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                    <title><![CDATA[Rolls-Royce Motor Cars Newsroom]]></title>
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                    <pubDate>Thu, 29 Feb 2024 11:59:00 +0100</pubDate>
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                        <title>ROLLS-ROYCE UNVEILS ARCADIA DROPTAIL: A COACHBUILT HAVEN OF TRANQUILLITY</title>
                        <link>https://newsroom.rolls-roycemotorcars.com/rolls-royce-unveils-arcadia-droptail-a-coachbuilt-haven-of-tranquillity_20260727074149913/</link>
                        <guid>https://newsroom.rolls-roycemotorcars.com/rolls-royce-unveils-arcadia-droptail-a-coachbuilt-haven-of-tranquillity_20260727074149913/</guid><pp:caseid>776082</pp:caseid><pp:summary><![CDATA[Rolls-Royce Motor Cars is delighted to present Rolls-Royce Arcadia Droptail, an exquisite coachbuilt expression of tranquillity. Arcadia Droptail is the epitome of quiet irreverence towards expected codes of luxury, celebrating purity of form and natural materials while serving as a bold statement of the client’s personal taste.]]></pp:summary><description><![CDATA[<div class="imported-article"><ul>
  <li>Rolls-Royce Motor Cars presents Arcadia, the third Coachbuild
    Droptail commission</li>
  <li>Celebration of the form: uniquely pure reflection of Droptail’s
    principal design</li>
  <li>Features most complex clock face in Rolls-Royce history. Assembly
    alone took five months</li>
  <li>Wood sections took 8,000 hours to create</li>
  <li>Commission named after Arcadia, a place known in Ancient Greek
    mythology as ‘Heaven on Earth’</li>
  <li>Droptail is the first roadster body style in Rolls-Royce’s modern history</li>
  <li>Coachbuilt masterpiece presented to commissioning client at
    private ceremony in Singapore</li></ul>
<p>
  <em>
    <br /></em>
  <em>“Rolls-Royce Coachbuild is the pinnacle expression of this
    incredible brand, and an unmatched concept in the luxury sector. In
    this department, the world’s most influential individuals
    collaborate with our designers, engineers and craftspeople to bring
    completely new ideas to life. Together, they create exquisite motor
    cars that not only become a cherished part of the commissioning
    client’s personal story but also add to the proud history of
    Rolls-Royce Motor Cars. Clients curate every facet of these
    masterpieces, which are brought into being by what I believe is the
    most talented team of experts in the luxury industry. Arcadia
    Droptail exemplifies this approach. This motor car is deeply
    connected to the client’s personality and preferences, and in
    capturing their character we have been empowered to make inspiring
    design, craft and engineering statements that show the world our
    ambition, and our unparalleled abilities.”<br /></em>
  <strong>Chris Brownridge, Chief Executive, Rolls-Royce Motor Cars<br />
    <br /></strong>
  <em>“The Rolls-Royce Arcadia Droptail wonderfully demonstrates the
    true nature of a Coachbuild proposition in completely transforming
    the character of a motor car. Each Droptail commission reflects a
    deeply personal understanding and interpretation of a foundational
    design. With Arcadia Droptail we witness daring in minimalism and
    subtlety, informed by the lifestyle of an individual who has a
    unique appreciation for British luxury. In creating this historic
    motor car, we once again prove our peerless abilities in
    synthesising and executing Bespoke design at its highest level.”</em>
  <em>
    <br /></em>
  <strong>Anders Warming, Design Director, Rolls-Royce Motor Cars<br />
    <br /></strong>
  <em>“The significance of Rolls-Royce Arcadia Droptail lies in its
    subtlety. It is a projection of an individual who values clarity and
    precision in all areas of their life – from their passion for fine
    cuisine, their highly curated personal and professional spaces and
    affinity with contemporary design. This motor car is one of the most
    faithful expressions of an individual’s personal style and
    sensibilities we have ever created within the Coachbuild department.
    In capturing their spirit, we reveal a unique appreciation for
    simplicity, serenity and beautifully restrained elegance – one that
    was a privilege for me to have been a part of.”<br /></em>
  <strong>Alex Innes, Head of Coachbuild Design, Rolls-Royce Motor Cars<br />
    <br /></strong>Rolls-Royce Motor Cars is delighted to present
  Rolls-Royce Arcadia Droptail, an exquisite coachbuilt expression of
  tranquillity. Arcadia Droptail is the epitome of quiet irreverence
  towards expected codes of luxury, celebrating purity of form and
  natural materials while serving as a bold statement of the client’s
  personal taste. Commissioned by an individual who possesses a distinct
  affinity for architecture and design, Arcadia Droptail is a testimony
  to the patron’s sensibilities and personal codes of luxury, defined by
  purity and subtle restraint, reflecting their firm belief in
  distilling complexity to reveal the inherent, fundamental essence.<br />
  <br />This coachbuilt commission takes its name from the mythical
  realm of Arcadia, a place depicted in Ancient Greek mythology as
  ‘Heaven on Earth’ – a land renowned for its extraordinary natural
  beauty and perfect harmony. Like the haven that inspires its name,
  Arcadia Droptail was envisioned by the client as a serene space
  characterised by reduction, material depth and tactility that would
  serve as a refuge from the complexities of their business life.<br />
  <br />In capturing the theme of tranquillity, Coachbuild designers
  embarked on an exploration of design, sculpture and architecture from
  the client’s favourite regions around the world. This included the
  precision and richness of modernist tropical sky gardens seen in
  Singapore, Indonesia and Vietnam as well as British ‘Biomimetic’
  architecture, where organic forms and material honesty are celebrated.<br />
  <br />In addition to these references, the client was also inspired by
  the motor car itself and the purity of the Droptail design concept.
  The commissioning client insisted that their Coachbuild motor car
  should be absolutely faithful to the earliest hand-drawn sketch they
  were first presented with in 2019.<br />
  <br />It was the profile of this highly contemporary projection of the
  roadster body type that resonated so strongly with the commissioning
  client. They were particularly compelled by the motor car’s bold, low
  stance, ensconcing cabin design and dramatic body lines. They also
  immediately recognised the nautical inspiration behind Droptail’s
  ‘sail cowls’: named after their resemblance to a yacht’s jib, these
  sharp, angular forms rise behind the doors and curve gently inwards,
  subtly directing the eye to the motor car’s occupants.<br />
  <br />
  <strong>EXTERIOR: A TRIBUTE TO DROPTAIL<br />
    <br /></strong>In order to fulfil the client’s ambition to honour
  Droptail’s form, Rolls-Royce Coachbuild designers developed a calm,
  natural duotone colourway for the motor car’s coachwork. The client’s
  aspiration was to define a timeless white, appearing as a solid colour
  at first glance, but creating a level of intrigue upon further study
  under natural light. To achieve this, the main body colour is a solid
  white infused with aluminium and glass particles. This not only
  creates an effervescent shimmer when the light strikes the coachwork
  but, upon close inspection, creates the illusion of unending depth in
  the paint. Rolls-Royce specialists developed a more faceted, striking
  metallic using larger sizing of aluminium particles. The client was
  very particular and involved in their request for the Bespoke silver
  to contrast against the white, not only in colour, but also in terms
  of intensity.<br />
  <br />In a key departure from the other three coachbuilt Droptails in
  this series, the carbon fibre used to construct the lower sections of
  Droptail is painted in the solid Bespoke silver colour rather than
  left fully or partially exposed, visually ‘lifting’ the motor car in
  profile to intensify its lithe, dynamic intent.<br />
  <br />In tribute to the brilliant mirror finish of brightwork on
  historical Rolls-Royces, which particularly fascinate the client, the
  exterior grille surround, ‘kinked’ vane pieces and 22-inch alloy
  wheels have been fully mirror-polished.<br />
  <br />While Arcadia Droptail’s exterior palette is rich in subtle
  detail, its primary intention is to celebrate the form and proportions
  of the coachwork. The client was particularly compelled by Droptail’s
  clean, monolithic surfacing and bold use of negative sculpture –
  features that are amplified by the motor car’s muted paint colours,
  which reflect sunlight and cast dramatic shadows, highlighting
  Droptail’s many subtle design gestures.<br />
  <br />
  <strong>INTERIOR: THE CENTRALITY OF WOOD<br />
    <br /></strong>As the exterior of Rolls-Royce Arcadia Droptail
  celebrates the motor car’s form, the interior is a deeply personal
  reflection of the client’s individual aesthetic, reflective of the
  style they have curated in their residences and business spaces around
  the world. Arcadia Droptail’s colour palette and material treatment
  was envisioned to be a truly personal statement and instantly
  recognisable as a personal signature of the commissioning client.<br />
  <br />Wood development was central to Arcadia Droptail’s interior and
  the client’s focus, whose very specific expectations concentrated on
  the texture, grain, colour and richness of the material itself. The
  client shared many examples of preferences and inspiration from
  architecture, residences and classic cars, to guide Rolls-Royce
  Coachbuild designers and material specialists.<br />
  <br />Santos Straight Grain was eventually selected as the most modern
  statement, based upon its rich texture and visual intrigue, which is
  derived from its unique, interlocking grain pattern.<br />
  <br />Using this high-density hardwood on Droptail’s interior posed a
  significant challenge for the marque’s craftspeople. Santos Straight
  Grain has one of the finest grain types of all the wood species used
  within a Rolls-Royce – if not handled with the greatest care, it
  easily tears when machined and ‘checks’ (a crack that appears parallel
  to the grain) during the drying process. Despite the challenges of
  working with this delicate material, Santos Straight Grain is used
  throughout Droptail, including the aerodynamically functional rear
  deck section, where the grain of the open pore veneer is laid at a
  perfect 55° angle. To achieve a perfect composition over complex
  geometry, Rolls-Royce artisans used a total of 233 wood pieces
  throughout Arcadia Droptail, with 76 pieces applied to the rear deck alone.<br />
  <br />Given that Arcadia Droptail will be used internationally,
  including some tropical climates, specific attention was paid to
  developing a protection system and testing process for the exterior
  wood surfaces. Coatings used on superyachts were initially considered
  but rejected given that they require regular servicing and
  re-application. Instead, a Bespoke lacquer was developed that requires
  just one application for the lifetime of the motor car.<br />
  <br />To validate this coating, Rolls-Royce specialists conceived a
  unique testing protocol wherein veneer pieces were subject to a
  punishing cycle inside a specialist machine simulating global weather
  extremes. This involved spraying sample wood pieces with water
  intermittently, between periods of leaving them to dry in darkness and
  exposing them to heat and bright light.<br />
  <br />This was repeated for 1,000 hours on 18 different samples before
  the marque’s specialists were satisfied with the endurance of the
  pieces. In total, the wood pieces and protective coating required more
  than 8,000 hours of development.<br />
  <br />
  <strong>INTERIOR: A STUDY IN WHITE<br />
    <br /></strong>The leather interior is finished in two entirely
  Bespoke hues, named after the client and reserved exclusively for
  their use. The main leather colour is a Bespoke White hue, continuing
  the exterior paint theme, while the contrast leather is a Bespoke tan
  colour, developed to perfectly complement the selected wood.<br />
  <br />The interior also includes the exquisite shawl panel that unites
  all four Droptail motor cars and is the largest continuous wood
  section ever seen on a Rolls-Royce motor car. In Arcadia Droptail, it
  is made in the same Santos Straight Grain open pore veneer as the rear
  deck, book-matched at the same 55° angle, with individually shaped
  leave stripes running seamlessly into the door linings. CAD tools were
  used to map the placement of each wood piece, and although it appears
  to be constructed from just two mirrored sections of veneer, this
  panel alone is made up of 40 sections, each digitally mapped before
  being fixed to the motor car.<br />
  <br />Applying wood to the complex curvatures of Droptail’s interior
  required Rolls-Royce engineers to develop an entirely new substructure
  for several components. The dramatic geometry of the dashboard, door
  linings and central cantilevered ‘plinth’ armrest had to be incredibly
  rigid to ensure the stability of the wood pieces once they were laid
  in place. Engineers called on carbon fibre layering techniques used in
  Formula 1 motor racing to develop an incredibly stiff base onto which
  the wood could be applied, ensuring that it remained secure regardless
  of the dynamic extremes the motor car experienced.<br />
  <br />
  <strong>BESPOKE TIMEPIECE: A PRECISION INSTRUMENT<br />
    <br /></strong>The Santos Straight Grain veneer fascia incorporates
  a clock conceived and developed by Rolls-Royce Coachbuild designers
  and craftspeople. This expression of haute horlogerie is the most
  complex Rolls-Royce clock face ever created: the assembly alone was a
  five-month process, which was preceded by more than two years of development.<br />
  <br />The clock incorporates an exquisite geometric guilloché pattern
  in raw metal with 119 facets. This is a symbolic nod to the marque’s
  heritage; as the client first saw a preview of the motor car in late
  2023 – the year when Rolls-Royce celebrated its 119-year anniversary.
  The specially designed clock face also includes partly polished,
  partly brushed hands and 12 ‘chaplets’ – or hour markers – each just
  0.1mm thick. To ensure the readability of the timepiece, specialists
  gave each chaplet an infill bridge and painted them by hand using a
  camera capable of magnifying an image by up to 100x.<br />
  <br />While many haute horlogerie methods were used to develop the
  timepiece, the testing and validation standards at Rolls-Royce are
  higher than those of the watch world. This required the marque’s
  specialists to draw on an expansive palette of materials. For example,
  instead of anodizing the timepiece’s minute marker, which is common
  practice in watch manufacturing, it is finished in a ceramic coating
  chosen because of its stability over time as well as its aesthetic
  merits. Small areas of the coating were laser-etched away to reveal
  the mirror finish of the aluminium material beneath it. Like every
  piece within the timepiece, including the Bespoke ‘double R’ monogram,
  they were individually machined from solid stainless-steel billet and
  polished by hand prior to assembly.<br />
  <br />Themes from the clock are paired with the instrument dials,
  sharing materials, techniques and execution. They feature the same
  repeated guilloché pattern, as well as brushed and polished brightwork
  and frosted white inserts, recalling the colourway of the motor car.<br />
  <br />
  <strong>STATEMENT OF A COSMOPOLITAN LIFESTYLE<br />
    <br /></strong>Reflecting the patron’s international lifestyle, the
  motor car is specified with left-hand drive to facilitate its use
  around the world. This international dimension was so important to the
  commissioning client that the Coachbuild Collective wanted them to
  experience the motor car in multiple locations around the world before
  it was built. Coachbuild designers used the marque’s ‘holodeck’ to
  facilitate this – a unique virtual 3D environment in which the client
  uses an advanced virtual reality (VR) headset to view the motor car as
  it would appear in specific locations around the world.<br />
  <br />
  <strong>ARCADIA DROPTAIL: AN ELEGANT SPACE IN THE DROPTAIL CANON<br />
    <br /></strong>While every Rolls-Royce client is different, they
  each share a powerful strength of conviction, and this individual’s
  requirements were clearly stated from the outset. However, translating
  these complex, highly personal sensibilities into a coherent, workable
  design was the product of a significant body of work. It was here that
  the Coachbuild process, with its unprecedented investment of time –
  over four years in total – and uniquely close relationship between the
  client and the marque, paid incalculable dividends.<br />
  <br />Coachbuild designers invested many months examining and
  interrogating the client’s tastes in everything from clothes and
  furnishings to food and travel destinations. From this, they defined
  and codified an aesthetic rooted in the client’s truth and experience;
  an objective portrait of their internal world and external
  surroundings, backed by the certainty and authority of the design
  team’s own discernment, understanding and professional judgment. Other
  family members, notably the client’s daughter, also become engaged
  with the process. When the final design was ready, the client’s wider
  family were invited to review it: all agreed that it perfectly
  captured the client’s aesthetic and character.<br />
  <br />The client derived enormous pleasure from having their tastes
  and identity so clearly rationalised and projected back to them.
  Indeed, the process revealed the client had a far more modern outlook
  than they realised, defined by lightness, the use of natural materials
  and a clear passion for precision. Arcadia Droptail has since become a
  reference point for the client’s commissions from other luxury houses
  and architects.<br />
  <br />This unique expression of Rolls-Royce Droptail reflects this
  remarkable client’s confidence, clarity of vision and long-term
  relationship with Rolls-Royce Motor Cars. Its significance lies both
  in its exquisitely minimal execution and the unique skill of
  Rolls-Royce Coachbuild designers in capturing the sensibilities and
  soul of an individual.</p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Georgina Cox<br>Tel: +44 (0) 7815 370 878<br>E-mail: <a href="mailto:georgina.cox@rolls-roycemotorcars.com">georgina.cox@rolls-roycemotorcars.com</a></div></div></div>]]></description><category><![CDATA[Coachbuild,Droptail,Press Release,Brand and Products]]></category>
            <pubDate>Thu, 29 Feb 2024 11:59:00 +0100</pubDate>
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                        <title>ROLLS-ROYCE UNVEILS AMETHYST DROPTAIL: AN EXPRESSION OF PURITY, CLARITY AND RESILIENCE</title>
                        <link>https://newsroom.rolls-roycemotorcars.com/rolls-royce-unveils-amethyst-droptail-an-expression-of-purity-clarity-and-resilience/</link>
                        <guid>https://newsroom.rolls-roycemotorcars.com/rolls-royce-unveils-amethyst-droptail-an-expression-of-purity-clarity-and-resilience/</guid><pp:caseid>776104</pp:caseid><pp:summary><![CDATA[Rolls-Royce Motor Cars is honoured to present Rolls-Royce Amethyst Droptail – a breathtaking coachbuilt masterpiece that celebrates its commissioning client’s cultural heritage, family legacy and personal passions.]]></pp:summary><description><![CDATA[<div class="imported-article"><ul>
  <li>Rolls-Royce Motor Cars presents Rolls-Royce Amethyst Droptail</li>
  <li>Extraordinary coachbuilt project is inspired by the birthstone of
    the patron’s son</li>
  <li>Incorporates exquisite celebration of painstaking craft and
    focussed minimalism</li>
  <li>Veneer aft deck is the largest wood surface ever produced by Rolls-Royce</li>
  <li>Rear section is the only aerodynamically functional wood surface
    on a new motor car</li>
  <li>Precious amethyst gems are incorporated into interior and exterior</li>
  <li>First time both brushed and polished finish have been applied to
    Pantheon grille</li>
  <li>Finish inspired by <em>haute horlogerie</em>, referencing client’s
    Vacheron Constantin timepiece</li>
  <li>Unveiled to commissioning client at private event in Gstaad, Switzerland</li></ul>
<p>
  <em>
    <br />“This stunning expression of Rolls-Royce Droptail truly
    captures the soul of its commissioning client. This distinguished
    and international individual exemplifies connoisseurship, and their
    global outlook, refined tastes and deep-rooted heritage were a
    broadening pleasure to explore. The extraordinary projection of
    their spirit, captured in Rolls-Royce Amethyst Droptail, is a clear
    statement of Rolls-Royce Coachbuild’s intent: to collaborate
    profoundly as a means to produce an historic expression of applied
    art. It is the client’s personal involvement that gives Coachbuild
    motor cars their unparalleled strength of character. These products
    reflect an exceptional clarity of vision, executed with absolute
    conviction. Amethyst Droptail captures these virtues in extremis.”<br /></em>
  <strong>Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce
    Motor Cars<br />
    <br /></strong>
  <em>“A Coachbuilt Rolls-Royce derives its identity and legend from the
    accomplishments, sensibilities and character of its owner. It is
    this human dimension, combined with highly progressive design, that
    makes it entirely unique and irreplaceable. This specificity gives
    every Coachbuild commission a sense of timelessness and artistic
    endurance. Within Rolls-Royce design, Amethyst Droptail will stand
    in our history as a representation of how accurate our creative
    response can be in projecting the soul of an individual
    commissioning client through both literal and highly conceptual
    expressions of personal luxury.”<br /></em>
  <strong>Anders Warming, Design Director, Rolls-Royce Motor Cars<br />
    <br /></strong>
  <em>“Rolls-Royce Amethyst Droptail is the epitome of quiet artistry
    and its significance lies in its depth of detail. Together with a
    discerning patron whose character resonates throughout the
    commission, we explored their sensibilities, cherished pursuits and
    values through masterfully curated details, each imbued with
    profound symbolic significance. Created for an individual with a
    passion for modern design, the minutia of haute horlogerie
    techniques and whose family has a special connection to gemstones,
    Amethyst Droptail is a remarkable projection of connoisseurship,
    contemporary design and personal heritage.”<br /></em>
  <strong>Alex Innes, Head of Coachbuild Design, Rolls-Royce Motor Cars<br />
    <br /></strong>
  <strong>AMETHYST DROPTAIL<br />
    <br /></strong>Rolls-Royce Motor Cars is honoured to present
  Rolls-Royce Amethyst Droptail – a breathtaking coachbuilt masterpiece
  that celebrates its commissioning client’s cultural heritage, family
  legacy and personal passions.<br />
  <br />One of four unique expressions of the Rolls-Royce Droptail,
  Amethyst Droptail is a truly elevated expression of applied art,
  commissioned by a patron whose family business has grown from a
  gemstone boutique to a multinational corporation with diversified
  interests. Exceptionally well-travelled, internationally educated and
  truly global in their inspirations, the client is an established
  patron of the arts, whose collection of precious jewels, significant
  motor cars and contemporary artworks are housed in a specially
  commissioned private museum.<br />
  <br />The patron tasked Coachbuild designers to create an elegant
  expression of Droptail inspired by the amethyst gem – the birthstone
  of their son and an enduring symbol of purity, clarity and resilience;
  themes that are explored throughout this exceptional motor car in
  extraordinary depth. The client’s passion for quiet artistry and
  subtle flourishes is what defines Amethyst Droptail – a projection of
  true connoisseurship that rewards those who study it with beguiling details.<br />
  <br />Rolls-Royce Amethyst Droptail was unveiled to the commissioning
  client, their family and friends at a private event in Gstaad,
  Switzerland – a region of particular significance for the patron.<br />
  <br />
  <strong>A FLOWER IN THE DESERT<br />
    <br /></strong>The patron and co-creator of Rolls-Royce Amethyst
  Droptail expressed a profound desire to celebrate the cultural
  heritage of their home region. Rolls-Royce Coachbuild designers
  responded with an inspiration point that would define this Droptail’s
  exterior treatment: the Globe Amaranth wildflower, which blooms in the
  desert near one of the client’s homes.<br />
  <br />The duotone exterior paint finish captures multiple stages of
  the flower’s bloom. The main body colour is a soft purple hue with a
  delicate silver undertone, named Globe Amaranth in tribute to the
  flower, and is enhanced with fine flecks of powdered aluminium that
  reflect the light and create a captivating iridescent finish. A deep
  purple Amethyst contrast paint, which is used on the motor car’s upper
  coachwork, contains a blend of red, blue and violet mica flakes that
  together create a unique mauve colour with a subtle metallic sheen.<br />
  <br />In sunlight, the motor car also reveals a gentle hint of mauve
  paint on the inside of the 22-inch wheels, providing a subtle but
  elegant contrast to the mirror-polished aluminium surface; a touch
  that the client compared to the colourful lining of their favourite
  bespoke jacket.<br />
  <br />The exterior is finished with a subtle but highly complex
  treatment to the carbon fibre used to construct the lower sections of
  the motor car. The result of two years of development, the marque’s
  craftspeople created a chevron pattern book-matched along two axes,
  which adds geometric decoration to Rolls-Royce Amethyst Droptail’s
  technical exterior surfaces. The carbon fibre itself is finished with
  a fine layer of lacquer tinted with Amethyst pigment, which in most
  lights reads as body colour. This intricate and technically demanding
  detail is hidden until the motor car is closely scrutinised, speaking
  of the client’s passion for subtlety and restraint.<br />
  <br />
  <strong>DEPTH OF DETAIL<br />
    <br /></strong>The client’s trust in Rolls-Royce’s artisans to
  execute the most challenging flourishes is expressed in the Pantheon
  grille treatment. The exterior grille surround and ‘kinked’ vane
  pieces are partially hand-brushed and partially hand-polished with a
  precise line demarking each finish – a surface treatment that had
  never been attempted on this scale before. The concept was suggested
  by the commissioning client’s son, a collector of <em>haute
  horlogerie</em> who was inspired by the brushed hands of an
  historically significant piece in his archive. Achieving the perfect
  uniformity in the finishes, as well as the sharpness of contrast
  between the finish types, was the result of more than 50 hours of
  collective work.<br />
  <br />Beneath this extraordinary expression of contemporary
  craftsmanship is an intricate lower front air intake. This highly
  detailed piece was digitally designed and ‘printed’ in a lightweight
  composite and incorporates 202 hand-polished stainless-steel ingots,
  each of which has been painstakingly painted by hand in the Globe
  Amaranth hue.<br />
  <br />The front end is resolved with a Spirit of Ecstasy figurine
  surrounded by amethyst cabochons. The cabochon treatment, whereby a
  gemstone is shaped and polished into a rounded form rather than
  faceted, was requested by the client in order to avoid a conspicuous
  sparkle. This subtle detail recalls the client’s early enterprise in
  the precious gemstone business.<br />
  <br />
  <strong>CELEBRATION OF MATERIALS<br />
    <br /></strong>Rolls-Royce Amethyst Droptail celebrates the
  materials and crafts personally curated by the commissioning client
  and his family. The material selection began with a sample of wood
  offered by the client – a stunning Calamander Light open-pore wood,
  which has a complex texture and long bands of colour.<br />
  <br />The colours of the client’s initial wood sample served as the
  inspiration for the motor car’s leather treatment – the gently
  contrasting leather, in the aptly named Sand Dunes hue, was developed
  to perfectly match the caramel strands on the Calamander Light
  open-pore wood.  Following this, wood specialists were challenged to
  source material with bands in precisely the same colour as the
  leather, a task that took more than six months to resolve, requiring
  specialists to review more than 100 logs before the perfect piece was discovered.<br />
  <br />The primary leather hue, named Amethyst, complements the
  exterior surface and is finished with a subtle pearlescent lacquer,
  reminiscent of the brilliance of the precious gemstone after which the
  motor car is named.<br />
  <br />For Amethyst Droptail, Rolls-Royce has created the most
  extensive wooden surface area in its history, with the material
  extending from the motor car’s fascia and doors to the shawl panel,
  cantilevered ‘plinth’ centre armrest and onto the aft deck.<br />
  <br />In applying wood to the aerodynamically functional aft deck, the
  marque’s aerodynamicists and wood specialists worked closely together
  to experiment with not just the form of the panel, but with different
  wood-grain textures and the precise angle of the placement of the
  veneer itself. The result is both an extraordinarily artistic piece
  and the world’s only ‘raw’ wooden surface that produces downforce on a
  new roadgoing motor car.<br />
  <br />A completely new veneering process was developed specifically
  for Amethyst Droptail, with each veneer sheet placed upside down to
  expose the raw wood texture. Two techniques are combined:
  ‘bookmatching’ at 55 degrees, in which the sheets of wood mirror each
  other, and ‘slip-matching’, in which the sheets of wood are aligned
  side by side in sequence, to create a repeating grain pattern for an
  organic, natural effect that gives the illusion of a single piece of wood.<br />
  <br />To ensure Amethyst Droptail can be enjoyed by its commissioning
  client in a variety of climates around the word, the interior wood
  parts were tested to meet the same rigorous endurance standards as the
  exterior parts. Prior to its final construction, more than 150 samples
  underwent over 8,000 hours of testing. This included a full sunlight
  exposure simulation and rainfastness assessment, as well as testing
  for durability in temperatures ranging from +80°C to -30°C. The deck’s
  protective coatings, developed specifically for Amethyst Droptail,
  have been granted their own patent.<br />
  <br />To complete the interior treatment, the client requested an
  elegant addition: the adornment of the rotary dials with rare amethyst
  gems. As with the gems at the base of the Spirit of Ecstasy figurine,
  they too are shaped in a convex cabochon style rather than faceted.
  The stunning depth and clarity of each stone is of a standard usually
  reserved for fine jewellery. Each stone was examined by experts within
  the client’s organisation before they were personally and individually
  approved by the client. The interior suite is resolved with woven
  leather floormats – a subtle tribute to the traditional weaving crafts
  found for centuries in the souks of the client’s original home region.<br />
  <br />
  <strong>BESPOKE, ELEVATED<br />
    <br /></strong>A removable hard top has been designed to give
  Rolls-Royce Droptail two distinct characters: without its roof,
  Droptail is a lithe, open-top roadster; with the roof installed, it is
  a formidable and dramatic coupé.<br />
  <br />The roof incorporates electrochromic glass that allows the
  surface to change colour and transparency instantly. The client
  challenged Coachbuild designers to develop a glass that would alter
  its hue in order to correspond with the colourway of Amethyst
  Droptail. In response, the Rolls-Royce Bespoke Collective developed a
  unique chameleon effect for its electrochromic glass: when
  deactivated, it is completely opaque and has a subtle purple tint,
  mirroring the motor car’s Amethyst exterior finish. Once the glass is
  activated at the touch of a button, it becomes translucent with a hue
  that matches the Sand Dunes leather colour used in the interior suite.
  The realisation of this extraordinary flourish required specialists to
  experiment with 60 iterations of glass colouring before a perfect
  match was found.<br />
  <br />
  <strong>A SINGULAR TIMEPIECE<br />
    <br /></strong>Rolls-Royce Amethyst Droptail fascia is graced with a
  unique timepiece commissioned by the client from the renowned Swiss
    <em>haute horlogerie</em> maison, Vacheron Constantin. Handmade in
  Geneva, the piece, named ‘Les Cabinotiers Armillary Tourbillon,’ has
  an intricate hand-wound movement and is securely housed in a specially
  designed holder, enabling it to be removed and stored separately from
  the motor car if desired. The timepiece features a bi-retrograde
  display with instantaneous return of the hours and minutes as well as
  a bi-axial tourbillon.<br />
  <br />Vacheron Constantin and Rolls-Royce Motor Cars worked closely
  together to ensure the forms, materials and colours of the timepiece
  were in perfect harmony within the motor car. The instrument dials
  combine amethyst-coloured inserts with the partially brushed and
  polished finish of the timepiece’s hands. The timepiece is affixed to
  a white-gold baseplate with a hand-crafted sunburst <em>guilloché</em> pattern.<br />
  <br />
  <strong>AMETHYST DROPTAIL: A PERSONAL PLACE IN ROLLS-ROYCE HISTORY<br />
    <br /></strong>This extraordinary expression of Rolls-Royce Droptail
  is a testament to the commissioning client’s passion for quiet detail,
  playfully but meticulously incorporated into one of the most
  historically significant Rolls-Royces ever built. It also represents
  the marque’s capabilities, not just in realising such a clear vision,
  but in artfully harmonising heritage, modernity and soul.</p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Georgina Cox<br>Tel: +44 (0) 7815 370 878<br>E-mail: <a href="mailto:georgina.cox@rolls-roycemotorcars.com">georgina.cox@rolls-roycemotorcars.com</a></div></div></div>]]></description><category><![CDATA[Coachbuild,Droptail,Press Release,Brand and Products]]></category>
            <pubDate>Thu, 24 Aug 2023 19:01:00 +0200</pubDate>
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                        <title>ROLLS-ROYCE UNVEILS LA ROSE NOIRE: THE FIRST DROPTAIL COACHBUILD COMMISSION</title>
                        <link>https://newsroom.rolls-roycemotorcars.com/rolls-royce-unveils-la-rose-noire-the-first-droptail-coachbuild-commission/</link>
                        <guid>https://newsroom.rolls-roycemotorcars.com/rolls-royce-unveils-la-rose-noire-the-first-droptail-coachbuild-commission/</guid><pp:caseid>776108</pp:caseid><pp:summary><![CDATA[Rolls-Royce Motor Cars is privileged to present Rolls-Royce La Rose Noire Droptail, a dark, daring and dramatic coachbuilt masterpiece.]]></pp:summary><description><![CDATA[<div class="imported-article"><ul>
  <li>First of four unique Rolls-Royce Droptail commissions, named ‘La
    Rose Noire’</li>
  <li>Inspired by romance and the allure of the Black Baccara rose</li>
  <li>Incorporates most complex expression of parquetry in Rolls-Royce history</li>
  <li>1,603 wood pieces hand-finished and hand-placed over almost
    two-year period</li>
  <li>New exterior paint process required 150 iterations to perfect</li>
  <li>Matching Champagne Chest commissioned to stage client’s exclusive vintage</li>
  <li>Features wearable Audemars Piguet Royal Oak Concept timepiece</li></ul>
<p>
  <em>
    <br /></em>
  <em>“Rolls-Royce La Rose Noire Droptail is a love story, thoughtfully
    captured and stunningly projected onto the canvas of a Rolls-Royce
    motor car. It is an expression of the deep and passionate
    partnership between a husband and wife who are the heads of a
    prominent international family – to be part of their remarkable
    story is a privilege. Furthermore, La Rose Noire Droptail stands as
    a testament to our brand’s relentless pursuit of perfection, where
    artistry and the vision of a single client truly harmonise. In every
    detail of this historic commission, there are echoes of both
    Rolls-Royce’s rich heritage and the commissioning clients’
    character, from its captivating yet formidable form to its flawless
    and elegant romantic gestures. La Rose Noire Droptail, like the
    remarkable clients who dared to make such a potent and contemporary
    statement, will be written into Rolls-Royce history forever.”<br /></em>
  <strong>Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce
    Motor Cars<br />
    <br /></strong>
  <em>“Rolls-Royce La Rose Noire Droptail stands as one of the most
    progressive expressions of Rolls-Royce Coachbuild ever conceived. In
    capturing the romantic and glamorous spirit of the commissioning
    clients, our design team explored bold new artisanal processes and
    highly complex creative gestures in their pursuit of a deeply
    personal language of luxury. The remarkable execution of the wood
    elements of La Rose Noire Droptail in particular are a clear
    statement that time-honoured exquisite crafts have a place at the
    pinnacle of modern design. Indeed, the ambition of the marque’s
    clients, and the peerless capabilities of its designers signal a
    long and exciting future for Rolls-Royce Coachbuild and its standing
    as the leading creative force in applied art at its highest level.”<br /></em>
  <strong>Anders Warming, Design Director, Rolls-Royce Motor Cars<br />
    <br /></strong>
  <em>“Rolls-Royce La Rose Noire Droptail is glamour distilled. The
    guiding inspiration for this dark, bold and powerful commission was
    the Black Baccara rose, which was a significant point of affection
    for the client and a source of fascination for the design team. Its
    rich and complex character informed our creative exploration,
    influencing the palette, composition, and intricate detailing of the
    motor car. It led us to blend radically modern design concepts with
    age-old exquisite craft techniques, while using materials that
    subtly reinforce the clients’ deep connection to France. Our shared
    commitment to shaping a meaningful and progressive design statement
    have culminated in a deeply significant expression of the patron’s
    character and a new pinnacle for contemporary craftsmanship.”<br /></em>
  <strong>Alex Innes, Head of Coachbuild Design, Rolls-Royce Motor Cars<br />
    <br /></strong>
  <strong>LA ROSE NOIRE: THE FIRST DROPTAIL<br /></strong>
  <br />Rolls-Royce Motor Cars is privileged to present Rolls-Royce La
  Rose Noire Droptail, a dark, daring and dramatic coachbuilt
  masterpiece. This extraordinary motor car, presented to the clients
  who commissioned it at a private event close to Pebble Beach in
  California today, symbolises the distillation of experiences,
  significant moments and <em>objets d’art</em> cherished by its owners
  – an international family that exemplifies connoisseurship and luxury
  of the very highest order. Indeed, Coachbuild designers described the
  family’s talent for sensitive and informed curation in their homes and
  within their notable collection of motor cars and fashion icons, as an
  art form unto itself.<br />
  <br />Rolls-Royce La Rose Noire Droptail is inspired by the allure of
  the Black Baccara rose, an intense, velvet-like flower that originates
  in France and is beloved by the mother of the commissioning family.
  The dark pomegranate colour of its petals appears almost black in
  shade, but in direct light, a red, pearlescent shimmer is revealed on
  the dark surface. These two colours form the primary palette of La
  Rose Noire Droptail. The first red shade is named ‘True Love’ in
  recognition of the romance the client wished to capture in this
  commission. The darker tone is named ‘Mystery’, inspired by the
  mysterious nature of the rose, which appears to change colour when
  viewed from different angles. Indeed, it was the essence of true love
  and the mystery of exploration and travel that captivated the clients
  throughout the commissioning process.<br />
  <br />The exterior coachwork is finished in the lustrous and complex
  True Love red. Like the Black Baccara rose, the motor car also appears
  to change colour depending on the point it is examined from. To
  achieve this rich variation, surface finish specialists developed a
  completely new paint process, which was perfected over 150 careful
  iterations. A base coat, the colour of which is a closely guarded
  secret, was followed by five layers of clear lacquer, each blended
  with a slightly different tone of red.<br />
  <br />The duotone theme extends into La Rose Noire Droptail’s
  brightwork. The dark finish, named Hydroshade due to its liquid
  quality, was developed specifically for this project. These pieces are
  not painted; rather, a specific chrome electrolyte is introduced in
  the chrome plating process and co-deposited on each stainless-steel
  substrate in a layer just one micron thick – roughly the same width as
  a strand of spider-web silk. This dark but reflective finish is
  continued on select metal details throughout the interior, each of
  which have been precision-polished by hand to achieve a high-gloss finish.<br />
  <br />A removable hard top has been designed to give Droptail two
  distinct characters: without its roof Droptail is a lithe, open-top
  roadster; with the roof installed, it becomes a formidable and
  dramatic coupé. Exclusively for La Rose Noire, the roof is uniquely
  low-slung, which is further exaggerated with a faster and longer rake
  to underpin its assertive, glamourous character. Behind it, an ingot
  with the motor car’s name is included – a first for Rolls-Royce. The
  completely Bespoke roof also features an electrochromic glass section,
  which instantly transitions to a near-translucent shade at the touch
  of a button, inviting patrons to explore the world above.<br />
  <br />The commissioning clients’ passion for detail is exemplified on
  La Rose Noire Droptail’s Pantheon grille vanes. In a discreet
  embellishment, True Love paint is hand-applied as an accent on the
  reverse surface of the vanes themselves – a refined detail that is
  only visible by way of indirect reflection.<br />
  <br />This subtle flourish continues into the intricate lower front
  air intake. This highly detailed piece was digitally designed and 3D
  printed in a lightweight composite and incorporates 202 hand-polished
  stainless-steel ingots, each hand-painted in the True Love hue.<br />
  <br />A significant exterior element is the treatment of the striking
  alloy wheels, which feature the dark Mystery paint finish. Like the
  flower itself, from afar the finish appears to be black, but upon
  closer examination, the sunlight reveals shimmering dark red
  undertones. The Mystery paint is applied to the entire surface of the
  rim and then, through a high-precision diamond milling process, areas
  of the paint are removed to expose accents of the base alloy material
  that are then polished. This treatment emphasises the directional
  nature of the wheel and its bold 22-inch size, underpinning this
  Droptail’s formidable personality.<br />
  <br />
  <strong>LA ROSE NOIRE: GLAMOUR DISTILLED<br />
    <br /></strong>The most remarkable element of this extraordinary
  motor car is its cocooning interior. This reveals the most complex
  expression of parquetry ever created at Rolls-Royce – the product of
  nearly two years of development, intense experimentation and hand craftsmanship.<br />
  <br />The artwork represents an abstract expression of falling rose
  petals, formed using 1,603 pieces of black wood veneer triangles. The
  highly complex pattern is formed with 1,070 perfectly symmetrical
  elements forming the background, and 533 asymmetrically positioned red
  pieces representing the rose petals. The asymmetry was requested by
  the clients to represent a natural, organic ‘scattering’ of petals.<br />
  <br />Made from Black Sycamore wood sourced in France as a subtle
  tribute to the French provenance of La Rose Noire, each triangle is
  cut, sanded and precisely positioned by hand.  The pieces that appear
  to be stained light and dark grey are in fact presented in their
  natural hue; the colour difference is achieved by using veneer from
  several logs with different ‘figures’ – the natural pattern on the
  veneer. Paint was used only to create the red pieces – to avoid the
  colour fading over time, the marque’s artisans spent a year developing
  a new lacquer formula to protect this extraordinary projection of
  contemporary craft.<br />
  <br />This intricately detailed and embracing piece envelopes the
  motor car’s occupants, stretching from the rear shawl panel through
  the doors and onto the expansive fascia. Its assembly required such
  intense concentration that the single craftsperson tasked with
  creating it could only work in one-hour sessions for no more than five
  hours total per day, to ensure they maintained the focus required for
  perfect execution. The artisan, who has been with Rolls-Royce since
  their apprenticeship, spent weeks working in absolute silence in a
  sound-insulated space to mitigate against any potential distractions.
  To create what is unquestionably a work of art in its own right took
  more than nine months in total.<br />
  <br />Resolving the interior, La Rose Noire Droptail’s two seats are
  decorated at the edges with both dark red Mystery leather, and light
  red True Love leather, each finished with a subtle copper shimmer,
  evoking the pearlescent texture of the Black Baccara rose petals.<br />
  <br />
  <strong>A SINGULAR TIMEPIECE<br />
    <br /></strong>The fascia of Rolls-Royce La Rose Noire Droptail is
  provisioned with an integrated one-off timepiece by Audemars Piguet,
  which was specially commissioned by the client. The 43mm Royal Oak
  Concept Split-Seconds Chronograph GMT Large Date is powered by a
  unique self-winding Calibre 4407 movement, featuring a flyback
  chronograph and a split-seconds mechanism. Masterfully matched to La
  Rose Noire’s colourway, it incorporates red counters and a red inner
  bezel, providing a bright contrast to the black ‘openworked’ dial
  highlighted with rhodium-toned bevels.<br />
  <br />Integrating the timepiece presented a significant challenge: the
  clients requested that it should both be mounted in the motor car and
  also be removable, so that it can be attached to a strap and worn.
  This was realised with a powered clasp mechanism that gently presents
  the timepiece at the touch of a button.<br />
  <br />Once the timepiece has been removed, the aperture in the fascia
  is covered with an elegant titanium openworked blank head watch
  highlighting a white-gold coin displaying a rose engraving,
  hand-sculpted by Audemars Piguet artisans. Subtle rose engravings on
  the motor car’s Bespoke Audio speaker frets mirror this motif. Each of
  the pieces were meticulously crafted by hand in the Swiss brand’s
  atelier and represent the only literal expressions of the Baccara Rose
  in the whole motor car.<br />
  <br />A slim, soft leather pouch in the door paniers houses the strap
  and the blank head watch while the timepiece is displayed in the fascia.<br />
  <br />
  <strong>A COMMISSION TO CELEBRATE<br />
    <br /></strong>To celebrate their Rolls-Royce La Rose Noire
  Droptail, the owners commissioned an exclusive vintage of Champagne de
  Lossy, one of their favourite wine properties. This is of particular
  significance given the special wine created for La Rose Noire Droptail
  is one of only a precious handful of vintages produced by the Chateau
  in its 160-year history.<br />
  <br />As the perfect staging point, the commissioning family requested
  a unique Rolls-Royce Champagne Chest. Appointed with matching rose
  petal parquetry and coordinated to match the colour palette and
  materials of the motor car, it is the product of the same meticulous
  attention to detail as the clients’ coachbuilt Rolls-Royce.<br />
  <br />At the press of a button, the Champagne Chest opens, revealing
  an intricate champagne set replete with hand-blown crystal champagne
  flutes. The exterior lid converts to a serving tray made of
  bookmatched open pore Black Sycamore wood with a design of the Chateau
  central to the brushed and laser-cut stainless-steel inlay.<br />
  <br />The sides are adorned with the same intricate parquetry work as
  La Rose Noire Droptail. Once deployed, they reveal two hammocks
  cradling the clients’ special edition Champagne de Lossy, designed to
  match the motor car’s colour scheme. Stored thermal champagne coolers,
  made from black anodised aluminium and carbon fibre, are finished in
  the dark Mystery hue and ensure the champagne is maintained at the
  optimum drinking temperature.<br />
  <br />
  <strong>LA ROSE NOIRE DROPTAIL: TAKING ITS PLACE IN THE ROLLS-ROYCE LEGEND<br />
    <br /></strong>This bold and historic motor car is a romantic
  celebration of the couple who created it, characterised by passion and
  a restless desire for meaningful experiences. In commissioning this
  extraordinary expression of Droptail, this remarkable family has not
  only shaped their own legacy but also participated in the legend of
  Rolls-Royce Motor Cars.</p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Georgina Cox<br>Tel: +44 (0) 7815 370 878<br>E-mail: <a href="mailto:georgina.cox@rolls-roycemotorcars.com">georgina.cox@rolls-roycemotorcars.com</a></div></div></div>]]></description><category><![CDATA[Coachbuild,Droptail,Press Release,Brand and Products]]></category>
            <pubDate>Sun, 20 Aug 2023 04:03:00 +0200</pubDate>
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                        <title>ROLLS-ROYCE REVEALS DROPTAIL COACHBUILD ROADSTER: APPLIED ART IN MOTION</title>
                        <link>https://newsroom.rolls-roycemotorcars.com/rolls-royce-reveals-droptail-coachbuild-roadster-applied-art-in-motion/</link>
                        <guid>https://newsroom.rolls-roycemotorcars.com/rolls-royce-reveals-droptail-coachbuild-roadster-applied-art-in-motion/</guid><pp:caseid>776109</pp:caseid><pp:summary><![CDATA[Today, Rolls-Royce is proud to present Droptail: the third chapter in a remarkable story that reflects the absolute pinnacle of the Rolls-Royce brand, and by extension the super-luxury sector.]]></pp:summary><description><![CDATA[<div class="imported-article"><ul>
  <li>Rolls-Royce Motor Cars reveals Droptail, the next chapter in the
    marque’s Coachbuild story</li>
  <li>Coachbuild is the equivalent of <em>Haute Couture</em> and is the
    pinnacle of the Rolls-Royce brand</li>
  <li>Droptail is the first roadster body style in Rolls-Royce’s modern history</li>
  <li>Represents the most involved, progressive and refined Coachbuild
    project yet</li>
  <li>Striking aft deck section is aerodynamically functional: a feat of
    engineering unto itself</li>
  <li>Incorporates bold reinterpretations of the Rolls-Royce badge of
    honour and Pantheon grille</li>
  <li>Product of a remarkable four-year collaboration with the marque’s
    most ambitious clients</li>
  <li>Four Droptails will be built in total, each a highly unique
    expression of the commissioning clients’ character</li></ul>
<p>
  <em> <br /></em>
  <em>“Today, Rolls-Royce Motor Cars unveils Droptail, an exquisite
    coachbuilt motor car that resets our understanding of what is
    possible in the luxury sector. Indeed, our dedicated Coachbuild
    department is the only place in the world where true patrons of
    luxury can create a motor car not for their image, but in their
    image. These extraordinary products are roadgoing expressions of
    applied art, built from the ground up over more than four years in
    collaboration with a small constellation of our most ambitious
    clients. These individuals join our designers, engineers and
    craftspeople at every stage of their masterpiece’s development. The
    result of this partnership is an historic motor car that is as
    fundamentally unique as its owner that will enter Rolls-Royce
    history as a testament to the shared ambition of our brand and its
    clients. Droptail also answers a long-standing question – can a car
    be created as art? With the unveiling of this extraordinary
    roadster, the answer is, unequivocally, yes.”<br /></em>
  <strong>Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce
    Motor Cars<br />
    <br /></strong>
  <em>“Within Rolls-Royce design, the Coachbuild department is a place
    without limitation, where the most ambitious ideas can be expressed
    and a forward-looking vision of what is possible can be realised.
    The nature of Coachbuild gives us the latitude to go beyond our
    existing design strategy and explore bold, new and highly focussed
    creative avenues. These motor cars represent the dreams of our
    clients and capture a specific moment in time, while also projecting
    a bold and timeless interpretation of the Rolls-Royce brand. Yet
    Droptail, the most involved, progressive and refined Coachbuild to
    date, is not a concept car or a design study – it is a motor car
    that has been built to be driven.<br /></em>
  <strong>Anders Warming, Design Director, Rolls-Royce Motor Cars<br />
    <br /></strong>
  <em>“Motivated by the significance of shaping the world’s only
    contemporary Rolls-Royce roadster, we felt liberated to re-examine
    the fundamental tenets of Rolls-Royce design. For the first time in
    our history, the iconic Pantheon grille has been significantly
    reshaped, setting the tone for a highly progressive design
    treatment: Droptail is a celebration of reduction and focus of
    purpose that is entirely in tune with contemporary codes of luxury.
    Like every coachbuilt Rolls-Royce, Droptail expresses a deeply
    personal reflection of each of its commissioning clients’
    sensibilities, which it was my great privilege to explore with them
    over many years. The result is a landmark statement reflecting an
    unprecedented era of confidence, clarity and precision within
    Rolls-Royce design."<br /></em>
  <strong>Alex Innes, Head of Coachbuild Design, Rolls-Royce Motor Cars<br />
    <br /></strong>
  <strong>ROLLS-ROYCE COACHBUILD: APPLIED ART<br />
    <br /></strong>As a House of Luxury, Rolls-Royce Motor Cars
  constantly seeks to create personal and deeply meaningful luxury
  products that reflect the marque’s clients’ ambitions and personal
  codes of luxury. Rolls-Royce’s unparalleled Bespoke capabilities
  enable clients to bring these desires to life through the commission
  of beautiful, handcrafted and truly individual Rolls-Royce motor cars.<br />
  <br />A small group of exceptional individuals wish to elevate this
  remarkable, deeply personal experience even further and move beyond
  the canvas of existing Rolls-Royce products. These highly ambitious
  and discerning clients seek the opportunity to work directly with the
  marque’s designers, engineers and craftspeople to create completely
  unique Rolls-Royce motor cars beyond the brand’s product portfolio,
  participating in every stage of their development. This is Rolls-Royce Coachbuild.<br />
  <br />Creatives within Rolls-Royce Coachbuild approach the motor car
  as an elevated expression of applied art – the discipline of creating
  something beautiful, intellectually stimulating and emotionally
  resonant, that has a clear and single purpose.<br />
  <br />The renaissance of contemporary coachbuilding began in 2017 with
  ‘Sweptail’, a bold two-door coupé created in response to a client’s
  wish to reprise the art of coachbuilding in partnership with
  Rolls-Royce. With its sharply tapering outline and full-length glass
  roof, it can be characterised as the Extrovert.  It was followed by
  the unveiling of Boat Tail in 2021, a highly social open-top that
  amplified its clients’ love of hosting – a motor car that unashamedly
  represents the Hedonist.<br />
  <br />Today, Rolls-Royce is proud to present Droptail: the third
  chapter in a remarkable story that reflects the absolute pinnacle of
  the Rolls-Royce brand, and by extension the super-luxury sector. For
  Droptail, the focus was placed on creating an intimate and cosseting
  interior, which would also serve as an unprecedented canvas for highly
  bespoke wood craft. Droptail captures the charm and embrace of
  two-seat motoring – it truly is the Romantic.<br />
  <br />Only four expressions of this remarkable motor car will be
  created, each telling a unique and personal story that reflects the
  ambition, visions and taste patterns of its commissioning client – all
  of whom are significant collectors, patrons of the arts and business leaders.<br />
  <br />
  <strong>RENAISSANCE OF THE ROADSTER BODY TYPE<br />
    <br /></strong>Droptail represents the renaissance of the roadster
  body type, which breaks free from the four-seat convention previously
  associated with Rolls-Royce. In the first decades of the twentieth
  century, Rolls-Royce supplied rolling chassis to coachbuilders, who
  then added specially commissioned bodies. While European clients were
  drawn to grand, four-door, chauffeur-driven saloons, a young and bold
  generation of American clients were specifying two-door, two-seat
  roadster bodies. In doing so, these assertive and confident
  self-drivers disrupted the traditional, more formal codes of the brand.<br />
  <br />Rolls-Royce Droptail is a highly contemporary projection of
  these values – a concept each commissioning client found deeply
  compelling. In capturing this spirit, Rolls-Royce Coachbuild designers
  studied the 1912 Rolls-Royce Silver Ghost ‘Sluggard’, the 1930
  Rolls-Royce Phantom Brewster New York Roadster and the 1925
  Rolls-Royce Silver Ghost Piccadilly. Like these motor cars, Droptail
  takes a highly distilled approach to design. Indeed, for Rolls-Royce’s
  creatives and artisans, simplicity and absolute clarity is the most
  challenging brief of all, but the most rewarding to behold.<br />
  <br />
  <strong>DROPTAIL EXTERIOR: FOCUS AND INTENT<br />
    <br /></strong>At 5.3 metres long and 2 metres wide, the exterior
  dimensions of Droptail recall the compact proportions of early
  Rolls-Royce roadsters. Yet, as the motor car’s progressive front end
  treatment clearly signals, this is not a retrospective pastiche of a
  classic Rolls-Royce. For Droptail, designers dared to introduce a new
  interpretation of the marque’s most precious iconography: the Pantheon
  grille and the Badge of Honour.<br />
  <br />Ordinarily, the vanes of the marque’s Pantheon grille are
  straight and upright, but for Droptail – and for the first time in
  Rolls-Royce history – they are ‘kinked’ towards the top of the
  radiator, gently reclining to create a ‘temple brow’ overhang. This
  progressive treatment creates a more informal expression of
  Rolls-Royce design principles, using shadow to connect the two front
  headlamps visually. This strong horizontal graphic, bookended by
  deep-set daytime running lights, forms the motor car’s powerful brow
  line. Beneath, the grille falls to reveal relaxed, chamfered corners –
  another reference to the informal spirit of Droptail.<br />
  <br />In profile, Droptail is radically unique in its proportions,
  which amplify the motor car’s driver-orientated configuration. This is
  characterised by a low and assertive stance, snug and enveloping cabin
  space and poised, taut surfacing. A dramatic negative body line is
  sculpted into the coachwork, falling from the front wheel and
  encouraging the eye to the rear of the motor car and to Droptail’s
  ‘sail cowls’, which denote that it is a strict two-seater. Named after
  their resemblance to a yacht’s jib, these sharp, angular forms rise
  behind the doors and curve gently inwards, subtly directing the eye to
  the motor car’s occupants.<br />
  <br />Droptail’s sail cowls frame an extraordinary feat of
  engineering. The aft deck section, which sits between the occupants,
  performs an aerodynamic function in that it produces downforce to
  improve stability when the motor car is travelling at speed. Realising
  this while retaining Droptail’s signature ‘dropping’ rear end – a
  design style not ordinarily conducive to producing downforce without a
  peripheral ‘wing’ – was a considerable challenge. Indeed, the aft
  deck’s final form is the product of a deep collaboration between the
  marque’s designers and aerodynamicist and was resolved over a two-year
  period and 20 iterations.<br />
  <br />This elegant innovation led Droptail’s commissioning clients to
  challenge the marque’s designers with ever more complex requests. On
  reviewing Droptail in profile, one client declared that nothing but
  the door handles, Spirit of Ecstasy and Rolls-Royce monogram should
  interrupt its monolithic surfaces. To fulfil this request, engineers
  developed a door handle that incorporates a hidden lock mechanism and
  a discreetly integrated indicator lamp. The design team’s
  reinterpretation of the Rolls-Royce ‘Badge of Honour’ is another
  testament to the freedoms within this department – it is distilled
  into a stainless steel ‘Double R’ monogram, which is placed on both
  sail cowls.<br />
  <br />Rolls-Royce Droptail concludes with a rear treatment that evokes
  the roadster spirit but also references nautical design. The generous
  horizontal transom section uses the sky’s natural light to create an
  impression of width and solidity – a design feature inspired by racing
  sailing yachts of the thirties. The vertical rear lamps also cant
  forwards to signal the motor car’s dynamic intent. Underneath, the
  tall rear diffuser is finished with a semi-transparent lacquer,
  highlighting its raw carbon-fibre finish and providing a visual
  foundation that anchors Droptail to the road.<br />
  <br />
  <strong>DROPTAIL ROOF: A SECOND CHARACTER<br />
    <br /></strong>A removable hard top has been designed to give
  Droptail two very distinct characters: without its roof, Droptail is a
  lithe, open-top roadster; with the roof installed, it is a formidable
  and dramatic coupé. Droptail’s exceptionally low-slung profile and
  ‘postbox’ glasshouse is an intentional statement of attitude,
  partially inspired by ‘hot-rod’ and ‘Kustom’-style modified cars of
  the mid-twentieth century. These vehicles were unique in that sections
  of the metalwork between the roof and the main bodywork were removed –
  or ‘chopped’ – by hand in order to lower the roofline and create a
  bold and assertive aesthetic statement.<br />
  <br />Rolls-Royce’s contemporary, high luxury expression of this
  attitude was considerably more complex. Droptail’s removable roof is
  made from carbon fibre to accommodate the dramatic curvature and crisp
  edging of its cantilevered design. Each client wished to use their
  motor car around the world in multiple climates. For this reason, the
  roof incorporates electrochromic glass that alters the amount of light
  entering the interior at the touch of a button. The electrical
  connection for the roof is channelled through the mounting points,
  allowing effortless installation and removal.<br />
  <br />
  <strong>DROPTAIL INTERIOR: INNER CLARITY<br />
    <br /></strong>Droptail celebrates the intimacy of a two-seat
  roadster with a cocooning interior, cosseting and protecting occupants
  with a high waist-rail and low seating position. Commissioning clients
  were particularly compelled by the notion of a highly focussed,
  minimalistic approach to the interior. In response to this,
  Rolls-Royce designers sketched a fascia that celebrated minimalism and
  analogue tactility. Just three primary buttons are visible, yet all of
  the functionality of a contemporary Rolls-Royce remains. The fascia
  alone took four years of development, testing and homologation.<br />
  <br />This minimalist approach to the entire interior shape and form
  of Droptail was created to celebrate the discipline of woodcraft
  without interruption, thereby showcasing the exceptional craft skills
  of Rolls-Royce artisans. The generous surfaces and expressive
  sculpture carefully consider the orientation and specific placement of
  wood, highlighting its richness and striking natural beauty,
  purposefully catching light from multiple angles and recalling the
  organic forms of the most contemporary cabinetmakers.<br />
  <br />The most prominent gesture within the cabin is the curved shawl
  panel; a vast, uninterrupted and intricately formed section of wood
  that wraps around the driver and their companion, evoking a sense of
  companionship and intimacy that is entirely in tune with the romantic
  character of this cocooning two-seater roadster.<br />
  <br />A theatrical cantilevered plinth-like armrest between the two
  seats makes a bold signature statement with its uninterrupted,
  elliptical profile. At the touch of a button, the plinth glides
  backwards and forwards, allowing effortless access to the rotary
  information and entertainment system controller when required, then
  hiding it from view thereafter. Recalling the interior’s cosseting
  treatment, the plinth itself is embraced by inner seat bolsters
  finished in soft, supple leather.<br />
  <br />Achieving the remarkable and unprecedented level of surface
  simplicity, which is such a vital part of Droptail’s presence and
  character, was the most challenging undertaking in Coachbuild history.<br />
  <br />
  <strong>DROPTAIL ENGINEERING: FREEDOM THROUGH BESPOKE<br />
    <br /></strong>Completely new underpinnings were developed for
  Rolls-Royce Droptail beyond the marque’s existing architecture.
  Reserved for Droptail’s exclusive use, this rigid monocoque is
  constructed from aluminium, steel and carbon fibre. Steel is used for
  the load-bearing front wing and door sections, but from the b-pillar
  rearwards carbon fibre is used, comprising three bonded sections.
  Lightweight and infinitely formable, carbon fibre enabled the bold
  compound curves of Droptail’s form to be realised. Indeed, the rear
  quarter panels are the largest carbon fibre panels ever created for a
  Rolls-Royce motor car.<br />
  <br />In the spirit of the earliest coachbuilt Rolls-Royces, whereby a
  body was lowered onto a rolling chassis, Droptail’s exterior form is
  mounted on a contemporary Rolls-Royce drivetrain, ensuring a familiar
  experience to commissioning clients, all of whom are long-standing
  Rolls-Royce collectors. To reflect Droptail’s fleet visual character,
  the twin-turbocharged 6.6-litre V12 engine has been subtly enhanced to
  deliver an additional 30bhp and an elevated torque figure of 840Nm –
  the first time that engine power output has been increased for a
  Rolls-Royce Coachbuild project.<br />
  <br />
  <strong>DROPTAIL: A SHARED LEGACY. A BOLD FUTURE<br />
    <br /></strong>The focus and precision of Droptail’s execution
  represents the Coachbuild department’s most detailed and technically
  demanding undertaking to date. It also represents Coachbuild’s
  standing as the highest expression of applied art. Droptail’s bold
  reimagining of Rolls-Royce iconography, focus on simplicity and
  permanence as a monument to its owners represents both a new standard
  in the luxury sector and clear confirmation that coachbuilding will
  form a significant part of Rolls-Royce’s long-term strategy. Indeed,
  Droptail is a clear statement that the future of Rolls-Royce will be
  built in collaboration with its clients.</p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Georgina Cox<br>Tel: +44 (0) 7815 370 878<br>E-mail: <a href="mailto:georgina.cox@rolls-roycemotorcars.com">georgina.cox@rolls-roycemotorcars.com</a></div></div></div>]]></description><category><![CDATA[Coachbuild,Droptail,Press Release,Brand and Products]]></category>
            <pubDate>Sun, 20 Aug 2023 04:02:00 +0200</pubDate>
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