• Clients welcomed back to Saint-Tropez for the summer season, with the experience continuing until 31 July
• Sixteen Bespoke motor cars presented across four venues that define Riviera glamour: La Réserve Ramatuelle, Airelles Château de la Messardière, Airelles Pan Deï Palais and Nikki Beach
• Black Badge Spectre Series II, the most powerful Rolls-Royce yet, available for clients to drive
• Programme includes drive experiences, private dinners, pétanque evenings and curated soirées
• Saint-Tropez followed by the Spirit of Marassi programme on Egypt’s North Coast, reflecting a year-round client experience calendar

“The Rolls-Royce ownership experience has always extended beyond the motor car itself. That understanding shapes where and how we engage with our clients, bringing Rolls-Royce to the places they already know and value. Our seasonal programmes reflect the same philosophy, creating opportunities for clients to experience the marque in destinations that naturally form part of their lives. This year’s calendar is our most extensive yet, combining opportunities to drive the full Rolls-Royce motor car portfolio, including the new Black Badge Spectre Series II, with time spent enjoying exceptional hospitality, discovering Bespoke craftsmanship and connecting with like-minded aficionados in some of the world’s most celebrated summer destinations.”
Julian Jenkins, Director of Sales & Brand, Rolls-Royce Motor Cars


In July 2026, Rolls-Royce Motor Cars returns to Saint-Tropez with its most extensive summer programme to date. Sixteen Bespoke motor cars, including Black Badge Spectre Series II, are presented across four of the French Riviera’s most distinguished addresses: La Réserve Ramatuelle, Airelles Château de la Messardière, Airelles Pan Deï Palais and Nikki Beach.

The programme reflects a simple principle – meeting clients in places they already choose to spend their time. Selected through the marque’s deep understanding of its clients’ lifestyles, Saint-Tropez forms part of a wider calendar of seasonal experiences, from Courchevel 1850 in winter to the North Coast of Egypt later this summer. Each destination offers a distinct expression of luxury in which to experience a Rolls-Royce motor car.

Suspended in the hills above Saint-Tropez’s Pampelonne Beach, La Réserve Ramatuelle’s pine groves and light, contemporary architecture are a private escape from the bustling streets below. Airelles Château de la Messardière, set within 12 hectares of Mediterranean gardens, with its iconic château at the heart of the Maison, and a fleet of four Rolls-Royce Cullinans, captures the high glamour of the Côte d’Azur. The tranquil gardens of Airelles Pan Deï Palais offer a more intimate retreat in the heart of Saint-Tropez, while Nikki Beach remains one of the Riviera’s most celebrated beach clubs.

At each address, clients can connect with the marque via discreet hospitality spaces. Guests may choose from the full portfolio of Rolls-Royce motor cars – including Black Badge Spectre Series II, the most powerful Rolls-Royce ever created – for self-driven journeys along the Riviera’s sweeping corniches, or enjoy chauffeur-driven transfers between venues. Members of the marque’s Bespoke Collective of designers, artisans and engineers will also be available to share insights into the crafts that define every Rolls-Royce. In addition, the marque will host private dinners at locations including Airelles Château de la Messardière, pétanque evenings in Place des Lices using a Bespoke Rolls-Royce boules set, and opening and closing receptions at Airelles Pan Deï Palais.

The Saint-Tropez programme reflects not only where Rolls-Royce clients choose to spend their summers today, but also the marque’s longstanding relationship with the Riviera, which stretches back to its earliest years. Sir Henry Royce spent many winters at the nearby Le Canadel, where he continued his engineering work alongside the designers and engineers based at Le Rossignol – the location that inspired the name of the marque’s landmark Coachbuild Collection, Project Nightingale, announced earlier in 2026.

The summer season continues from 14 to 22 August with the Spirit of Marassi programme on Egypt’s North Coast, presenting the world of Rolls-Royce Motor Cars in one of the region’s most sought-after coastal destinations. Set within a contemporary beachfront villa overlooking the Mediterranean, the experience centres on Bespoke commissioning, thoughtfully curated hospitality, and the Middle Eastern debut of Spectre Series II.

Clients wishing to attend may arrange a private appointment through Whispers, the marque’s private members’ application, or through their local Rolls-Royce Motor Cars dealership.

• Clients welcomed to the French Riviera’s most celebrated addresses from 28 July to 3 August, including La Réserve Ramatuelle and Althoff Villa Belrose
• Collection of Bespoke motor cars and several soirées curated for clients visiting Saint-Tropez
• Reflects Rolls-Royce’s strategy to remain present in the world’s most rarefied locations

From 28 July to 3 August, Rolls-Royce Motor Cars returns to the French Riviera with a series of client experiences in Saint-Tropez. The marque will host private appointments, curated drive opportunities, and private gatherings in a number of landmark destinations, including La Réserve and Althoff Villa Belrose.

Each location brings its own expression of Riviera refinement. Hidden among pine groves and rocky coves, La Réserve pairs modernist minimalist architecture with extraordinary seclusion, offering a spectacular sea view. Althoff Villa Belrose, with its cascading terraces and panoramic views, evokes the relaxed grandeur of a private Mediterranean estate.

These destinations directly reflect the tastes and habits of Rolls-Royce clients, shaped by insights into where they choose to spend their summers. These are the places that inspire them, host them, and feel like home. The brand’s presence in each location is a natural extension of that understanding, offering opportunities to connect in the environments they already love.

From these venues, guests are invited to explore Rolls-Royce’s full contemporary product portfolio via 12 Bespoke motor cars on the sweeping corniches that the region is famed for. These coastal roads were once favoured by Sir Henry Royce, who refined early motor cars from his winter home in nearby Le Canadel – lending quiet continuity to today’s Riviera experience.

A discreet hospitality space is reserved for client meetings and gatherings at each address, while an exclusive Rolls-Royce moment at the famed Nikki Beach – long associated with the lively spirit of Saint-Tropez – will channel the joie de vivre that draws many of the marque’s clients to the Côte d’Azur during the summer.

Rolls-Royce’s Saint-Tropez programme also includes a series of private soirées and hosted dinners, allowing clients to celebrate shared passions, regional character, and the quietly assured glamour that defines Rolls-Royce.

Clients can confirm their attendance and make further arrangements via the marque’s private members’ app, Whispers.

• Clients welcomed to the French Riviera’s most celebrated addresses from 28 July to 3 August, including La Réserve Ramatuelle and Althoff Villa Belrose
• Collection of Bespoke motor cars and several soirées curated for clients visiting Saint-Tropez
• Reflects Rolls-Royce’s strategy to remain present in the world’s most rarefied locations

“Our summer programme in Saint-Tropez is a considered extension of our wider philosophy – to ensure our clients are never without the community, hospitality and access that Rolls-Royce provides, wherever they are in the world. Through this series of elegant engagements, set in some of the Riviera’s most sought-after addresses, Rolls-Royce affirms its role as both a curator of exceptional motor cars and a meaningful part of our clients’ lives.”
Boris Weletzky, Regional Director, United Kingdom, Europe and Central Asia, Rolls-Royce Motor Cars

From 28 July to 3 August, Rolls-Royce Motor Cars returns to the French Riviera with a series of client experiences in Saint-Tropez. The marque will host private appointments, curated drive opportunities, and private gatherings in a number of landmark destinations, including La Réserve and Althoff Villa Belrose.

Each location brings its own expression of Riviera refinement. Hidden among pine groves and rocky coves, La Réserve pairs modernist minimalist architecture with extraordinary seclusion, offering a spectacular sea view. Althoff Villa Belrose, with its cascading terraces and panoramic views, evokes the relaxed grandeur of a private Mediterranean estate.

These destinations directly reflect the tastes and habits of Rolls-Royce clients, shaped by insights into where they choose to spend their summers. These are the places that inspire them, host them, and feel like home. The brand’s presence in each location is a natural extension of that understanding, offering opportunities to connect in the environments they already love.

From these venues, guests are invited to explore Rolls-Royce’s full contemporary product portfolio via 12 Bespoke motor cars on the sweeping corniches that the region is famed for. These coastal roads were once favoured by Sir Henry Royce, who refined early motor cars from his winter home in nearby Le Canadel – lending quiet continuity to today’s Riviera experience.

A discreet hospitality space is reserved for client meetings and gatherings at each address, while an exclusive Rolls-Royce moment at the famed Nikki Beach – long associated with the lively spirit of Saint-Tropez – will channel the joie de vivre that draws many of the marque’s clients to the Côte d’Azur during the summer.

Rolls-Royce’s Saint-Tropez programme also includes a series of private soirées and hosted dinners, allowing clients to celebrate shared passions, regional character, and the quietly assured glamour that defines Rolls-Royce.

Clients can confirm their attendance and make further arrangements via the marque’s private members’ app, Whispers.

Rolls-Royce Motor Cars Monaco has been acquired by the BPM Group. The move, formally concluded at the end of April 2021, represents a major boost for the marque’s sales and customer service in the Principality and surrounding areas. This step also concludes the takeover of Monaco Luxury distribution group, which previously represented the world's leading luxury brand in the Principality.

BPM Group’s focus on ethics, trust, excellence, team spirit and customer satisfaction mirror many of the values of Rolls-Royce Motor Cars. The takeover opens up new perspectives for both parties and ensures that patrons will continue to enjoy the highest levels of service and attention.

"With this new investment, BPM Group strengthens its status as a major and key player in premium and luxury vehicles in France and Monaco," said Patrick Bornhauser, Owner & Chairman, BPM Group, and Jean-Marie Reiner, CEO of BPM Group and Monaco Luxury.

Julian Jenkins, Regional Director, Rolls-Royce Motor Cars, said, “We welcome BPM Group, who bring significant experience, and Patrick's personal passion for Rolls-Royce. Monaco is one of our key markets; together, BPM Group and the existing Rolls-Royce Motor Cars Monaco team are perfectly placed to meet the exacting levels of service customers expect from the marque. In particular, we will focus on satisfying the strong demand for new Ghost, and creating unique, highly personalised motor cars through our Bespoke capabilities."