• Rolls-Royce celebrates the first 20 years of production at its Goodwood manufacturing centre
• A story of continuous progress and evolution, told through 20 individual models
• Each created and handmade at the Home of Rolls-Royce since 2003
• Includes EX experimental cars, which revived a naming convention last seen in the 1950s
• Describes an arc of technical innovation and responses to changing client requirements
• Leads to the new all-electric era ushered in by the Rolls-Royce Spectre

“Rolls-Royce has always stood for innovation and progress, constantly pushing technical and creative boundaries in the relentless pursuit of perfection demanded by its co-founder, ##Sir Henry Royce##. Our remarkable record of creating 20 different models in our first 20 years at the Home of Rolls-Royce is a direct result of that restless, adventurous spirit. Each of these models is a magnificent achievement in itself; together, they demonstrate our unique understanding of – and ability to respond to – our clients’ changing needs, tastes and desires over time.”
Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars

When Rolls-Royce Motor Cars began full-scale manufacturing at Goodwood, it produced just a single model: the original, seventh-generation Phantom. The first completed motor car was handed over to its new owner in a special ceremony at one minute past midnight on 1 January 2003.

Since that historic moment, no fewer than 20 different models and variants have been created and handmade at #Goodwood – equivalent to one for every year. Today's Rolls-Royce model family reflects two decades of continuous innovation and progress in design, technology, materials and methods, as the marque seeks to satisfy its clients' ever-changing needs, tastes and desires.

Phantom, and its siblings Phantom Drophead Coupé and Phantom Coupé, were followed by the more approachable Ghost, which went on to become the best-selling model the marque has ever produced since its foundation in 1904. The product family grew further with Wraith (2013) and Dawn (2016), respectively the most powerful and seductive models in the marque’s portfolio; they were joined in 2018 by Cullinan, the 'Rolls-Royce of SUVs', which is now ranked among the world's most desirable and in-demand luxury products.

With the exception of Phantom, all models in the current product family are available as Black Badge variants. Created for a new breed of client who desired a more subversive, rebellious expression of the Rolls-Royce brand, this permanent Bespoke series now accounts for more than a third of the marque’s total output.

Since 2003, the Home of Rolls-Royce’s design and engineering teams have produced a number of experimental motor cars. In keeping with tradition, these were given the ‘EX’ designation, used until the 1950s by Rolls-Royce engineers to maintain secrecy during testing and development, and the distinctive red-on-silver 'RR' badge. Never intended for series production, they were fundamental to the process of creating some of the most technically significant and commercially successful products in the marque's history.

Two Coachbuild masterpieces that represent the ultimate expression of Rolls-Royce's Bespoke capabilities also grace the list. Individually commissioned and entirely hand-built, they echo the coachbuilding traditions of the marque's early years, while employing the very latest in contemporary design, engineering, manufacturing and craft techniques to create true works of art.

The first 20 years at #Goodwood have culminated in the launch of Spectre. The first all-electric Rolls-Royce in history, this landmark motor car also marks the beginning of a new technological era, in which every new Rolls-Royce model will be fully electric from 2030 onwards. With series production yet to begin, Spectre is not strictly among the 20 cars produced between 2003 and 2023, so does not appear in the list that follows. However, it is both the next evolutionary step in the model family's development, and the technical and philosophical foundation for all that will follow in future.

This remarkable period in the marque’s history has seen the creation of a countless deeply personal, complex and beautiful expressions of the marque’s motor cars. While it is nearly impossible to edit a selection of the best of the last twenty years, here are some truly exemplary examples:

20 CARS FOR 20 YEARS

1. Phantom, 2003
The original 'Goodwood Phantom' was the seventh generation to wear what is now the longest-established nameplate in automotive history. With its marriage of technology, comfort, performance and the signature 'Magic Carpet Ride', it set a new standard for every model that has followed.

2. 100EX, 2004
Produced to mark the centenary of the first meeting between Charles Rolls and Henry Royce, this was the first Experimental Car produced by Rolls-Royce Motor Cars under BMW Group ownership. Powered by an extraordinary 9-litre V16 engine, it was never intended for production, but was the direct forebear for what would become the celebrated Phantom Drophead Coupé.

3. Phantom Extended, 2005
Unveiled at the Geneva Motor Show in March 2005, Phantom Extended was 250 mm (9.8 in) longer than the 'standard' Phantom. This created additional legroom in the rear cabin, making this model especially popular with clients who prefer to be chauffeur-driven.

4. 101EX, 2006
Like 100EX, this experimental prototype was built on a shortened version of Phantom's aluminium space frame, with the body panels constructed in carbon-fibre composite. It would find enduring life and global fame in its eventual production guise as Phantom Coupé, powered by the iconic 6.75-litre V12 engine.

5. Phantom Drophead Coupé, 2007
One of the most sought-after models ever produced at Goodwood, the Phantom Drophead Coupé stunned the world on its debut. With distinctive styling derived from 100EX (see above), its defining feature is the interior wood veneering that flows around the cabin into the teak tonneau cover, inspired by a racing yacht deck.

6. Phantom Coupé, 2008
With its pillarless construction, this was a true hardtop two-door coupé – the first Rolls-Royce of its type to be produced in more than two decades. Like its drophead sibling, Phantom Coupé incorporated many of the design features and construction techniques developed on the experimental 101EX.

7. 200EX, 2009
Presented at the Geneva Motor Show in March 2009, 200EX was the experimental car that responded to client feedback for a more approachable and driver-orientated Rolls-Royce.

8. Ghost, 2010
Designed for a new generation of ascendent Rolls-Royce clients, Ghost immediately won praise for its simple, contemporary design and effortless, dynamic performance. To date it is the most commercially successful model in Rolls-Royce history.

9. 102EX, 2011
Known as the Phantom Experimental Electric (EE), this one-off electric prototype version of Phantom began Rolls-Royce's exploration into suitable technology to power future generations of its motor cars. The world’s first super-luxury battery electric vehicle, it toured the world gauging reactions from clients, enthusiasts, the media and the wider public.

10. Ghost Extended, 2011
Responding to feedback from clients who prefer to be chauffeur-driven, Rolls-Royce introduced an Extended version of Ghost, offering additional space and comfort for rear-seat passengers while maintaining the motor car’s more focussed driving characteristics.

11. Wraith, 2013
The fastback Wraith was intended as the ultimate gran turismo; a car that embodied the bold, pioneering spirit, sense of adventure and love of speed that inspired the marque's co-founder, The Hon Charles Stewart Rolls.

12. Dawn, 2016
The definitive super-luxury four-seater convertible, Dawn was designed to enable four adults to travel sociably together in complete comfort. The roof is a design and engineering masterpiece: dubbed 'the Silent Ballet' the mechanism operates in complete silence in just 22 seconds, and at cruising speeds of up to 50km/h; with the roof closed, the interior is as silent as a Rolls-Royce Wraith.

13. Black Badge Wraith and Black Badge Ghost, 2016
The Black Badge family introduced the world to the marque’s enfants terribles, subverting perceptions of what a Rolls-Royce ‘should’ be. These variants are more powerful and specifically engineered to deliver an even more direct, engaging driving experience, while still offering near-limitless opportunities for Bespoke personalisation. In Black Badge guise, both Wraith and Ghost received additional torque, unique air-suspension set-up and drive shafts, Intuitive Throttle Response and crisper, more urgent 8-speed automatic transmission. The result was an even more agile and involving motoring experience, without compromising the intrinsic elements of the effortless Rolls-Royce ‘Magic Carpet Ride’.

14. 103EX, 2016
Perhaps the most radical experimental car ever produced at Goodwood, Rolls-Royce Vision Next 100, codenamed 103EX, presented the marque’s uncompromised view of the future of luxury mobility. Fully electric, with a completely autonomous drive and enhanced artificial intelligence, it made an unequivocal statement about Rolls-Royce's future direction, both in terms of electric power and effortless, highly personalised travel.

15. ‘Sweptail’, 2017
Rolls-Royce revived the art of coachbuilding with the magnificent ‘Sweptail’, described at the time as ‘automotive Haute Couture’. Inspired by coachbuilt Rolls-Royces and racing yachts of the 1920s and 30s, this unique two-seat coupé featured a panoramic glass roof and a pair of attaché cases concealed behind the coach doors.

16. Phantom 8, 2017
No nameplate occupies a more revered place in the pantheon of great cars and indeed, luxury goods as Phantom. The task to re-invent it for a bold, new era was therefore approached with exquisite care. The result was a Phantom that responded to the changing sensibilities of a new generation whilst maintaining the iconic presence that ensures its ongoing status as the “Best Car in the World”.

17. Cullinan, 2018
Cullinan is truly the ‘Rolls-Royce of SUVs’, designed and built to take younger, successful high-net-worth individuals to the ends of the Earth in ultimate comfort. With its ‘effortless, everywhere’ capabilities, endless Bespoke possibilities and unique lifestyle features – including the Recreation Module – it has become one of the most desirable luxury goods on the planet.

18. Black Badge Cullinan, 2019
Cullinan revelled in its new, darker persona, which included a more powerful 6.7-litre V12 engine, black 22-inch forged alloy wheels, Pantheon grille and Spirit of Ecstasy mascot, plus the first painted brake callipers ever fitted to a factory-delivered Rolls-Royce.

19. New Ghost, 2020
When it came to present a new Ghost, Rolls-Royce responded to the requirement from a new ascendent generation of successful women and men for a motor car, perfectly aligned with new codes of luxury. The result is an aesthetic that prioritises minimalist design and celebrates material substance. The motor car was also engineered to possess an engaging and dynamic character with no compromise to the serenity and comfort in the rear suite.

20. Boat Tail, 2021
The Boat Tail commissions took Rolls-Royce Coachbuild into new realms of complexity and audacity, in a demanding technical and creative project that lasted almost four years. A genuine objet d'art, this entirely handcrafted motor car demonstrated the marque's commitment to coachbuilding as a central part of its future direction and strategy.

“Today, Rolls-Royce, the world’s leading luxury brand, has defined the future of luxury mobility. The Grand Arrival of the Rolls-Royce VISION NEXT 100 boldly points to a bright future for our marque where our patrons’ individual demands for complete and authentic personalisation will be met through an exquisite fusion of technology, design and hallmark Rolls-Royce craftsmanship.” 
Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars

“With the Rolls-Royce VISION NEXT 100 we were mindful not to dwell on the past. We wanted to be as innovative as possible and at the same time transcend the design history of the marque”. 
Giles Taylor, Director of Design, Rolls-Royce Motor Cars

In a spectacular event at London’s Roundhouse today, the Rolls-Royce VISION NEXT 100 was presented. The car defines the future of luxury mobility. Codenamed 103EX, it is the marque’s first ever pure ‘Vision Vehicle’.

The Rolls-Royce VISION NEXT 100 presents an intriguing and aesthetically dynamic vision of the future of luxury mobility – a completely personal, effortless and autonomous Rolls-Royce experience, wrapped in a design that ensures a ‘Grand Sanctuary’ for its occupants, and a ‘Grand Arrival’.

The Rolls-Royce VISION NEXT 100 anticipates the mobility demands of the luxury customer of the future. Brought to life by Rolls-Royce after many months of study and consultation with current patrons of the brand, the car represents their clearly expressed desire for an assurance that the marque’s plans for the future of luxury personal mobility will continue to embody the key attributes that have made Rolls-Royce the preferred marque of the most discerning and powerful patrons in the world for over a Century.

With the Rolls-Royce VISION NEXT 100, the brand provides just such an assurance to its valued customers – present and future. It makes a bold and definitive statement of confidence in a future where Rolls-Royce rejects the notion of anonymous, utilitarian and bland future modes of mobility. Through an intimate understanding of its customers’ thinking and their demands in the future, Rolls-Royce presents an exciting and highly appealing vision of effortless, autonomous, spacious and beautiful luxury mobility, as personal as each individual customer.  

Background
This ‘Vision Vehicle’ is one of four announced by the BMW Group in Munich on 7 March 2016, as it launched its centenary celebrations – THE NEXT 100 YEARS. In addition to being the centenary of the BMW Group, 2016 also represents a seminal moment in the history of Rolls-Royce Motor Cars.

For Rolls-Royce, the end of production of the seventh generation Phantom – considered by aficionados to be "the best car in the world" – represents the completion of the first phase of the Rolls-Royce brand’s renaissance under BMW Group custodianship. The success of Phantom, Ghost, Wraith and now Dawn serves as the foundation for a bold new chapter.

This highly successful era for the world’s most celebrated luxury brand has been driven by a restless commitment to always looking forward.

In this spirit, the Rolls-Royce VISION NEXT 100 is presented – a truly revolutionary, highly authentic exploration of the future of luxury mobility. It provides a fully authentic look into the potential demands and desires of the wealthy connoisseur of the future.

The Rolls-Royce VISION NEXT 100 – a vision of the future of luxury mobility
In creating the Rolls-Royce VISION NEXT 100, the Rolls-Royce Motor Cars design team, led by Director of Design Giles Taylor, asked themselves the question, “How can we recast luxury for the next 100 years?” Within that question the team found that they had to address two further questions: “What will a Rolls-Royce owner expect of his or her Rolls-Royce in the coming decades?” and “How do we at Rolls-Royce today envision how we meet those expectations?”. These questions allowed the team to dream of the staggering possibilities for Rolls-Royce’s future.

Rolls-Royce intimately understands its patrons and their likely desires and motivations in the future. It understands that true luxury is deeply personal and that the hallmarks of every Rolls-Royce past and present are key to its future. The designers therefore distilled four key tenets that not only underpin the elegant solution that is the Rolls-Royce VISION NEXT 100, but epitomise the future of luxury mobility as a whole:

• The Personal Vision
• The Effortless Journey
• The Grand Sanctuary
• The Grand Arrival

 
In presenting the Rolls-Royce VISION NEXT 100, the marque has rejected the common notion that the future of personal transport is a utilitarian and functional one. Rolls-Royce has stepped bravely into the future to propose a no-compromise, fully autonomous, coachbuilt, personalised vision to those customers who wish for an emotional attachment to their car. This reasoning led them to the first key tenet: The Personal Vision.

The Personal Vision
The Rolls-Royce VISION NEXT 100, as presented in London on Thursday 16 June 2016, is but one example of a number of possible personal visions of a Rolls-Royce of the future. Indeed, in an evolution of the Rolls-Royce Bespoke experience of today, the customers’ taste will influence the exact design of his or her Rolls-Royce and how it will be configured.

In the spirit of the great coachbuilt cars of the past, Rolls-Royce will create the chassis of the future, hand-built from the most advanced materials and powered by a zero emissions powertrain. Advanced manufacturing technologies will enable customers to involve themselves even more in the design of the shape, size and silhouette of their personal Rolls-Royce vision. The future customer will commission his or her own concept. Rolls‑Royce will design and manufacture this personal vision of each customer and make every Rolls-Royce a unique Bespoke masterpiece.

In short, the Rolls-Royce VISION NEXT 100 utilises envisioned advances in technology to herald the return to authentic coachbuilding.

The Rolls-Royce VISION NEXT 100 is the vision of the Rolls-Royce Motor Cars design team, led by Director of Design Giles Taylor. Their deep understanding of the Rolls-Royce customer of the future and the world in which they will live led them to conceive of a motor car that would serve and augment its patron’s lifestyle in every way.

“The Rolls-Royce patron will continue to be a famous figure in the future,” explains Taylor. I envision that the Rolls-Royce VISION NEXT 100 will play a key role in these people’s lives, guiding and conveying them effortlessly through their life’s journey in an exquisite sanctuary where they can reflect in peace ahead of arriving in the grandest style.”

The Effortless Journey, the Grand Sanctuary and the Grand Arrival. The next three tenets and hallmarks of the Rolls-Royce VISION NEXT 100.

The Effortless Journey
For the 105 years since her creation in 1911, the Spirit of Ecstasy, modelled by sculptor and artist Charles Sykes, on Eleanor Thornton, has silently guided every Rolls-Royce and its owner through the momentous events of their lives. She has stood as an elegant presence at some of history’s most notable events.

Today, the ‘Voice of Eleanor’ inhabits the Rolls-Royce VISION NEXT 100, delivering the dream of an effortless future to her owners. Digitally connected to every aspect of her owners’ lives and her surrounding environment, ‘Eleanor’ becomes their virtual assistant and chauffeur, freeing them of all effort and encumbrance. Imbued with her own artificial intelligence, she works intuitively to advise her owners on itineraries, schedules and options before they leave their residence, reminding about appointments and tasks and making suggestions to ease any anticipated impediments.

She ‘brings’ the car around when her passengers are ready to travel and, whilst conveying her charges to their next destination, helpfully but discreetly makes suggestions and recommendations, briefing them ahead of their arrival so they are ready to ‘perform’. And ever vigilant, ‘Eleanor’ safely delivers her passengers to their destination, having already predicted the situation and surroundings that await them.

This Effortless Journey is enhanced by the hallmark Rolls-Royce ‘magic carpet ride’ delivered through a blend of a futuristic, powerful, zero-emission drivetrain and advanced suspension that sees the vehicle almost skim across the road surface. As a V12 combustion engine is most unlikely to exist in the future, one can only surmise how this Rolls-Royce will be powered. A hint may appear in the Grand Sanctuary that is the interior of the Rolls-Royce VISION NEXT 100.

The Grand Sanctuary
“Simplicity is the keynote of all true elegance.” Coco Chanel
Already prepared by ‘Eleanor’ for the next journey in their event-filled lives, our owners are met by the Rolls-Royce VISION NEXT 100 which awaits their departure. Entering the Grand Sanctuary, our passengers step in unbowed, with consummate grace and dignity, as with the state carriages of old, taking their place on the best seat in the house. Cocooned in the futuristic but handcrafted lounge atmosphere, the coach door and clamshell canopy glide closed to envelop them in uninterrupted silence and luxury.

As one would expect from a Rolls-Royce, the environment of the Grand Sanctuary is crafted from the most precious and contemporary of materials. What is unexpected is the feeling of lightness and simplicity, an effortless elegance.

True to this spirit, the cabin is encircled by the most modern handcrafted fine-line Macassar wood panelling, sweeping across the interior from the coach door, continuing around behind the generous OLED screen and up beside the second passenger to the side of the sofa. This ensures a continuous, beautifully clean and sculptural surface when the screen is extinguished.

The centrepiece of the cabin is the beautiful sofa. The best seat in the house, it is an exquisite, futuristic interpretation of modern furniture design. Clothed in the most opulent fabrics, it gives the impression of floating within the cocoon of the cabin thanks to the artful use of lighting and modern materials.

Inspired by the early regal Rolls-Royces, but also by the ground-breaking work executed on the 2015 Phantom Serenity, the designers used the symbol of ultimate elegance – silk – to clothe the sofa. This most natural and sensual of materials is combined with wool to create a beautifully textured, ivory-coloured luxurious throne upon which our passengers are conveyed, and from which they command.

A final sensual touchpoint within the cabin is the finest one-off deep-pile ivory wool carpet woven especially in London, which our passengers can enjoy as they luxuriate in the ample space created by the removal of the chauffeur.

This sense of space is accentuated as our passengers’ view from their seats is uninterrupted by a cockpit or steering wheel which are now superfluous. From their powerful position within the Rolls-Royce VISION NEXT 100, “All the world's a stage, and all the men and women merely players…”.

Should they choose to drop their eyes from that world stage for a moment and ask ‘Eleanor’ for visual cues, she will provide them on the transparent OLED screen that dominates the front wall of the cabin. Here our passengers can view information regarding their journey, their destination and the people they are expecting to meet. Or they may simply choose to retreat from the outside world and be entertained by their favourite show for a while.

Or they may just contemplate the finely crafted analogue clock that hovers in a central position above the screen, which serves both as a reminder of Sir Henry Royce’s humble beginnings as an electrical pioneer making electric dynamos, and of time as the ultimate luxury.

“Rolls-Royce design today is the epitome of elegance,” Taylor comments, “and this elegance is achieved through simplicity of design under which lies the technology that makes our patrons experience effortless.”

The Grand Arrival
Certain truths are constant over time. One of these truths is how the powerful have always understood the symbols through which they express their standing. From the lavish chariots of the Roman Emperors to the individually hand built state carriages and cars of Monarchy – such as the coachbuilt Rolls-Royce Phantom IV used during Queen Elizabeth II’s coronation – such fine vehicles have been designed to project the importance of the individual inside to those waiting outside.

Waiting with bated breath for a grand arrival, the crowds were never anything but impressed by the stately arrival of their idol. In the future, Rolls-Royce believes that its powerful patrons will wish to continue projecting their power and status in such a manner.

This truth is reflected in the most dramatic aspect of the Rolls-Royce VISION NEXT 100 – its iconic, imposing and futuristic presence which ensures a Grand Arrival for its occupants. Yet whilst it powerfully expresses the future of luxury, it remains constant to the iconic tropes of any true Rolls-Royce: The Spirit of Ecstasy, the Pantheon grille, the long bonnet and the iconic proportions of the entire vehicle.

The very size of the Rolls-Royce VISION NEXT 100 announces the importance of its precious cargo. At 5.9 meters long and 1.6 metres high, it mirrors the perfect dimensions of today’s Phantom Extended Wheelbase, whilst the ever constant Spirit of Ecstasy grows in stature, harking back to the regal Phantoms of the 1920s. Hand-crafted by the finest European glassmakers of today, she lights the way to the future of luxury. She is poised atop the re-imagined, yet still iconic, Pantheon grille with the red Double-R badge of an experimental Rolls-Royce.

From these timeless icons of Rolls-Royce design flow the graceful, sweeping lines and expressive surfaces that combine to create a completely futuristic vision of a possible Rolls-Royce exterior.

The polished metal of the grille flows up over the nose, around the base of the Spirit of Ecstasy and along the top of the suspended laser-headlight hoops, before narrowing to shoot down the side of the vehicle’s long bonnet, as a dividing line between upper and lower sections of the car. Not stopping at the extremes of the bonnet, this beautiful metal feature creates a beautiful ‘horseshoe’ as it flows along the top edge of the coach door, describes a parabola up and over the pronounced rear shoulder, encircling the rear of the glass canopy and back down the other flank.

This dividing line accentuates the car’s two-tone design scheme. The upper section is entirely comprised of dark glass. It flows fluidly as a daring fastback, creating a glass canopy over the occupants that provides privacy whilst allowing them to contemplate the majesty of the stars in the firmament above as they glide through the night; a window on the world ahead before resolving itself into the bonnet of the car.

The lower section is more dramatic in its design and in what it achieves. Draped in a silk-like ‘Crystal Water’ colour scheme, its surfacing achieves a lightness that belies the vehicle’s size. This is automotive ‘Haute Couture’. From whatever angle the Rolls-Royce VISION NEXT 100 is viewed, it seems to float, whether at rest or in motion.

This lightness is achieved through the paring back of this vehicle to the essence of a Rolls-Royce by the Design team, who were freed from their current constraints by the new propulsion and coach-build technologies now available to them. So, for example, where an engine would once have occupied the entire under-bonnet area of the car, a luggage compartment is positioned just aft of the front wheels.

In conceiving this bold vision of the future of luxury, the designers remain steadfast in their commitment to imbuing every element of the Rolls-Royce experience with effortlessness. The luggage compartment therefore opens automatically following arrival and disembarkation, presenting two Grand Tourer cases. In the case of the Rolls-Royce VISION NEXT 100, the cases are fittingly personalised to CS Rolls and FH Royce.

The newly liberated Pantheon grille is now the unencumbered prow of the Rolls-Royce VISION NEXT 100. It is the front of a fully enclosed and smooth-bottomed hull that echoes the form language of 1920’s Rolls-Royces, with its ‘boat-tail’, and within which the entire accommodation area is located.

Constructed from light yet incredibly strong materials, the hull ‘floats’ above the road surface as it is suspended from the vehicle’s wheels via exposed arms and struts.

The 28-inch tall but narrow wheels upon which the car glides are each hand-built from 65 individual pieces of aluminium, and enclosed to deliver the impression of a futuristic catamaran.

Seen from the side, the coachwork delivers hallmark Rolls-Royce privacy to the occupants as it rises gracefully like a fine cloak over the shoulders at the rear of the car. However, this fine drapery flatters to deceive as this rear shoulder line also imparts an air of powerful but graceful forward motion, accentuated by the rising beltline that thrusts upwards in a manner reminiscent of the great pre-war Rolls-Royces.

Whilst this radical new design language also contributes to an effortless, unruffled journey thanks to improved air flow and reduced air resistance, its unquestioned drama delivers a grand arrival.

Rolls-Royce and the art of the Grand Arrival
In the era of the stately carriage, and even of the early coachbuilt limousine, one was guaranteed an arrival befitting one’s stature. As we have seen, the exterior design and adornment of such conveyances announced one’s importance, as did the luxurious appointment of the interior.

However, one other aspect of such vehicles contributed to their suitability for such occasions: their elevated position, suspended as they were on large wheels. Combined with the high ceiling typical of carriage or limousine, one could normally stand before stepping out in a graceful and dignified manner. Modern aerodynamic considerations meant that even modern limousines’ rooflines had to be lowered, thereby reducing headroom and requiring one to stoop slightly when alighting from one’s vehicle.

Unwilling to accept such stricture and compromise in the future, Giles Taylor and his team set to work to reinstate the Grand Arrival as it should be.

The Grand Arrival of the Rolls-Royce VISION NEXT 100 is first signalled by the Spirit of Ecstasy and Pantheon grille illuminating to cast an ethereal, otherworldly glow from the front of the car. As this vision of the future gracefully sweeps up to its destination, the ethereal glow spreads from the trailing edge of the front wheel arch to the rear of the single coach door, signalling that something momentous is about to happen. As the Rolls-Royce VISION NEXT 100 gracefully comes to a halt, something magnificent occurs.

Hinged on the left of the vehicle, the glass canopy lifts to allow the occupant to stand whilst providing shelter from above and behind. Then, in one effortless movement, the single coach door sweeps open and a step emerges from below the running board. As a final flourish, a red light is projected, carpet-like, from the underside of the step as a welcome.

Thus, as in Botticelli’s ‘The Birth of Venus’, our guest is framed and ready to step gracefully into the limelight and greet their audience.

“The Grand Arrival gesture of the Rolls-Royce VISION NEXT 100 creates a stage for our important passengers as they arrive at their ultimate destination,” comments Taylor. “It is an expression of our intrinsic understanding of the possibilities for a true luxury brand and the desires of its customers.”

The Personal Vision, the Effortless Journey, the Grand Sanctuary and the Grand Arrival. Rolls-Royce’s vision of the next 100 years. Rolls-Royce VISION NEXT 100. A vision of the future of luxury.

Virtual Vision
Rolls-Royce has also harnessed the power of the virtual space to bring the experience of the Vision NEXT 100 closer to those unable to personally see the vehicle in London.

The Vision 360 CGI experience immerses the viewer in a journey from Goodwood, the Home of Rolls-Royce, through to vision of the future of luxury. Viewers can enjoy and explore the fine detail of Rolls-Royce 103EX, guided by the voice of the original Spirit of Ecstasy, Eleanor Thornton, on YouTube 360°.

INTRODUCTION

“Today, Rolls-Royce Motor Cars begins an exploration into alternative drive-trains, seeking clarity on which technology may be suitable to drive Rolls-Royce motor cars of the future. The alternative drive-train we choose must deliver an authentic Rolls-Royce experience. It must be a technology that is right for our customers, our brand and which sets us on a sound footing for a sustainable future. That is why this project is so important.” – CEO Torsten Müller-Ötvös.

Rolls-Royce Motor Cars proudly presents 102EX, a car that represents one of the most significant initiatives taken by the company in recent years.  It is the world’s first battery electric vehicle for the ultra-luxury segment and continues a tradition of experimental cars running through the model generations.  

Rolls-Royce produces cars that represent the pinnacle in luxurious motoring for the world’s most discerning customers.  However, the company also recognises the need to look to the future and to plan for long-term sustainable growth. An investigation into alternative drive-train options is an important step in that process.

With 102EX, also to be known as the Phantom Experimental Electric (EE), it is the company’s intention to carefully test the opinions and reactions to alternative drive-train options of a range of stakeholders including owners, enthusiasts, members of the public and the media.

Throughout 2011 Phantom EE will serve as a working test bed, giving owners, VIPs, the media and enthusiasts the opportunity to experience an established alternative drive-train technology and to feed back their experiences, thoughts and concerns directly.

The bank of research gathered from a global drive programme that will include Europe, the Middle East, Asia and North America will be crucial to decisions affecting alternative drive-trains for Rolls-Royce Motor Cars.

There are no plans to build a production version of this car. Phantom EE’s role is as a test bed, designed to explore established BEV technologies, to pose as well as to answer questions.

Can Phantom EE deliver an acceptable range for customers without frequent re-charging? Is there confidence in its ability to operate in extreme conditions? Will reliability and quality be consistent with expectations of the world’s pinnacle automotive brand?

Phantom EE also poses more fundamental questions: Is an all-electric drive-train able to deliver an authentic Rolls-Royce experience for customers, an experience that truly befits the marque?

Whether all-electric or another alternative drive-train option is right for Rolls-Royce will become clearer when the test programme is complete at the end of the year.

102EX – PHANTOM EXPERIMENTAL ELECTRIC (EE)

Reinvention is part of being timeless and Phantom EE is the latest in a line of experimental vehicles from Rolls-Royce Motor Cars. It builds on a legacy which dates back to 1919 and 1EX.

Experimental models are used to test and evaluate new technologies and applications which could shape future Rolls-Royce products. Unlike a concept car, Rolls-Royce experimental models are always fully functioning, drivable vehicles using tangible materials such as wood, leather and metals rather than clay and foam or other concepts.

They present engineers and designers with the opportunity for real-world innovation and are used not only to showcase new components and engineering techniques but also to evaluate them.

The latest in this line of experimental projects began with a Rolls-Royce Phantom, a strikingly modern and immaculately proportioned car in which high technology and hand-craftsmanship combine to produce something extraordinary.

Phantom EE features the car’s ground-breaking aluminium spaceframe, so important to dynamic prowess, as well as the sense of calm and tranquillity enjoyed by occupants. However, the naturally aspirated 6.75-litre V12 petrol engine and 6-speed gearbox have been replaced by a lithium ion battery pack and two electric motors mounted on the rear sub-frame. These motors are connected to a single speed transmission with integrated differential.

Each motor is power rated to 145kW, giving Phantom EE a maximum power output of 290kW and torque of 800Nm available over a wide band.  This compares with 338kW for standard Phantom with maximum torque of 720Nm, delivered at 3,500rpm.

The Nickel Cobalt Manganese battery chemistry holds around 230Wh/kg,a high energy density which is important in achieving an acceptable range between re-charges. Pre-launch tests suggests Phantom EE should run to a range of up to 200km. Delivered on an effortless wave of torque, 0-60mph will be achieved in under eight seconds (5.7 seconds in standard Phantom), with top speed limited to 160kph.

This is the first application of the technology in a GKL++ segment (super luxury vehicles priced at more than €200,000) and the battery pack is thought to be the largest ever fitted to a road car.

Evaluation of technology is an important part of the test programme. However, more fundamentally the car will seek answers to questions posed of Rolls-Royce owners: what their needs might be for the future considering factors such as range, performance and re-charging infrastructure.

The feedback from customers – as well as media, stakeholders and enthusiasts via the website www.electricluxury.com - will prove essential in evaluating the appropriateness of battery electric technology for Rolls-Royce.

It will help inform a decision on whether all-electric, or another alternative drive-train technology, will be most appropriate for the world’s best cars of the future.

DESIGN

“It’s a credible design concept that perfectly complements the experimental nature of the car, exploring options in light, space and use of materials. Had we changed the overall aesthetic, the concept would have lost credibility; our audience would assume it was simply a styling exercise. The reality is that this is an experimental vehicle in its truest sense, challenging perceptions, emotions and values - as well as exploring alternative drive-train technology.” – Ian Cameron, Chief Designer Rolls-Royce Motor Cars.

102EX bears the famous hallmarks of the Rolls-Royce Phantom on which it is based, such as hand craftsmanship, fine detailing and iconic design cues like the pantheon grille and the Spirit of Ecstasy which celebrates its centenary in 2011. However, at the core of its design is the essence of an experimental vehicle, establishing this car’s status as a test bed, while subtly alluding to its electric power plant.

The design creates a different aesthetic, experimenting with interior space and materials, as well as trims and illumination. These are framed around functional considerations for a battery electric Rolls-Royce - how the car is likely to be used and the changes that the technology brings in terms of interior space and exterior detailing. Naturally, these changes are executed in a way that affirms the car’s credentials as a Rolls-Royce.

ATLANTIC CHROME EXTERIOR

Our designers were challenged with creating a finish for Phantom EE which immediately signified a special car, distinguishing it from standard Phantom models in the absence of many overt design changes. Not an easy task, since all Phantom models are special – with customers benefitting from a range of bespoke paint options running to some 45,000 colours.

Extensive research however had revealed a highly reflective paint using ceramic nano particles. Under a microscope these mimic the impression of a silver metal, but are between 8,000 and 80,000 times smaller than the thickness of a hair or 1,000 times smaller than the size of a normal metallic paint particle. 

Test parts were produced and the design team were impressed with the results, knowing that the larger the object covered the better it would look. But they were under no illusions as to the task ahead.

In all sixteen coats of paint were needed, of which four were Atlantic Chrome, and many hours of time dedicated to ensuring a perfect end result. The finish is a striking one. Phantom EE commands the stage, with taut almost chiselled lines giving a wet impression to the car. This only grows in character as light conditions change.  

ILLUMINATED SPIRIT OF ECSTASY

As well as the launch of 102EX, 2011 marks another milestone in the history of Rolls-Royce Motor Cars. On 6 February 1911, the design for Charles Sykes’ Spirit of Ecstasy was first registered, signalling the start of a 100 year period in which this famous icon has adorned the prow of Rolls-Royce cars, from the famous Silver Ghosts, Clouds and Shadows of the 20th Century to today’s hand-built Phantom and Ghost models.

Phantom EE’s Spirit of Ecstasy, sits atop the radiator grille above the red double-R badge applied to EX models. Made of Makrolon, rather than stainless steel, it will be bathed in blue LED light, hinting at the electric technology beneath the bonnet. This stunning image complements the keynote graphic of website – www.electricluxury.com – where Rolls-Royce Motor Cars will expand the debate on the question of electric luxury to the online community, taking views from enthusiasts, media and members of the public.  

INTERIOR DETAILING

Atlantic chrome-finished dashboard dials echo the exterior colour, providing a sense of interior-exterior balance and their analogue displays maintain the timeless architecture that every Phantom interior commands.

Other changes hint at further evolutionary designs applied to the car. For example, some dials have been subtly modified to provide information needed by the driver of an electric vehicle. The fuel gauge in particular has been replaced by an elegant battery charge indicator.

One of the most pleasing features of every Rolls-Royce Phantom interior is the power reserve dial located beside the speedometer. This reveals how much of the V12 engine’s power remains at a driver’s disposal. Phantom EE takes this concept a step further.

It features a regeneration symbol which takes the dial beyond the normal 100% line of standard Phantom. Depending on the momentum gathered, it conveys the degree of re-charge taking place as the vehicle is in motion.

EXTERIOR RE-CHARGING POINT

Re-charging is undertaken with a plug and five-pin socket which takes the place of the normal fuel filling mechanism for Phantom.The standard fuel filler cap has been replaced by a design featuring a clear window, displaying the RR logo and 102EX motif. The window frames rear-mounted, tricolour LEDs which present the car’s charging status.

On start up, the socket is bathed in blue light. This begins to flash as charging commences. When completely charged, the display turns green, then flashing green as the solenoid is disengaged. A potential fault in the system is indicated by either constant or flashing red light.

Charging can be halted via a switch located adjacent to the plug. The process can also be operated inside the vehicle using controls accessed beneath the centre console, for example when induction charging is taking place.

CENTRE CONSOLE DETAIL

A key identifier for Phantom EE is the design of the centre console charging and display, sited below the central arm rest. A simple switch is used to start and halt charging, while the display itself features a bright plate with an image of a battery, lit by LEDs.

Reflecting the lights applied to the exterior charging point, this image changes colour according to the charge status of the car. A blue-lit battery shows the vehicle is on standard charge, while pulsating blue indicates that inductive charging is taking place. Green indicates a fully charged battery while red notifies engineers of a potential fault in the system.

CORINOVA LEATHER

“At Rolls-Royce we pride ourselves in producing an authentic and natural product for customers, the quality of which is second to none. Seton Corinova is an experimental vegetable-tanned leather that allows us to celebrate more of the curves, creases and other features that are part and parcel of the life of the animal. It’s a more sympathetic process that stretches our understanding of Rolls-Royce interior expectations. Owners’ reactions will prove fascinating during the tour.” – Andrew Monachan, Rolls-Royce Motor Cars General Manager, Leathershop.

Interior wood veneers present Phantom owners with unique grains, patterns and detail adding weight to the fact that every model leaving Goodwood is as unique as the finger print of its owner. Phantom EE takes this concept a step further.

Its leather interior is derived from a natural vegetable tanning process christened Corinova. This gives life to the car, adding definition to the seats, floor and arm rests.

Most leather produced for automotive applications is chrome tanned. This is an important constituent that helps to stabilise animal hides and transfer collagen into leather fibres. The barrel-dyeing process used to colour Phantom interior leathers gives a rich, uniform pigmentation while maintaining the natural feel and softness.

An experimental leather, Corinova distinguishes itself by being entirely chrome free. It starts with a preparation of Glutardialehyde to prepare for tanning. Chestnut extract, sustainably sourced from Southern Europe and Tara powder from crushed fruit of the Tara bush in South America are used for drum-spun colouring. Fruits are harvested without damage to the plant and the product is finished with a combination of natural binders and high tech polymers.

The process lends itself only to certain earthy colours – in the case of Phantom EE a chestnut colour for seat covers and Quebracho Brown for other areas such as the floor and trunk lining, both of which are made of durable saddle leather.

As well as aesthetic differences, Corinova leather presents a number of practical benefits. It uses less paint finish than in standard chrome-tanned leather and creates less waste. It negates the use of petrol-refined products and with further development, it may be possible to use recycled Corinova leather in agriculture to aerate soil. 

Rolls-Royce fully expects perceptions to be challenged and first impressions will no doubt focus on appearance, as features that define the life of the animal are more clearly visible in areas like seats and armrests than in production Phantom interiors.  A change from the sumptuous finish applied to Phantom leather may imply a compromise to some owners, but others may welcome distinguishing features that stretch individualisation for Rolls-Royce Phantom models ever further. 

As well as gauging owner feedback, the leather will be tested for its durability and performance after several months on tour.

INTERIOR PANELS

The interior of Phantom EE represents a departure from the traditional wood sets that define the majority of cars delivered to customers, providing a unique finish to the car. It features a distinctive aluminised foil weave that lifts the environment of the interior, contrasting sharply with the darker natural leather within. As is the case with Corinova leather, the aim is to challenge traditional perceptions of what might constitute a Rolls-Royce interior design scheme.

BATTERY PACK

Phantom EE is thought to have the largest passenger car battery in the world. Peak current is 850A, delivered at 338V DC. Overall capacity is 71kWh.

The pack is comprised of large-format NCM pouch cells. NCM (Lithium-Nickel-Cobalt-Manganese-Oxide) is a variant of lithium-ion chemistry that has particularly high energy and power densities.

The Phantom EE battery pack houses five modules of cells, a 38-cell module, a 36-cell module, and three smaller ones of ten, eight and four arranged in various orientations within an irregular shaped unit. This resembles the overall shape of the original engine and gearbox. 

Each of the 96 cells was individually tested before assembly into modules to determine their characteristics and capacity. Sub-assemblies were further tested under load to verify that the power connections between each cell perform to specification.

The electronic sensing units for each group of cells were tested and calibrated prior to assembly and put through a rigorous temperature cycling regime designed to provoke failure of weak components.  The main electronic box, which contains the switching and control gear, was tested in isolation from the other components to verify correct operation.

Three separate charger units (3kW each) are fitted to the battery, which allow both single-phase (20 hours) or three-phase charging (8 hours); for a passenger car this is unique.  A fourth induction charger is also fitted to enable wireless charging, a technology being trialled in Phantom EE.

The battery pack would be expected to last over three years were it to be used every day. Part of the programme however will be to test this assumption in a real world environment and deliver a more robust answer to the question of battery lifespan.

INDUCTION CHARGING

Concerns about lack of available re-charging infrastructure in towns and cities are well documented and critics of electric motoring point to the additional inconvenience of trailing cables connected between power source and vehicles.

To present Rolls-Royce owners with a vision of a potential solution to these problems, Phantom EE is testing a technology called induction charging. This allows re-charging to take place without any physical connection, delivering greater convenience for owners and hinting at the potential for a network of remote charging facilities.

There are two main elements to induction charging; a transfer pad on the ground that delivers power from a mains source and an induction pad mounted under the car, beneath Phantom EE’s battery pack. Power frequencies are magnetically coupled across these power transfer pads.

The system is around 90 percent efficient when measured from mains supply to battery and it is tolerant to parking misalignment. For example, it is not essential to align the transmitter and Phantom receiver pads exactly for charging to take place. While pads are capable of transmitting power over gaps of up to 400mm, for Phantom EE the separation is in the region of 150mm.

The coupling circuits are tuned through the addi­tion of compensation capacitors. Pick-up coils in the receiver pad are magnetically coupled to the primary coil. Power transfer is achieved by tuning the pick-up coil to the operating frequency of the primary coil with a series or parallel capacitor.

The pick-up controller is an essential part of the technology because it takes power from the receiver pad and provides a controlled output to batteries. It is required to provide an output that remains independent of the load and the separation between pads. Without a controller, the voltage would rise as the gap decreases and fall as the load current increases.

The transmitter pad has been constructed to shield magnetic fields to prevent EMI egress to bystanders and the system operates well within internationally agreed limits.

ELECTRIC CARS AND THE FOUNDING FATHERS OF ROLLS-ROYCE

Charles Rolls, Henry Royce and Claude Johnson played their part in an electrical revolution that pre-empted the establishment of internal combustion as the dominant car engine technology.

Henry Royce had developed a career as an accomplished electrical engineer before turning his expert hands to car manufacturing.

His business F.H. Royce and Co, which began selling simple lights and bell sets in the 1890s, became prosperous through the design and delivery of dynamos, electric motors and industrial cranes. Royce’s many innovations include the patent for the bayonet bulb holder, a design that endures today.

One of Royce’s clients was Pritchett and Gold, a company based in Feltham in Middlesex. As well as manufacturing accumulators they had developed a two-seater electric car, at least one of which was powered by a Royce electric motor.

The Honourable Charles Rolls also toyed with electric motoring in the years before the two men met. He had negotiated for the selling rights of an electric brougham, through C.S Rolls and Co, in Conduit Street, London which latterly established exclusive rights to sell Rolls-Royce models.

It is likely that this car was part of the City and Suburban Electric Car Project, a joint venture of two men, Paris Singer and one Claude Johnson. The project had a short life and Johnson left to join the rapidly expanding business of Rolls, latterly taking the role of managing director of Rolls-Royce. He became known as ‘the hyphen in Rolls-Royce’, with a pivotal role in its success.

Charles Rolls was on record outlining the merits of electric drive-trains - as well as raising prescient concerns about range and re-charging. He regarded a model called the Columbia as the best of its type, commenting in Automobile Journal:

“ They are perfectly noiseless and clean. There is no smell or vibration and they should become very useful for town use when fixed charging stations can be arranged. But for country use I do not anticipate they will be very serviceable – at least not for many years to come.” 

Later, when the first exports of petrol powered Rolls-Royce models were made to America, some authorities refused to believe they were not electrically powered, thanks to their legendary near-silent running.

In the 21st Century silence remains a key signature for Rolls-Royce cars. Other attributes of all-electric drive-trains also allude to famous Rolls-Royce characteristics. Power at low speeds is one example.

Thanks to improvements in battery technology, it may be that the serviceability to which Rolls referred more than a century ago is now sufficiently developed to re-visit all-electric motoring as an option.

And to pose a 21st Century question of customers, enthusiasts and the media:

Electric luxury – can it be perfection or does it present an unacceptable compromise for Rolls-Royce Motor Cars?

www.electricluxury.com

TECHNICAL SPECIFICATIONS

No of doors/seats                                 4 / 5 (optionally 4)

Vehicle length                                       5840 mm / 229.9 in

Vehicle width                                        1990 mm / 78.3 in     

Vehicle height (unladen)                       1638 mm / 64.5 in     

Wheelbase                                           3570 mm / 140.6 in

Turning circle                                        13.8 m / 45.3 ft

Track, front                                           1687 mm / 66.4 in     

Track, rear                                             1671 mm / 65.8 in     

Width at shoulder height, front            1509 mm / 59.4 in     

Width at shoulder height, rear              1431 mm / 56.3 in

Leg room, front                                     1028 mm / 40.5 in

Leg room, rear                                      1109 mm / 43.7 in

Head room, front                                  1051 mm / 41.4 in

Head room, rear                                   979 mm / 38.5 in

Boot volume (DIN)                               460 ltr / 16.2 cu ft

Unladen weight (DIN)                           2,720 kg

Gross vehicle weight                             3,030 kg

Payload                                                 300 kg

Axle load limit, front                             1,473 kg

Axle load limit, rear                               1,548 kg

Maximum power output                       290 kW

Torque                                                  800 Nm

Battery:

Chemistry                                             NCM (Lithium-Nickel-Cobalt-Manganese-Oxide) li-ion

Number of cells                                    96 in pouch design

Capacity                                                71kWh

Battery pack weight                              640 kg

Peak current                                          330 kW at 850 Amps

Charge time (est)                                  20 hours single phase / 8 hours three-phase

Transmission type                                 Single speed 6:5:1 with integral differential

Steering type                                         EHPS Rack and pinion, speed-sensitive

                                                              variable-rate power assistance

Brakes

Front / diameter                                    Ventilated disc / 374 mm / 14.7 in

Rear / diameter                                     Ventilated disc / 370 mm / 14.6 in

Drag  Cd                                               0.37

Drag  Cd x A                                        1.041m2 / 11.2 ft2

Top speed                                             160 kph (governed)

Acceleration 0-60 mph                         Under 8 seconds

CO2 emissions                                      Nil

Tyre, front                                             Goodyear EMT 255/50 R21 106W

Tyre, rear                                              Goodyear EMT 285/45 R21 109W

Wheels (21 in alloy)

Wheel size, front                                  8 in x 21 in

Wheel size, rear                                    9.5 in x 21 in

12V Battery capacity / installed position          90+70 Ah / boot