Privacy Policy
Last update: February 10, 2025
The Legal Notices and the Privacy Policy of the website have been updated and will take effect automatically for all users. Effective this date, continued use of the website is subject to the updated terms and conditions. Please take the time to read the basic information carefully.
This website is part of the “BMW Group Newsroom Network”, the official media portal of Bayerische Motoren Werke Aktiengesellschaft (hereinafter referred to as “BMW AG”), Petuelring 130, 80809 Munich, Germany. The purpose of this information platform is to inform media representatives about current events, decisions and developments within BMW AG.
The BMW Group Newsroom Network is a network made up of several local individual applications. Editorial responsibility lies with the editorial teams of the respective countries, and the content is determined by those countries. For this reason, the legal notices and privacy notices may vary from country to country.
BMW AG respects statutory data protection laws and places great importance on the protection of privacy. We believe data privacy to be a fundamental right. The application is designed such that only as much data as necessary is collected.
The following contains important information about how your personal data is handled. When the terms “BMW”, “we”, “us” or “our” are used, they refer to BMW AG, which is responsible for your data in accordance with this privacy statement.
Security of your personal data.
In operating the website, BMW AG has taken all technical and organizational measures to protect your personal data, particularly against accidental or intentional tampering, loss, destruction or access by unauthorized persons. These security measures are continuously adapted in line with technological developments. Whenever personal data is transmitted between your computer and our server, the transmission is encrypted (Secure Socket Layer, or SSL for short). In addition, BMW AG takes all necessary technical and organizational security measures to store your personal data in such a manner that it is protected from unauthorized access and misuse.
What data is stored and for what purpose?
BMW AG collects, stores or processes data solely for the purpose of implementing the business objectives of the website. The website is available to all Internet users without the need to collect personal data. You therefore do not have to register in order to use the services. However, the website requires your personal data if you wish to use one of the personalized services (“E-mail News Service”, “Download Center”, “Personalized RSS Feed”, “WhatsApp Messenger Service”) or if you require personal support.
Personal data is collected when you register to use the personalized services. This includes your e-mail address, password and, optionally, your name, telephone number, company and country. Additional data, such as relevant topics, is requested for the newsletter service.
This data is used exclusively to enable you to access these registration-based services and to provide the associated services. Your personal data is collected, processed and used exclusively to the extent required for our service.
Type of data storage.
We secure your data in accordance with the state of technology. For example, the following safety measures are applied to protect your personal data from misuse or other unauthorized processing:
· Access to personal data is restricted to a limited number of authorized persons for the specified purposes.
· Collected data is transferred only in encrypted form.
· Sensitive data is also stored only in encrypted form.
· The IT systems used for data processing are isolated from other systems, for example to prevent hacker attacks.
· In addition, access to these IT systems is continuously monitored in order to prevent and detect misuse at an early stage.
Duration of data storage.
BMW AG follows the principles of data avoidance and data minimization. Personal data is stored only for as long as necessary to provide services or as required by statutory retention periods. Once the respective purpose has been fulfilled or the retention period has expired, the corresponding data is routinely blocked, deleted or stored in such a way that it can no longer be traced back to you in accordance with statutory provisions once its last defined purpose has been fulfilled.
Viewing, changing or deleting personal data.
If you are registered in the Newsroom, you can view and change your personal data and delete your account via a secure access channel. Of course, our support team will also be happy to provide you with further information about all personal data stored about you on the website or to delete this data upon request. If you have any questions, please contact Newsroom Support: support.newsroom@bmwgroup.com.
Use of data for customer service and support.
We use your personal data to contact you or to process the matters you have specified in a query form. For all questions regarding the use of the Newsroom or the processing of a matter, we may contact you by e-mail or telephone without separate consent, depending on the contact details you have provided to us for this purpose.
Fulfilment of BMW AG’s legal obligations.
BMW AG also processes personal data where there is a legal obligation to do so. The collected data is also processed as part of securing the operation of IT systems. In this context, securing includes, among other things, the following measures:
· Backup and restoration of data processed in IT systems.
· Logging and monitoring to verify the specific functionality of IT systems.
· Detection and prevention of unauthorized access to personal data.
· Incident and problem management to resolve issues in IT systems.
BMW AG is subject to a number of further legal obligations. In order to comply with these obligations, we process your data to the extent required and, where applicable, pass this data on to the competent authorities within the scope of statutory reporting obligations.
Disclosure of data to third parties.
BMW AG is a globally operating company. The stored data is processed by BMW AG employees as well as by service providers commissioned by BMW AG, preferably within the EU. Access to personal data is always strictly limited and is granted only to employees and service providers who require this access in order to provide their services.
If data needs to be processed in countries outside the EU, BMW AG uses EU Standard Contractual Clauses, including appropriate technical and organizational measures, to ensure that your personal data is processed in accordance with the European level of data protection. If you would like information about the specific safeguards for data transfers to other countries, please contact us using the communication channels listed below.
For some countries outside the EU, such as the United States, Canada and Switzerland, the EU has already recognized a comparable level of data protection (EU-US and Swiss-US Privacy Shield). For this reason, data transfers to these countries do not require any special authorization or agreement. Through this certification, our partners in these countries guarantee compliance with EU data protection regulations when processing data. Further information about the “Privacy Shield Program” can be found at https://www.privacyshield.gov.
Automatic collection of information.
When you access our websites, general information is collected automatically. This information is necessary for the proper operation of the website, enables us to comply with our legal obligations and serves our legitimate interest in providing and improving the functions of the website. This information includes usage data, log data, the type of web browser, the operating system used, the domain names of your Internet service provider and similar information.
Use of cookies and similar technical procedures.
The website uses so-called “cookies” and similar technical procedures that transmit an identifier to your computer. Read more about this here.
You may also use the website at any time without “cookies”. Please note, however, that certain functions of the website may not work if cookies are disabled. If you wish, you can disable the use of cookies at any time via your browser settings. Use your web browser’s help function to find out how to change these settings.
Use of “share” functions and external links.
In accordance with copyright law (link), you may share articles and media from the website on the Internet. For this purpose, you will find a “share function” in various places on the website that links to external social media channels (e.g. Facebook, Twitter, Pinterest, Instagram). In addition, external websites with relevant content are also linked on the website. Our website does not actively transmit personal data when “linking”; however, the use of the “HTTP referrer” gives each linked website the opportunity to collect certain usage data. BMW AG has no influence over this. Information about which data is collected and how it is used can always be found in the privacy notices of the linked websites.
Playback of YouTube videos.
To embed videos, the website uses the provider YouTube LLC, 901 Cherry Avenue, San Bruno, CA 94066, USA, represented by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
Your rights.
As a data subject in connection with the processing of your data, you may assert certain rights against us. You may assert all rights described in this section by sending an e-mail to the contacts listed below. Please note that we will likely ask you to confirm your identity before taking any further action.
Right of access of the data subject.
You may request information at any time about the data we have stored about you. This information includes the categories of data processed by us, the purposes for which we process the data, the source of the data if we did not collect it directly from you, and, where applicable, the recipients to whom we have transmitted your data. You may receive a free copy of your data from us. If you are interested in additional copies, we reserve the right to charge you for the costs of these additional copies.
Right to rectification.
You may request that we rectify your data. We will take appropriate measures to ensure, based on the most recent information available to us, the accuracy, completeness and up-to-date status of the data we have stored about you and continue to process.
Right to erasure.
You may request that we delete your data, provided the legal requirements for doing so are met. This could be the case if:
· The personal data is no longer necessary for the purposes for which it was collected or otherwise processed
· You withdraw your consent on which the processing is based and there is no other legal basis for the processing
· You object to the processing of your data and there are no overriding legitimate grounds for the processing
· The data has been processed unlawfully, unless this processing is required to ensure compliance with a legal obligation that required the processing of your data, particularly with regard to statutory retention periods
· For the establishment, exercise or defense of legal claims
Right to restriction of processing.
You may request that we restrict the processing of your data if:
· You contest the accuracy of the personal data, for a period enabling us to verify the accuracy of the personal data
· The processing is unlawful and you oppose the erasure of the personal data and request the restriction of its use instead
· We no longer need your data, but you need it for the establishment, exercise or defense of legal claims
· You have objected to the processing, pending verification whether our legitimate grounds override yours
Right to data portability.
Where technically feasible, your data will be transmitted to another controller at your request. This right applies only to the extent that the data processing is based on your consent or is necessary for the provision of a service.
Right to object.
You may object at any time, on grounds relating to your particular situation, to the processing of your personal data, provided that the data processing is based on your consent or on our legitimate interests or those of a third party. In such a case, we will stop processing your data. This does not apply if we can demonstrate compelling legitimate grounds for the processing that override your interests, or if we need your data for the establishment, exercise or defense of legal claims.
Time limits for exercising the rights of the data subject.
We always endeavor to comply with all requests within 30 days. However, this period may be extended for reasons related to the respective right of the data subject or the complexity of your request.
Restriction of information when exercising the rights of the data subject.
In certain situations, we may not be able to provide you with information about all of your data due to statutory provisions. If we have to reject a request for information in such a case, we will inform you immediately of the reasons for the rejection.
Complaints to supervisory authorities.
BMW AG takes your rights and concerns very seriously. If you believe that we have not handled your complaint or concern appropriately, you have the right to lodge a complaint with a competent data protection authority.
Changes to the Privacy Policy.
BMW AG reserves the right to amend the Privacy Policy as required. The provisions published here shall apply.
If we make changes, we will publish the amended Privacy Policy on the website and update the “Last updated” date at the beginning of the Privacy Policy. If you do not agree with the amended Privacy Policy, you may terminate your Newsroom account immediately and free of charge. If you do not cancel your registration, your use will be subject to the amended provisions.
Contact.
If you have any questions about the use of your personal data,
please contact:
Newsroom Support:
Monday – Friday, 9:00 a.m. – 5:00 p.m. CET
E-mail: support.newsroom@bmwgroup.com
In addition, you may also contact the responsible
Data Protection Officer:
BMW AG
Petuelring 130
80788 Munich, Germany
datenschutz@bmwgroup.com