the seat piping is finished in Koi Red.

• Rolls-Royce Motor Cars London pioneers virtual showroom offering
• Clients able to commission highly Bespoke motor cars entirely from home
• Showroom leverages luxury network to deliver exclusive curated test drives

“Rolls-Royce clients do not react to change, they drive it. In this spirit, experts operating from the marque’s showrooms constantly evolve their offering to ensure that they provide the world’s most discerning consumer group with the most relevant services through the very latest communications channels. To this end, experts from the marque’s home market flagship dealership, Rolls-Royce Motor Cars London, have reacted to several accelerating trends in client behaviour, prompted in part by the arrival of the most advanced Rolls-Royce yet – new Ghost. Indeed, the showroom’s practices reflect a new standard in customer centricity.”
Julian Jenkins, Regional Director, Rolls-Royce Motor Cars UK, Europe, Russia and Central Asia

As Rolls-Royce Motor Cars London finalises its relocation to an all-new boutique, the marque’s home market flagship has spearheaded advanced contact methods and services from its temporary location in the capital’s luxury quarter, Mayfair. The arrival of new Ghost has accelerated the trend of communicating via highly secure digital platforms that respond to the demands of dynamic entrepreneurs attracted to this remarkable new motor car.

The highly personal Bespoke commissioning process, which lies at the heart of nearly every Rolls-Royce motor car, is increasingly being undertaken via encrypted digital messaging services such as WhatsApp and Signal. Clients unable to participate in face-to-face meetings with the London showroom’s product experts share images and ideas, which are passed to the Bespoke Collective of Designers, Engineers and Craftspeople at the Home of Rolls-Royce in Goodwood, West Sussex. The marque responds with design sketches and material samples, which are couriered to clients for review. Once the aesthetic direction is agreed upon, clients are able to sign a commitment digitally. Via Rolls-Royce Motor Cars London, it is possible to commission a highly Bespoke motor car without leaving the comfort of one’s home.

Rolls-Royce Motor Cars London also offers a full virtual showroom experience from its temporary location, which will be carried over to its permanent Mayfair home on Berkeley Street, just a stone’s throw from its current location. Its most popular service is a full virtual ‘walkaround’ briefing via secure video conferencing, familiarising existing and prospective clients with the manifold hidden-until-requested technologies within all products in the marque’s portfolio.

The London showroom also offers Effortless Servicing. Using the client’s preferred communication channel, be it the marque’s proprietary Whispers application, secure digital messaging or telephone, a team will arrange for client’s motor cars to be collected by a team of highly trained driving specialists, serviced, fully detailed and sanitised before being returned at their convenience. Should the client not wish to be without a Rolls-Royce, a model fitting their requirements will be made available.

For those looking to experience new Ghost’s heralded Planar Suspension System, the vast power of a Black Badge motor car or Phantom’s peerless grandeur, Rolls-Royce Motor Cars London’s concierge is able to curate a personal drive experience for clients. Leveraging the showroom’s matchless network within the city’s luxury community, this Bespoke and Covid-secure undertaking has previously integrated private shopping experiences, access to highly exclusive members’ clubs and, in the case of Cullinan, trial fitment of baby seats and a one-on-one off-road driving training session.  

Rolls-Royce Motor Cars London can be contacted via 0333 240 8865 and for members, through the Whispers App.

劳斯莱斯汽车全新古思特“以简至臻”之旅在滨海之城三亚成功拉开帷幕。受邀嘉宾借此机会深入感受了这款诞生于劳斯莱斯独有的“奢华架构”、源于对全球古思特车主需求及生活方式深入洞察、续写品牌116年成功历史的新时代力作。

劳斯莱斯汽车大中华区总经理李龙先生表示：“劳斯莱斯汽车将最新的设计语言和最新科技集中运用到全新古思特车型之上，让这款新车以约驭博，以简至臻、睥睨群雄。劳斯莱斯汽车著名的魔毯般驾乘体验在这款车型上得到了全面提升。全新古思特加长版则是能够最大程度满足商务座乘与悠享驾驭多元需求的杰出座驾。”

此次劳斯莱斯全新古思特“以简至臻”之旅，将“至臻”细节融入到“至简”安排中，让来宾在体味古思特车主的生活方式之余，充分体会到劳斯莱斯汽车创始人亨利·莱斯爵士所言：“细节成就完美，但完美不止步于细节。”。作为全新古思特加长版的全球首次试驾，远在古德伍德、劳斯莱斯汽车之家的设计师也专程直播连线，呈现最原汁原味的车型解读。

劳斯莱斯全新古思特及全新古思特加长版

区别于大规模量产车的固有尺寸车辆平台，为缔造至臻奢品，劳斯莱斯汽车拥有为每款产品量身打造的专属车辆平台——“奢华架构”。劳斯莱斯专属全铝车身架构具有灵活性高、扩展性强等特性，完美满足全新古思特对美学设计感与机械独特性的双重需求，在劳斯莱斯汽车的产品矩阵中，凸显其极致静谧、刚柔并济的非凡特质。

劳斯莱斯全新古思特秉持着劳斯莱斯汽车最新的“以约驭博”设计理念，除欢庆女神和劳斯莱斯定制雨伞的设计外，无论是车辆设计还是生产工艺，都崭新而精密，充分契合每一位古思特客户的诉求。前脸造型将冗杂设计一一褪去，可谓“以约驭博”设计理念的集中体现。手工焊接的铝制车身架构行云流水，其中无任何闭合线。劳斯莱斯“欢庆女神”由此傲然独立矗于发动机舱盖上方 —— 劳斯莱斯汽车在此首次去掉“欢庆女神”底座环绕的镶板线。

一条笔直修长的车身线贯穿车身侧面，充分彰显其修长的车身，并与从船舶设计中借鉴来的“飘驰线”相对照，利用反射光照亮车身表面，营造出一种简单纯粹的动感。

全新古思特尾部，游艇设计一般的轮廓线向车后逐渐收窄，巧妙地彰显了这款杰作的动感。精致的矩形尾灯已然成为劳斯莱斯汽车彰显十足现代感的经典元素。全新古思特保留了这一设计，并将灯组线条略微前倾，更添立体感。

古思特的内饰设计同样旨在追求极致纯粹的空间感。例如，可及之处的车内木饰并未上漆，以开孔饰面尽现甄选木材的本真原貌。全新古思特内饰套件共采用20组半张皮革。每张皮革均通过了汽车行业内最严格的质检，确保所用的338块皮革，无论是否位于车内显眼位置，均满足最优品质。此外，全新古思特没有采用杂乱繁复的缝制方式，而是选择了疏阔的加长直线缝制工艺，更显劳斯莱斯汽车皮革缝制技术精湛，满足客户卓尔不凡的品味。

这一全新力作装备了劳斯莱斯汽车标志性6.75升双涡轮增压发动机，首次搭载全时四轮驱动系统及全轮转向系统。领先的悬架系统汇集了无级变速电子控制减震器、自动调平大容量空气减震支柱组件和上叉臂减震器单元等领先科技，将劳斯莱斯汽车标志性的魔毯般驾驶感受再度升华。

一键自动关闭车门功能是劳斯莱斯汽车备受欢迎的配置。只需稍动手指，按下仪表板或后门C柱上的自动关闭车门按钮，就可轻松实现自动关门。如今，该标志性技术进一步升华，客户在全新古思特上更可享受电动辅助开门。这可谓在劳斯莱斯汽车史上再开先河。

全新古思特“静谧之道”的缔造得益于劳斯莱斯汽车专属的铝制车身空间架构。全铝架构具有远超于钢材架构的卓越隔音表现，且该架构的精密结构设计取代了易产生共振的平滑结构设计。隔板和地板均采用双层隔音设计，中间则填充复合阻尼隔音毡，进一步阻隔路面噪音对车内空间静谧性造成的影响。全新古思特共采用了共超过100千克的隔音材料，遍及车门、车顶，甚至是层车窗和轮胎内衬，几乎涵盖了整个车身架构。劳斯莱斯汽车设计团队还创造了一种类似“耳语”的低音环境声场，以防止过于安静的环境产生的眩晕感，达到超越行业标准的整车和谐共振。

全新古思特将共鸣箱融贯汽车车身之中。该共鸣箱的体积与形状根据Bespoke高级定制音响扬声器回响频率效果量身打造，将这款全新的劳斯莱斯杰作精心打造成为可实现重低音的顶级声场。强劲扩音器控制18个声道 (每个扬声器配备一个声道)，提供1,300W的优质音频输出，并通过尖端科技、高精密度镁瓷复合锥形扬声器捕捉旋律的如缕变奏。对于全新古思特Bespoke高级定制音响，功放扬声器将与传统的锥形扬声器搭配使用。这些音响设备与全新古思特车内共同融为一个车内音乐厅—— 全新古思特星空顶便是车内听觉盛宴的曼妙穹顶。

劳斯莱斯汽车Bespoke高级定制部门设计师、工程师、和工匠们为全新古思特缔造了专属的星光仪表面板：这一世界首创的Bespoke高级定制设计与劳斯莱斯汽车的星空顶巧妙呼应。星光仪表面板设计历时两年，耗时超过10,000小时。这件优雅耀目的星光仪表面板四周由850多颗星星环绕。当车内灯光未开启时，位于副驾驶前方的星光仪表面板则处于完全隐蔽的状态。星光仪表面板的发光效果源自152支LED灯源，每个LED灯的颜色都与车内时钟及仪表盘完美契合。为使“Ghost”字标发光效果均衡且柔和至极，全新古思特采用了厚度为2毫米的光导，其表面有90,000余个激光蚀刻点。

600米光照距离的激光大灯与多个关键的安全辅助科技，确保全新古思特在驰骋之中倍感安适。视野辅助系统可全天候预警行驶前方可能穿过的行人及野生动物；预警辅助系统、全方位可视及全景俯视的四摄像头全景监控系统、主动巡航控制系统、碰撞警报、交叉路口预警、车道偏离与变道预警等不胜枚举的顶尖配置皆汇于全新古思特。

全新古思特加长版轴距相较于全新古思特轴距加长170毫米，拥有仅次于幻影车型的最优后排腿部空间。电动航空座椅作为搭载于全新古思特加长版的亮点之一，将后排舒适性升华至全新的境界，令乘坐者仿若置身于客机头等舱。为更好契合劳斯莱斯客户的极致生活方式，全新古思特加长版后排座椅中间还配备了车载香槟冰箱。

• First Ghost and Ghost Extended motor cars arrive in UK showrooms
  London’s Shard served as inspiration for Ghost’s ‘Post Opulent’ design philosophy
• First UK customer deliveries to take place from December 2020

“From the creation of the first Goodwood Ghost in 2009, this less formal, more dynamic expression of the marque has drawn an entirely new generation of British entrepreneurs to Rolls-Royce. We are proud to bring them the most technologically advanced Rolls-Royce yet. Ghost will continue to underpin the marque’s success in its home market by standing as the ultimate reward for the men and women who drive Britain's vibrant culture of entrepreneurship.” 
Julian Jenkins, Regional Director, UK, Europe, Russia and Central Asia

The first New Rolls-Royce Ghosts have arrived in UK showrooms following a highly successful home-market debut.

After final inspection at the Home of Rolls-Royce in Goodwood, England, the motor cars were dispatched to the marque’s seven home-market dealerships; Edinburgh, Manchester, Birmingham, Essex, London, Leeds and Sunningdale.

New Ghost is the result of exhaustive dialogue with the marque’s customers. Many demanded a car that rejected unnecessary branding, affectation or obtrusive technology. In response to this, the marque’s designers immersed themselves in spaces that reflected a minimalist approach to statement design.

London played a particularly important role in defining the new Ghost’s design direction. The capital’s landmark Shard building informed the reductive approach to aesthetic form that came to be internally known as ‘Post Opulence’. Designed by Pritzker Architecture Prize winning architect Renzo Piano, the building is widely praised for its monolithic yet simple forms delivered by highly complex engineering processes. This echoes Ghost’s design and development process, where the client requirement for simplicity was delivered through cutting-edge engineering and manufacturing techniques.

First customer deliveries for Ghost and Ghost Extended will commence in late Q4 2020.

  #rollsroyceghost

• The most rear legroom in a four-seat sedan with the exception of Phantom Extended
• 170mm longer than Ghost, offering greater space and legroom for rear-seat occupants
• Provides enhanced rear comfort with no compromise to driving dynamics
• Presents own identity within minimalist Post-Opulent design philosophy
  
  

New Ghost is the result of in-depth dialogue with Rolls-Royce’s diverse and global customer base. Many of them asked the marque to create a motor car that provides the indulgence of enhanced rear space within the interior suite with no compromise to driving dynamics. Ghost Extended answers this customer demand by creating a product that augments both their business and lifestyle requirements.”
Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars

INTRODUCTION

Rolls-Royce Motor Cars announces new Ghost Extended, offering the indulgence of enhanced rear seating space with no compromise to Ghost’s driving dynamics. Ghost Extended is the product of an exhaustive process of consultation with a new generation of Rolls-Royce clients. This global, highly dynamic group of entrepreneurs expressed a desire for a chauffeur-driven business tool for the week that can transform into a serenely comfortable and dynamic self-driven saloon at the weekend. Ghost Extended is the response. First customer deliveries will be made in the fourth quarter of 2020.

DESIGN

Ghost Extended offers 170mm more space than Ghost, providing more rear legroom than any four-seat sedan with the exception of a Rolls-Royce Phantom Extended. Customer centricity has informed every step of the development process. A key learning was that Ghost Extended customers wanted no compromise to Ghost’s pure, minimalist design. The marque’s designers worked to cloak the extra length by only extending the rear door and body around the rear door apertures, preserving the lines of the car.

TECHNOLOGY

Rear Suite Serenity

A suite of enhancements to the rear of the cabin reflects Ghost Extended’s flexibility. For the first time, a reclining Serenity Seat can be selected, offering a new dimension of rear seat comfort akin to a business jet cabin environment.

The rear cabin also provides the perfect environment to transition from business to leisure. To enhance this, a Champagne fridge is provided between the rear seats and has been developed with exacting attention to the needs of the Rolls-Royce client. To achieve this, the marque’s engineers consulted with a Master Sommelier. They learned that the optimum serving temperatures of non-vintage Champagne is around six degrees centigrade and vintage Champagnes is around 11 degrees centigrade. To that end, the refrigerator operates two cooling modes, chilling to six degrees and 11 degrees.

Technology Without Obtrusion

Ghost is the most technologically advanced Rolls-Royce ever created. For Ghost Extended’s entrepreneurial customers, access to WiFi and cutting-edge infotainment systems is essential for use during the business day. However, technological functions have been deployed with care to reflect customer demand for a serene environment, free from unnecessary distractions.

The commitment to delivering a pure, detoxifying space extends to the air within the cabin. To deliver this, Ghost is equipped with a new Micro-Environment Purification System (MEPS). This technology enhances existing air filtration systems through software and hardware. Highly sensitive Impurity Detection Sensors detect ambient air quality, automatically activating fresh air intakes into Recirculation Mode. If unacceptable levels of airborne contaminants are detected, the air is passed through a nanofleece filter that is capable of removing nearly all ultra-fine particles within the cabin in less than two minutes.

A suite of technologies enhances the driving experience in urban and country settings. This includes laser headlights with more than 600m of illuminated range and key safety enhancements including vision assist with day and night-time wildlife and pedestrian warning; alertness assistant; a four-camera system with panoramic view, all round-visibility and helicopter view; active cruise control; collision warning; cross traffic warning; lane departure and lane change warning. An industry-leading 7x3 high definition head-up display and self-park ensures absolute effortlessness whatever the driving conditions.

ENGINEERING

All-Aluminium Spaceframe and New V12 Engine

Ghost Extended is built on the Architecture of Luxury, Rolls-Royce’s proprietary all-aluminium spaceframe that underpins every new Rolls-Royce model. The marque's hallmark Magic Carpet Ride is delivered by a new Planar Suspension System, the result of more than 10 years' exhaustive testing and refinement by specialist engineers. Featuring continuously variable, electronically controlled shock absorbers, self-levelling high-volume air strut assemblies and a world-first upper wishbone damper; this technology has never been previously applied to a production motor car. Ghost Extended also benefits from all-wheel drive and all-wheel steering for the first time.

Power is provided by a 6.75-litre twin turbocharged engine developed exclusively for Ghost. It produces 571PS and 850Nm of torque. The requirement for silence when travelling is answered through 100kg of acoustic damping materials incorporated into the chassis, bodywork and tyres, delivering exhilarating performance without disturbing the serenity within.

MATERIALS AND METHODS

Simplicity Through Complexity

The pursuit of design simplicity requires highly complex engineering and craft techniques. For example, sophisticated bodywork forms are only achievable through advanced generative design and 3D printing. This is the first time this technology has been incorporated within a component production facility and combined with Rolls-Royce’s craft and engineering competencies.

For Ghost Extended, beam-melted metal components are welded to the body-in-white, while parts made by multi-jet fusion and selective laser sintering are individually fitted at the Home of Rolls-Royce.

More traditional craft is given a contemporary expression through the introduction of two new wood finishes, developed especially for Ghost. Obsidian Ayous is inspired by the rich palette of colours found in igneous rocks, while Dark Amber has veins of fine aluminium particles running through the wood. Both are available in open-pore finish, allowing the tactility of the material to fully express itself.

• Members of the world’s oldest Rolls-Royce car club attend
  exclusive gathering at the Home of Rolls-Royce, Goodwood on Friday 4 September 2020
  
  
• Display of 20 exquisite vintage Rolls-Royce motor cars, all built before 1936, staged in central courtyard to welcome transformative new Ghost 
  
  
• Guests treated to private viewing of new Ghost three days after its global launch

A magnificent line-up of 20 vintage Rolls-Royce motor cars provided a memorable spectacle at the Home of Rolls-Royce on Friday 4 September 2020.

The visit formed part of an exclusive event for members of the 20-Ghost Club, the world’s oldest Rolls-Royce car club, which is devoted solely to pre-1940 Rolls-Royce motor cars. The motor cars travelled to The Home of Rolls-Royce under their own power: of all the Rolls‑Royces produced since the marque’s foundation in 1904, almost three-quarters are still in perfect working order today. Models present included Rolls-Royce 20/25, Silver Ghost, Phantom I and Phantom II, the oldest being built in 1911.

Guests enjoyed a socially-distanced picnic lunch from specially-prepared hampers. As well as Champagne, each hamper included a jar of Rolls-Royce honey, a rare and precious commodity produced by the now-famous colony of 250,000 English honeybees that reside in the Goodwood Apiary.

Guests were also treated to a private viewing of the latest Rolls-Royce to bear the storied Ghost name, just three days after its global launch. Five years in development, new Ghost is the most technologically advanced Rolls-Royce ever created and a worthy successor to the previous model, which became the best-selling car in the company’s history. Built on the marque’s proprietary Architecture of Luxury aluminium spaceframe, new Ghost boasts a new, more powerful 6.75-litre V12 engine and enhanced driver aids, with more than 100kg (220lb) of internal acoustic damping materials eliminating all extraneous noise.

It was particularly special event for one car, as it celebrated its 100^th birthday. Built in September 1920, the Silver Ghost has an open drive Limousine Body by HJ Mulliner, finished in silver and black. The car was acquired by its present owners in 2011 and has completed over 17,000 miles since then, mainly on 20-Ghost Club tours.

Andrew Ball, Head of Heritage, Rolls-Royce Motor Cars, said, “It is always a delight to welcome the 20-Ghost Club to our Home here at Goodwood. As the oldest Rolls-Royce car club in existence, they’re a very special part of the wider Rolls-Royce family and play a crucial role in maintaining our unique heritage. It was the Silver Ghost that first earned Rolls-Royce the accolade of ‘the best car in the world’ – and with new Ghost, we’re upholding and strengthening that reputation. When you see the earliest and latest models together you realise just how far advanced the original cars were, in terms of design technology and bespoke capabilities. Our new Ghost remains true to the original car’s founding principles of effortlessness, excellence and serenity.”

Reflecting the minimalist philosophy that underpins new Ghost, highlights of this transformative motor car are listed in short form below. Full details are available at thenewghost.com


The most technologically advanced Rolls-Royce yet 

Succeeds the most successful product in the marque’s 116-year history 

Reflects ‘Post Opulent’ design philosophy, rejecting superficial expressions of wealth 

Built on rigid aluminium Rolls-Royce spaceframe architecture 

All-wheel drive and all-wheel steering for unprecedented poise and surefootedness 

World first Planar suspension system significantly increases agility and effortlessness 

Equipped with hallmark 6.75-litre twin-turbo V12 engine, delivering 571PS and 850nm 

For effortless egress, doors now electrically open as well as close 

Interior components tuned to specific resonant frequency to create a sense of serenity 

Down lit Pantheon grille discreetly illuminates Rolls-Royce iconography 

Illuminated Fascia debuts featuring Ghost nameplate surrounded by more than 850 stars 

• Illuminated nameplate and star cluster revealed as first Bespoke feature for new Ghost
• Developed over two years and more than 10,000 collective hours
• Reflects minimalist Post Opulent philosophy that informed new Ghost design
• Announced ahead of new Ghost digital reveal on September 1 at 13:00 BST

 
#rollsroyceghost

The Home of Rolls-Royce in Goodwood, West Sussex, is a global centre of luxury manufacturing excellence. The Bespoke Collective of designers, engineers and craftspeople who operate from this world-renowned facility restlessly create innovative and sophisticated means for Rolls-Royce clients to bring their Bespoke visions to life. Today, this highly creative group of specialists present Illuminated Fascia: a Bespoke innovation created exclusively for new Ghost ahead of its global reveal on September 1 at 13:00 BST via rolls-roycemotorcars.com.

Developed over the course of two years and more than 10,000 collective hours, Illuminated Fascia brings an ethereal glowing Ghost nameplate surrounded by more than 850 stars into the interior suite of new Ghost. Located on the passenger side of the dashboard, the constellation and wordmark are completely invisible when the car is not in operation. This world-first Bespoke innovation subtly echoes Starlight Headliner, which has become as much a part of Rolls-Royce iconography as the Spirit of Ecstasy, Pantheon Grille and ‘Double R’ monogram.

Illuminated Fascia was formed following the marque’s decision to pursue a Post Opulent design direction with new Ghost: itself, a direct response to feedback provided by Ghost clients prior to the motor car’s development. Busy, superficial detailing was rejected in favour of more refined means for customers to realise their Bespoke visions. In this spirit, the Bespoke Collective chose not to use simple screen technology to achieve the effect they desired. Instead, they embarked on creating a highly complex and authentic true luxury innovation.

The illumination itself is achieved by way of 152 LEDs mounted above and beneath the fascia, which are meticulously colour matched to the cabin’s clock and instrument dial lighting. To ensure that the Ghost graphic is lit evenly, a 2 millimetre-thick light guide is used, featuring more than 90,000 laser-etched dots across the surface. This not only disperses the light evenly but creates a twinkling effect as the eyes moves across the fascia, echoing the subtle twinkle of Starlight Headliner.

Extensive engineering work was undertaken to ensure that Illuminated Fascia was completely invisible while not operational. To achieve this, three layers of composite materials are used. The first is a Piano Black substrate, which is laser etched to remove the black colouring and allow light to shine through the Ghost wordmark and star cluster. This is then overlaid with a layer of dark tinted lacquer, hiding the lettering when not in use. Finally, the fascia is sealed with a layer of subtly tinted lacquer before being hand polished to achieve a perfectly uniform 0.5mm thick, high-gloss finish, matching other high gloss accents incorporated into the interior. 

Lead Bespoke Designer, Michael Bryden, says, “Illuminated Fascia is perfectly in tune with the Post Opulent design direction we pursued with new Ghost. This elegant and minimal aesthetic is a specific response to the layer of clients who respond to Ghost: men and women who share a desire for a clean, pared-back expression of Rolls-Royce. Like the rest of the motor car’s progressive design, this hidden-until-lit feature hides the complexity required to create a sense of effortless luxury with a simple decorative statement.”

• Final animated film offering insight into the substance of new Ghost goes live
• Reveals the marque’s unique engineering formula for serenity
• New episode of Podcast series exploring new Ghost available now

 
#rollsroyceghost

When reviewing client feedback from the first Goodwood Ghost, it was clear that its cocooning, near-silent acoustic properties were of the utmost importance. These men and women operate in complicated business worlds and value the sense of calm and wellness that their Rolls-Royce creates. Therefore, in creating new Ghost, the marque’s team of acoustic specialists were obsessively focussed on this highly complicated engineering task.

To achieve a sense of absolute serenity, the acoustic team began by adapting the marque’s proprietary aluminium spaceframe architecture, which itself offers benefits owing to the metal’s higher acoustic impedance compared with steel and its construction from complex forms rather than flat, resonant surfaces. A double-skinned bulkhead section was selected to insulate the cabin from the already near-silent 6.75-litre V12 engine and cavities in the roof, boot and floor were created to fill with more than 100kg of sound-absorbing materials. Additionally, double-glazed windows with a clear composite centre sheet were used as well as tyres lined with lightweight acoustic insulation foam.

Once the sound stage was created, every component was obsessively interrogated for its acoustic properties. Those that produced unacceptable levels of noise were discarded and completely redesigned at the Home of Rolls-Royce in Goodwood, West Sussex, to better serve the client’s desire for serenity. Even the inside of the air conditioning ducts were smoothed to better insulate clients from intrusive noises.

However, upon early testing the acoustic team discovered that removing all noise was disorientating. Their solution was to create a ‘whisper’ – a soft undertone that clients experienced as a single, subtle note. To achieve this, each component had to be tuned to a specific resonant frequency. This task included the creation of acoustically tuned damping units for the seat frames, as well as a suite of ports between the cabin and the large 500-litre boot to ensure the low frequency it generated was consistent with new Ghost’s ‘note’.

The marque’s experts named this exhaustive process the Formula for Serenity. Following its creation, these specialists presented the acoustic advances they had made, showcasing how these remarkable developments would serve the demands of new Ghost clients. Rolls-Royce has elected to share elements of these internal briefings to demonstrate the engineering substance that underpins this extraordinary new motor car ahead of its official unveiling in autumn this year.

New Ghost Acoustic Engineering Lead, Tom Davis-Reason, says, “The extraordinary acoustic quality of new Ghost is the result of significant engineering developments and fastidious attention to detail, but it really is underpinned by the marque’s proprietary aluminium architecture. There is simply no way we could have created such an acoustically refined environment using a steel platform.”

The marque chose the popular and aesthetically appealing medium of animated illustrations to convey these insights. Rendered first by renowned illustrator, Charlie Davis, they were animated to cohesively and beautifully represent these findings in a fashion that befits the highly progressive new Ghost.

In addition to these insights presented in animation form, a series of five podcasts have been launched that reveal more of the marque’s findings, as well as insights into the underlying material and engineering substance of new Ghost in long form. Hosted by Johanna Agerman Ross, Curator of Twentieth Century and Contemporary Furniture and Product Design at the Victoria & Albert Museum in London, the podcasts are available on Apple, Google, Spotify and Deezer.

• Third of four animated films offering insight into the substance of new Ghost
• Reveals highly advanced Planar chassis system with world-first suspension technology
• New episode of Podcast series exploring new Ghost available now

 
#rollsroyceghost

The first Goodwood Ghost reflected a layer of clients who use their Rolls-Royce in a completely unique way. These men and women required a motor car able to offer an impeccable chauffeur-driven experience as well as a vibrant dynamic personality when they chose to drive it themselves. In 2009, when the first Ghosts entered the market, this collective of business leaders, founders and entrepreneurs were unanimous in their feedback that the marque had created a product that balanced their requests perfectly.

When these clients were informed that Rolls-Royce would begin developing a new Ghost, their request was simple: deliver a motor car that they could use even more; something even more refined to be driven in and even more enjoyable to drive.

To fulfil this challenging brief, Rolls-Royce’s engineering experts rejected the use of a pre-existing platform. Instead, they configured the marque’s proprietary spaceframe architecture to incorporate elements of the brand’s existing model portfolio such as all-wheel drive and all-wheel steering, while adapting the structure to accommodate significant advances in Rolls-Royce’s hallmark magic carpet ride and dynamic abilities.

A key development was the Planar system, which is comprised of three elements. The first is an Upper Wishbone Damper unit, which is mounted above the front suspension assembly and creates an even more stable and effortless ride. The result of three years of development, this is a world-first technology. The second is the Flagbearer system, which uses cameras to read the road ahead and prepare the suspension system for any changes in road surface. The third is Satellite Aided Transmission, which draws GPS data to pre-select the optimum gear for upcoming corners. The Planar system allows new Ghost to anticipate and react to even the most demanding road surface.

During the engineering design process, new Ghost’s chassis and suspension specialists were tasked with regularly presenting the technical advances they had made to other departments, as well as showcasing how these remarkable developments met the client brief. Rolls-Royce has elected to share elements of these internal briefings to demonstrate the engineering substance that underpins this extraordinary new motor car ahead of its official unveiling in autumn this year.

New Ghost Engineering Lead, Jonathan Simms, says, “Ghost clients told us that it’s the car in their collection that they’re drawn to the most. They love its uncomplicated versatility. It’s not trying to be a sports car, it’s not trying to be a grand statement – it’s simply exceptional and exceptionally simple. When it came to creating a new Ghost – one that outshines its incredibly capable predecessor – the engineering team had to start from scratch. We pushed our architecture even further and created a car even more dynamic, even more luxurious and, most of all, even more effortlessly useable.”

The marque chose the popular and aesthetically appealing medium of animated illustrations to convey these insights. Rendered first by renowned illustrator, Charlie Davis, they were animated to cohesively and beautifully represent these findings in a fashion that befits the highly progressive new Ghost.

In addition to these insights presented in animation form, a series of five podcasts have been launched that reveal the marque’s findings, as well as insights into the underlying material and engineering substance of new Ghost in long form. Hosted by Johanna Agerman Ross, Curator of Twentieth Century and Contemporary Furniture and Product Design at the Victoria & Albert Museum in London, the podcasts are available on Apple, Google, Spotify and Deezer.

• Second of four animated films offering insight into the substance of new Ghost goes live
• Examines what the first Goodwood Ghost taught Rolls-Royce about its clients
• New episode of Podcast series exploring more super-luxury intelligence available now

 
#rollsroyceghost

Before Rolls-Royce created the first Goodwood Ghost in 2009, significant time was invested in understanding the group of clients it was tailored to. These were men and women who held the marque’s relentless pursuit of perfection in high esteem and sought a slightly smaller, less ostentatious entry to the Rolls-Royce brand.

The result was a motor car smaller in scale, less overt in design and obsessively simple. Its success fulfilled Rolls-Royce’s most ambitious expectations and it became the best-selling product in the marque’s 116-year history.

Additionally, as more Ghosts entered the world, the brand’s Luxury Intelligence Specialists were able to identify developing behaviours in how this particular layer of clients used their motor car, the manner in which they commissioned it and how they perceived Rolls-Royce in a more general sense. This vital data would inform the design and engineering direction of the new Ghost.

As with all primary research conducted by the marque’s specialists, these experts were asked to present their findings internally, offering a rare insight into this consumer group. In this short film, Rolls-Royce shares some of these insights to demonstrate the underlying substance of the highly progressive new Ghost ahead of its official unveiling in autumn this year.

The four-part series continues with Rolls-Royce Product Manager, Stephen Finch, who was responsible for charting a global picture of these changes in age and attitude. Finch says, “The success of the first Goodwood Ghost taught Rolls-Royce a huge amount about itself. We became aware of an entirely new group of people who used and commissioned their cars in ways that we hadn’t seen before. The new Ghost meets their demands with alacrity, and we look forward to learning what this exceptional car will teach us about this layer of clients in the future.

The marque chose the popular and aesthetically appealing medium of animated illustrations to convey these insights. Rendered first by renowned illustrator, Charlie Davis, they were animated using the latest modelling technology to cohesively and beautifully represent these findings in a fashion that befits new Ghost.

In addition to these insights presented in animation form, a series of five podcasts have been launched that reveal the marque’s findings, as well as insights into the underlying material and engineering substance of new Ghost in long form. Hosted by Johanna Agerman Ross, Curator of Twentieth Century and Contemporary Furniture and Product Design at the Victoria & Albert Museum in London, the podcasts are available on Apple, Google, Spotify and Deezer.

• First of four animated films offering insight into the substance of new Ghost goes live
• Post Opulence identified as emerging design movement defined by reduction and simplicity
• Podcast series exploring design and engineering philosophy of new Ghost available now

#rollsroyceghost

More than six years ago, a team of luxury intelligence specialists, designers, engineers and craftspeople assembled to begin development of the new Rolls-Royce Ghost. As with the first Goodwood Ghost, launched in 2009, this collective would work obsessively to ensure that New Ghost would hold its own place in the Rolls-Royce portfolio and represent a unique set of client values.

Since the introduction of Ghost, which became the most successful Rolls-Royce in history, the marque’s unique proximity to its clients afforded the team access to a large body of information. It revealed the divergent interests, opinions and changing taste patterns within Ghost clients’ appreciation of luxury. This primary research allowed them to create a product focussed on the requirements of these remarkable men and women. These insights informed the designers, engineers and craftspeople at Rolls-Royce as they moved into the development phase of the highly progressive new Ghost.

As with all primary research conducted by the marque’s specialists, these experts were asked to present their findings. In this short film, Rolls-Royce shares some of these insights to demonstrate the underlying substance of the highly progressive new Ghost ahead of its official unveiling in autumn this year.

The series begins with Rolls-Royce Designer Henry Cloke, who identified an emerging aesthetic defined by purity and minimalism, internally named ‘Post Opulence’. Cloke says, “We found that Ghost clients sought objects that are effortlessly, almost instinctively exceptional. They rejected busy details and flash gimmicks, instead seeking extremely high quality, thoughtfully designed pieces that stand up to the most intense scrutiny. This philosophy defined new Ghost’s minimalist design treatment.”

The marque elected to use the increasingly popular medium of animated illustrations to convey these insights. Renowned illustrator, Charlie Davis, was chosen to cohesively and beautifully represent these findings in a fashion that befits the highly progressive new Ghost.

In addition to these insights presented in animation form, a series of five podcasts have been launched that reveal the marque’s findings, as well as insights into the underlying material and engineering substance of new Ghost in long form. Hosted by Johanna Agerman Ross, Curator of Twentieth Century and Contemporary Furniture and Product Design at the Victoria & Albert Museum in London, the podcasts are available on Apple, Google, Spotify and Deezer.

#rollsroyceghost

In autumn this year, Rolls-Royce Motor Cars will make an historic announcement in launching new Ghost. This product follows the first Goodwood Ghost, which became the most successful motor car in the marque’s 116-year history.

As the final preparations are being made for the reveal of new Ghost, the marque’s Chief Executive Officer, Torsten Müller-Ötvös, has prepared an open letter, which is attached.

Rolls-Royce Motor Cars revealed today the ‘Pebble Beach 2019 Collection’. Inspired by the hills, sand and sea surrounding Pebble Beach, this year’s collection is the most colorful yet. The Collection includes 13 beautiful Bespoke Commissions, offered exclusively for the clients attending Monterey Car Week 2019, and will be revealed at a series of exclusive activities hosted by the luxury brand throughout the week.

The collection is headlined by the brand’s flagship, Phantom. Rolls-Royce Bespoke designers have cloaked this Phantom in a shimmering Black Diamond and Gold Bespoke exterior. The interior features the Rolls-Royce Phantom Gallery, an individuality available in no other motor car in the world, designed to house personalized art making the Phantom an extension of its owner’s art and design collection. The ‘Best Car in the World’ raised the bar of luxury with the introduction of the new Rolls-Royce ‘Architecture of Luxury’ which delivers the ‘Magic Carpet Ride’, defining Rolls-Royce Motor Cars. 

Cullinan marks its second year at Pebble Beach with some of the most extensive Bespoke designs in the ‘Pebble Beach 2019 Collection’. The four vehicles on display during the week feature colors including Burnout Grey, Black Green, Iced Gunmetal and Galilea Blue. The iced finish showcases one of the most popular innovations from the paint specialists at Rolls-Royce. The subtle finish offers the solid effect of matte colors with an elegant shine. Color innovations are nothing new to a design group that has built finishes using glass, silver, gold and even diamonds for Bespoke Commissions.

The ‘Pebble Beach 2019 Pastel Collection’ – Black Badge goes beyond Black
Following recent years of alternating drought, fire and rain, the Monterey Peninsula this year is awash in seas of colorful wildflowers. Highlighting this year’s debuts are a trio of Bespoke motor cars showcasing the creative color capabilities of the artisan designers in Goodwood, Home of Rolls-Royce. The Pastel Collection draws upon painter’s palette of colors from this year’s ‘wildflower superbloom’ on the Monterey Peninsula. The collection includes three one-of-one Black Badge Commissions adding new colors to the Rolls-Royce Bespoke palette and reaffirming the idea that a Rolls-Royce Black Badge doesn’t have to be black.

The collection starts with Ghost Black Badge in Light Green Solid, a new Bespoke exterior finish. The pastel green represents the rebirth of the flora on the peninsula following the years of drought and fire. The hand-crafted leather interior is Black with a striking Serenity Green splash highlighting the iconic Black Badge technical Fiber.

The drophead creation among the collection is Dawn Black Badge in Coral Solid which showcases the Bespoke finish that can only come after seven coats of paint and more than nine hours of hand polishing in the Surface Finish Centre at the Home of Rolls-Royce, Goodwood. The new pastel color carries over to the Bespoke Aero Cowling, giving Dawn a colorful yet aggressive exterior. The Dawn Black Badge interior is finished in Artic White and Sunset carrying over the visual imagery of the blooming northern California hills and valleys.

The final piece of the trio is Wraith Black Badge in Semaphore Yellow, a bright and sunny finish for the most powerful member of the Rolls-Royce family. Wraith Black Badge features a Selby Grey and Lemon interior with the iconic Rolls-Royce Black Badge Starlight Headliner. The ‘Rolls-Royce 2019 Pastel Collection’ presents Black Badge unlike you’ve ever seen before.

This collection showcases the alter ego of Rolls-Royce Bespoke as the brand highlights the potential of its Black Badge Bespoke offer. The combined skills of the Bespoke craftspeople from the Home of Rolls-Royce in Goodwood, England, and the rebellious spirit of Black Badge has propelled the brand into the 21^st century appealing to the risk-taker who is not afraid to embrace a bold and progressive statement of true and modern luxury, in an aggressive form. All Black Badge commissions feature a stunning technical fiber fascia and interior accents as well as custom Black Badge Bespoke Starlight Headliners and Bespoke ‘Pebble Beach 2019 – special commission’ treadplates.

“Every year, thousands of Rolls-Royce patrons come together for Monterey Car Week. It’s one of our most important family gatherings around the world, especially for our American owners. This year we present the largest offering of Rolls-Royce motor cars ever and in the most vivid Bespoke colors and configurations in history. Each and every commission has been created by the designers and craftspeople at the Home of Rolls-Royce at Goodwood, working with the finest leather, wood and precious materials. It’s thrilling to introduce the 2019 Pebble Beach Collection as the world gathers to view the classics the brand has created over the past 115 years.” Martin Fritsches, President of Rolls-Royce Motor Cars North America.

The full family on display
The full collection of Rolls-Royce Motor Cars on display includes one Phantom, four Cullinans, four Dawns, two Ghosts and two Wraiths. The special vehicles will be on display at ‘Quail, A Motorsports Gathering’ as well as at the exclusive Rolls-Royce Villa in Carmel.