• Rolls-Royce Motor Cars Sydney officially unveils its reimagined showroom – the first in Australia to embody the marque’s landmark retail design language
• The highly contemporary showroom environment is purpose-built for a new generation of self-made, distinctly individual Australian clients who demand experiences that are entirely their own
• Opening graced by Julian Jenkins, Director of Sales & Brand, and Irene Nikkein, Regional Director Asia-Pacific, Rolls-Royce Motor Cars
• The Sydney showroom signals the marque’s profound commitment to the Australian market and to the art of Bespoke commission
  
  
  

“Australia has been part of the Rolls‑Royce story from the very beginning, with only the 54^th Rolls-Royce to be made ordered by Australian Archibald Black in 1906, and today we are proud to write its next chapter. While Goodwood remains our home, showrooms such as this bring the marque to life for our clients; it is where their vision of a Bespoke motor car is first imagined and where their Rolls-Royce journey begins. This new showroom reflects our commitment to Australia and our valued partnership with Autosports Group. As the face and voice of the marque in Sydney, they play an important role in connecting our clients and friends of the brand with the elegance and craftmanship of Rolls-Royce Motor Cars.”
Julian Jenkins, Director of Sales & Brand, Rolls-Royce Motor Cars

“Rolls-Royce Motor Cars Sydney has been on an extraordinary journey, and this reimagined showroom is the natural expression of where we stand today. Our clients are among Australia’s most dynamic and creative individuals; they don’t simply want a motor car – they want to commission a statement of who they are. This space has been designed precisely for them: an environment that inspires, invites exploration, and transforms the act of acquiring a Rolls-Royce into an experience they will remember for a lifetime.”
Nick Pagent, CEO & Managing Director, Autosports Group


Rolls-Royce Motor Cars has unveiled its first reimagined showroom in Australia. The Sydney showroom opened on 18 June 2026, marking a significant milestone for the marque in this country and reinforcing its commitment to one of the most vibrant luxury markets in the Asia-Pacific region. The opening was celebrated in the presence of Julian Jenkins, Director of Sales & Brand at Rolls-Royce Motor Cars and Irene Nikkein, Regional Director Asia-Pacific.

The Sydney showroom also represents the continued commitment and strategic investment by Autosports Group in the Rolls-Royce Motor Cars marque. Following the successful opening of the Auckland showroom in April 2025, this latest development further strengthens the group’s dual-market presence across Australia and New Zealand – reinforcing confidence in the region’s long-term growth and the increasing sophistication of its luxury clientele.

The revitalised three-car showroom on O’Riordan Street, Alexandria is the first in Australia to present Rolls-Royce’s bold retail design language in its full expression: a philosophy that has now been delivered across the marque’s finest global outposts, and which arrives in Sydney as a benchmark of what a Rolls-Royce client encounter can, and should, be.

More than a redesign, the opening signals a broader shift in how luxury is experienced in Australia and the evolving expectations of the new generation of clients seeking not only exceptional craftsmanship, but meaningful, bespoke experiences that reflect their personal identity. Demand for highly Bespoke motor cars has grown consistently, and Australian clients are increasingly commissioning works of remarkable complexity and ambition, such as Black Badge Ghost Gamer – a trajectory that mirrors the global record growth in Bespoke content value seen at Goodwood year upon year. The Sydney showroom has been conceived to meet this demand, offering an immersive space in which clients can shape their own Bespoke vision.

Drawing inspiration from the city’s celebrated interplay of harbour light, natural space and architectural confidence, the showroom translates the marque’s global design direction into an environment that is unmistakably ‘Sydney’. The entrance, artfully inspired by Rolls-Royce’s iconic Pantheon Grille, offers a discreet and elegant preview of the extraordinary world within, while the Spirit of Ecstasy presides over a space where cutting-edge luxury and the marque’s storied heritage converge seamlessly. Every element has been considered to create a welcoming client experience.

At the heart of the new showroom lies the Bespoke Commissioning Atelier: a dedicated, space where clients can explore the full breadth of Rolls-Royce craftsmanship and bring their own vision to life. Here, an extensive range of materials, finishes, and detailing options – from rare wood veneers to intricate embroidery threads – allows clients to create motor cars that are uniquely their own.

Honouring the city’s rich creative culture and natural grandeur, the showroom’s Cabinet of Curiosities presents a curated selection of objects, materials, and references drawn from the Australian landscape and its artistic traditions, offering a rich source of inspiration for clients embarking on a Bespoke commission.

Reflecting the growing significance of Bespoke in Australia, the Sydney showroom provides clients with a dedicated environment in which to explore new ideas and realise highly individual commissions. It reinforces Rolls-Royce's commitment to delivering an experience as personal as the motor cars it creates.

• Rolls-Royce Motor Cars reflects on its inaugural participation at the Oberoi Concours d’Elegance
• The marque celebrated its historic and enduring bond with India, and reinforced the marque’s commitment to the Indian market
• Black Badge Spectre showcased as a compelling bridge between the marque’s storied past and its future, reinforcing its place as a Goodwood-era collector canon

“India occupies a unique and highly meaningful place in the story of Rolls-Royce, past, present and future. We see a new generation of clients who bear a deep-seated appreciation for Bespoke craftsmanship and the depth of our heritage in equal measure. Oberoi Concours d’Elegance is an event that mirrors our own values of excellence and rarity, and it is a profound pleasure to engage with the Indian classic car community and meet so many enthusiasts and owners who continue to preserve the legacy of our motor cars. Their passion ensures that the spirit of Rolls-Royce remains as vibrant today as it was a century ago.”
Irene Nikkein, Regional Director Asia-Pacific, Rolls-Royce Motor Cars


Rolls-Royce Motor Cars reflects with satisfaction on its inaugural participation at the Oberoi Concours d’Elegance, recently held at The Oberoi Udaivilas, Udaipur. This debut marked a significant moment in the marque’s history in India, a region that has been intrinsically linked with the spirit of Rolls-Royce for over a century.

Held for the second time, Oberoi Concours d’Elegance brought together some of the world’s rarest and historically important automobiles and motorcycles, many owned by Indian royalty and private collectors and preserved over generations. The event’s close affinity with Rolls‑Royce was reflected in a dedicated ‘Pre-War Classics – Rolls Royce’ class, a period which not only celebrated the marque’s historic presence in India but also underscored the country’s unique role in shaping Rolls-Royce’s legacy.

Set against the ethereal backdrop of Lake Pichola, the Rolls-Royce lounge on the sprawling garden lawns of The Oberoi Udaivilas served as a meeting point for brand enthusiasts and some of the world’s most discerning collectors, celebrating the pinnacle of automotive excellence in one of the region’s most breathtaking settings.

In a compelling bridge between the marque’s storied past and its next chapter of timeless luxury, Rolls-Royce displayed Black Badge Spectre at the event. Spectre fulfils a prophecy made by Charles Rolls in 1900, who predicted that the electric car would be “perfectly noiseless and clean”. As the world’s first ultra-luxury electric super coupé, Spectre is increasingly recognised by clients and collectors alike as a motor car of lasting significance.

Spectre’s status as a future classic is also underpinned by exceptional engineering. Conceived with the same commitment to longevity and resilience as every Rolls-Royce, it delivers what many have regarded as the perfect execution of an electric powertrain.

Rolls-Royce’s presence at the Oberoi Concours d’Elegance reflected the growing importance of India within the marque’s global strategy, both as a historic heartland and as a dynamic, forward-looking luxury market. The country emerged as the highest growth market in the Asia-Pacific in 2025, achieving double-digit growth for four years consecutively. As Rolls‑Royce continues to evolve – marrying timeless craftsmanship with technological progress – the company remains dedicated to meaningful engagement with markets and communities that value permanence, provenance and Bespoke expression.

• Rolls-Royce Motor Cars Auckland celebrates the opening of its new luxury showroom in the heart of Auckland city
• The elegant showroom showcasing Rolls-Royce’s highly contemporary visual identity forms an integral part of the marque’s global initiative
• New expansive space, visual language, and contemporary style designed to resonate with the tastes of a new generation of self-made, distinctly individual clients
• The redesigned Auckland showroom stands as a testament to the dealership’s unwavering commitment to excellence
• To commemorate this momentous occasion, the marque’s two highly coveted models – Ghost Series II and Black Badge Spectre – made their debut in New Zealand – alongside the new showroom

“It is with immense pride that we unveil our new Auckland showroom, a space that embodies the quiet confidence, exceptional craft, and personal attention that define Rolls-Royce Motor Cars. Here, clients are welcomed into a highly contemporary, immersive environment – one that reflects our status as a true House of Luxury. This achievement is a testament to our dedicated dealer partner, whose passion and commitment have brought our philosophy to life for the New Zealand community. We look forward to shaping extraordinary journeys for our clients, beginning from the moment they step through our doors."
Irene Nikkein, Regional Director Asia-Pacific, Rolls-Royce Motor Cars

“After extensive redesign and redevelopment, I am delighted to announce that Rolls-Royce Motor Cars Auckland has now reopened its doors. As the only Rolls-Royce dealership in New Zealand, the new Auckland showroom is a momentous milestone for us. This new space is the perfect embodiment of the brand, providing the perfect platform to inspire our clients to create truly bespoke, one-of-a-kind motor cars. From a multi-media curtain of ‘dancing’ kinetic lights to a unique ‘cabinet of curiosities’ showcasing New Zealand art and culture, a visit here is designed to be an engaging experience for customers where they can experience the very best of the Rolls-Royce brand.”
Jonny Highton, Dealer Principal, Rolls-Royce Motor Cars Auckland

Rolls-Royce Motor Cars Auckland has officially opened the doors to its newly redesigned showroom in Newmarket – the only authorised Rolls-Royce dealership in New Zealand – unveiling the space alongside the national debut of two of the marque’s most exclusive models: Ghost Series II and Black Badge Spectre.

The three-car showroom showcasing Rolls-Royce’s highly contemporary visual identity forms an integral part of the marque’s global initiative. Crafted to captivate a younger, self-made, and uniquely individual clientele, the new visual identity delivers an immersive experience within an inviting atmosphere, where clients are invited to explore and appreciate the marque’s exquisite motor cars.

From the very first step inside the showroom, clients are enveloped in an immersive experience. The entrance is artfully inspired by Rolls-Royce’s iconic Pantheon grille and offers an elegant and discreet preview of the extraordinary world within. Crowning the doorway, the iconic Spirit of Ecstasy beckons discerning clients into a showroom where cutting-edge luxury seamlessly intertwines with the marque’s storied heritage, inviting guests to discover the timeless allure and innovation that defines Rolls-Royce.

At the heart of the new showroom resides the Bespoke Commissioning Atelier – a centrepiece designed to immerse clients in the artistry and allure of Rolls-Royce. The new Bespoke Commissioning Atelier allows clients to explore the brand’s full range of personalisation, from rare wood veneers to embroidery threads. The experience is enhanced by a Cabinet of Curiosities – a curated showcase of New Zealand art and design that inspires creativity and honours local culture.

A Rolls-Royce represents refined luxury, timeless design, and meticulous craftsmanship. The redesigned Auckland showroom reflects the dealership’s continued commitment to delivering an exceptional client experience in a contemporary setting.

To mark the occasion, Rolls-Royce Motor Cars Auckland debuted two of its most coveted models: Ghost Series II and  Black Badge Spectre, which made their New Zealand debut, reinforcing the showroom’s status as the country’s premier destination for the most discerning clientele who demand nothing but the extraordinary.

• Rolls-Royce Motor Cars inaugurates Private Office Seoul in South Korea
• Fourth Rolls-Royce Private Office outside Goodwood, following Dubai, Shanghai, and New York
• Private Office Seoul offers a unique Rolls-Royce experience, where clients can work directly with a Seoul-based Bespoke designer to bring their highly personal commissions to life
• The exclusive office enables Rolls-Royce to engage even more closely with its clientele in the Asia Pacific region, supporting their increasing interest and engagement in more valuable and ambitious commissions

“Today’s inauguration of a permanent Private Office in Seoul signals a defining moment for Rolls-Royce Motor Cars in South Korea. Following significant demand for ambitious and exceptional Bespoke commissions, Private Office Seoul will offer our valued clients in the Asia Pacific region an opportunity to work directly with a Rolls-Royce designer, enhancing their experience whilst also complementing and supporting our valued dealer partners. We are now bringing Goodwood closer to our clients in this significant region and we look forward to welcoming them to this new creative outpost. In a joint pursuit of perfection, our Private Office clients will embark on a very special journey with us, as we together bring their dreams and ideas to life in the creation of their unique and deeply personal Rolls-Royce.”
Chris Brownridge, Chief Executive, Rolls-Royce Motor Cars

Rolls-Royce Motor Cars expands its global network of Private Offices with the opening of Private Office Seoul in South Korea. This marks the fifth such creative space, joining the existing locations in Dubai, Shanghai, and New York, as well as the ‘original’ Private Office at the Home of Rolls-Royce at Goodwood.

The international network of Private Offices enables the marque to engage even more closely with clients worldwide, bringing the renowned Rolls-Royce experience closer to their own homes. As the global trend for highly personal and emotionally resonant luxury experiences continues, Rolls-Royce clientele are becoming increasingly ambitious in their desire to create personally meaningful Bespoke motor cars. Private Offices provide them the perfect platform to bring these visions to life, complementing the traditional dealership experience.

As one of Rolls-Royce’s fast-growing markets, the Asia Pacific region has seen a significant increase in Bespoke creativity and sophistication over the past years. The opening of Private Office Seoul is a direct response to this growing demand, and it will further elevate the value of each commission in this key region, aligning with the marque's focus on unique value creation. It also offers the brand an opportunity to become even closer to its clients in the region, providing the global Rolls-Royce design team with inspiring insights into trends and client preferences in the Asia Pacific markets.

Private Office Seoul, available by appointment, is located in the heart of the vibrant Jamsil area, where heritage and innovation meet amongst iconic buildings and cultural experiences.  The studio’s serene and inviting atmosphere, combined with the inspirational elements drawn from local culture, provides the perfect setting to inspire creativity and close collaboration between clients and the Bespoke designer and client experience manager.

Through in-depth conversations and research, the Private Office experts work closely with each client to deeply understand their wishes, desires, and dreams. This collaborative process empowers clients to play an active role in shaping their one-of-a-kind Rolls-Royce commission that reflects their individual tastes and aspirations. Once the initial design is agreed upon, the client will continue to follow the progress of the commission and communicate directly with the artisans in Goodwood, who are entrusted to transform their vision into a one-of-a-kind Bespoke Rolls-Royce motor car.

In addition to the personalised Bespoke experience, Private Office Seoul also gives clients access to Rolls-Royce’s exclusive Private Collection; the curated and limited edition motor cars, crafted around a theme and designed to inspire clients by showcasing the unparalleled artistry of the Bespoke Collective.

Private Office Seoul and the four other dedicated facilities that comprise the Rolls-Royce Private Office network demonstrate the marque’s dedication to delivering exceptional client experiences around the world.

• Rolls-Royce Motor Cars Bangkok opens a new Galleria showroom in Siam Paragon mall
• Intimate, private space located in Thailand’s largest luxury shopping destination
• First showroom in Asia Pacific located in a luxury mall
• Adds to the marque’s expansive showroom in Rama 3, Thailand’s economic centre
• Underscores the rapid growth of Thailand’s luxury market

“ Rolls-Royce Motor Cars constantly invests in ascending luxury hubs to bring our brand ever closer to our clients. This new location in Thailand’s largest luxury district, brought to life by our long-term partners MGC-ASIA, perfectly captures this strategy. This new mall concept, which is the first of its type in Asia Pacific, also underscores the growth of Thailand’s luxury market, highlighted by ongoing demand for our exquisite Bespoke products in the country.”
Irene Nikkein, Regional Director Asia-Pacific, Rolls-Royce Motor Cars

"It is only fitting that the growing number of our clients in Bangkok have a dedicated space to immerse themselves in the Rolls-Royce brand, engage with our team, and socialise with their peers in Thailand’s largest luxury hub. This intimate new ‘Galleria’ space in Siam Paragon mall perfectly complements our existing showroom located in the city’s economic district, Rama 3. We look forward to welcoming new and existing clients to this stunning new destination."
Krisda Sawamiphakdi, General Manager, Rolls-Royce Motor Cars Bangkok

Rolls-Royce Motor Cars has announced that it will expand its presence in Thailand with a new ‘Galleria’ boutique in Siam Paragon mall, the country’s largest luxury hub. Operated by MGC-ASIA, the only authorised retailer of Rolls-Royce Motor Cars in Thailand since 2012, it complements an existing showroom and service centre location in Bangkok’s economic district, Rama 3.

The new location will provide new and existing clients with an intimate and private space to socialise, immerse themselves in the Rolls-Royce brand, and commission Bespoke motor cars directly from Thailand’s leading luxury retail hub. Located on the second floor of Siam Paragon, the Galleria concept brings the brand even closer to its clients, and serves as a platform to showcase Rolls-Royce motor cars to a new audience in this rapidly ascending luxury market.

This innovative boutique has been curated with the same meticulous care and consistency as the world’s largest Rolls-Royce showrooms. Clients enter the space through a door modelled on the marque’s iconic pantheon grille, which is topped with a Spirit of Ecstasy figurine. Inside, clients can view a Rolls-Royce motor car positioned under a kinetic lighting feature, which adjusts to the roofline of the model on display. The motor car is framed by a 'cabinet of curiosities' where objets d’art are placed to inspire ideas and creative discussions.

The showroom’s centrepiece is the Atelier, where clients can commission their own Bespoke motor car. An expansive table, which resembles an artist's workbench, is situated beneath a sizeable LED screen, where clients can discuss and view design concepts with Bespoke specialists. Hanging lights above the table can be lowered for detailed examination of colour and material samples, complementing the digital visualisations displayed on the screen. This space also includes a Starlight Headliner, which can be viewed from the rear, offering a rare glimpse into the highly technical construction of this contemporary expression of craft.

To celebrate the opening of the Siam Paragon Galleria boutique, Spectre, the marque’s first fully electric motor car, is showcased in the window display. Commissioned with Anthracite coachwork and a Mandarin and Navy interior, this motor car reflects the forward-thinking tastes of clients in Thailand.

Rolls-Royce Motor Cars has announced that Irene Nikkein has been appointed Regional Director for the Asia-Pacific region, based in Singapore.

Nikkein, joins Rolls-Royce Motor Cars from her previous role at MINI Japan as Head of Brand Communication & Product Management. Her experience includes almost 15 years in senior positions within BMW Group Asia, including roles as BMW Regional Experiential & Sponsorship Manager and MINI Regional Marketing Manager.

Henrik Wilhelmsmeyer, Director of Sales and Brand, Rolls-Royce Motor Cars said, “I am delighted to welcome Irene Nikkein to Rolls-Royce Motor Cars as Asia-Pacific Regional Director. Irene has an exceptional track record and her broad experience, combined with extensive regional knowledge, makes her ideally suited to this important role.”

Nikkein originates from Indonesia. She graduated with a bachelor’s degree in Business Administration (Major in Marketing) with Distinction from RMIT University in Singapore.