• Rolls-Royce Spectre, the world’s first ultra-luxury electric super coupé, celebrates its China debut at Auto Shanghai 2023
• A Rolls-Royce first and an electric car second: Spectre is greeted by clients as a powerful step into a bold new future as the brand prepares to become fully electric by the end of 2030
• Rolls-Royce Bespoke unveils a new colour for Spectre: Morganite is named after the rare gemstone
• Rolls-Royce Motor Cars celebrates the luxury of handcraftsmanship with three stunning Bespoke motor cars, underlining the near-infinite personalisation possibilities offered by the marque
• ‘Private Office Shanghai’ announced as the next step in the company’s strategy to bring the Home of Rolls-Royce at Goodwood closer to its global clientele and cater for increasing demand for Bespoke
• Exclusive and immersive visitor experiences offer a glimpse of the marque’s Bespoke capabilities as well as its support and interest in contemporary art.
  
  

"Rolls-Royce Spectre is perhaps the most important car in our long and storied history and I am delighted to be in Shanghai for the China premiere of this fabulous car, an important step on our ambitious journey to become an all-electric brand by the end of 2030. As one of the world’s leading NEV countries, China is a key market for Spectre and I am delighted to see that our clients here share our great excitement for this car. Rolls-Royce and electric drive are a perfect fit: battery electric power offers silent propulsion, instant torque and tremendous power – just like our beloved V12. Waftability and our famous 'magic carpet ride' are assured.

“Our Chinese clients also truly appreciate the almost endless possibilities offered by Rolls-Royce Bespoke. Here at Auto Shanghai, we are highlighting the power and beauty of our marque’s extraordinary and special models , where rare and luxurious materials meet world-class craftsmanship in a way only Rolls-Royce can deliver . Reflecting our Chinese clients’ ever-increasing desire to commission exquisite, highly personalised motor cars, I am delighted to announce that Shanghai will this year see the opening of a Private Office, bringing the Home of Rolls-Royce to China and marking the next step in our global strategy to bring Goodwood even closer to our patrons around the world.”
Henrik Wilhelmsmeyer, Director of Sales and Brand, Rolls-Royce Motor Cars

“Spectre represents the dawn of a new design typology. This highly emotional, dramatic and progressive design marks a bold first statement for Rolls-Royce Motor Cars’ electric future, showcasing our commitment to innovation. With its groundbreaking ultra-luxury electric super coupé design, Spectre pays homage to Rolls-Royce heritage while embracing the advancements of modern technology. This extraordinary vehicle is a testament to our relentless pursuit of perfection, ensuring that every aspect of the car, from its aesthetics to its efficiency, is a true embodiment of the unparalleled Rolls-Royce experience. It is, without a doubt, a Rolls-Royce first and an electric car second."
Anders Warming, Design Director, Rolls-Royce Motor Cars

“We are honoured to have played a significant role in Rolls-Royce achieving not only record global sales but also, more importantly, record levels of Bespoke in 2022. As we boldly embark on a transformative journey towards an all-electric future, championed by Rolls-Royce Spectre, I am confident that our discerning Chinese clientele will continue to support our success. Moreover, they will undoubtedly revel in the exceptionally high-touch encounters and authentic Rolls-Royce experiences we continue to develop. These include Rolls-Royce Whispers, the marque’s exclusive client-only application created to offer this eclectic group of people a digital world of curated luxury, and our recently updated dealer showrooms, which exude luxury and sophistication, providing our clients with an immersive and contemporary experience to view our motor cars and discuss their own Bespoke commissions.”
Leon Li, Regional Director, Rolls-Royce Motor Cars Greater China

CHINA PREMIERE FOR ROLLS-ROYCE SPECTRE

Designed and engineered to be a Rolls-Royce first, and an electric car second, Spectre marks the beginning of a new era for Rolls-Royce Motor Cars. To celebrate its China premiere, Spectre is presented at Auto Shanghai 2023 for the very first time in a two-tone Morganite with Gunmetal exterior finish, creating an exceptionally elegant aesthetic. Morganite, a colour between mauve and dark rosé, was inspired by the rare Morganite gemstone and is a new addition to the Rolls-Royce Bespoke portfolio.

Combining elegance and innovation, Spectre delights in an imposing yet effortlessly refined appearance. Creating an extraordinary sense of strength, Spectre has the widest-ever grille produced by Rolls-Royce, with a proud angle and polished stainless-steel finish. The car presents with stunning proportions, revelling in its long front bonnet and graceful silhouette with a beautiful falling fastback roofline; Spectre’s presence is further underlined by the magnificent 23-inch wheels

The excellence of the uncompromising exterior design is continued within, where Spectre’s interior sanctuary offers unrivalled luxury. Auto Shanghai marks the premiere for Spectre’s exquisite Canadel doors: the interior panel is crafted from a single sheet of wood, precisely placed at an exact 55-degree angle to evoke a sense of motion within the car. Sumptuous Grace White leather upholstery is highlighted by bold Ardent Red secondary details, creating a visually stunning hand-crafted masterpiece. The joyous interior is further enhanced by delicate Peony Pink accents on the RR monograms, contrast piping and stitching on the instrument panel. Open Pore Tudor Oak veneer panels gracefully merge into the fascia surfaces, while warmth is added to the exquisite interior design through the veneered steering wheel spokes, for an ultimate lavish touch.

To ensure the famous Rolls-Royce ‘magic carpet ride’, Spectre has undergone the most challenging testing programme ever undertaken by the marque. It was on the Côte d'Azur that Spectre’s digitally integrated evolution of the renowned Planar suspension system was finalised. Planar suspension is an orchestra of systems with precisely defined responses to driver inputs and road conditions, made possible by the latest software and hardware developments. Rolls-Royce’s hallmark experience of silence within the car is supported by the clever mounting of the battery, which enables Spectre’s perfectly smooth underfloor profile. This not only creates a low seating position and enveloping cabin but realises a secondary function for the battery – almost 700kg of sound deadening.

EXQUISITE BESPOKE MODELS SHOWCASE ROLLS-ROYCE CRAFTSMANSHIP

Alongside Spectre’s captivating stage presence are other specially created Bespoke models, showcasing Rolls-Royce’s world-leading expertise in handcraftsmanship and luxury excellence.

Bespoke Phantom Extended
Rolls-Royce Phantom occupies an unrivalled position at the very apex of the luxury world. Presented here in extended version and designed especially for the Shanghai Auto Show, this magnificent motor car is finished in a deep Submariner Blue with the bonnet, roof and rear pillar rendered in contrasting Silver.  Phantom Extended’s stunning exterior is further dramatised with a hand-painted single coachline and the Spirit of Ecstasy presented in stunning Rose Gold.

The exterior theme continues inside, with the front seats in Submariner Blue leather, accented with Rose Gold contrast stitching and ‘RR’ headrest monograms, and blue Piano Milori Sapphire Veneer throughout the cabin.  Phantom Extended’s generous rear suite is rendered in Cashmere Grey with Rose Gold speaker grilles and a Bespoke Starlight Headliner that emits an atmospheric blue glow.

The unique embroidered artwork in the Gallery features an extraordinary 47,943 individual stitches and takes around six hours to handcraft. It represents an abstract interpretation of a floral theme in a precise geometric pattern.

Bespoke Black Badge Cullinan
Another exceptional model is the super-luxury SUV Black Badge Cullinan, which takes the stage in Shanghai finished in a satin Iced Burnout Grey hue, reinforcing the truth that a Black Badge motor car need not be black. In this highly Bespoke commission, the Black Badge aesthetic has been extended to the smallest details: brake callipers, bumper inserts, side trims, Spirit of Ecstasy and 22” Part-Polished Black Badge Wheels are all finished in black.

Inside, the bold splash of Peony Pink over Scivaro Grey applied throughout the cabin, including the Bespoke steering wheel, provides a daring contrast to the more understated exterior. Textured Scivaro Grey boxgrain on the fascia and Technical Carbon veneers on interior surfaces provide additional depth. Each leaf of Technical Carbon is finished with six coats of lacquer before being left to cure for 72 hours and then hand-polished to Rolls-Royce’s hallmark mirror finish – a meticulous process that takes 21 days to complete.

The boundary-pushing Black Badge attitude is further exemplified by the Bespoke Starlight Headliner which features 1,344 fibre-optic ‘stars’ emitting a pink hue, given a playful extra dimension by the inclusion of ‘shooting stars’.

Bespoke Ghost
A stunning Bespoke Rolls-Royce Ghost completes the lineup of beautiful and unique Rolls-Royce motor cars. Gracing the Shanghai Auto Show in a Bespoke two-tone finish that showcases the limitless Bespoke potential of its pure, minimalist design, the main body is in rich, dark Olivin, with Diamond Black contrast above, accentuated with a single hand-painted coachline in Seashell. The matching tyre pinstripe mimics the white-banded tyres beloved by the marque’s patrons in its early days, reflecting a heritage dating back more than 100 years.

Ghost’s interior features a Bespoke colour split, with the front seats in Black Leather and the rear in Seashell, with contrast stitch and piping in Iceland Moss providing a visual connection to the exterior finish. The colour split is also carried over to the Bespoke two-tone steering wheel, which features Black outer and Seashell inner leather trims. Veneers in Stained Black Ash complete the motor car’s timeless, understated aesthetic.

THE BOUNDLESS CREATIVITY OF ROLLS-ROYCE
Beyond the display of these magnificent models, the Rolls-Royce stand offers a range of immersive experiences designed to captivate and fascinate. The Bespoke Atelier will provide guests with a unique opportunity to explore the countless personalisation alternatives that create the Rolls-Royce experience. Meanwhile, the MUSE Rolls-Royce Art Programme has a dedicated space to highlight the brand’s support for and interest in contemporary arts, showcasing the remarkable works of the three winning artists from the recent Spirit of Ecstasy Challenge. These artistic endeavours demonstrate the brand’s commitment to fostering creativity and inspiring greatness, while connecting patrons and the public to the thriving art world. 

• Highly Bespoke Phantom Collection Car debuts in Shanghai’s fashion district
• Immersive ‘Journey of Time’ experience curated for clients to appreciate Tempus
• Clients able to enjoy and commit to Tempus via marque’s WeChat channel

“Rolls-Royce has enjoyed considerable growth in the Chinese market during 2020, delivering an historic performance in its Bespoke personalisation business and introducing innovative new ways to engage with its clients. It is with great pleasure that we introduce the Phantom Tempus Collection to our Chinese clients in Shanghai’s fashion district. We have introduced access to our products in innovative ways, including via WeChat, befitting the agility and creativity of the Rolls-Royce brand.”
Leon Li, Director of Rolls-Royce Motor Cars, Greater China.

“Phantom Tempus is a motor car for those who shape the world as they seek their own place in the universe. They understand that whatever our individual gifts, talents and opportunities, we are all gifted time – and it is up to us to make the most of every precious moment. With Phantom Tempus, we have created a space in which the strictures of time no longer apply – as illustrated by the deliberate absence of a clock. Rolls-Royce clients are not bound by time; the outside world with all its pressures and demands are forgotten.”
Torsten Müller-Ötvös, CEO, Rolls-Royce Motor Cars

The Rolls-Royce Phantom Tempus Collection made its China debut in Shanghai on 16^th April 2021. This Bespoke masterpiece, which is inspired by time and the infinite reaches of the universe, is limited to only 20 examples worldwide.

The debut of the Phantom Tempus Collection in China also includes a unique experience, the ‘Journey of Time’, enabling clients to appreciate the Collection from the marque’s official WeChat account, as well as commit to commissioning one of these highly exclusive products.

For the Phantom Tempus Collection debut in China, Rolls-Royce created an experiential exhibition, offering a unique tour through a ‘Space Capsule’. This immersive installation provides a vivid illusion of time standing still where guests will experience a sensory feast with customised audio and visual interactions. This includes the provision for guests to create personalised ‘Tempus’ music with highly contemporary touch controls.

This unique installation is situated at the bustling Plaza 66 in the fashion district of Shanghai’s city centre.

PHANTOM TEMPUS COLLECTION

Rolls-Royce Phantom, the marque’s pinnacle product, resides at the apex of luxury world. Producing a Collection Car is always a seminal moment for the marque. With the Phantom Tempus Collection, the sources of inspiration are on an appropriately grand scale: time, deep space, and a theoretical physicist who changed the way to see the universe.

The design of the Phantom Tempus Collection encompasses various aesthetic and intellectual themes relating to time and the cosmos. A key component is a rare astronomical phenomenon, the pulsar, unknown until 1967 and found only in the deepest reaches of space (the nearest yet discovered is 280 light years, or 1,680 trillion miles, from Earth). These very dense, white-hot stars emit electromagnetic radiation in extremely regular pulses, making them some of the most accurate clocks in the universe.

In the Phantom Tempus Collection, this remarkable force of nature is rendered as a centrepiece in a Bespoke Starlight Headliner consisting of fibre-optic lighting and intricate Bespoke embroidery, creating the unique and beautiful Pulsar Headliner.

Another aspect of time – the illusion of its standing still – is captured in the ‘Frozen Flow of Time’ Gallery. This unique artwork is housed in the fascia from which the clock is deliberately omitted to signify patrons’ freedom from time and its limitations. A single billet of aluminium is milled to form 100 individually contoured columns, representing the 100 million year period of a rotational spin of a pulsar star. Each column is black-anodised and hand-polished to reflect the light. As the eye travels along it, the whole structure, though entirely solid, appears to ripple and flex.

A description of the Gallery can be found on an engraved plaque in the glove compartment, together with a quotation from Albert Einstein, "The distinction between past, present, and future is only a stubbornly persistent illusion".

A swirling, twisting pattern of stars is presented on the interior of the doors. Created by hundreds of illuminated perforations, additional perforations in contrasting leather add a greater depth and detail to the effect, providing an atmospheric aura even when not illuminated.

The exterior of the Phantom Tempus Collection is presented in a new Bespoke paint finish, Kairos Blue, created to embody the darkness and mystery of space. The paint incorporates jewel-like blue mica flakes, which glitter and glint as they catch the light, representing the stars. This effect is highlighted by black exterior detailing.

Gracing the bonnet of the Phantom Tempus Collection is the Spirit of Ecstasy, now in her 110^th year, personalised with a unique date and location of particular significance to the client. A marriage, the birth of a child or even a major business success, can be engraved as a timeless reminder on the base of the iconic figurine.

The unique online presentation of the Phantom Tempus Collection, via Rolls-Royce’s WeChat account, showcases the marque’s Bespoke capabilities and reflects Chinese patrons’ preferences for increasingly digital experiences.

劳斯莱斯汽车全新古思特“以简至臻”之旅在滨海之城三亚成功拉开帷幕。受邀嘉宾借此机会深入感受了这款诞生于劳斯莱斯独有的“奢华架构”、源于对全球古思特车主需求及生活方式深入洞察、续写品牌116年成功历史的新时代力作。

劳斯莱斯汽车大中华区总经理李龙先生表示：“劳斯莱斯汽车将最新的设计语言和最新科技集中运用到全新古思特车型之上，让这款新车以约驭博，以简至臻、睥睨群雄。劳斯莱斯汽车著名的魔毯般驾乘体验在这款车型上得到了全面提升。全新古思特加长版则是能够最大程度满足商务座乘与悠享驾驭多元需求的杰出座驾。”

此次劳斯莱斯全新古思特“以简至臻”之旅，将“至臻”细节融入到“至简”安排中，让来宾在体味古思特车主的生活方式之余，充分体会到劳斯莱斯汽车创始人亨利·莱斯爵士所言：“细节成就完美，但完美不止步于细节。”。作为全新古思特加长版的全球首次试驾，远在古德伍德、劳斯莱斯汽车之家的设计师也专程直播连线，呈现最原汁原味的车型解读。

劳斯莱斯全新古思特及全新古思特加长版

区别于大规模量产车的固有尺寸车辆平台，为缔造至臻奢品，劳斯莱斯汽车拥有为每款产品量身打造的专属车辆平台——“奢华架构”。劳斯莱斯专属全铝车身架构具有灵活性高、扩展性强等特性，完美满足全新古思特对美学设计感与机械独特性的双重需求，在劳斯莱斯汽车的产品矩阵中，凸显其极致静谧、刚柔并济的非凡特质。

劳斯莱斯全新古思特秉持着劳斯莱斯汽车最新的“以约驭博”设计理念，除欢庆女神和劳斯莱斯定制雨伞的设计外，无论是车辆设计还是生产工艺，都崭新而精密，充分契合每一位古思特客户的诉求。前脸造型将冗杂设计一一褪去，可谓“以约驭博”设计理念的集中体现。手工焊接的铝制车身架构行云流水，其中无任何闭合线。劳斯莱斯“欢庆女神”由此傲然独立矗于发动机舱盖上方 —— 劳斯莱斯汽车在此首次去掉“欢庆女神”底座环绕的镶板线。

一条笔直修长的车身线贯穿车身侧面，充分彰显其修长的车身，并与从船舶设计中借鉴来的“飘驰线”相对照，利用反射光照亮车身表面，营造出一种简单纯粹的动感。

全新古思特尾部，游艇设计一般的轮廓线向车后逐渐收窄，巧妙地彰显了这款杰作的动感。精致的矩形尾灯已然成为劳斯莱斯汽车彰显十足现代感的经典元素。全新古思特保留了这一设计，并将灯组线条略微前倾，更添立体感。

古思特的内饰设计同样旨在追求极致纯粹的空间感。例如，可及之处的车内木饰并未上漆，以开孔饰面尽现甄选木材的本真原貌。全新古思特内饰套件共采用20组半张皮革。每张皮革均通过了汽车行业内最严格的质检，确保所用的338块皮革，无论是否位于车内显眼位置，均满足最优品质。此外，全新古思特没有采用杂乱繁复的缝制方式，而是选择了疏阔的加长直线缝制工艺，更显劳斯莱斯汽车皮革缝制技术精湛，满足客户卓尔不凡的品味。

这一全新力作装备了劳斯莱斯汽车标志性6.75升双涡轮增压发动机，首次搭载全时四轮驱动系统及全轮转向系统。领先的悬架系统汇集了无级变速电子控制减震器、自动调平大容量空气减震支柱组件和上叉臂减震器单元等领先科技，将劳斯莱斯汽车标志性的魔毯般驾驶感受再度升华。

一键自动关闭车门功能是劳斯莱斯汽车备受欢迎的配置。只需稍动手指，按下仪表板或后门C柱上的自动关闭车门按钮，就可轻松实现自动关门。如今，该标志性技术进一步升华，客户在全新古思特上更可享受电动辅助开门。这可谓在劳斯莱斯汽车史上再开先河。

全新古思特“静谧之道”的缔造得益于劳斯莱斯汽车专属的铝制车身空间架构。全铝架构具有远超于钢材架构的卓越隔音表现，且该架构的精密结构设计取代了易产生共振的平滑结构设计。隔板和地板均采用双层隔音设计，中间则填充复合阻尼隔音毡，进一步阻隔路面噪音对车内空间静谧性造成的影响。全新古思特共采用了共超过100千克的隔音材料，遍及车门、车顶，甚至是层车窗和轮胎内衬，几乎涵盖了整个车身架构。劳斯莱斯汽车设计团队还创造了一种类似“耳语”的低音环境声场，以防止过于安静的环境产生的眩晕感，达到超越行业标准的整车和谐共振。

全新古思特将共鸣箱融贯汽车车身之中。该共鸣箱的体积与形状根据Bespoke高级定制音响扬声器回响频率效果量身打造，将这款全新的劳斯莱斯杰作精心打造成为可实现重低音的顶级声场。强劲扩音器控制18个声道 (每个扬声器配备一个声道)，提供1,300W的优质音频输出，并通过尖端科技、高精密度镁瓷复合锥形扬声器捕捉旋律的如缕变奏。对于全新古思特Bespoke高级定制音响，功放扬声器将与传统的锥形扬声器搭配使用。这些音响设备与全新古思特车内共同融为一个车内音乐厅—— 全新古思特星空顶便是车内听觉盛宴的曼妙穹顶。

劳斯莱斯汽车Bespoke高级定制部门设计师、工程师、和工匠们为全新古思特缔造了专属的星光仪表面板：这一世界首创的Bespoke高级定制设计与劳斯莱斯汽车的星空顶巧妙呼应。星光仪表面板设计历时两年，耗时超过10,000小时。这件优雅耀目的星光仪表面板四周由850多颗星星环绕。当车内灯光未开启时，位于副驾驶前方的星光仪表面板则处于完全隐蔽的状态。星光仪表面板的发光效果源自152支LED灯源，每个LED灯的颜色都与车内时钟及仪表盘完美契合。为使“Ghost”字标发光效果均衡且柔和至极，全新古思特采用了厚度为2毫米的光导，其表面有90,000余个激光蚀刻点。

600米光照距离的激光大灯与多个关键的安全辅助科技，确保全新古思特在驰骋之中倍感安适。视野辅助系统可全天候预警行驶前方可能穿过的行人及野生动物；预警辅助系统、全方位可视及全景俯视的四摄像头全景监控系统、主动巡航控制系统、碰撞警报、交叉路口预警、车道偏离与变道预警等不胜枚举的顶尖配置皆汇于全新古思特。

全新古思特加长版轴距相较于全新古思特轴距加长170毫米，拥有仅次于幻影车型的最优后排腿部空间。电动航空座椅作为搭载于全新古思特加长版的亮点之一，将后排舒适性升华至全新的境界，令乘坐者仿若置身于客机头等舱。为更好契合劳斯莱斯客户的极致生活方式，全新古思特加长版后排座椅中间还配备了车载香槟冰箱。